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Documenti di Professioni
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ON
SUBMITTED BY:
Zafreen zafar
2004-M.Arch-03
This report is submitted in partial fulfillment of the requirements for the degree of BS
(hons) in the subject of management.
Chapter 1 introduces the bank to the readers. It gives the reason for
establishment, brief history, vision statement, core values, business
philosophy and location of branches and head office.
Chapter 5 gives the financial overview of the bank from 1993 to 2006.
Chapter 6 gives the authors remarks on Prime Bank in context with banking sector in
Pakistan.
Finally selected bibliography is provided in the end for further exploration on the
bank.
Acknowledgements
Turning ambitions into reality is quite easier when there are people who provide you
constant support from sharing of knowledge, experiences and precious time to moral
support. I thank all the persons who shared their knowledge, experiences and time
with me, and provided me firm moral support in times of desperation as I compiled
my report. I extend my utmost appreciation and thanks to the professional and
emotional endorsement of all these personalities.
FIRSTLY I WOULD LIKE TO THANK God almighty who give me ability and
strength to make and complete this report then to my teachers and parents who are
always there to support me when ever I find any problem.
Secondly, I would like to thank to the entire PIA society branch of Prime Commercial
Bank, Lahore, who shared their knowledge and experiences with me and spared their
precious time in helping me to understand the working of their bank, banking systems
and related terminology.
Professional accomplishment is not the result of a single day's work. Carefully
considered actions build upon one another throughout life until the goal is achieved.
So I am grateful to all the teachers who taught me directly or indirectly during the
course of my studies because without them, I would not have been able to achieve my
present position
TABLE OF CONTENTS
PREFACE 7
CHAPTER 1: INTRODUCTION Error! Bookmark not defined.
1.1 Vision 8
1.2 Core Values 8
1.3 Mission 8
1.4 Business Philosophy 9
1.5 Location 9
CHAPTER 2: THE ORGANIZATION Error! Bookmark not defined.
2.1 Board of Directors 13
2.2 Management 13
2.3 Departments 14
2.3.1 Risk Management 15
2.3.2 Commercial Banking Group 16
2.3.3 International Banking & Treasury 16
2.3.4 Human Resource & Administration 16
2.3.5 Consumer Banking Division 16
2.3.6 Information 17
2.3.7 Audit 17
2.3.8 Credit Administration 17
2.3.9 Central Operations 17
2.3.10 Training and Development 17
2.3.11 Compliance 17
2.3.12 Legal & Corporate Affairs 18
2.3.13 Systems & IT 18
2.4 Committees 18
2.5 Regional Zoning 18
2.5.1 Lahore I: 18
2.5.2 Lahore II: 18
2.5.3 Central: 18
2.5.4 Karachi: 19
2.5.5 North: 19
2.5.6 South: 19
CHAPTER 3: CONSUMER SERVICES Error! Bookmark not defined.
3.1 9am to 5pm Non Stop Banking 20
3.2 Online Banking 20
3.3 Prime Cash (ATM card) 20
3.4 Prime Car Financing 21
3.5 Prime Home Financing 21
3.6 Smart Financing 21
Banking is one of the most sensitive businesses all over the world. Banks play very
important role in the economy of a country and Pakistan is no exemption. Banks are
custodian to the assets of the general masses. The banking sector plays a significant
role in a contemporary world of money and economy. It influences and facilitates
many different but integrated economic activities like resources mobilization, poverty
elimination, production and distribution of public finance. Either it is purchase of car
or building of a home, banks are always there to serve you better; It is play ground or
any educational or healthy activities of the society, the money of banks nurture them;
It is an industrial project or agricultural development of the country the sponsor-ship
of banks is very much involved. Thus, Banks play very positive and important role in
the overall economic development of the country.
For this term report in the subject of communication, I chose “Prime Commercial
Bank” as the organization because I am very much interested in these banking
phenomena and especially the rapid changes in this field which have been brought
with the inception of private banks. Since prime bank is the only private bank near my
residence, so I thought why not take it as a case study for this report.
In the end I would just say that this document is only for general information. Its
contents may not be considered as advice, instructions, directions, or official point of
view of the Prime Bank in any matter.
