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1. Acknowledgment
2. Personal Experience
3. Objectives of doing a project report
4. Purpose of doing a SWOT Analysis
5. SWOT Analysis – Introduction
6. History of SWOT Analysis
7. Use of SWOT Analysis
8. Internal & External Factors
9. Introduction to IT industry
10. WIPRO - Pictorial Profile
11. WIPRO - Company Profile
12. WIPRO Technologies
13. Achievements of WIPRO
14. Overview
15. History
16. Business Overview
17. Executive Profile
18. WIPRO Infrastructure
19. WIPRO InfoTech – Strategic analysis review
21. Conclusion
22. Bibliography


SWOT analysis is a strategic planning method used to evaluate the Strengths,

Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It
involves specifying the objective of the business venture or project and identifying the
internal and external factors that are favorable and unfavorable to achieve that objective.
The technique is credited to Albert Humphrey, who led a convention at Stanford
University in the 1960s and 1970s using data from Fortune 500 companies.

A SWOT analysis must first start with defining a desired end state or objective. A SWOT
analysis may be incorporated into the strategic planning model. Strategic Planning has
been the subject of much research.

Strengths: characteristics of the business or team that give it an advantage over others in
the industry.

Weaknesses: are characteristics that place the firm at a disadvantage relative to others.

Opportunities: external chances to make greater sales or profits in the environment.

Threats: external elements in the environment that could cause trouble for the business.

Identification of SWOTs is essential because subsequent steps in the process of planning

for achievement of the selected objective may be derived from the SWOTs.

First, the decision makers have to determine whether the objective is attainable, given the
SWOTs. If the objective is NOT attainable a different objective must be selected and the
process repeated.

The SWOT analysis is often used in academia to highlight and identify strengths,
weaknesses, opportunities and threats. It is particularly helpful in identifying areas for

Having arrived on this page you have probably surfed the Internet and scoured books and
journals in search of the history of SWOT Analysis. The simple answer to the question
what is SWOT? is that there is no simple answer, and one needs to demonstrate a little
academic wisdom in that nobody took the trouble to write the first definitive journal
paper or book that announced the birth of SWOT Analysis. There is a number of
contrasting, if not contradictory views on the origin of SWOT. Here are a few of the
leading thinkers on the topic (and if you have more please let us know so that we can add


The usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT

analysis may be used in any decision-making situation when a desired end-state
(objective) has been defined. Examples include: non-profit organizations, governmental
units, and individuals. SWOT analysis may also be usedin pre-crisis planning and
preventive crisis management. SWOT analysis may also be used in creating a
recommendation during a viability study/survey.

The aim of any SWOT analysis is to identify the key internal and external factors that are
important to achieving the objective. These come from within the company's unique
value chain. SWOT analysis groups key pieces of information into two main categories:

Internal factors – The strengths and weaknesses internal to the organization.

External factors – The opportunities and threats presented by the external environment to
the organization. - Use a PEST or PESTLE analysis to help identify factors

The internal factors may be viewed as strengths or weaknesses depending upon their
impact on the organization's objectives. What may represent strengths with respect to one
objective may be weaknesses for another objective. The factors may include all of the
4P's; as well as personnel, finance, manufacturing capabilities, and so on. The external
factors may include macroeconomic matters, technological change, legislation, and socio-
cultural changes, as well as changes in the marketplace or competitive position. The
results are often presented in the form of a matrix.

SWOT analysis is just one method of categorization and has its own weaknesses. For
example, it may tend to persuade companies to compile lists rather than think about what
is actually important in achieving objectives. It also presents the resulting lists
uncritically and without clear prioritization so that, for example, weak opportunities may
appear to balance strong threats.

It is prudent not to eliminate too quickly any candidate SWOT entry. The importance of
individual SWOTs will be revealed by the value of the strategies it generates. A SWOT
item that produces valuablestrategies is important. A SWOT item that generates no
strategies is not important.

In SWOT, strengths and weaknesses are internal factors.

Strength could be:
 Your specialist marketing expertise.

 A new, innovative product or service.

 Location of your business.

 Quality processes and procedures.

 Any other aspect of your business that adds value to your product or service.

Weakness could be:

 Lack of marketing expertise.

 Undifferentiated products or services (i.e. in relation to your competitors).

 Location of your business.

 Poor quality goods or services.

 Damaged reputation.

In SWOT, opportunities and threats are external factors.

Opportunity could be:

 A developing market such as the Internet.

 Mergers, joint ventures or strategic alliances.

 Moving into new market segments that offer improved profits.

 A new international market.

 A market vacated by an ineffective competitor.

Threat could be:

 A new competitor in your home market.

 Price wars with competitors.

 A competitor has a new, innovative product or service.

 Competitors have superior access to channels of distribution.

 Taxation is introduced on your product or service.

In many competitor analyses, marketers build detailed profiles of each competitor in the
market, focusing especially on their relative competitive strengths and weaknesses using
SWOT analysis. Marketing managers will examine each competitor's cost structure,
sources of profits, resources and competencies, competitive positioning and product
differentiation, degree of vertical integration, historical responses to industry
developments, and other factors.

