Joven R.

Berezo

TTh 4:00-5:30

“TOP 10 BRANDS WORLDWIDE”

-NARRATIVE REPORT

1. Apple — brand value: $234.2 million

The world's strongest brand was tech giant Apple. With a market cap of about $1.2
trillion, the tech giant nabbed the top spot, beating Google in terms of brand value by an
entire Coca-Cola and more. It grew 9% in the last year, through differentiation,
governance, and engagement.

2. Google — brand value: $167.7 million

Google, was beaten to the top spot but clearly showed its dominance among the world's
household names, as it had the second-highest brand strength. Its parent company,
Alphabet, has a market cap of $932 billion. The Google the brand grew 8%. Of course,
presence and relevance featured, but also responsiveness.

3. Amazon — brand value: $125 million

Jeff Bezos' firm is among the world's biggest brands. Amazon's market cap stands at
$885.3 billion, and its strengths were responsiveness, relevance, and presence, as the
brand grew 24% in the last year.

4. Microsoft — brand value: $108.8 million

With a market cap of $1.2 trillion, Microsoft is one of the world's leading brands, one of
five tech companies in the top five. Its brand has improved markedly this year by 17%,
due to clarity, relevance, and responsiveness.

5. Coca-Cola — brand value: $63.4 million

Coca-Cola's brand has actually declined in the last year 4% and has been doing so
since 2014. Despite that, it sits at number 5, showing the strength of the brand - led by
presence, authenticity, and commitment.

6. Samsung — brand value: $61 million

Samsung, one of the leading tech giants in the world. Its brand grew 2% in the last year.
It showed responsiveness, relevance and authenticity.
7. Toyota — brand value: $56.2 million
The Japanese carmaker's market cap is roughly $229 billion. In the last year, its brand
has grown 5%. Interbrand based this on relevance, authenticity, and presence.

8. Mercedes-Benz — brand value: $50.8 million

Mercedes-Benz, isn't independent per se, it is owned by Daimler. Its brand value
increased by 5%, through its commitment, relevance and responsiveness.

9. McDonald's — brand value: $44.53 million

McDonald's, which has a $148 billion market cap, has consistently grown its brand
value since 2003, and in the last year increased by 4%. Interbrand said its strengths
were commitment, differentiation, and presence. With the rollout of a plant-based burger
with Beyond Meat, it could yet still grow.

10. Disney — brand value: $44.3 million

Disney's market cap is about $265 billion, and the brand only stands to get stronger with
the advent of the new streaming service Disney+. Interbrand found that it's brand
strengths were differentiation, commitment, and presence. Its brand value has grown
11% in the last year, according to Interbrand, after a mammoth year in film with "The
Lion King," "Toy Story 4" and "Avengers Endgame."