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ON
COMPERATIVE ANALYSIS OF QUICK RIDE
WITH OTHER CABS IN BANGALORE
SUBMITTED BY
ANIRVAN KUMAR ROY
MBA-IB (2018-2020)
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DECLARATION
I further declare that it was not been submitted elsewhere by any other person in
any of the institutes for the award of any degree.
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CERTIFICATE OF THE COMAPNY
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CERTIFICATE BY INTERNAL GUIDE
This to certify that the report of the project submitted is the outcome of the project
work entitled “ Comparative analysis of Quick ride with other Cabs” carried out
by ANIRVAN KUMAR ROY bearing ERP ID: 0181MIB016 carried by under
my guidance and supervision for the award of degree in MBA-IB of “Hemwati
Nandan Bahuguna Garhwal University” .
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ACKNOWLEDGMENT
I also take this opportunity to express a deep sense of gratitude to Mr. KNM RAO
(CEO) of QUICK RIDE for his cordial support, valuable information and
guidance, which helped me in having a synopsis of all the sections of the
organization. I would also like to thank Mr. KUNAL VINAYAKIYA (Associate
Director- Marketing & Operations) who provided me his support in the initial
stages of this project.
I am obliged to the staff members of Quick Ride for the valuable information
provided by them in their respective fields. I am grateful for their cooperation
during the period of my assignment.
With Regards,
Anirvan Kumar Roy
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EXECUTIVE SUMMARY
This project has been a great learning experience for me, at the same time this
project gave me enough scope to implement my classroom learning. I joined
“QUICK RIDE” for summer training and I have assigned to work on the project
entitled “Comparative analysis on quick ride and other cabs”.
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INDEX
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CHAPTER – 1
[INTRODUCTION]
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CHAPTER: 1
1. INTRODUCTION
Type : Private
Founded : 2014
HQ : Bengaluru, India
Website : quickride.in
Hyderabad, Pune.
The first and foremost aim of the company is to We aim to disrupt the
transport industry by leveraging the latest technology, trends and
innovative solutions.
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So, to achieve this aim the main mission of the company is to reduce 1
million cars from the road every day.
Quick ride is the leading carpooling app in the country, holding the number
one position in India. They are getting more than 60000 rides in a day in
the city Bangalore.
d. Types of services
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1.2 Objective of the study
➢ To Find how people are preferring carpooling service of Quick ride rather
than cab.
➢ How the expense of the trip varies between Quick ride and the cabs.
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CHAPTER – 2
[LITERATURE REVIEW]
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CHAPTER: 2
2. LITERATURE REVIEW
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There are various features of the application, we can divide them in
three parts.
1. PLAN
• Enter from & To location
• Select the time
2. CHOOSE
• Check route match %
• Compare carpool givers
• Sent invite
3. COMMUTE
• Track ETA
• Check in ride
• Give feedback
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2.3. Marketing strategies
2.4. Competitors
Quick rode doesn’t have such direct competitors in the market still there is
some companies who also started providing the same service recently.
Name of some competitors are:
Coyatri, Sride, Zify, Poolmycar, Carpooling.com, blablaCar
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2.5. Government Policies
To prevent carpooling from turning into a commercial activity, the
transport ministry is reportedly working on guidelines to keep
carpooling by private vehicle in check.
The Centre wants to ensure that the individuals opting to earn from
carpooling, work on a no-profit, no-loss model. The authority wants
these operators to split the cost, rather than turning carpooling into a
commercial activity.
Under the new guidelines, the vehicle owner will have to declare the
trip details before starting the trips. The government has also decided to
limit the maximum number of rides taken per day to four.
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In July 2017, the transport ministry was concerned over NITI Aayog’s
suggestion of private vehicle carpooling. The ministry had clarified that
under the Motor Vehicles Act, private cars cannot be allowed to run as app-
based taxis.
Another issue raised by the ministry was the interest of the already existing
cab owners, whose business would be affected by the entry of private
vehicles. It had added that commercial vehicles have to pay higher duties,
toll taxes, insurance premiums, and other permit charges.
• Some of the respondent’s response may have been different from reality as
they are in job stress.
• The main limitation of the study is sample size. I have collected my data
on a very small sample size of 200 respondents due to time constraint and
the are factor also. Moreover, the respondents are busy in their personal
activities, the interview could not be conducted in an uninterrupted manner.