Marketing management often finds it necessary to invest in research to collect the data
required to perform accurate marketing analysis. Accordingly, management often
conducts market research (alternately marketing research) to obtain this information.
Marketers employ a variety of techniques to conduct market research, but some of the
more common include:

 Qualitative marketing research, such as focus groups

 Quantitative marketing research, such as statistical surveys
 Experimental techniques such as test markets
 Observational techniques such as ethnographic (on-site) observation
 Marketing managers may also design and oversee various environmental
scanning and competitive intelligence processes to help identify trends and
inform the company's marketing analysis.

Strengths Weaknesses Opportunities Threats

Reputation in Shortage of Well established Large consultancies

marketplace consultants at position with a well operating at a minor
operating level rather defined market niche level
than partner level

Expertise at partner Unable to deal with Identified market for Other small
level in HRM multi-disciplinary consultancy in areas consultancies looking
consultancy assignments because other than HRM to invade the
of size or lack of marketplace

Another way of utilizing SWOT is matching and converting.

Matching is used to find competitive advantages by matching the strengths to


Converting is to apply conversion strategies to convert weaknesses or threats into

strengths or opportunities.

An example of conversion strategy is to find new markets.

If the threats or weaknesses cannot be converted a company should try to minimize or

avoid them.


SWOT analysis may limit the strategies considered in the evaluation. J. Scott Armstrong
notes that "people who use SWOT might conclude that they have done an adequate job of
planning and ignore such sensible things as defining the firm's objectives or calculating
ROI for alternate strategies." Findings from Menon et al. (1999) and Hill and Westbrook
(1997) have shown that SWOT may harm performance. As an alternative to SWOT,
Armstrong describes a 5-step approach alternative that leads to better corporate

These criticisms are addressed to an old version of SWOT analysis that precedes the
SWOT analysis described above under the heading "Strategic and Creative Use of SWOT
Analysis." This old version did not require that SWOTs be derived from an agreed upon
objective. Examples of SWOT analyses that do not state an objective can be "Human
Resources" and "Marketing."

As part of the development of strategies and plans to enable the organization to achieve
its objectives, then that organization will use a systematic/rigorous process known as
corporate planning. SWOT alongside PEST/PESTLE can be used as a basis for the
analysis of business and environmental factors.

Set objectives – defining what the organization is going to do

Environmental scanning

Internal appraisals of the organization's SWOT, this needs to include an assessment of the
present situation as well as a portfolio of products/services and an analysis of the
product/service life cycle

Analysis of existing strategies, this should determine relevance from the results of an
internal/external appraisal. This may include gap analysis which will look at
environmental factors

Strategic Issues defined – key factors in the development of a corporate plan which needs
to be addressed by the organization

Develop new/revised strategies – revised analysis of strategic issues may mean the
objectives need to change

Establish critical success factors – the achievement of objectives and strategy


Preparation of operational, resource, projects plans for strategy implementation

Simple rules for successful SWOT analysis:

 Be realistic about the strengths and weaknesses of your organization when

conducting SWOT analysis.
 SWOT analysis should distinguish between where your organization is today, and where
it could be in the future.

 SWOT should always be specific. Avoid grey areas.

 Always apply SWOT in relation to your competition i.e. better than or worse than your

 Keep your SWOT short and simple. Avoid complexity and over analysis

 SWOT is subjective.

Once key issues have been identified with your SWOT analysis, they feed into marketing
objectives. SWOT can be used in conjunction with other tools for audit and analysis,
such as PEST analysis and Porter's Five forces analysis. So SWOT is a very popular tool
with marketing students because it is quick and easy to learn. During the SWOT exercise,
list factors in the relevant boxes. It's that simple. Below are some FREE examples of
SWOT analysis - click to go straight to them

SWOT helps a company to see itself for better and for worse. Companies are inherently
insular and inward looking SWOTs are a means by which a company can better
understand what it does very well and where its shortcomings are. SWOTs will help the
company size up the competitive landscape and get some insight into the vagaries of the

SWOT analysis has been a framework of choice among many managers for along time
because of its simplicity and its portrayal of the essence of sound strategy formation -
matching a firm's opportunities and threats wit its strengths and weaknesses. Central to
making SWOT analysis effective is accurate internal analysis - the identification of
specific strengths and weaknesses around which sound strategy can be built.

Information Technology (IT) industry in India is one of the fastest growing Industries.
Indian IT industry has built up valuable brand equity for itself in the global markets. IT
industry in India comprises of software industry and information technology enabled
services (ITES), which also includes business process outsourcing (BPO) industry. India
is considered as a pioneer in software development and a favorite destination for IT-
enabled services.

The origin of IT industry in India can be traced to 1974, when the mainframe
manufacturer, Burroughs, asked its India sales agent, Tata Consultancy Services (TCS),
to export programmers for installing system software for a U.S. client. The IT industry
was originated under unfavorable conditions. Local markets were absent and government
policy toward private enterprise was hostile. The industry was begun by Bombay-based
conglomerates which entered the business by supplying programmers to global IT firms
located overseas.

During that time Indian economy was state-controlled and the state remained hostile to
the software industry through the 1970s. Import tariffs were high (135% on hardware and
100% on software) and software was not considered an "industry", so that exporters were
ineligible for bank finance. Government policy towards IT sector changed when Rajiv
Gandhi became Prime Minister in 1984. His New Computer Policy (NCP-1984)
consisted of a package of reducedimport tariffs on hardware and software (reduced to
60%), recognition of software exports as a"de-licensed industry", i.e., henceforth eligible
for bank finance and freed from license-permit raj,permission for foreign firms to set up
wholly owned, export-dedicated units and a project to setup a chain of software parks that
would offer infrastructure at below-market costs. These policieslaid the foundation for
the development of a world class IT industry in India.