CHAPTER 1: INTRODUCTION
Prime Bank is the vision of a group of Pakistani professionals with extensive domestic
and international banking and finance experience. They teamed up in 1992 with a
selective group of successful and like-minded business houses in Pakistan and overseas.
Some of the foreign investors involved i.e. Al Mehfooz Group belongs to a highly
regarded, very sizeable and well diversified business group of Saudi Arabia (major
investor in National Commercial Bank, Jeddah).
During the initial years, Prime Bank’s strategy was focused on continuing improvement
of internal procedures and operating structures, to ensure a greater control over the
quality of its operations.
After twelve years of well controlled, yet sure and successful operations, the Bank is now
poised to move forward rapidly to be at the cutting edge of financial services combining
highly efficient delivery systems with continuous product innovation. Therefore,
development of superior Human Skills and the latest Information Technology platform
are the cornerstones of Prime Bank’s overall strategy to be in the exclusive club of
winning banks of the future. In the year 2004, PACRA rated this bank as A+.(annexure 2)
Presently, staff of Prime Bank exceeded 1700 of whom over 1000 are professional
personnel including MBA’s, CA’s, M. Com’s and MCS etc.
As far as ownership is concerned, the al Mehfooz group owns 51% of the shares whereas
various Pakistani investors jointly own 49%.
1.1 Vision
Passion to succeed
Striving for customer delight
Integrity in all our dealings
Free and open communication
Promoting team spirit
Fostering best practices leading to good governance
Creating an enabling environment for individual performance and collective
growth
1.3 Mission
To provide exceptional value to all our stakeholders by competing fairly in our niche
markets on the basis of superior service, innovative products and highest level of
professionalism based on customer orientation, team work, creativity and operational
excellence while maintaining high ethical standards as a socially responsible corporate
citizen.
Prime Bank's activities primarily cover the provision of a full range of banking services
to the commercial middle market segments of the country, with increasing emphasis in
future on the growth of the consumer finance, agriculture and small and medium
enterprise sectors.
BUSINESS STRATEGY:
Prime bank due to its continuous and steady growth has achieved an important
competitive place in the market over the last few years. A strengthened capital base will
enable it to expand in new areas while the core product will continue to strengthen to
contribute towards more profitability. The key to success in this competitive environment
is innovation and foresight. The bank continues to pursue the strategy of targeting the
middle market segment of the economy, which has resulted in an impressive growth in
both advances as well as deposits during the last couple of years
FUTURE OUTLOOK:
The future prospects of the economy and the banking industry in particular,
look promising. Key macroeconomic fundamentals have stabilized and are showing signs
of further improvement. Prime Bank is well poised to take advantage of these
encouraging developments and therefore continues its strategy of balanced growth and
consolidation.
1.5 Location
Head office of Prime Bank is located in D.H.A, Lahore (Fig 2). At present, the bank
possesses a growing nationwide network of 49 branches in 19 cities throughout Pakistan.
(Fig 1 and Annexure 3) These are focusing primarily on the middle market commercial
banking segment, consumer banking initiatives as well as agricultural, housing and
financing of small and medium sized enterprise. The bank intends to open twelve more
branches during 2005.
CHAPTER 2:THE ORGANIZATION
In 1992, when the Bank started its operations Commercial Banking activities were
initiated only. During 1993, two more business divisions i.e. Corporate Banking and
Financial Services were added. In 1996, Consumer Banking facilities were launched.
In order to perform its functions effectively, the organization of the Prime Bank has been
subject to a number of changes from time to time. A process of setting up new
departments, merging others, establishing local offices has been continued since its
inception. The present structure of the Bank reflects its maturity, strength and ceaseless
efforts by forerunners during the last decade. An account of its present structure is given
below.
The general superintendence and direction of the affairs and business of the Bank have
been entrusted to the Board of Directors. The board has eleven members and seven
committees. It is headed by the Chairman. Other members include the President/ Chief
Executive, Seven Directors and Company Secretary.