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CHAPTER – 3
[CONCEPTUAL FRAMEWORK]
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CHAPTER: 3
3. CONCEPTUAL FRAMEWORK
Carpool commuting is more popular for people who work in places with
more jobs nearby, and who live in places with higher residential
densities. Carpooling is significantly correlated with transport
operating costs, including fuel prices and commute length, and with
measures of social capital, such as time spent with others, time spent
eating and drinking and being unmarried. However, carpooling is
significantly less likely among people who spend more time at work,
elderly people, and homeowners.
If two persons A and B would like to car pool, they must be owners and
drivers for private motor cars. They will then organize among
themselves as to who is to drive on which day or which route to follow
and so forth. Preferably A and B would alternate driving on a daily or
weekly basis, or on any other basis they prefer. There will not be any
charges of fees involved. Excluded from the definition are those who
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ride share but do not own a motor car; and those who own motor cars
ride share regularly but did not share driving. In these two cases,
payment of fees is usually involved.
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3.3. Advantages and Disadvantages
A. Advantages
❖ Reduced Pollution: Decreasing the volume of vehicle trips are far less
costly than providing new transportation facilities and the decrease in the
number of trips will reduce vehicle-generated air pollution.
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➢ Provides an alternative, cost effective choice
➢ Improving the environment
❖ Social justice: Transportation access for poor people and wealthy people
will become more equal. Poor people will be able to make car trips without
becoming car owners.
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B. Disadvantages of carpooling
• You won’t have much freedom or flexibility with your schedule and
activities.
Because there are several people traveling together, you usually have to
leave at the same time. So, if you want to do errands, go out for lunch, or
have other plans after work, it will be more difficult to do these since you
have a whole bunch of people to consider. Aside from that, if one person
is running late, everyone’s schedule will be affected, so being time
conscious is very important.
If you like to spend your travel time meditating or just being alone with
your thoughts, that will be pretty impossible when you’re in a car with a
handful of other people. Aside from that, when someone is sick, there is a
high chance you might become ill too.
In case you get into an accident, the responsibility lies most heavily on the
driver. There is also additional pressure on the driver because that person
has to make sure everyone gets to their destination on time and safely.
If you are someone who doesn’t have a fixed work schedule or prefers to
have flexibility when traveling from and to your house, then a carpool
may not be for you. However, if you want to avoid public transportation
and not having to drive to work every day, then carpooling is the perfect
solution.
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3.4. Difference between ride hailing and ride sharing
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since December 2016, ranging from a move to make public transport
free to implementing vehicle restriction measures.
Indian cities have become notorious for poor air quality. A World
Health Organization study in 2016 showed that half of the 20 most
polluted cities in the world are in India. In December 2015, Delhi
recorded PM 2.5 at 295 microgram/m3 (as per System of Air Quality
and Weather Forecasting And Research) which is almost 15 times
higher than the World Health Organization safety limit of 20
microgram/m3. Since there is no formal mechanism for issuing
pollution alerts to citizens, the National Green Tribunal issued a
directive to warn people about the severe air pollution and
recommending reduction in spending outdoor time. In order to tackle
vehicular emissions, the Delhi government instituted a private vehicle
rationing scheme, known as the odd-even scheme, for a period of two
weeks each in January and April 2016.
Of all the measures, the vehicle rationing measures were highly covered
by the media. In response, a multitude of private and government led
carpool initiatives were set up including UberCommute and the Delhi
government’s Poochh-O Carpool app. Existing carpool platforms in the
National Capital Region such as BlaBlaCar and Orahi also saw a
significant jump in usage.
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3.6. Future of the service
Bangalore is famous around the world as India’s technology capital and
the birthplace of its most innovative ideas. But visitors to the city are
often struck by another side of life there: the awful traffic.
The city is the sixth worst in the world for traffic jams, according to a
recent survey. Another showed India’s Silicon Valley was losing 600
million working hours a year to congestion, costing it 37 billion rupees
(over $500 million) each year in lost earnings. It’s a similar story
elsewhere in India’s cities, where one study suggests that almost half of
all drivers spend more than 12 hours a week stuck in their car.
Yet another survey found that three of the 10 worst cities for traffic
conditions were in India.
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3.7. A game changer for cities
That may sound strange, but it’s not. Ride-hailing apps make it easy
for people to share their vehicles, getting more people into fewer cars.
Even better: it won’t cost the government any extra money, and it can
make an immediate impact. Prime Minister Narendra Modi has called
the Smart Cities project a people’s movement. And to make it a
success we have to involve as many people as possible to collectively
work on smart solutions.
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making sharing hard, governments end up forcing citizens into individual
car ownership – at huge public cost.
The good news is that there’s increasing momentum for reform, with more
and more cities introducing progressive regulations. In just over three
years, nearly 70 states and cities in the United States have made the leap,
and several states in Mexico and Australia have followed suit.