Today, Indian IT companies such as Tata Consultancy Services (TCS), Wipro, Infosys,
and HCL et al are renowned in the global market for their IT prowess. Some of the major
factors which played a key role in
India's emergence as key global IT player:

Indian Education System

The Indian education system places strong emphasis on mathematics and science,
resulting in a large number of science and engineering graduates. Mastery over
quantitative concepts coupled with English proficiency has resulted in a skill set that has
enabled India to reap the benefits of the current international demand for IT.

High Quality Human Resource

Indian programmers are known for their strong technical and analytical skills and their
willingness to accommodate clients. India also has one of the largest pools of English-
speaking professionals.

Competitive Costs

The cost of software development and other services in India is very competitive as
compared tothe West.

Infrastructure Scenario

Indian IT industry has also gained immensely from the availability of a robust
infrastructure (telecom, power and roads) in the country. In the last few years Indian IT
industry has seen tremendous growth. Destinations such as Bangalore, Hyderabad and
Gurgaon have evolved into global IT hubs. Several IT parks have come up at Bangalore,
Hyderabad, Chennai, Pune, Gurgaon etc. These parks offer Silicon Valley type
infrastructure. In the light of all the factors that have added to the strength of Indian IT
industry, it seems that Indian success story is all set to continue.


Wipro Ltd. is the flagship company of the Azim H Premji group. Wipro was incorporated
in the year 1945. The company started off originally as a manufacturer of vegetable ghee/
vanaspati (hydrogenated vegetable oils), refined edible oils etc. Gradually, it diversified
into various other businesses. The group forayed into information technology business in
1982. Later, in 1992, it entered the financial service business through its subsidiary
Wipro Finance.


The company has an equity capital base of Rs.45.8 crore and the number of shares are
22.92 crore. The face value per share is Rs. 2. The share is currently, as on 18th May,
2001, is trading at Rs.1642.60. The market capitalization of the company is Rs. 37648.39
crore. The Indian promoters are holding 75% stake in the company. The free float
available in the market is 18.5%.
Board of Directors

Azim H Premji - Chairman and MD

Vivek Paul - Vice Chairman

Ashok Ganguly - Director

NachiketMor - Director

P S Pai - Director

B C Prabhakar - Director

Jagdish N Sheth - Director

A K Thiagarajan - Director

N Vaghul - Director

Hamir K Vissanji - Director

SatishMenon - Company Secretary


Wipro Technologies is a global services provider delivering technology-driven

businesssolutions. Wipro is the No.1 provider of integrated business, technology and
process solutions ona global delivery platform. AzimPremji is the Chairman of Wipro
Technologies. He took overthe mantle of leadership of Wipro at the age of 21 in 1966.
Under his leadership, the fledglingUS$ 2 million hydrogenated cooking fat company has
grown to a US$1.76 billion IT Servicesorganization serving customers across the globe.
Wipro is presently ranked among the top 100Technology companies in the world. It has
66,000+ employees, serves 592 clients, and has 46developmentcentersacrossglobe.

Wipro Technologies deals in following businesses:

 IT Services: Wipro provides complete range of IT Services to the organization.

Therange of services extends from Enterprise Application Services (CRM, ERP,
e-Procurement and SCM) to e Business solutions. Wipro's enterprise solutions
serve ahostof industries such as Energy and Utilities, Finance, Telecom, and
Media and Entertainment.
 Product Engineering Solutions: Wipro is the largest independent provider of
R&Dservices in the world. Using "Extended Engineering" model for leveraging
R&Dinvestment and accessing new knowledge and experience across the globe,
people andtechnical infrastructure, Wipro enables firms to introduce new products
 Technology Infrastructure Service: Wipro's Technology Infrastructure Services
(TIS)is the largest Indian IT infrastructure service provider in terms of revenue,
people andcustomers with more than 200 customers in US, Europe, Japan and
over 650 customers in India.
 Business Process Outsourcing: Wipro provides business process outsourcing
servicesin areas Finance & Accounting, Procurement, HR Services, Loyalty
Services andKnowledge Services. In 2002, Wipro acquiring Spectramind and
became one of thelargest BPO service players.
 Consulting Services: Wipro offers services in Business Consulting, Process
Consulting,Quality Consulting, and Technology Consulting.

Group Companies of Wipro:

 Wipro Infrastructure Engineering: It has emerged as the leader in the

hydrauliccylinders and truck tipping systems market in India.
 Wipro InfoTech: It is one of the leading manufacturers of computer hardware
and aprovider of systems integration services in India.
 Wipro Lighting: It manufactures and markets the Wipro brand of luminaries.
WiproLighting offers lighting solutions across various application areas such as
commerciallighting for modern work spaces, manufacturing and pharmaceutical
companies, designerpetrol pumps and outdoor architecture.

1. First Indian IT Service Provider to be awarded Gold-Level Status in

Microsoft'sWindows Embedded Partner Program.
2. World's largest independent R&D Services Provider.
3. World's 1st PCMM Level 5 software company.
4. World's 1st IT Services Company to use Six Sigma.
5. The first to get the BS15000 certification for its Global Command Centre.
6. Among the top 3 offshore BPO service providers in the world.
7. Only Indian company to be ranked among the 'Top 10 Global Outsourcing
Providers' in
8. The IAOP-Fortune Global 100 listings.First company in the world to be certified
in BS 7799 (2002) security standards

Wipro Technologies is the global technology services division of Wipro Ltd.

