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Relocation diffusion
Types of Diffusion
• Expansion Diffusion
B
Hierarchical Diffusion
The Devil Wears Prada
C
Stimulus Diffusion
10
11
Types of Diffusion
Reverse hierarchical diffusion - a trait diffuses
from lower class to a higher class, or from a
small town to a city
Ex. Walmart, tattoos from seaport to
mainstream, Harley Davidson motorcycles
12
Diffusion of Walmart
14
Effects of globalization
Space-time convergence - due to technological
innovations in communication and
transportation, places seem closer together,
faster
Cultural convergence - the more two cultures
interact, the more alike they will become. Their
values, ideologies, behaviors, arts, and customs
will start to reflect each other.
Happens thanks to ease of communication,
speaking English, ease of transportation
Transculturation
• Cultural hearths and traits expand broadly
through processes of diffusion, adoption and
assimilation; referred to collectively as
transculturation
more Transculturation
• Assimilation – the process of a migrant
conforming into the dominant cultural
mainstream; the loss of their own culture
Ex. a second generation immigrant that can’t speak their
native language, or cook the native food
• Acculturation – adoption of the dominant
group’s cultural traits, though the minority
group may also retain many of their
traditional customs
(often a result of migration or colonization)
Barriers to Diffusion
• Physical barriers – ocean,
mountain, spatial distance
• Distance Decay
• Cultural barriers may pose
obstacles to cultural
diffusion-taboos or religious
beliefs.
• Psychological – localization,
ethnocentrism
https://www.nationalgeographic.org/media/cultural-differences/
Vernacular or Perceptual-area
that people believe or perceive
exists as part of their cultural
identity - such as Midwest or the
South
What traits identify each region?
Let’s look at your Pop and Folk culture
Folk Culture
• Little variation from time to
time
• Little variation from person
to person
• Much variation from place
to place
http://gossiptracker.netag/returns/page/2
http://buzzworthy.mtv.com/2010/07/13/album-leak-jersey-shore-soundtrack/
http://re-hairstyles.blogspot.com/2011/06/britney-spears-cool-wallpapers-2.html
Folk Culture POPULAR CULTURE
Isolated
Interdependent
http://www.psdgraphics.com/backgrounds/world-globe-background
Highly Immobile Highly Mobile
http://www.crystalinks.com/anasazi.html http://www.photographersdirect.com/buyers/stockphoto.asp?imageid=434042
Strong Attachment Weak attachment
to Place to place - how many of you
have lived somewhere else
http://www.emersonkent.com/map_archive/native_american_tribes_map.htm http://mrtopp.com/2010/04/11/spring-break/
Resistant to Change Constantly changing
http://live.drjays.com/index.php/2009/01/13/lil-wayne-to-make-a-rock-album/
http://www.jrichards.bizland.com/id51.html
Indigenous Communities Multicultural communities
Conservative Progressive
--reluctant to accept change: --favoring reform: seeks
in favor of preserving the and accepts change,
status quo and traditional advocating social,
values and customs, and economic, or political
against abrupt change reform/change
Cohesive Fragmented
http://www.explorenavajo.com/go2/navajo_culture.cfm http://www.dreamstime.com/stock-image-skater-boy-image8997981
Homogeneous Heterogeneous
same, alike diverse
http://www.guardian.co.uk/science/2011/apr/25/few-people-dunbars-number
Communal Individualistic
http://www.worldclass.net/big/story.gif
Strong Interpersonal relationships Weak Interpersonal Relationships
http://www.aliceklauber.museumartistsfoundation.org/Henri%20&%20Expo4.htm http://www.singlemomfinance.com/?p=335
Strong Religious
Institutions Strong Secular Institutions
http://www.mormonchronicle.com/sacred-cow-9-separation-of-church-and-state/
Dependent on Local Dependent on Distant
Resources Resources
Customized Production Mass Production
http://www.macalester.edu/psychology/whathap/diaries/diariess98/shannonb/cultures.html
Generalized Professions Specialized Professions
Losing Ground Gaining Ground
Argentine Zamba dance vs. Dance
Revolution
https://www.youtube.com/watch?v=fr
ZB0IM6q_U
pop
Pop culture
• Conveys a notion of cultural productions
fueled by mass media and consumerism
• Includes visual and performing arts, culinary
arts, architecture and city planning, music,
fashion, sports, leisure activities, and other
forms of entertainment.
Pop culture
lol
swag
Folk culture
• absolute pacifism
• Live in rural, self-sufficient
“colonies”
• Forbid use of tv, radio
• Usually only 1
telephone for the
community
• Avoid pictures
Placelessness – the loss of uniqueness of in the
cultural landscape
http://www.cari-vicarious.com/2010/05/how-to-eat-well-on-road.html
Placelessness
http://emilyryanmccoy.blogspot.com/2010_06_01_archive.html
Placelessness
Placelessness
Rubenstein, 7th Edition – Page 129 & Rubenstein, 8th Edition – Page 140
http://1.bp.blogspot.com/_GspOE_Y6NE8/TUHqLAljThI/AAAAAAAAABg/PNXXGh6Kg6w/s1600/pizzahchina.jpg
http://tokyo5.wordpress.com/2010/01/12/hard-rock-cafe-japan/
http://www.reuters.com/article/2008/05/27/us-burgerking-board-idUSWNAS538720080527
https://newsela.com/read/jollibee-fast-food/id/47355/?utm_source=aotd&utm_medium=email&utm_campaign
=test-1&utm_content=news-1
Localization
Neolocalism - when a community establishes a
separate cultural identity in contrast to
globalization and pop culture. Re-embraces the
uniqueness and authenticity of a place
Example - Wilber, NE = Czech festival
- Cinco de Mayo in south Omaha
- Pella & Elkhorn, Iowa = Dutch
community
- Chinatown or Littly Italy