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Plastics Recycling Business Plan

Executive Summary
The growing utilization of plastics in industrial and consumer applications, combined
with increased consumer awareness surrounding solid waste recycling, has led to an
increased demand for recycled plastic resins and products. One of the fastest growing
types of collected plastic materials for recycling is polyethylene terephthalate ("PET")
from post-consumer beverage and water bottles. Replay Plastics will capitalize on the
opportunities in the recycled resin and packaging markets through two main divisions:
a Recycling Division and a Packaging Division.

The Company will create a PET cleaning and refining plant located in the western United
States (all 16 major North American PET recycling plants are currently located in the
eastern United States or Canada). Its initial capacity will be 46 million pounds, and it will
utilize post-consumer bottle feed stock presently collected in California, Oregon and
Washington States, which collect over 200 million pounds per year. The Company will
be vertically integrated, and use almost all of its recycled material in its Packaging
Division. Any surplus materials (clean flake) produced will be sold to outside companies.
The extruded sheet may then be sold to manufacturers, who will thermoform it into high-
visibility packaging or use it in other high value added manufacturing operations. The
strapping will be sold to companies who ship large packages or pallets, such as the
lumber milling industry. The Company currently has commitments available from
customers to purchase all of the product produced.

MANAGEMENT
Ben Braddock, President, has a 30-year history of experience encompassing all aspects of
Polymer Raw Material, Plastic Conversion Methods, and Venture Development. He has
founded successful ventures in the plastic converting industry, and assisted in the launch
of five plastic converting manufacturing plants. Sam McGuire, Executive VP and COO,
is a graduate Engineer with over 20 years experience in the post-consumer plastics
recycling industry and is the inventor of the primary cleaning & refining technology used
in the process for this project. He has received a patent for his technology and has been
directly involved in over twenty-five major post consumer plastics recycling projects.
Carl R. Smith, CFO, has over 30 years investment and merchant banking and
management experience. He has assisted in raising over $500 million and served as board
member and/or officer in over 40 public and private companies.

FINANCIAL SUMMARY
After a four month start-up period to build the recycling and packaging facilities, buy
equipment, and incorporate the business, Replay Plastics will begin a quick turnaround of
product. Sales will begin in May, and with over $15 Million in sales the first year, we
will see a first year net profit of $2.3 Million. The owners are investing $500,000 each,
for a total of $1.5 Million, and are securing an $800K long-term loan.

The Company is also seeking an investment of $2,700,000 in order to begin operations.


These funds will be used for the purchase of one recycling line and one manufacturing
line, for the set up of the plant facilities and for working capital. An outside investor
providing this amount would receive 48% equity in Replay, and receive an IRR of 69%
from simple dividends alone over the next 5 years. At the end of that period, we will
consider a public offering of stock or a buy-out by a related business. Recent information
on private sales of similar industry companies has indicated that transactions under $25
million have averaged 5.3 times EBITDA, while transactions in the range of $25-250
million have averaged over 7 times EBITDA. Further details can be found in the
Financial Plan, below.
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1.1 Objectives

1. Sales passing $15 million in first year, $31 million in year 2, growing to $43 million.

2. Gross margin of 35% or more in first year, 45% in second year then 50% or more.

3. Net profit of 13% in year one, then exceeding 20% annually starting in year two.

1.2 Mission

Replay Plastics is a manufacturing company dedicated to converting waste plastic


materials into commercially viable products, utilizing environmentally friendly recycling
and manufacturing methods. We intend to make enough profit to generate a significant
return for our investors and to finance continued growth and continued development in
quality products. We will also maintain a friendly, fair, and creative work environment,
which respects diversity, new ideas and hard work.

1.3 Keys to Success

The main keys to the success of the Company are:

 Secure Supply- Contract for supply of post-consumer bottles and post-industrial


manufacturing waste for PET raw material feed stock.

 Marketing - Contractual arrangements for the sale of virtually all initial production.