(NYSE:WIT). Wipro offers a full portfolio of services across industries, delivering
measurable business benefits for their customers with six sigma consistency.


Ranked as 7th best software services company in the world by BusinessWeek (InfoTech
100, November 2002), Wipro serves over 300 global leadersincluding Boeing,
Nationwide, Ericsson, Toshiba, Cisco, Seagate, Putnam Investments, United
Technologies, Best Buy, Digital, Friends Provident,IBM, Microsoft, NCR, Thames
Water, Transco and Sony.

From the first day in dealing with Wipro, there's been nothing but quality, character,
highest integrity, and highest quality work. As a joint venture, you wouldn't find a better
partner. As a supplier, you wouldn't find a higher quality partner.

Some quick facts about Wipro:

 India's most valuable company (Business Today, 2001).

 Listed at NYSE (WIT). Part of the TMT (Technology- Media-Telecom) Index
of the New York Stock Exchange.
 Over 20 years of IT Consulting, Systems Integration and Engineering Services
 30 offices worldwide, 18,000 IT practitioners and domain consultants.
 More than 300 customers across USA, Europe and Japan (50 of these are
Fortune 500 companies).
 USD 736Mn revenues (Year 2001-2002), Cumulative Annual Growth Rate
(CAGR) of 45% over the last five years.
 Quality leadership: Most mature Six Sigma program in the industry. World's
first PCMM, CMMi and CMM level5 company.

Founded in 1945, Wipro has diversified into Information Technology, Consumer Care
and Lighting, Engineering and Healthcare. Wipro’sdiversification into IT happened in
1980 and since then there has been nolooking back. Wipro had revenues of USD 736Mn
in March 2002.


1980: Diversification into Information Technology

1990: Incorporation of Wipro-GE medical systems
1992: Going global with global IT services division

1993: Business innovation award foroffshoredevelopment

1995:Wipro gets ISO 9001 quality certification, re-certified twice for mature processes

1997:Wipro gets SEI CMM level 3 certification,enterprise wide processes defined

1998:Wipro first software services company in the world to get SEI CMM level 5
1999:Wipro's market capitalization is the highest inIndia

2000:Start of the Six Sigma initiative, defects preventionpractices initiated at project


2001:First Indian company to achieve the


2001: World's first PCMM Level 5 company

2001:Ranked 87 among 100 best performing technology companies globally
(BusinessWeek, June 2001)
2002: World’s first CMMiver 1.1 Level 5 company
2002:Ranked the 7th software services company in the world by BusinessWeek(InfoTech
100, November 2002).

Business Overview

The company earns its revenue from the following activities:

1. as a full service provider.

2. as a software solution provider.

As a service provider, it provides IT consultancy, design & development services, system

integration and product implementation services and lastly sustenance & management of
IT infrastructure. As a solution provider it provides enterprise solutions, research &
development and global support services. It has 12 offices in USA and Canada. Besides
that it has offices in UK, France, Germany, Netherlands, Sweden, and Japan & in Asia
Pacific. Wipro does off-shore as well as on-site projects for its clients. The overseas
projects fetch 49% of the total revenue for the company. The domestic project of the
company is very much limited as compared to the overseas projects.

The world market for software and services has been put at around US$375 bn by IDC.
This market is growing at anywhere between 10-13% pa. While the developed countries
dominate the market for packaged products, the share of developing nations is growing
rapidly within the software services market. This is due to the increased tendency by
developed nations to outsource their software requirements. Apart from India, other
countries like Ireland, Philippines, and Pakistan etc. are major players in services. The
Indian software industry, being in the high-growth stage, is characterized by alarge
number of players. The industry has grown at a very high growth rate to touch Rs 240 bn
in FY2000, out of which around Rs 170 bn is made up of exports. However, India still
has a very minuscule share of the world IT services market. Though competition to India
is heating up, Indian software professionals are expected to maintain their edge due to
their knowledge of English, superior mathematical/analytical skills and high degree of

Wipro has lined up plans to invest close to Rs 2 bn per annum over the next two to three
years. Not surprisingly, more than 70 percent of this amount will be invested in the IT
business, Wipro's golden goose. The company has also acquired an Internet Service
Provider (ISP) license through which it plans to corner the B2B segment of this lucrative
new emerging market. The company has also identified the Internet and e-commerce as a
major thrust area and has made sizeable investments in this business. Wipro is set to enter
the ASP (Application Service Provider) market in a very big way in the near future. It
already provides e-infrastructure to organizations locally and remotely through its Global
Support Services group. It has a lot of experience in this area and this will help Wipro to
successfully exploit the ASP market. This for one is going to be a low margin high
volume game. Initially, it may be a loss-making proposition but e-infrastructure is going
to be essential for every business. Consequently, the ASP industry is likely to go the
utilities way.

Performance of segments

The global IT services account for large chunk of the total revenue of the company. PAT
figure from this particular segment is 88% in FY2000.

