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B OOKLET
BSBCUS501 MANAGE QUALITY CUSTOMER
SERVICE
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Assessment Overview
This Student Assessment Booklet includes all your tasks for assessment of BSBCUS501 Manage quality
customer service.
Assessment Task 1: You must correctly answer all questions in this task to show that you
Written Questions understand the knowledge required of the unit.
Assessment Task 2: You will redevelop and refine an organisation’s existing customer service
Develop and Refine strategy to implement improvements.
Customer Service Strategy
Assessment Task 3: You will implement, monitor, and review the customer service strategies they
Implement, Monitor and have developed.
review Customer Service
Strategy
Assessment Appeals
You can make an appeal about an assessment decision by putting it in writing and sending it to us. Refer to
your Student Handbook for more information about our appeals process.
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Assessment Plan
The following outlines the requirements of your final assessment for this unit. You are required to complete all
tasks to demonstrate competency for the BSBCUS501 Manage quality customer service.
Your assessor will provide you with the due dates for each assessment task. Write them in the table below.
2. Project
3. Project
Do you agree to the way in which you are being assessed? Yes No
Do you have any special needs or considerations to be made for this assessment? Yes No
If yes, what are they?
___________________________________________________________________
Do you understand your rights to appeal the decisions made in an assessment? Yes No
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Assessment Task Cover Sheet – Assessment Task 1
Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a copy of your work.
Name:
Date of submission:
Unit:
BSBCUS501 Manage quality customer service
Assessor to complete
Was this a
Satisfactory/ resubmission?
Assessment Task Not satisfactory Date Y/N
Written Questions
STUDENT DECLARATION
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ASSESSOR FEEDBACK
Assessors: Please return this cover sheet to the student with assessment results and feedback.
A copy must be supplied to the office and kept in the student’s file with the evidence.
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Assessment Task 1: Written Questions
TASK SUMMARY
You must answer all questions below correctly.
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QUESTION 1
Identify five Australian legislative acts relevant for customer service for an organisation that provides business-
to-business (B2B) services to customers.
QUESTION 2
Explain what the purpose of the Australian Competition & Consumer Commission (ACCC) is.
QUESTION 3
Identify two International standards used for best practice models of customer service.
QUESTION 4
List five techniques that should be implemented when dealing with customers.
QUESTION 5
Outline two techniques that should be implemented when dealing with customers with a hearing impairment.
QUESTION 6
Outline a technique that could be implemented when solving customer’s complaints where the customers are
displaying the following behaviour:
Aggression
Demanding
Indecisiveness
Talkative
QUESTION 7
Explain what customer needs research is and detail a process that an organisation could implement to
undertake this research.
QUESTION 8
Explain what customer relationship management is and why it’s important
QUESTION 9
Explain how organisations manage customer relationships including recording interactions between the
customers and customer service representatives.
QUESTION 10
Identify the system that an organisation should use to manage the ongoing quality of their products and/or
services.
QUESTION 11
Explain the steps in a problem-solving process used to manage a customer’s complaint about a product or
service.
QUESTION 12
List four techniques that can be implemented by customer service representatives to provide quality customer
service.
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QUESTION 13
Describe a continuous process for monitoring, managing and improving customer service relationships
QUESTION 14
List three strategies that organisations can employ to obtain customer feedback.
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Assessment Task Cover Sheet – Assessment Task 2
Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a copy of your work.
Name:
Date of submission:
Unit:
BSBCUS501 Manage quality customer service
Assessor to complete
Was this a
Satisfactory/ resubmission?
Assessment Task Not satisfactory Date Y/N
Project
STUDENT DECLARATION
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ASSESSOR FEEDBACK
Assessors: Please return this cover sheet to the student with assessment results and feedback.
A copy must be supplied to the office and kept in the student’s file with the evidence.
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Date: ___________________________________________________________________________________
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Assessment Task 2: Develop and Refine Customer Service Strategy
The following assessment tasks use a simulated business called Complete Business Solutions Australia
(CBSA). In order to complete the assessment tasks, you will need to access information, templates, policies
and procedures found on the CBSA website. Your assessor will provide you with login details. Navigate to
www.cbsa.com.au, select ‘Log in’ and enter your username and password prior to completing your
assessment tasks.
For this assessment you will play the role of Business Compliance Specialist for CBSA. CBSA is a
consultancy service providing assistance with compliance, finances, human resources, information
technology and other business needs to ensure that businesses have the expertise and support they need to
survive and prosper. You should familiarise yourself with what CBSA does, its services and history, the
organisational structure of the business and its employees. Ensure that you read the Business Plan to
understand CBSA’s mission, vision, and business objectives.