 Management - Strong senior management with extensive, broad-based, industry-


specific experience.

1.4 Potential Risks

Unavailable or scarce raw material feed stock for production

 Replay is confident that it has secured good availability of low cost post-consumer
PET bottles (feed stock) derived from post-consumer beverage bottles from
California based recycling collectors, and has back up sources identified.

Technology employed may be unreliable or unproven

 Replay will use a proven, patented technology that was developed by one of its
principals for the cleaning and recycling phase. The extrusion division will employ
commercially proven technology - the industry is employing unique recycled PET
technology which is used by prominent eastern U.S. manufacturers of PET
extrusions.

There may not be a market for the Company's products

 The Industry-wide experience of the Management Team has allowed them to


identify markets for the Company's products. Their expertise and reputations have
allowed them to obtain commitments for virtually all of the planned initial
production.

The location may not be near enough to markets

 The markets that have been identified are primarily in the western U.S., which will
provide a distinct advantage to the Company because of freight costs and delivery
timing.

The Company may not be able to attract top management

 The Company has assembled a world class management team with proven ability and
direct experience in the Company's market segments.

Company may not meet environmental standards

 This environmentally-favorable venture provides for the development of technically


feasible and economically viable solutions to PET plastic beverage bottle recycling,
as well as environmentally aware in-house re-use practices which filter and
return nearly all of the process water to the production lines.

The Company may not be able to sell all of its production capability

 Through the Senior Management's industry-wide contacts, the Company has


identified potential customers and received commitments for all of the production
potential of the initial facility.

Company Summary
The Company will capitalize on the opportunities in the recycled resin and packaging
markets through two main divisions: a Recycling Division and a Packaging Division.

Recycling Division
Using a patented process, the Company will create a PET cleaning and refining plant
located in the western United States; we have chosen this region because all 16 major
North American PET recycling plants are currently located in the eastern United States or
Canada, despite western states' favorable recycling attitudes among consumers. Its initial
annual capacity will be 46 million pounds and it will utilize bottle feed stock from
California, Oregon and Washington States, which collect over 200,000,000 pounds per
year. The Company will become totally vertically integrated, and use all or almost all of
its recycled material in its Packaging Division. Any surplus material produced will be
sold to outside companies.

Packaging Division

We will create a plant (actual facilities to be shared with the Recycling Division) to
manufacture extruded plastic roll stock sheet or high-strength strapping, employing state-
of-the-art technology developed to utilize recycled PET resin.

The extruded sheet will be primarily sold to thermoformers who will convert it into high
visibility packaging, as well as laminators and fabricators. The strapping will be sold to
commercial users for use as package or pallet strapping.

The Company currently has commitments from customers to purchase all of


the initial production capacity. Excess flake will be sold to outside customers.

2.1 Company Ownership

Replay Plastics is owned by the initial founders, B. Braddock, S. McGuire and C. Smith,
who are the proposed three executives of the operating entity. The plan was conceived
and developed by these individuals, with the intent to apply their extensive experience
and contacts in the industry to building a successful profitable corporation.

2.1.1 Potential Conflict


Our COO, Mr. Sam McGuire, the inventor and patent holder of the recycling process to
be used by the Company, is a principal in Company A of Chicago, IL. For many years,
Company has designed, manufactured and assembled plastic recycling equipment, and
has given us quotes on meeting our needs in this area.

After a thorough investigation, Replay has found that Company A is able to source or
supply the required equipment at considerably lower cost than any other company from
which a quote was available. Mr. McGuire has disclosed that Company A has included a
smaller than normal margin in their quote on goods they will manufacture, to cover
overhead, contingency and profit which might result in a small benefit to him. They have
agreed to source all of the equipment possible with no added margin.

Replay has concluded that the savings available outweigh any other consideration and
that we will purchase the cleaning and refining equipment from Company A.