Revenue % Operating PAT as a

of total Margins % % of Total

Global IT Services 56 33 88

Indian IT Services and Products 29 6 8

Consumer Care and Lighting 13 13 7


In FY95, two InfoTech subsidiaries of Wipro viz. Wipro InfoTech - the hardware
company and Wipro Systems- software company were merged with Wipro. Currently the
division handling software services is Wipro Technologies and makes up around 46% of
the total revenues of Wipro. This is also Wipro’s fastest growing business (65% growth
in the latest financial). Wipro offers services in the domains of telecom, healthcare, retail
and systems software. With telecom giants of the world, the company isengaged in
creating the standard platform for the next generation wireless services. Wipro will set up
the Wipro Symbian Competence Centre to drive development of a wide range of
Smartphones and Communicators. The hardware business consists of both computers and
peripherals. This business makes up more than 35% of Wipro’s total revenues and is
growing at around 20%.


An estimated 94% of companies without a tested crisis plango out of business after a
severe loss of service.With increased dependency on IT Infrastructure to run business
effectively and efficiently, organizations need to know how to protect the business ifthe
IT Infrastructure fails. 'Disaster-Recovery Plans' articulate the means toprotect
organizations in case of such eventualities.
Wiprooffersacomprehensivesolutionthathelpsorganizations face any eventuality of this
kind and ensures thatorganizations recover smoothly from the disaster in the shortest

The offering covers:

 Study of the existing IT Infrastructure set-up at varioussites of the organization

and of the existing disaster recovery practices.
 Identification of threats to the services, arising out of the faults in IT products and
services of theorganization.
 Conducting Risk Analysis and Business Impact Analysis(BIA) of various threats
to the resources/functions and categorizing the risks based on the impact.
 Designing and recommending solutions to cover the resources from the threats
 Implementation of the recommended solutions includinghot sites, high
availability solutions, networks andstorage systems.


The Chairman of Wipro Corporation, An alumnus of Stanford University, USA, Mr.

Azim H Premji joined Wipro in 1966 at the age of 21.

Under his leadership, an Rs.70 million company in hydrogenated cooking fats has grown
to a $500 million diversified, integrated corporation in services, technology products and
consumer products with leadership positions in thebusinesses it is in.

A role model for young entrepreneurs across the world, Mr. AzimPremji has integrated
the country's entrepreneurial tradition with professionalmanagement, based on sound
values and uncompromising integrity.

Mr. AzimPremji's strength lies in bringing together and building charged teams of high
potential, high performing people. His vision and pragmatismhave helped Wipro
Corporation become the 2nd most competitive andsuccessful company in India as rated
by Business Today, a leading business magazine in India. Wipro in terms of market
capitalization is among the top10 corporations in India.

Mr. Premji very strongly believes that the most important contributors to Wipro's success
have been the articulations and faithful adherence to corevalues, a shared vision for the
future, identification and development ofWipro leaders through clearly defined Wipro
leaders' qualities.

A hands-on business leader with standards of excellence in everything that the

corporation does, Mr. Premji is almost fanatical about delivering valueto customers and
his willingness to sacrifice business and profits to hold onto "Our Promise".


Vivek Paul is Vice Chairman of Wipro, Ltd. and the President of its WiproTechnologies
Division, based in Mountain View, CA.

Wipro Technologies is a global information technology,

productdevelopment/maintenance, and business process solutions provider with
over18,000 employees and offices in 30 locations around the world. WiproTechnologies
contributes more than 90% of the profitability of Wipro, ltd., a $7b market cap

Since assuming this role, revenues at Wipro Technologies have grown atover 45% a year
and operating profits have grown at over 50% a year,compounded, catapulting it into the
Business Week Global InfoTech 100, andallowing a successful listing on the New York
Stock Exchange.

Mr. Paul brought a strong focus on values, building human capital andestablishing
leadership in quality processes. This focus transformed Wiproto become a leader in its
field with the widest range of services, recognizedquality leadership, and a transforming
workforce that went from coding tocomplex program management to consulting and
architecting. Leadinganalyst research firm, Gartner and META rated Wipro as the leader
in theoffshore application outsourcing market and a high quality solution providerwho
has moved up the value chain. Recently Butler Group, a research firmfocused on the IT
market, quoted in one of their reports that - "Wipro iswell placed to compete with the
largest players, having established anenviable reputation for the quality of its delivery
and the value it brings to its business relationships".

Prior to this role, Mr. Paul was based in Milwaukee, WI, and ran GE'sGlobal CT
(Computerized Tomography) Scanner business with nearly $1billion in revenues,
reporting directly to the current Chairman of GE. Mr. Paul drove productivity through
developing a design and builds capability inChina for the economy range, drove design
cooperation across developmentteams in France, Japan and the

US to step up the pace of new productintroductions, and launched breakthrough products

through the pioneeringapplication of Six Sigma techniques. This success was noted by
the businessbestseller book, Six Sigma.

Prior to this role, Mr. Paul was President and CEO of GE's medicalequipment joint
venture with Wipro. Mr. Paul was part of the venture as anew start-up, to its becoming a
global design and manufacturing base forultrasound equipment, as well as a leader in the
distribution and service ofmedical imaging equipment in the South Asian markets.

His efforts in all three roles (Wipro, Wipro GE and GE) have been noted inthe business
media (Business Week, Economist, Forbes, Fortune, NYT, WSJ,etc.) and have been used
as case studies at leading business schools(Harvard, Wharton, Instead, etc.). A January
2003 segment in Business Weekcited Wipro as "the live wire in Indian high tech", and a
February 2003issue of Economist mentioned "Wipro aspires to be a global force in the
ITindustry". Fast Company reported after visiting Wipro in its February 2003issue "there
are certain moments when you can see the future with suchclarity that it nearly takes your
breath away".

