Questionnaire

Dear Participants, I will be very thankful to you for this cooperation. The topic of this questionnaire is Role
of Packaging in Consumer Buying Behavior. This questionnaire is for the research purpose. Its results
will be used for analysis in Master Thesis. Please provide correct information. Your information will not be
disclosed.
Personal Information

Name
Gender
Age
Profession
Education
Annual Income
Contact No

Questions
Ques-1. Do you prefer the product having attractive background on packaging label?
1. Strongly Agree 4. Disagree

2. Agree 5. Strongly Disagree

3. Normal
Ques-2. Do you think quality of product packaging can serve product better?
1.Strongly Agree 4. Disagree

2. Agree 5. Strongly Disagree

3. Normal
Ques-3. Do you agree, packaging of product leads to its advertisement?
1.Strongly Agree 4. Disagree
2. Agree 5. Strongly Disagree
3. Normal
Ques-4. Do you think the product packaging offered by named/leading brands is always better?
1.Strongly Agree 4. Disagree
2. Agree 5. Strongly Disagree
3. Normal
Ques-5. How would you rank quality of the product that pursue you to buy a product?

Suits your lifestyle Utility Brand Attractive Packaging

Ques-6. Do you read the information written on pack of the product?
1.Yes 3.Partly
2.No
Ques-7. If yes, is the information is reliable and understandable?

1.Yes 3.Partly
2.No
Ques-8. Do you think the information is of any use to you?
1.Yes 3.Partly
2.No
Ques-9. Have you ever changed your decision of buying a product due to its packaging?

1.Yes
2.No
Ques-10. Do you agree that high packaging cost has to be ultimately born by the customer?
1.Yes
2.No

Ques-11. Do you agree that innovation is not only indispensible in the product but as
well as its packaging?
1.Strongly Agree 4. Disagree
2. Agree 5. Strongly Disagree
3. Normal
Ques-12. Do Font size, color and size on the label of packaging matters to you?
1.Yes
2.No

Ques-13. How would you arrange the need of packaging in the product?
1.Agglomeration 4.Reducing Theft
2.Physical Protection 5.Marketing
3.Information transmission
Ques-14. Have you ever changed your buying decision due to innovative/attractive packaging?
1.Yes 3.Sometimes
2.Once 4.Never
Ques-15. Would you suggest some suggestions in order to improve packaging?
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I am very thankful to all the participants for this cooperation. I hope all the information that you put in the
questionnaire will be according to your best expert.

Thank you.
Signature Tajinder Singh