The Board exercises all the powers and does all acts and things that may be exercised or
done by the Bank , expressly directed or required to be done by the Bank in general
meeting or in annual general meeting. All decisions of the Board are taken by majority of
members present and voting. They include:
2.2 Management
The management of the Bank consists of a President, Heads of departments and Regional
Managers. The President is the Chief Executive Officer and directs and controls the
whole affairs of the Bank on behalf the Board. (Table 1)
President and CEO Mr. Saeed I. Chaudhry
Consumer Banking Mr. F.S.Azm Ali Legal & Corporate Ms. Shaheen Ali
Division Executive Vice President Affairs Group Vice President
2.3 Departments
The organization of the Bank has been divided into thirteen departments. A brief
description of these departments is given below. (Fig 3)
Board of Directors
Risk Management
Management Committee
Consumer Banking Division
Information
Central Credit Committee
Audit
Asset & Liability Management Comm.
Credit Administration
IT Steering Committee
Training and Development
Compliance
Systems & IT
International banking division caters to the needs of the Bank’s domestic corporate and
other customers in financing import and export transactions. PCB’s products include
foreign letters of credit, guarantees, remittances, acceptances and collections.
In order to effectively handle the trade related business of PCB on a global basis,
correspondent banking arrangements have been established with 327 of the world’s major
bank franchises. Close long-term business relationships have been developed with 27
renowned exchange companies, operating in the Middle East to handle the remittances of
the Pakistani expatriate community.
2.3.7Audit
It provides independent appraisal of all the activities of PCB aiming to add value,
improve operational efficiency, risk management and internal control systems. Chief
responsibility of this department is to carefully examine and assess the paperwork carried
out in all departments.
2.3.8Credit Administration
This department handles various types of credits, including syndicated lending, project
financing, agriculture credit financing to small & medium enterprises and micro-credit.
2.3.9Central Operations
This department provides effective & efficient accounting services & information for
planning, control and decision-making regarding annual budget and balance sheet of the
Bank.
2.3.11Compliance
Compliance department reviews and formulates proactive policy framework for Banks
concerning management of the banks and conducting special studies for improvement in
the banking sector with a view to safe guard the depositor’s interest.
1.5.1 Legal & Corporate Affairs
This department is directly or indirectly involved in each transaction being carried out in
the bank. It considers all the legal aspects of that action by considering laws and other
principles directly pertaining to banks.
2.4Committees
The Board of Governors has seven committees which act as advisors in their respective
fields to the board and thus help it analyzing the actual scenario. These are:
1. Executive Committee of the Board
2. Audit Committee of the Board
3. Management Committee
4. Central Credit Committee
5. Asset & Liability Management Committee
6. Human Resource Committee
7. IT Steering Committee
2.5Regional Zoning
For convenience in administration, the branches have been divided into five zones on the
basis of geographical location. (Table 2) These zones are:
2.5.1Lahore I:
This region covers the area of inner city and new developments towards Thoker Niaz Beg
in Lahore. It includes Egerton Road, Qurtaba Chowk, Circular Road, Bilal Gunj, Badami
Bagh, PIA Society and Valancia branches.
2.5.2Lahore II:
This region covers central Lahore and new developments along Raiwind. It includes
Main Gulberg, New Garden Town, Township, Gulberg Industrial Area, Defence Housing
Authority, Raiwind Road and Allama Iqbal Town branches.
2.5.3Central:
This region covers Central Punjab. It includes Multan, Sialkot, Gujranwala, Faisalabad,
Sargodha, Vehari, Gujrat and Daska Road, Sialkot branches.
2.5.4Karachi:
This region covers Karachi. It includes Abdullah Haroon Road, Jodia Bazar, I. I.
Chundrigar Road, Clifton, Sind Industrial Estate, North Karachi, Defence Housing
Authority, Cloth Market, Shahrah-e-Faisal, North Nazimabad, Paper Market, Khayban-e-
Shahbaz, Dhorajee and Shaheed-e-Millat Road branches.
2.5.5North:
This region covers Northern Punjab, NWFP and Azad Kashmir. It includes Blue Area and
F - 10 Markaz, Islamabad, Rawalpindi, Peshawar, Jhelum, Mirpur (A.K) and Mardan
2.5.6South:
This region covers interior Sind and Baluchistan. It includes Hyderabad, Sukkur, Quetta
and Turbat branches.