Prior to working at GE, Mr. Paul worked at Bain & Co., Boston, a leadingstrategy
consulting firm and at PepsiCo Inc., Purchase, NY in their M& Area. Mr. Paul received
an MBA from University of Massachusetts atAmherst. He received a Bachelor of
Engineering degree from B.I.T.S.,Pilani, India in Electrical & Electronics Engineering,
where he was alsoCaptain of the Swim and Waterpolo teams.

Mr. Paul is a member of the Board of the California Chamber of Commerce,and Vice
Chairman of its Technology Committee. He is a member of theB.I.T.S Senate, on the
advisory board of Stanford University's RadiologyDepartment and a charter member of
The Silicon Valley Indus EntrepreneursOrganization.

Wipro is geared for global delivery with offices anddevelopment centers that span the

 Locations spanning the globe

 27 offices worldwide
 Over 1,450,000+ sq. ft. of development facilities
 30 development centers worldwide
 state-of-the-art communication facilities
 Giga speed cabling - guaranteed 10MBPS to desktop
 30+ international links - data, voice and video
 Data, voice and video, ISDN back-up for full\ redundancy

Wipro campuses are designed to provide comfortable andproductive work environments.

In additiontocutting-edgefacilities,theyfeatureworkspacesthat enable creative thinking
and encourage participatory and proactive value systems. Wipro’s commitment to the
environment and safetyconsciousness is reflected in their ISO 14001certification.
Business continuity

Wipro provide multi-site services to global customers and have the relevantexperience,
processes and methodologies for a successful transition. Robustbusiness continuity plans
are in place for data, systems and people.


Business Leadership

Wipro was among the top 10 Information Technology Services companies globally and #
1 Information Technology company in India.

Customer Leadership

It was the #1 choice of the customer through innovative solutionsand Six Sigma

People Leadership

Among the top 10 most preferred employers globally by creating an environment of

empowerment, intellectual challenge and wealth sharing.

Brand Leadership

Wipro Brand to be among the top 5 most admired brands inIndia.


Quality consulting and software quality

At Wipro, quality is like integrity - non-negotiable. Wipro pursue qualitywith a

missionary zeal and have put in place robust processes to ensure thatWipro deliver
quality with six-sigma consistency. Veloci-Q, our holistic,enterprise wide quality
approach integrates multiple quality processes likeSix Sigma, SEI CMM, PCMM and
CMMi to deliver measurable businessbenefits with enhanced productivity up to 35%,
cost savings up to 35% andfaster time-to-market upto 75%.

What it means for customers

The assurance that quality will never be compromised be it product, processor service
quality. That's why Wipro is preferred partner for global leaderssuch as Thomas Cook,
nPower, Home Depot, Seagate, Lucent, Nokia,Eastman Chemicals and 300 others.

Wipro InfoTech is the IT Services, Solutions and Products division of Wipro Limited. It
offers technology integration services, personal computing services, managed IT services,
enterprise services, strategy consulting, business transformation services, strategic cost
reduction, security governance, e-governance and other services. Its product line includes
desktop and notebook PCs, servers, data storage systems, and supercomputers for the
B2B segment, enterprise products and other software products and licenses. It currently
serves to Banking and Finance, Health care, Government and Telecom sectors. It has 20
offices in India, as well as operations in UAE, Saudi Arabia, Egypt and Kuwait.

 Wipro InfoTech Key Recent Developments

 Feb 25, 2010: Punjab and Sind Bank Signs IT Outsourcing Contract With Wipro
Jan 28, 2010: Wipro launches new Green ware PCs
 This comprehensive SWOT profile of Wipro InfoTech is delivered within 48
hours from the time of order and provides you an in-depth strategic analysis of the
company's businesses and operations. The profile has been compiled to bring to
you a clear and an unbiased view of the company's key strengths and weaknesses
and the potential opportunities and threats. The profile helps you formulate
strategies that augment your business by enabling you to understand your
partners, customers and competitors better.

This company report forms part of the 'Profile on Demand' Service, covering over
50,000 of the world's leading companies. Once purchased, the highly qualified
team of company analysts will comprehensively research and author a full
strategic analysis of Wipro InfoTech, and deliver this direct to you in pdf format
within two business days (excluding weekends).
The profile contains critical company information including:

 Business description – A detailed description of the company's operations and

business divisions.
 Corporate strategy – Analyst's summarization of the company's business strategy.
 SWOT Analysis – A detailed analysis of the company's strengths, weakness,
opportunities and threats.
 Company history – Progression of key events associated with the company.
 Major products and services – A list of major products, services and brands of the
 Key competitors – A list of key competitors to the company.
 Key employees – A list of the key executives of the company.
 Executive biographies – A brief summary of the executives' employment history.
 Key operational heads – A list of personnel heading key departments/functions.

 Important locations and subsidiaries – A list and contact details of key locations
and subsidiaries of the company.

Key benefits of buying this profile includes:

You get detailed information about the company and its operations to identify
potential customers and suppliers.

 The profile analyzes the company's business structure, operations, major products
and services, prospects, locations and subsidiaries, key executives and their
biographies and key competitors.