At the heart of these new rules is the belief that one citizen should be free
to give another citizen a ride across town, so long as there are regulations
to ensure that important safety and consumer-protection standards are met.
We now have the technology to make our cities more livable and less
congested. But reducing our dependence on cars requires a cultural shift as
much as a technological one.
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CHAPTER – 4
[RESEARCH METHODOLOGY]
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CHAPTER: 4
4. RESEARCH METHODOLOGY
4.1. Research design
I had selected descriptive research design because in this research I have
to know the existing fact about
So, I need to study among the group of individuals to know their thought
process about the service.
So, I target only the people who works in any corporate office. And who
needs to travel every day.
I took a sample size of 200 people to collect the data. Out of which 120
people use Quick ride as their daily office purpose.
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4.4. Data collection tools
I use a set of Questionnaire to collect the data as a data collection tool.
Which is the best way to reach more people and take their thoughts. I
use only 10 questions for them because as my survey was in various It
parks all the employee are very busy on their schedule.
• Questionnaire
• Personal interview
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CHAPTER – 5
[DATA ANALYSIS & FINDINGS]
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CHAPTER: 5
5. DATA ANALYSIS AND FINDINGS
Mode of transport
120
100
80
60
40
20
0
Carpooling Public transport Cabs
Q1. Interpretation:
• 120 out of 200 respondents like Quick ride as a mode of transport for office.
• 60 out of 200 respondents use public transport.
• 20 out of 200 respondents use cabs.
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Q2. Do you think carpooling is cheaper than cab?
Carpooling is cheaper
23%
Yes
77% No
Q2. Interpretation:
From the above chart we can see that 92 out of 120 that means almost 77%
respondents think that quick ride is cheaper than other cabs and only 28
respondents which is only 23% are think that quick ride is not cheaper.
Q3. Do you think the availability of Quick ride is better than any other cab
in office time?
Availability
29%
Yes
No
71%
Q3. Interpretation:
Here we can see that 85 out of 120 respondents think that the availability of Quick
ride is better that anu other cab which is 71% of the respondents. And only 35
which is 29% do not agree with this.
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Q4. Will carpooling help to reduce the traffic?
Traffic reduction
25%
Yes
No
75%
Q4. Interpretation:
Here we can see that 90 out of 120 which is 75% of the respondents are think that
carpooling is helping to reduce the traffic, and only 30 respondents do not agree
with this.
Decrease pollution
120
100
80
60
96
40
20
24
0
Yes No
Q5. Interpretation:
Here we can see that 96 out of 120 respondents thinks that carpooling will help
to reduce pollution and only 24 people do not agree with this.
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Q6. Do you think the impact of surge charge motivates you to use Quick
ride?
Surge charge
3%
Yes
No
97%
Q6. Interpretation:
Here we can see that 95 out of 120 which is 97% respondents think that because
of no surge charge Quick ride is successful in Bangalore and only 25 out of 120
respondents thinks it’s impact of surge charge doesn’t matter on fair.
USE
LONG TOUR 5
OCCASION 3
OFFICE 112
Q7. Interpretation:
Here we can see maximum of the respondents are using quick ride for office
purpose 112 respondents out of 120 respondents. Only 5 put of 120 are using
quick ride for long tour and only 3 out of 120 are using occasionally.
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5.2. Findings
➢ Majority of people are using Quick ride for the office purpose.
➢ People are preferring Quick ride for the well availability in Bangalore.
➢ Also, people can travel with their office colleagues and friends.
➢ People thinks that because of no surge chare Quick ride is cheaper and very
much useful in Bangalore.
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CHAPTER – 6
[CONCLUSION AND
RECOMMENDATION]
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CHAPTER- 6
6. Conclusion and recommendation
6.1. Conclusion
➢ Ride sharing is more prevalent than elsewhere in the city of Bangalore
where the industrial complex has promoted extensive ride sharing.
➢ Quick ride got success to promote the carpooling and also reduce the traffic
from the road.
➢ People are making their ride a bit enjoying by sharing the ride with others.
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6.2. Recommendation
➢ A free parking space can be allocated for those who are carpooling.
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6.3. Reference and bibliography
Websites
I. www.google.com
II. www.quickride.in
III. www.inc42.com
IV. www.economictimes.indiatimes.com
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QUESTIONNAIRE
NAME:
PROFESSION:
AGE:
OCCUPATION:
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5. Do you think the impact of surge charge motivates you to
use Quick ride?
Yes
No
6. Do you think carpooling will decrease pollution?
Yes
No
Office
Occasion
Long Tour
Date: Signature
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