Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
INSEAD Fontainebleau
August 2012
Solution Innovation:
The Journey from
Products to Solutions
Before On After
the Farm the Farm the Farm
Agronomy
Crop Agronomics
Before On After
What
Personal Dimension
Emotional Issues:
Occurs?
Traditional
What is Research
Decided?
What is
Experienced?
• Integration to improve
• Activities
– Combine/eliminate activities
– Fewer activities
– Outsource activities
– Less arduous activities
– Mechanize activities
• Decisions
• Integration to improve
– Fewer decisions
– Advice, better information
– Simpler decisions
– Better communication of offer
– Clearer choices
• Integration to improve
• Experiences
– Guarantees, control, access
– No negative experiences
– More profit, predictability, time
– More positive experiences
– Peace of mind, status
Risk
Reduction Qualitative or
(e.g., lower variance, psychological value
Quantitative or better predictability, etc.)
economic value
Satisfaction
(e.g., pride, status,
peace of mind, Cost
Revenue etc.)
Savings
Gains (e.g., no labor costs,
(e.g., higher yield, lower insurance
better price, etc.) costs, etc.)
Focus on developing optimized production system (e.g., Focus on grower’s business objectives to deliver
environmentally sustainable golf course management, desired returns through optimized production system
Integrating Steps
value chain access, residue management program) and customized business decisions
Focus on best product to address specific problem at Focus on delivering best operational outcomes through
Portfolio
specific stage of growing system (e.g., weed control, optimized products and services and their application
seed varieties) (e.g., no insects, planted field)
Application Outcomes
Doing Individual Steps
Insurance, Guarantee,
Profit Sharing
Information, Support,
Consulting
Portfolio
Convenience,
Price, Quality
Application Outcomes
Doing Individual Steps
Key resource
to enable successful solution innovation
Coordinated Chain Market Solution
System
influence control
Portfolio
Application Outcomes
Doing Individual Steps