Understand and respond to your competitors' business structure and strategies,

and capitalize on their weaknesses. Stay up to date on the major developments
affecting the company.
 The company's core strengths and weaknesses and areas of development or
decline are analyzed and presented in the profile objectively. Recent
developments in the company covered in the profile help you track important

Equip yourself with information that enables you to sharpen your strategies and
transform your operations profitably.
 Opportunities that the company can explore and exploit are sized up and its
growth potential assessed in the profile. Competitive and/or technological threats
are highlighted.

Gain key insights into the company for academic or business research.
 Key elements such as SWOT analysis and corporate strategy are incorporated in
the profile to assist your academic or business research needs.

The Wipro Limited - SWOT Analysis company profile is the essential source for top-
level company data and information. Wipro Limited - SWOT Analysis examines the
company’s key business structure and operations, history and products, and provides
summary analysis of its key revenue lines and strategy.

Wipro Limited (Wipro) is one of the leading providers of integrated business, technology
and process solutions on a global delivery platform. It is one of the world’s largest
independent R&D services provider and is among the top three offshore BPO service
providers in the world.

The company specialized in applying Lean Manufacturing techniques to IT services. It

offers a comprehensive-range of services including business technology services,
enterprise application services, infrastructure management services, business process
outsourcing (BPO), consulting, enterprise technology integration, product engineering
services, testing services and total outsourcing.

Wipro Limited Key Recent Developments Mar 09, 2010: Wipro signs BPOS agreement
with Microsoft Feb 25, 2010: Punjab and Sind Bank Signs IT Outsourcing Contract With
Wipro Feb 01, 2010: Wipro, Trend Micro team up to deliver virtualization security
offerings for data centers Jan 20, 2010: Wipro Q3 revenue up 5% to INR69.66bn Jan 12,
2010: Wipro launches cloud-based retail offerings This comprehensive SWOT profile of
Wipro Limited provides you an in-depth strategic analysis of the company’s businesses
and operations.

The profile has been compiled by GlobalData to bring to you a clear and an unbiased
view of the company’s key strengths and weaknesses and the potential opportunities and
threats. The profile helps you formulate strategies that augment your business by
enabling you to understand your partners, customers and competitors better.

Wipro is a global IT services company. The company provides comprehensive IT

solutions and services, including systems integration, information systems outsourcing,
package implementation, software application development and maintenance, and
research and development services to corporations. The company mainly operates in the
US. It is headquartered in Karnataka, India and employs approximately 100,000 people.
The company recorded revenues of INR254, 564 million ($5,554.6 million) during the
financial year ended March 2009 (FY2009), an increase of 28.9% over 2008. The
operating profit of the company was INR41, 390 million ($903.1 million) in FY2009, an
increase of 22.8% over 2008. Its net profit was INR34, 415 million ($750.9 million) in
FY2009, an increase of 6.7% over 2008. provides a wide range of research reports, industry statistics

and competitive intelligence on the IT market. Topics covered include software,
hardware, IT services, search engine optimization and services, ICT, PC, notebook,
servers, data management, warehouse management and network management.

The profile contains critical company information including, Business description A

detailed description of the company’s operations and business divisions.

 Corporate strategy Global data summarization of the company’s business strategy.

 SWOT analysis - A detailed analysis of the company’s strengths, weakness,
opportunities and threats.

 Company history Progression of key events associated with the company.

 Major products and services A list of major products, services and brands of the
 Key competitors A list of key competitors to the company.
 Key employees A list of the key executives of the company.
 Executive biographies A brief summary of the executives’ employment history.
 Key operational heads A list of personnel heading key departments/functions.
 Important locations and subsidiaries A list of key locations and subsidiaries of the
company, including contact details.
 Key manufacturing facilities A list of key manufacturing facilities of the
 Detailed financial ratios for the past five years the latest financial ratios derived
from the annual financial statements published by the company with 5 years
 Interim ratios for the last five interim periods the latest financial ratios derived
from the quarterly/semiannual financial statements published by the company for
5 interims history.
 Provides all the crucial information on Wipro Limited required for business and
competitor intelligence needs
 Contains a study of the major internal and external factors affecting Wipro
Limited in the form of a SWOT analysis as well as a breakdown and examination
of leading product revenue streams of Wipro Limited
 Data is supplemented with details on Wipro Limited history, key executives,
business description, locations and subsidiaries as well as a list of products and
services and the latest available statement from Wipro Limited
 The company’s strengths and weaknesses and areas of development or decline are
analyzed. Financial, strategic and operational factors are considered.
 The opportunities open to the company are considered and its growth potential
assessed. Competitive or technological threats are highlighted.
 The report contains critical company information – business structure and
operations, the company history, major products and services, key competitors,
key employees and executive biographies, different locations and important
 It provides detailed financial ratios for the past five years as well as interim ratios
for the last four quarters.
 Financial ratios include profitability, margins and returns, liquidity and leverage,
financial position and efficiency ratios.