2.2 Start-up Summary

Our start-up expenses are budgeted at $210,000, which is mostly for on-site contractor
services during facility preparation. $50,000 has been set aside for legal and accounting,
$25,000 for special consulting that may be required during start up and $50,000 each for
local engineering and lab equipment and supplies. $30,000 has been set aside as a
contingency for the start up period.

Our largest Start-up Requirement is the building of the recycling and extrusion facility.
Its final value at completion is listed below as a long-term asset of $3,620,000 (excluding
expensed items like consultants and engineering listed above). Aside from the building
itself, we need $25,000 in machinery and fixtures, $500,000 of inventory (plastic bottle
feed stock) and cash to cover us through the initial year.
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START-UP FUNDING

Start-up Expenses to Fund $210,000

Start-up Assets to Fund $4,790,000

TOTAL FUNDING REQUIRED $5,000,000


Assets

Non-cash Assets from Start-up $4,145,000

Cash Requirements from Start-up $645,000

Additional Cash Raised $0

Cash Balance on Starting Date $645,000

TOTAL ASSETS $4,790,000

Liabilities and Capital

Liabilities

Current Borrowing $0

Long-term Liabilities $800,000

Accounts Payable (Outstanding Bills) $0

Other Current Liabilities (interest-free) $0


TOTAL LIABILITIES $800,000

Capital

Planned Investment

Founders $1,500,000

Investor $2,700,000

Additional Investment Requirement $0

TOTAL PLANNED INVESTMENT $4,200,000

Loss at Start-up (Start-up Expenses) ($210,000)

TOTAL CAPITAL $3,990,000

TOTAL CAPITAL AND LIABILITIES $4,790,000

Total Funding $5,000,000

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START-UP

Requirements

Start-up Expenses

Legal & Accounting $50,000

Stationery etc. $5,000

Consultants $25,000

Lab Equipment $50,000

Local Engineering $50,000

Misc Start up $30,000

Other $0

TOTAL START-UP EXPENSES $210,000


Start-up Assets

Cash Required $645,000

Start-up Inventory $500,000

Other Current Assets $25,000

Long-term Assets $3,620,000

TOTAL ASSETS $4,790,000

Total Requirements $5,000,000

Products
Replay Plastics will utilize two processes in the same facility to produce:

 Cleaned and recycled plastic PET flake (RPET), recovered from post-consumer
beverage bottles and manufacturing waste produced by its sheet customers

 Extruded roll stock sheet PET.

 Extruded PET high-strength strapping for securing large packages or pallet loads;
each using 100% RPET produced in-house

3.1 Product Description


Roll stock sheet will be sold to custom thermoformers primarily to be used to
produce high-visibility packaging. It will also be sold to manufacturers of laminates and
fabricated plastic products.

High strength PET packaging strapping is used to secure packages or pallets in such
industries as lumber milling and corrugated and other paper production.

Both products will be extruded from post-consumer polyethylene terephthalate (PET)


bottles. The recycling programs in California, Washington and Oregon collect in excess
of 200,000,000 pounds of PET bottles per annum. Replay' initial capacity will be
46,000,000 pounds.

Using a patented process, Replay will clean and refine the PET material from the post-
consumer bottle stock and post-industrial manufacturing waste. The PET flake resin
produced will be extruded into roll stock sheet or high-strength strapping.

Although the Company expects to convert all of its bottle feed stock into extruded
products, any surplus flake will be sold to outside manufacturers.

3.2 Competitive Comparison

While quality and delivery are important factors to our potential clients, price is most
often the determining factor in a buying decision. Good-quality packaging products
manufactured from recycled (less expensive) resins, as close as practical to the end
customer's operations, will be most competitive and achieve a significant market
share. These factors have helped to determine the business parameters of Replay Plastics.

3.3 Sourcing

In excess of 200,000,000 pounds of post-consumer PET beverage bottles are collected


and available as feed stock for manufacturers who can re-process this material into
commercial products. The Company has excellent relations with the firms and
associations that collect and distribute these materials and has been assured that its
requirements will be available for the foreseeable future.