The essential function of a bank is to provide services related to the storing of value and
the extending credit. Typically, a bank generates profits from transaction fees on financial
services or the interest spread on resources it holds in trust for clients while paying them
interest on the asset. Although the type of services offered by a bank depends upon the
type of bank and the country, services provided usually include; directly taking deposits
from the general public and issue of checking and savings accounts, lending out money to
companies and individuals , Cash checks ,Facilitate money transactions such as wire
transfers and cashiers checks ,Issue credit cards, ATM, and debit cards ,online banking
,Storage of valuables, particularly in a safe deposit box
As a fully functional commercial bank, the activities of Prime Bank are organized around
the following services:
3.2Online Banking
All the branches of PCB are computerized and linked with each other through Internet,
thus providing online banking facility to the customers; that is, if a customer has an
account in any branch of PCB, he/she can draw out money by using cheque from any of
its branches. Thus he/she can access to the accounts anytime anywhere with multiple
banking channels and powerful online banking features. This facility was initiated in
2004.
CHAPTER 4: EMPLOYEE
SATISFACTION
No organization can survive without its employees because they are as important to it as a
backbone is to a human body. That is why organizations utilize various methods to
increase their performance. The traditional approach to job design was to fit people to the
jobs. The modern way is to fit the jobs to the people, using job enlargement and
enrichment. Whatever the case may be, compensation is a major motivator of
performance. This compensation can be monetary or psychological. PCB utilizes these
motivators in the following ways.
4.1Monetary Compensation
The employees get various types of monetary benefits like increments, bonuses,
allowances and facilities. After the scrutiny of annual confidential reports in which their
overall job performance is mentioned, the employees get an annual increment, the
percentage of which depends upon their performance level. An annual bonus equivalent
to a month’s salary is given to every employee on 1st January. Employees are give
allowances such as house rent and utility allowances. They get facilities such as medical,
insurance and transport.
Thus the bank tries its utmost to provide proper monetary benefits for the employees.
4.2Psychological Compensation
Psychological compensations include discouraging overtime, leave fare assistance,
biannual lunches and encouragement of long term commitment. PCB discourages
overtime and thus does not give any compensation for that but If for a very important task
employees have to stay behind they are given refreshment or dinner as the case may be. A
fifteen days leave with pay is given to the employees which can extend another fifteen
days without pay. Biannual lunches are at a four star hotel for the entire staff are
arranged. To encourage long-time commitment, employees are given incentives like loan
facility after seven years of job. Thus the bank tries to motivate its employees for long
term commitment.
The procedures occurring in an organization, no matter how well planned they are, are
totally useless if they do not show healthy and positive results on the balance sheet.
40
35
30
25
20
15
10
0
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
20
18
16
14
12
10
0
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Total Advances of Prime Bank at the time of inception in June 1992 were Rs. 1.5 billion.
In December 2004 they have grown to Rs. 20 billion. According to the graph, there was a
steady increase from the year 1993 to 1997. Then there was two phases when advances
were maintained with very little fluctuation i.e. from 1997 to 1999 and 2000 10 2001.
From 2001 to 2004 there was a tremendous increase in advances as the figure increased
almost 3.5 times. This establishes that during the new millennium, the bank did establish
a repute which attracted customers.
Graph 3: Assets ( Rs. in billion)
5.3Profit before tax
600
500
400
300
200
100
0
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
In the first year, Profit before tax was Rs. 1.5 million which grew to Rs. 3 million for the
year 1997. After this there was a phase when it started to diminish and in 1999, it was
again Rs. 1.5 million. Then there was a remarkable recovery from the slum as the profits
steadily increased and reached Rs.550 million for the year ended 31st December 2004.
5.4Deposits
30
25
20
15
10
0
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Graph
Figure 5 1: Graph
Deposits ( Rs.
Showing Total infrom
deposits billion)
1993-2004
Deposits grew from Rs. 3.2 billion to 30 billion from June 1992 to December, 2004. these
also exhibit three phases. First, a gradual increase from 1993 to 19998. second, a
maintained phase from 1997 to 2000 then a differential increase till 2004.
5.5Shareholder’s Equity
Within this period, Shareholders’ Equity grew from Rs.300 million to Rs.1.6 billion.
Earning per share is at seventh grade when compared with other banks. This helps in
attracting investors from people when shares are launched in the market.