TASK SUMMARY
There are two parts to this task:
In Part A, you will be investigating the organisation’s existing customer service framework and strategy
In Part B, you will be developing a strategy to gather customer feedback
In Part C, you will be assessing customer feedback
In Part D, you will be developing a customer service strategy
In Part E, you will be presenting your customer service strategy for review and approval
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PART A – IDENTIFY EXISTING CUSTOMER SERVICE STRATEGY
To begin this part, read the following email and then complete the tasks that follow:
To: You
To You,
I have an important task for you. Currently the organisation is receiving unsatisfactory levels of customer
satisfaction with our services, and a large number of complaints. I would like you to review the current
processes we use for managing customer service, what our upcoming promotions are, and how we
communicate to our customers, so improvements can be made.
I need you to:
Provide a brief summary of what organisational policies and procedures are currently being used for
delivering customer service both internally and externally
Provide a summary of what current service promotions are set to take place
Provide a summary of how the organisation communicates to its customers
Kind Regards,
Henry Thomas
Governance Manager
300 Fictional Way, Sydney, NSW 2000
Phone: 1800 111 222
www.cbsa.com.au
TASK
In this task, you need to review the organisation’s existing policies and procedures via the CBSA website, and
then provide answers to the following questions using a word processor:
1. Provide a brief summary of what organisational policies and procedures are currently being used for
delivering customer service both internally and externally. You should review all existing CBSA policies and
procedures to determine which are relevant to customer service.
2. Provide a summary of what current service promotions are set to take place. You should refer to the
organisation’s Business Plan for forthcoming advertising & promotional strategies.
3. Provide a summary of how the organisation communicates to its customers. You should refer to the
organisation’s Communication Policy & Procedures to determine how the organisation relates to its
customers.
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PART B – DETERMINE CUSTOMER NEEDS
To begin this part, read the following email and its attachment, then complete the tasks that follow:
To: You
To You,
Thanks for providing an overview of what customer service policies and procedures we currently have in
place and how we relate to our customers. I would now like you to investigate and identify what the needs of
our internal/external customers are so we can plan accordingly.
Can you develop eight questions for our upcoming Quality Indicator Survey which can use to identify what
our customers’ needs are. I have attached the template for the survey. Can you please add the questions to
this and return to me at your earliest convenience.
Kind Regards,
Henry Thomas
Governance Manager
300 Fictional Way, Sydney, NSW 2000
Phone: 1800 111 222
www.cbsa.com.au
ATTACHMENT
Quality Indicator Survey.docx
Date completed:
Survey Questions
<<Please add your questions here>>
TASK
Based on the email, and using a word processor you are to create eight questions that are designed to identify
the organisations customer needs.
Each question should be designed to address what the customers need, and what they think of the customer
service they received.
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PART C – ASSESS CUSTOMER NEEDS
To begin this part, read the following email and then complete the tasks that follow:
To: You
To You,
We have received the feedback to the Quality Indicator Survey you recently developed. Please assess the
responses and summarise these in the Feedback Register so they can be further reviewed.
Kind Regards,
Henry Thomas
Governance Manager
300 Fictional Way, Sydney, NSW 2000
Phone: 1800 111 222
www.cbsa.com.au
TASK
Based on the email, you are to summarise the responses to the Quality Indicator Survey that have been
received. To simulate real customer responses, the assessor will have at least five students role play the
organisation’s customers for the purpose of this activity so that responses can be provided to the survey
questions you have developed. The assessor will provide these responses to you.
Once the assessor has provided the responses to your survey questions, you are to summarise these using the
organisation’s Feedback Register (downloadable from the Employee section of the CBSA website). Using a
word processor, you are to record in the register for each customer:
The date that the feedback was received
The customer’s name
The feedback channel that was used to provide the feedback (survey)
Whether the overall feedback was positive or negative in nature
A summary of the customers’ feedback to the survey questions asked
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PART D – DEVELOP CUSTOMER SERVICE STRATEGY
To begin this part, read the following email and its attachment, then complete the tasks that follow:
To: You
To You,
Thank you for collating the customers’ feedback to the recent Quality Indicator Survey. Can you please
assess the feedback and then make some plans for the future based on your assessment in support of the
existing organisational policy and procedures.
Using your assessment as a basis, I would like you to develop the following to try and improve our customer
service strategy:
A Customer Service Policy & Procedures using the Policy & Procedure template
A Customer Service Plan using the attached template
I believe that we need to create a new role that can manage the customer relationships of our organisation
to ensure that we remain successful. Include this as an action in the Customer Service Plan along with an
action to undertake some support training of existing staff in the new policy and procedures.
