NEW DELHI INSTITUTE OF MANAGEMENT

PAPER – 403
PGDM – PROJECT STUDY PROPOSAL
BATCH: 2018-20
SYNOPSIS FORMAT

1. Name of the Student : Aniket Puri

2. Roll No. : 118

3. Major 1 Area of Specialisation : Finance

4. Major 2 Area of Specialisation : Business Analytics

5. Title of the Project (in Major 1 Area) : Fundamental Analysis Of FMCG Sector

6. Abstract : i have done research on FMCG sector of

India

7. Chapter Design :ch1: IndustryOverview,ch2: Theoretical

Framwork,ch3: LiteratureReview,ch4: Objective Of the Study,ch5: Research Methodology,ch6:
Company Profile,ch7: Data Analysis,ch8: Ranking,ch9: Conclusions & Recommendations,ch10:
Limitations,ch11: Bibliography.

8. Organisation / Industry etc. under reference : FMCG Sector

9. Methodology**to be followed : Secondary Data

10. Sources of Data : The data collected for the analysis is

through the secondary sources like company’s annual report, various websites etc.

11. Bibliographical References : https://www.moneycontrol.com/

https://in.finance.yahoo.com/

* One page detail should be annexed

** It is mandatory that each student follows the technique of RESEARCH

METHODOLOGY / MARKET RESEARCH / BUSINESS RESEARCH/ STATISTICS
etc. to process the field data, and integrate the same with Management
Theory and concepts.

___________________ __________________________

(Signature of the Student) (Signature of the Faculty Guide)

Date: Date:
 EXECUTIVE SUMMARY

Investment decision is a very important decision of everyone’s life. Some people

often get confused as in which sector to invest or which company will give best
returns in future. To solve this problem to an extent I have done the Fundamental
Analysis of FMCG Sector. To carry out this research, I have chosen top five
FMCG companies based on their market capitalization and analyzed them over
their past 5year data, and interpreted whether the company is fundamentally
strong or which company or a set of companies is best to invest your money.
For the analyzing purpose I have chosen Ratio analysis because it simplifies
complex accounting statements and financial data into simple and understandable
ratios which makes it easy for investor to analyze the company and also helps
management to identify problem related areas so that they can work on them.
I have compared these 5 companies over their 5 years past data and commented
that which company is good and which is bad. This report also covers the
overview of FMCG sector and its journey and also its future prospects.
Research Design:
Research design is a framework of techniques and methods chosen by
researcher to carry out his research in a logical manner so that he can
handle the predefined research problem. In this research, I have used
descriptive research design as in this research I gathered, analyzed and
presented the collected data to show whether the company is
fundamentally strong or not.

Sample Design:
I have selected few major FMCG companies to do the fundamental
analysis and I have selected them on the basis of their market
capitalization.