The Company has entered negotiations with a California based source of post-consumer
bottles and is confident that sufficient volumes are available on a contract basis from this
source to satisfy its requirements. In addition, the Company intends to purchase
production waste from its sheet customers and blend it into its feed stock.

Currently, the majority of the post-consumer PET bottles collected in California, Oregon
and Washington are exported to China. The Chinese have absorbed the amounts surplus
to the use in North America. Their interest has kept the industry in the position of being
able to maintain a steady price range for this bottle stock. A significant percentage of all
sales of such bottle stock are managed by Plastics Recycling Corporation of California
(PRCC), an industry funded marketing agency which operates similarly to a co-operative.
They accept bids from potential buyers on behalf of the firms which act as
"consolidators," which accumulate stocks from the smaller, individual bottle-recycling
depots. Some amount of the available stocks are regularly bought by recyclers in eastern
North America who focus on the carpet manufacturers who use RPET resin in their
process, but the high cost of transport from the western U.S. makes eastern sources more
desirable.

Replay has a good relationship with Company B, one of the larger consolidators in
California. Company B has indicated a desire to contract to supply Replay with all of its
raw material needs. They prefer to deal with a local consumer such as Replay, rather than
the uncertainty and extra preparation requirements of the export market.

There are other sources of post-consumer feed stock known to Replay, and we are
confident that we will have sufficient materials available for our production needs.

3.4 Technology
Sam McGuire, a key member of our Management team, is one of the original innovators
of cleaning and refining technology for post-consumer PET, and we will be utilizing his
patented process in our recycling facility. Sam has worked in the establishment and
operation of facilities employing similar technologies over the last several years.

On the manufacturing side, Management has been an integral part of the advancement of
industry practices over the last twenty years or so, and includes in their knowledge base
most, if not all, of the state-of-the-art available equipment and manufacturing techniques.

Market Analysis Summary


Strong demand for recycled plastics is working in the industry's favor. Major users of
plastic packaging, apparently responding to consumer desires, have begun incorporating
at least some recycled plastic content in their products as part of the growing interest in
recycling. Recycled resin demand is on the rise as prices for the two major recycled
resins, PET and HDPE, continue to hold value or appreciate against their virgin
counterparts.

In volume, PET is currently the number one recycled resin. Supply of recycled PET is in
excess of 800 million pounds per year. This figure is expected to grow, reaching over 1
billion pounds during the next few years. The plastics industry has developed new
markets and applications for recycled resins from both post-consumer and post-industrial
sources.

PET leads the recycled recovered resins as the most visible and valuable, and its use is
increasing. Of the total 3.7 billion pounds of PET consumed in 1997, just 16% was from
recycled sources. Of the more than 90 billion pounds of plastics produced annually in the
United States, less than 5% is from recycled sources. Plastics, after aluminium, represent
the second highest value material in the waste stream and have the highest projected
growth rate.
Markets and uses for recycled plastics are rapidly expanding. Plastic containers are being
collected at the curb for recycling in nearly 500 communities, representing more than 4
million households. U.S. demand for recycled plastic will continue to expand and new
markets will develop as technologies permit the efficient segregation and reprocessing of
high-purity resins. Improved quality of resins, environmental issues and higher prices for
virgin resin will contribute to growth.

Packaging is expected to be the largest market segment for recycled plastics, with sheet
and lumber following. Surveys indicate that Americans are increasingly willing to collect
and separate discarded packages, foregoing a degree of convenience to make products
more disposable, and even paying a premium for a recycled item.

Increasingly, communities are refusing to consider incineration until every effort is made
first to recycle; public sentiment is strongly in favor of products that can be recycled or
are made of recycled materials. In recent years, the household recycling rate of PET
bottles has more than doubled to 30% of all PET soft drink bottles sold. In fact, PET's
recycling rate is the fastest growing among all beverage containers. The future of PET
recycling is even brighter than it has been in the past. PET intrinsic scrap value is second
only to aluminium among container materials. The plastics industry has launched a
research and development program aimed at increasing PET recycling. According to the
U.S. Environmental Protection Agency (EPA), plastic soft drink bottles account for
approximately 2% of the solid waste discarded in America. The EPA has set a national
goal to recycle 25% of the municipal solid waste stream and the industry is committed to
achieving its share of that important goal.