Kind Regards,
Henry Thomas
Governance Manager
300 Fictional Way, Sydney, NSW 2000
Phone: 1800 111 222
www.cbsa.com.au
ATTACHMENT
Customer Service Plan.docx
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CUSTOMER SERVICE PLAN
Customer service mission and vision
Mission: <<Please insert the customer service mission here>>
Vision: <<Please insert the customer service vision here>>
Service standards
The customer service standards are:
<<insert customer service standard 1 here>>
<<insert customer service standard 2 here>>
<<insert customer service standard 3 here>>
<<insert customer service standard 4 here>>
Schedule of actions
The following actions need to be undertaken to ensure the customer service plan objectives and standards
are met:
TASK
Based on the email and its attachment, use a word processor to complete the following tasks:
1. Develop a Customer Service Policy & Procedures that:
Uses the Policy & Procedures template
Specifies the title of the policy
States the purpose of the policy
Details the policy including:
Three service commitments to the customers
Five customer service principles that the organisations staff should adhere to
Details a basic procedure for how customer requests should be handled. It should cover the steps of
the customer interaction lifecycle including:
Greeting
Understanding
Agreeing
Solving
Closing
2. Develop a Customer Service Plan that:
Uses the Customer Service Plan template attached with the email
Specifies a customer service mission
Specifies a customer service vision
Specifies four customer service standards. Each needs to specify the quality, time, or cost that needs
to be met to ensure the standard has been successfully achieved.
Specifies at least two actions that need to be implemented to ensure success of the customer service
standards including:
What the action is?
Who will be responsible for implementing the action?
When does the action need to be implemented by?
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PART E – PRESENT CUSTOMER SERVICE STRATEGY
To begin this part, read the following email and then complete the tasks that follow:
To: You
To You,
I would like you to present the Customer Service Policy & Procedures and Customer Service Plan to a sub-
set of our internal and external customers to get their feedback prior to implementing the new strategy.
Please prepare for the presentation, ensuring you provide an overview of:
The components of the new Customer Service Policy and Procedures including:
Its purpose
The three service commitments to the customers
The five customer service principles that the organisation’s staff should adhere to
An overview of the procedure for a customer interaction
The components of the new Customer Service Plan including:
Mission and vision
The four customer service standards
An overview of the action plan
I will organise the sub-set of the attendees and let you know when the presentation will be taking place.
Kind Regards,
Henry Thomas
Governance Manager
300 Fictional Way, Sydney, NSW 2000
Phone: 1800 111 222
www.cbsa.com.au
TASK
Based on the email you are to undertake a presentation to a diverse sub-set of the internal and external
customers of the organisation. You will be presenting to five attendees who will form a representation of the
customers (role played by your assessor and four additional students/assessors).
During the meeting, your assessor will be looking to see that you can:
Verbally lead the presentation of the main components of the Customer Service Policy & Procedures
Verbally lead the presentation of the main components of the Customer Service Plan
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Use listening skills to receive feedback and to answer any questions that the attendees may have
Confirm the attendees understanding of the plan and policy by using questioning techniques
Negotiate any changes to the plan and policy based on the attendee’s feedback and update as necessary
until approval is received
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Assessment Task Cover Sheet – Assessment Task 3
Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a copy of your work.
Name:
Date of submission:
Unit:
BSBCUS501 Manage quality customer service
Assessor to complete
Was this a
Satisfactory/ resubmission?
Assessment Task Not satisfactory Date Y/N
Project
STUDENT DECLARATION
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ASSESSOR FEEDBACK
Assessors: Please return this cover sheet to the student with assessment results and feedback.
A copy must be supplied to the office and kept in the student’s file with the evidence.
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Date: ___________________________________________________________________________________
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Assessment Task 3: Implement Monitor, and Review Customer Service Strategy
TASK SUMMARY
There are three parts to this task:
In Part A, you will be procuring and developing a customer service resource
In Part B, you will be monitoring and supporting customer service performance
In Part C, you will be reviewing and making recommendations to improve the organisations’ customer
service strategy
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PART A – PROCURE AND DEVELOP A RESOURCE
To begin this part, read the following email and then complete the tasks that follow:
To: You
To You,
I would like you to manage the procurement of the customer service representative as per the Customer
Service Plan action plan.
Kind Regards,
Henry Thomas
Governance Manager
300 Fictional Way, Sydney, NSW 2000
Phone: 1800 111 222
www.cbsa.com.au
TASK
Based on the email, you are to complete the following tasks:
1. Using the Staff Management Policy & Procedures as a guide, develop a Job Position description for the
role using the Position Description template. Within the position description you must:
Give the job role a title
Specified the job title and job type
Specify the job location
Specify who the employee will report to
Specify the main duties and responsibilities of the employee
Specify any experience/qualification requirements
2. Using a word processor, briefly explain which of the following applicants you would select and why for the
position based on the following criteria:
Candidate A has the appropriate skills, knowledge and experience and had a great interview.
