Types of Radio

Spot
Presentation

Module 15:

Producing Radio Spots

Module 15
Producing Radio Spots
OBJECTIVES:
At the end of this module, you should be able to:

1. Enumerate the advantages of using spots/plugs for

development purposes;
2. Determine the message structure of a spot/ plug; and
3. Write radio plug scripts.
What is radio spot?

Powerful way to a TV spot but

Extra
reach adapted to the
entertainment
consumers radio

RADIO SPOT
Types of Radio Spot Presentation

Mini-drama
Straight announcement
Endorsement by authorities and personalities
Testimonial
Collage, montage and vox pops
Dialogue
Jingle
Question and answer
Balagtasan
Puzzles and quizzes
 Types of Radio Spot Presentation
Mini-drama

– Message conveyed through dialogue of two

Click Me characters
– Usually, one character has problem and the
other character offers a solution
– At the end, the problematic character will be
convinced and become satisfied with the
solution offered
 Types of Radio Spot Presentation
Straight announcement

Click Me – Simplest, easiest, and least costly to

prepare
– Message is narrated by the announcer in a
straightforward manner
 Types of Radio Spot Presentation
Endorsement by authorities
and personalities

Click Me – Credible information is from most

recognised experts
– Health tips by a doctor or top specialist
– Agricultural information from a farmer or
an agriculturist
 Types of Radio Spot Presentation
Endorsement by authorities
and personalities

Click Me – Other personalities, such as celebrities,

sports figures, political leaders, or
respectable persons in the community
may have some credibility.
 Types of Radio Spot Presentation
Testimonial

Click Me – An endorsement, usually from somebody who

has actually tried an idea or practiced a method,
or a regular person who might have seen how
something that is being promoted worked.
– A testimonial brings down the program material
to the level of regular people.
 Types of Radio Spot Presentation
Collage, montage and vox pops

Click Me
– Quick snatches of people’s voices
arranged to demonstrate the range
of views and feelings of the citizenry
 Types of Radio Spot Presentation
Dialogue
– message is presented through a conversation
Click Me between two characters
– Use two voice qualities that are distinctly
identifiable and not interchangeable
– common every day language that flows in a
conversational manner
– dialogue must excite and stimulate the audience
 Types of Radio Spot Presentation
Jingle
– message is presented in a song or through musical form
– characteristics of popular jingles:
Click Me
– Simplicity of message, melody and lyrics
– Clarity of the wordings and the idea
– Unity of the message
– Repetition of a main line
– Outstanding melodic line that lingers in the minds of listeners
– You need not create entirely new melodies for every jingle you
make. Old melodies could also be adopted.
 Types of Radio Spot Presentation
Question and answer

Click Me –should excite the listeners by way

of thought provoking questions
and interesting answers
Types of Radio Spot Presentation
Balagtasan
– Balagtasan derives its appeal from the fact that it is a debate
in a highly artistic verse form.
– It is delivered in an intensely emotional pitch.
– The element of conflict instinctively draws the listeners to the
dispute.
– The limited time, however, does not allow a protracted
exchange of barbs and rhetoric by the protagonists.
– The script must pick out the highlights of the issues, put them
in short interactive lines, and then immediately come to a
resolution.
 Types of Radio Spot Presentation
Puzzles and quizzes
– Listeners are captivated if they are placed in a
Click Me situation where they grope for answers to questions
and puzzles
– Use new ideas and interesting questions
– Use questions that are stimulating and relevant
– Avoid trifling queries and hackneyed and corny
questions
Discussion Questions:

– If you were to produce a radio spot, what type of radio

spot you will create? Why?

– Look for one radio spot available on the Internet and

indicate what type of radio spot it is. Add one to two
liners to explain why do you think that is the type of
radio spot.
References:

– Lustria, M. L., Tabing L., Osalla M.T. (2001). Production of

Print and Radio Development Communication Materials, 72-
81.
– McFarlin, K., (08 Mar 2019). Retrieved from
https://smallbusiness.chron.com/say-30second-radio-
advertising-spot-10065.html
– Health Workplaces (n.d.). Retrieved from https://healthy-
workplaces.eu/en/tools-and-publications/campaign-
toolkit/campaign-examples-and-tools/tvradio/radio-spots
 Credits:

YouTube links:
https://www.youtube.com/watch?v=GAx1KyVrXIs
https://www.youtube.com/watch?v=smO2AEUME5k&list=PLUJZiQIClkwdxdCVag0ffmjPNdnHDlb02
https://www.youtube.com/watch?v=QeA591RabGc
https://www.youtube.com/watch?v=FAt5jd0_qxs
https://www.youtube.com/watch?v=CZqqeG8J5ss
https://www.youtube.com/watch?v=Cq7YLEn-ltY
https://www.youtube.com/watch?v=gSAmPLtfTJ8
https://www.youtube.com/watch?v=Zi-2OPhlQFY
https://www.youtube.com/watch?v=KpoPWbrvUtE
https://www.youtube.com/watch?v=PX1q_4s5d2c
Thank you.

Jonah Monteiro-Basilan
Master of Development Communication
University of the Philippines Open University
November 2019