Artistic process THE VISUAL ELEMENTS

• idea- pro production- conceptualization Color, hue, Shape, Texture

• process- production- actual creation COLOR, VISION

•production- post production - finishing touche -relies on light

CHARACTERISTICS OF COLOR
Medium- the materials used in an artwork
•Primary colors : r b y
-"how" the materials were used
•Secondary colors: v g o

•Complementary colors: opposit in the seale

•visual art- must be seen and occupies space
•intermediate colors: adjacent in the wheel
•auditory art- heard and requires time
VALUE
•combined art- seen/ heard- time and space
-lightness or darkness of color
TECHNIQUES IN EXPRESSING ART -You can change color by adding black or white

WATER COLOR PAINTING -Scale of medium

-Pigments mixed with water, applied in light strokes light
White
color
Light
GOUACHE Medium
-Less water / light color Dark
Black
FRESCO
-Mixed with limed water and pigment solutiy INTENSITY OR SATURATION
-Applied in moist plaster -brightness or dullness
-Pure hues are higher intensity colors
TEMPERA
-Dull hues have lower intensity colors
-mixture of mineral pigment ( egg yolk and egg white plus
-Used to describes purity of colors
ore)
INTENSITY- strength of a line
PASTEL
COLOR SCHEMES
-pigment mixed with oil and chalk
-color can be combine to create striking result
OIL(PAINTING)
-pigment mixed wt oil -to creat different effects
-Most flexible medium
A. Monochromatic
MOSAIC
-different values of single color
-small pieces of material
(Dark green, meduim, and light green)
•stained glass
B. Analogous
•tapestry
-uses color that are side by side on the color wheel and
•bistre-brown pigment share a hue

ELEMENT OF ART C.WARM OR COOL SCHEME

-warm- r y o ( color of sun)
Individual part that make up the whole of an artwork
-cold- b g v (ice, grass, sea)
WAYS OF USING COLORS
IMPRESSIONIST USE
-rejects the painting or color in the local order, but
instead seek to render the nature wth a sensitive
perception of the effects of changing condition of light in
object.
DECORATIVE OR ORNAMRNTAL USE
-often in relation to pattern and design (e.g. carpets,
textiles, wall paper) in which colors appear as a design
component to enhance rhythm and sensors appeal.
PERSONAL USE
-the artist uses hues to express his feelings and emotions
as well as his spontaneous impulses and whims.
SCIENTIFIC USE
-the use of a consistent format of colored squared of a
different hue
SYMBOLIC USE
-the meaning of colors changes from one cultural
tradition to another and may also vary from one period to
another (e.g. color of the flag)
CHARACTERISTICS OF COLOR
-are the warm or cool
•cool colors- retreating colors
•warm colors- advancing colors
-colors differs in intensity and vividness
-changed by the presence of the other colors
-have definite psychological and emotional connotation.
LINE
-basic and simples
-can send off different messages
-defined as the path of a moving point through shape
-simplest, most primitive and the most universal means of
creating visual art.
-generally line are either straight or curved.
PRINCPLE OF ART
-idea that forms the basis of something
-moral value or belief
BALANCE
-concerned with arranging elements so no one part of
eork overpower or heavier than any other part.
3 different kind of balance
•Formal balance(symmetrical)
-2 halves are mirror image
•informal balance (asymmetrical)
-two unlike elements or objectd in an artwork are
positional around a central point.
VARIETY
-same routine everyday become dull
-concerned wt combining one or more elements to create
intensity by adding slight changes.
HARMONY
-if too little variety can become boring, too much variety
can create chaos.
-concerned wt blending elements to create a more calm,
restful appearance
EMPHASIS
- to attract viewer's attention to important part of a work,
artist use the principle of emphasis.
-making an element in a work stand out
-make one part of an artwork dominant over the part.
PROPORTION
-concerned with the relation of one part to another and
to the whole.
-not limited to size
-colors can b used in different proportion to create
emphasis.
MOVEMENT -single curve line is single art

-We may not realize it, but when we look in a work of art, -double curve lines are turns back on itself an s curve
our eyes move from one part to another
D.ZIGZAG LINE
-used to create the look and feeling of action and to guide
- combined diagonal lines, cofusion or suggest action.
a viewers eye through the work of art.
SHAPE
RHYTHM
-an element of art that refers to an area clearly set off by
-concerned with reapting elements to make a work seem
one or more if the other elements of art, shape are
active or suggest vibration
limited with two dimension- LENGTH AND WIDTH.
-to create a rythm, an artist will repeat not just element
GEOMETRIC FIGURE
but also the same exact objects over and over
made by ruler or drawing tool
•Regular rhythm- repetition of elements that are evenly
spaced 5 GEOMETRIC SHAPES
•Irregular rhythm- repeated but not exactly the same •triangle
•Progressive rhythm- repeat the increase or decrease in •square
size
•circle
UNITY
•rectangle
-arrangement of element and principle with medium to
create a feeling of completeness or wholeness. •oval

CONTRAST Organic- free forms

-to show difference and diversity in an artwork by

combining elements to create interest

-provide an artwork wth something interest to break the

repetition

KINDS OF LINES

A. HORIZONTAL LINES

-runs parallel to the ground, at rest and quiet, sense of

infinity, calmness, repose, stability, tranquility.

B. VERTICAL LINES

-body in upright position, poise, alertness, equilibrium,

strength, and static position.

C. DIAGONAL LINES

-body forward and Changing purposefully towards

something, energy, dynanism, impulse, will power,
aspiration and passion as well as emotion.

D. CURVE LINES

-show action, life and energy, grace and beauty,

expression of feeling, romatic yeaming, sentimental

-may either be single or double slow quick