The recycling industry intends to accelerate the rate of plastic recycling as part of its
commitment to develop solutions to the solid waste problem. Industry analysts have
projected that 50% of all PET containers will be recycled by the year 2007. More plastics
will be recycled annually than any other recyclable material. Replay believes a significant
answer to America's waste problem lies in creating high value, recycled thermoformable
sheet and other extruded products for the packaging market.
Although more than 200 million pounds of PET post-consumer materials are collected in
the western United States each year, there is presently no local cleaning and refining
facility converting the bottles into resins suitable for re-manufacturing.
Originally, recycled PET (RPET) was used primarily in the carpet fiber industry, which
is located along the eastern seaboard. The early development of the RPET industry was
therefore focused in the eastern USA, with eastern states adopting the first bottle deposit
laws that resulted in collection of post-consumer bottles that can be recycled. Recently,
California, Oregon and Washington have adopted bottle deposit programs, and
accumulation of recyclable materials in those states has begun. With all of the cleaning
and recycling plants and the majority of consumers traditionally located in the eastern
part of the country, development of consumers of recycled flake and down-line products,
such as film and sheet, has been slow to develop in the West. A strong demand for post-
consumer bottles from Asia has prevented the buildup of inventories and reduced the
pressure for the collection industry to find or develop western markets.

There is currently no independent extrusion plant of recycled polyterephthalate (PET)


sheet in the western United States or Canada that services the roll stock requirements of
major custom and proprietary formers. With the development of the recycling industry
for PET starting in the eastern part of the country, and the preponderance of consumers of
sheet there as well, development of independent extrusion facilities using RPET has been
slow to develop. It appears that in order to attract such companies, local sources of RPET
would have to available. While there are customers in the West for the products,
contracting a supply and shipping it from the East makes the venture unattractive.

Our founders recognize that an opportunity exists and propose a vertically


integrated conversion facility that will employ state-of-the-art technologies to produce
extruded sheet and high strength strapping from 100% recycled PET post-consumer
bottle stock, cleaned and refined in our own facility.

4.1 Target Market Segment Strategy


The Company has chosen its target markets because recycled PET (RPET) is in high
demand as flake resin by converters, as roll stock sheet used to produce high visibility
packaging and as high strength strapping for the lumber industry. Sales are price-
sensitive, so that proximity to markets and feed stock source provide a competitive edge.
Replay Plastics identified an opportunity to take advantage of both circumstances in the
western United States.

RPET Flake

Total market demand is reported as 1.2 billion pounds per year. Since only 800
million pounds are processed in the USA, consumers are forced to look at wide spec
virgin PET (virgin resin that is outside of spec but still usable) which is normally sold at a
discount to virgin prices, but still higher than recycled (RPET) pricing. Some
manufacturers are also forced to import materials from Mexico, India and South America.
Some converters are being forced to use more expensive virgin resin.

The current pricing for virgin resin is $0.65-0.73 per lb. and $0.42-.53 for RPET
flake. The spread between the two has traditionally been maintained at approximately
$0.20 per lb.

PET Film & Sheet

The total reported market of extruded film and sheet is 872 million pounds, of
which identified industry usage of RPET is 160 million pounds.

The reported market demand (to replace virgin PS, PVC and PET) if RPET was available
is estimated at 1 billion pounds.

Current pricing for RPET sheet is $0.70-0.79 per lb.

RPET Strapping
The total reported domestic plastic strapping market is 240 million pounds. Of this
market, industry usage of virgin polypropylene is 132 million pounds and of PET is 108
million pounds.