Candidate B has no formal customer service qualifications or experience, though they had a good
interview.
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Candidate C has some of the customer service experience, but was very late for the interview, and the
interview went poorly.
3. Using a word processor, develop an Induction checklist using the Induction Checklist template of what
must be covered during the induction of the selected employee. The induction checklist should provide a
list of topics that must be covered during the orientation. This should cover standard topics that all new
employees must be taught, plus training of organisational policies and procedures that will be related to
their specific role.
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PART B – DELIVER, MONITOR, AND SUPPORT CUSTOMER SERVICE
To begin this part, read the following email and its attachment, then complete the tasks that follow:
To: You
To You,
Over the last few weeks during the delivery of our services of our clients, a number of issues have occurred.
I would like you to review these service issues and advise how best to overcome these difficulties ensuring
that they don’t occur again.
Kind Regards,
Henry Thomas
Governance Manager
300 Fictional Way, Sydney, NSW 2000
Phone: 1800 111 222
www.cbsa.com.au
ATTACHMENT
Service Issues.docx
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The client reports that upon placing the support call, Sam answered with a grunt and with words along the
lines of “What do you want?”. The client responded that they needed some help with a problem with the new
system, which Sam responded with “Well, it should be easy for you to figure this out. It’s a simple system
that even a child could use. Just do X, Y, and Z”. He then hung up.
The client was extremely upset and is thinking about switching their business needs to a competitor.
Case study 3: Poor Client Communication
You are monitoring a workgroup’s performance for a big project today and have noticed that the client’s
(Leverage Industries) feedback to the Project Manager has been very negative. The client is complaining
that the communication received so far during the project has been rather poor. They don’t receive any
regular updates so they are unsure of how the projects schedule is tracking. When they attempt to contact
members of the project team, they are very difficult to get hold of, and they say they will get someone else
within the team to call them back when they are able. They never receive this call and are thinking about
cancelling the contract.
TASK
Based on the email and the case studies in the attachment, you are to use a word processor to determine a
solution to each of the case studies’ complaints and document this in the Complaints and Appeals Register.
Within the Complaints and Appeals Register for each complaint you need to:
Specify the date of the complaint
Specify the name of the complainer
Provide a summary of the complaint details including which service standard(s) in the Customer Service
plan might be impacted by this issue?
Specify yourself as the reviewer, and today’s date as the review date
Specify a solution to try and resolve the customer service issue to help the team member(s) involved. The
solution should detail what remedial steps that should be taken, including:
any recommendations as to how the team member(s) should be supported to ensure this issue doesn’t
occur again
any recommendations on what steps should be taken towards the client
any changes to policies and procedures including the Customer Service Plan or Customer Service
Policy & Procedures
any methods to monitor the team member/process to ensure that it doesn’t occur again
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PART C – REFINE CUSTOMER SERVICE STRATEGY
To begin this part, read the following email and then complete the tasks that follow:
To: You
To You,
Now that the new Customer Service strategy has been up and running for a while, I wish to share some
results against the service standards you developed:
Service Standard 1: service standard was achieved
Service Standard 2: service standard was not achieved
Service Standard 3: service standard was not achieved
Service Standard 4: service standard was achieved
Based on these results I would like you to review your experiences and document the lessons learned
during this process including:
What worked well
What didn’t work so well
What improvements could be made to the Customer Service strategy.
Once you have documented the lessons learned I would like you to present your findings to myself and
Gavin Stead so we can discuss. I will arrange a time for the presentation to be undertaken and will get back
to you.
Kind Regards,
Henry Thomas
Governance Manager
300 Fictional Way, Sydney, NSW 2000
Phone: 1800 111 222
www.cbsa.com.au
TASK
Based on the email, you are to complete the following task:
Review the Customer Service Plan along with the Customer Service Policy & Procedures you developed,
and your experiences in developing and implementing a customer service strategy, and then use the Lessons
Learned Form to document:
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What didn’t work so well
What recommendations for improvements could be made to the customer service strategy
Once you have documented the lessons learned, you are to present your findings. You will be presenting to
Gavin Stead and Henry Thomas (role played by your assessor and an additional student/assessor).
During the presentation, your assessor will be looking to see that you can:
Verbally lead the presentation of what worked well
Verbally lead the presentation of what didn’t work so well
Verbally lead the presentation of what recommendations you would make to improve the customer
service strategy
Use listening skills to receive feedback and to answer any questions that the attendees may have
Confirm the attendees’ understanding of the plan and policy by using questioning techniques
Negotiate any changes to the Lesson Learned Form based on the attendees’ feedback and update as
necessary until approval is received
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