The growth in advances has started matching growth in deposits. The quality of asset as
well liability products have been improving. The overall financial scenario is quite
promising and depicts that this bank will survive in the Pakistani market and will surely
flourish in the times to come.
The Pakistan Credit Rating Agency (PACRA) has upgraded the long-term rating
of Prime Commercial Bank Limited to ‘A+' (Single A Plus) while maintaining the
short-term rating at ‘A1' (A one). These ratings denote a low expectation of credit
risk emanating from a strong capacity for timely payment of financial
commitments. The ratings are applicable to the senior unsecured creditors
(depositors) of the bank.
The ratings reflect the bank's improving risk profile, significant increase in core
earnings together with a maintained strong liquidity. The ratings also recognize
the healthy growth trends with increasing outreach and greater focus on the
middle market segment.
Source: www.pacra.com.pk.
OPERATIONAL DEPARTMENTS.
1. CLEARING DEPARTMENT:
(July 1st to july 7th 2005)
I spend first week of my internship in clearing department where Mr. Sher Afghan
guided me. And by the end of first week I was able to work alone on that seat if needed
and I did this too.
FUNCTIONS:
1. Online transactions.
2. Receiving of cheques(local + online)
3. Return of cheques
4. Inward and outward clearing
5. Posting
2. ACCOUNT OPENING:
(July 8th to july21st 2005)
Then I worked in account opening department for 2 weeks under the guidance
of ms. Sana tehsin. Here I want to mention that she is very intelligent, hard working
and cooperative she guides me so well and I enjoyed working with her very much.
she is basically a Customer Relation officer.
FUNCTIONS:
1. Account opening
2. ATM cards
3. Lockers
4. Issuance of chequebooks
6. Foreign remittances.
7. Customer services.
8. Balance checking.
3. CASH DEPARTMENT:
(July22nd to august 4th 2005)
Then I got the opportunity to spend 2 weeks in cash department. Mostly banks don’t
allow internees to work in this department as it is a very sensitive and responsible
area of the bank but they don’t only allow me to sit and work there but they also give
me the opportunity to sit on a system. There Mr Raheel Zafar guided me with his
expertise although I find that department a bit difficult then others but he tried his best
to make me understand well.
FUNCTIONS:
1. OBC (outward bill clearing)
2. CDR (tender notices)
3. PO (pay orders)
4. DD (demand draft)
5. Receiving and giving of cash
6. Online transfers
7. Tax deductions
CREDITS DEPARTMENT:
August 5th to august8th 2005)
This department is separate from operational departments. Mrs naheed baig is the
incharge of this department.
FUNCTIONS:
1. Home financing
2. Car financing
3. Loans
ACCOUNTS DEAPRTMENT:
REPORTING PROCEDURE:
Branches report to treasury, which is in Karachi and the entire branch transactions,
is handled through treasury who has the accounts of all the branches. And bank report
to NIFT, which is a company, hired by State bank and is paid according to the number
of instruments.
BRANCH HIERARCHY
Branch manager
Peons
DECISION MAKING:
Decisions relating branch are made by branch manager with the advise of
operation manger but bank decisions are centralized and made through head office and
are same for all the branches. Branch decisions related to job rotation within the branch,
leaves and conflict resolving at minor level etc are solved within the branch premises by
the related authority. Bank decisions like hiring, firing, promotions, transfers, pays, and
other issues are handled by head office where there are separate departments for resolving
all these areas. The branch is answerable to the heads for every thing they do and are
bound to follow the instructions given to them by the head office.
CONFLICT RESOLVING:
Conflicts are tried to resolve within the branch but in extreme cases other
authorities get involved in it. They always try not to make any other get the hint of their
conflicts because they work as a family and it is the matter of their prestige so they
always try to resolve all the staff conflicts themselves.
MARKETING STRATEGIES:
Here I want to mention that most of the banking is on staff relations because there are no
extra facilities available to attract the customers. They have only four ATM machines of
their own and they don’t have credit cards so mostly the customer comes to them because
of their good dealing. Each employee of the bank has been given a target of bringing a
deposit of 5 millions to the branch in which they are working within a limited period of
time and this will be helpful for them in their increase in pays.