It is generally accepted in the industry that less expensive strapping made from RPET
could not only take over the polypropylene strapping market, but convert as much of the
much larger and more expensive steel strapping market as RPET strapping was available.

Current pricing for RPET strapping is $0.90 -1.08 per lb.

4.2 Market Segmentation

The primary market can be broken down as follows.

Consumers of PET in:

 California: 62

 Oregon: 8

 Washington: 9

Consumers of HDPE in:

 California: 73
 Oregon: 10
 Washington: 12
All information is based on industry research,and data provided by the American Plastics
Council.
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MARKET ANALYSIS

YEAR YEAR YEAR YEAR YEAR


1 2 3 4 5

Potential Growth CAGR


Customers

Western PET 1% 79 80 81 82 83 1.24%


Buyers
Western HDPE 1% 95 95 95 95 95 0.00%
Buyers

Total 0.57% 174 175 176 177 178 0.57%

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4.3 Industry Analysis

Currently there is no direct competition in the western United States for either of the two
divisions of the Company. Any production in the trading area remains captive and not
available to our target market.

The ability of the Company to obtain a source of post-consumer bottle stock is an integral
component of the strategy to vertically integrate operations and manufacture products in
demand by western consuming industries. Without the cleaning and refining division, it
would be difficult to source sufficient RPET flake resin at costs that would allow the
Company to be competitive.

4.3.1 Barriers to Entry

Limited Supply of raw material


Recycled PET (RPET) resins are in high demand, and demand is currently under-
supplied. Many manufacturers are delaying expansion because of uncertainty of supply.
Entrants would have to consider sourcing post-consumer or post-industrial waste and
clean and refine it rather than attempting to purchase flake on the open market. Even at
that, there is not an over-abundance of post-consumer or post industrial material in the
marketplace.

Equipment costs are high and industry specific, resulting in a high exit cost.
Because of the scarcity of RPET flake, entrants may be forced to establish cleaning and
refining facilities for post-consumer bottles. The equipment required is costly and very
industry specific. It would not easily be re-sold as a system.

There is a market for used extrusion equipment, which normally sees 60-70% of new
value being realized.

Vertical integration is an important consideration and difficult to accomplish


successfully.
Because of the scarcity of RPET resin, and to maximize profit potential, entrants must
consider a two-stage production facility. Cleaning and refining post-consumer bottles and
extruding the resulting flake into commercial products requires a management team such
as Replay has, with a broad range of expertise, experience, industry contacts and
knowledge in both areas.

Firm contracts for supply and sales.


Replay Management's industry contacts will allow us to secure contracts for both supply
of feed stock and sale of finished goods.

Freight is a major cost of operations; proximity to source of supply and markets is


crucial.
Hauling plastic materials is expensive so entrants will have to consider establishing
facilities close to materials and markets. Entrants with existing operations would have to
consider new separate facilities in many cases, reducing economies of scale and making
management more difficult.

4.3.2 Competition and Buying Patterns


There has been a strong demand (sellers' market) for our products for several years.
Traditional buying patterns in this industry are based on quality, price, reputation of
manufacturer, freight costs, delivery times and proximity to markets. During such a
sellers' market, buying patterns are often more influenced by availability.

4.3.3 Main Competitors

Currently in the western United States, there is no direct competition for cleaning and
refining post-consumer or post-industrial PET. Nor is there any non-captive extrusion of
roll stock sheet.

The extruded sheet required by thermoformers is currently supplied by:

 Advance Extrusion, Becker, MN

 Kama, Pittsburgh, PA

 Plasti-Shell Packaging, Gonzales, LA

 Petco, Montreal, Canada

 Klockner, VA

In a news release dated September 10, 2004, Itec Environmental Group, Inc. announced
their intention to open a PET and High Density Polyethelene (HDPE) recycling operation
in Riverbank, CA (east of San Francisco). The news release states that the Company's
new and yet unproven technology lets it work with bottle streams that others have to
reject as too dirty. This Company is familiar to our Management, and is not considered a
significant factor in any of our markets.

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