Key benefits of buying this profile include,

 You get detailed information about the company and its operations to identify
potential customers and suppliers.
 The profile analyzes the company’s business structure, operations, major products
and services, prospects, locations and subsidiaries, key executives and their
biographies and keycompetitors.
 Understand and respond to your competitors’ business structure and strategies,
and capitalize on their weaknesses. Stay up to date on the major developments
affecting the company.
 The company’s core strengths and weaknesses and areas of development or
decline are analyzed and presented in the profile objectively. Recent
developments in the company coveredin the profile help you track important
 Equip yourself with information that enables you to sharpen your strategies and
transform your operations profitably.
 Opportunities that the company can explore and exploit are sized up and its
growth potential assessed in the profile. Competitive and/or technological threats
are highlighted.
 Scout for potential investments and acquisition targets, with detailed insight into
the companies strategic, financial and operational performance.
 Financial ratio presented for major public companies in the profile include the
revenue trends, profitability, growth, margins and returns, liquidity and leverage,
financial position andefficiency ratios.
 Gain key insights into the company for academic or business research.
 Key elements such as SWOT analysis, corporate strategy and financial ratios and
charts are incorporated in the profile to assist your academic or business research
 Support sales activities by understanding your customers’ businesses better
 Qualify prospective partners and suppliers
 Keep fully up to date on your competitors’ business structure, strategy and
 Obtain the most up to date company information available
 A quick “one-stop-shop” to understand the company.
 Enhance business/sales activities by understanding customers’ businesses better.
 Get detailed information and financial & strategic analysis on companies
operating in your industry.
 Identify prospective partners and suppliers – with key data on their businesses and
 Capitalize on competitors’ weaknesses and target the market opportunities
available to them.
 Compare your company’s financial trends with those of your peers / competitors.
 Scout for potential acquisition targets, with detailed insight into the companies’
strategic, financial and operational performance.

Wipro Limited (Wipro) is a global service provider. The company provides a

comprehensive-range of services such as, business process outsourcing (BPO) services,
IT solutions, consulting and research and development services. The company serves in
the areas of software and hardware design to its clients across the world. It is
headquartered at Bangalore, India. The company operates in five reportable segments
namely; global IT services and products (comprising IT Services and BPO Services
segments); India and Asia Pac IT services and products; and consumer care and lighting;
Healthcare and Life-Science and payers.

Global Markets Direct, the leading business information provider, presents an in-depth
business, strategic and financial analysis of Wipro Limited. The report provides a
comprehensive insight into the company, including business structure and operations,
executive biographies and key competitors. The hallmark of the report is the detailed
strategic analysis and Global Markets Directs views on the company.

SWOT Analysis


Global R&D facility.

Retention of the man-power is the best in the industry.
Impressive list of clientele.
Relatively lower receivable compared to the industry average.

Low operating margin of the other group companies.

Free floating stock is very less.


In the branded product category.

In the consultancy area.
In the emerging technology areas like Blue Tooth, WAP etc.


Increasing cost of human capital.

Slowdown in the US economy.
Will face fierce competition in the areas of e-business and ASP services.

The purpose of SWOT analysis is to gather, analyze, and evaluate information

andidentify strategic options facing a community, organization, or individual at a given
time. SWOT Analysis is a very effective way of identifying strengths and weaknesses,
and of examining the opportunities and threats one tends to face.

Carrying out an analysis usingthe SWOT framework helps to focus activities into areas
where one is strong and where the greatest opportunities lie. This knowledge is then used
to develop a plan of action.

The analysis can be performed on a product, on a service, a company or even on

an individual. Done properly, SWOT will give the big picture of the most important
factors that influence survival and prosperity as well as a plan to act on.

Strengths and weaknesses are internal while opportunities and threats are
external. Strengths andweaknesses have to be matched with the opportunities in the
external environment and also to counter any threats that might pose a danger to plans.

SWOT Analysis is generally considered a Marketing tool but although it has its origins
in Marketing field and is predominantly used by Marketing people, and it can also be
done for self. SWOT Analysis is a tool which guides one to see where one stand in terms
of job prospects and career growth.

You should do a personal SWOT analysis because it will tell you what are your
strong points and how can you further brush them up to exploit them to get a good job. It
will also show you your negative character traits that can hinder your chances of getting
a good job. You can then work towards overcoming those shortcomings and
minimizing their effects. Your strengths will tell you the jobs and the kind of work you
are best for hence making it easier to avail the right opportunities. Threats will show you
the skills, courses and training you need in order to remain competitive.

The project objective consists of the business benefits that an organization

expects to achieve as a result of spending time and exerting effort to complete a project.

Project objectives can be divided into three categories:

1. Main objectives (the reasons for doing the project)

2. Additional objectives (the benefits achieved almost as side-effects, not the reasons for
doing the project)
3. Non-objectives (the benefits that are not to be expected as a result of the project). Care
should be taken to list only such non-objectives that can be reasonably expected by
project sponsors or other interested parties, but are not going to be achieved by the
project. For example, a project to implement SAP R/3 is not going to reduce the cost of
data entry, although this might be expected.

I would like to express profound gratitude to our subject teacher, MsNupur Maharishi,
for giving us an opportunity to work on a project related to the SWOT Analysis as it
enabled us to understand the working of the company (WIPRO) as well as understand the
concept of SWOT Analysis through its working.

I would also like to thank her for invaluable support, encouragement, supervision and
useful suggestions throughout this project work. Her support and continuous guidance
enabled me to complete my work successfully.

 Business Today Magazine.

The project of SWOT Analysis of a company made the concept of SWOT

Analysis more clear as practical performances always enhance the concept and enables us
to understand it even better.

As I had chosen WIPRO as the company for studying their SWOT Analysis, I got to
know a lot about WIPRO, the information which I was completely unaware of. It
includes WIPRO’s company profile, various technologies, product offerings, its business
overview, executive profile – chairman and vice-chairman, infrastructure and it’s
strategic and swot analysis.

Working on this project improved on my information, my creative and overall working

and researching skills.