ARTIFICIAL INTELLIGENCE IN FASHION INDUSTRY

“Artificial Intelligence” as a concept was first conceived in 1956 (Lewis, 2014) Since then, the development and impact of this
technology in several fields has been unstoppable. The aim of this poster is to present how this innovation has impacted two
relevant aspects of the fashion industry: eCommerce and design.

What AI can do?

■ It can be a powerful tool to reduce the environmental impact. (Rabe, 2019; De Freitas, 2018)
● Sales forecasting: mental
· Use AI and DATA to guide and suggest sizes and models to ensure customer satisfaction to reduce return rates. Environ
Crisis Th
try Tr e R
· Effective sales forecasting systems reduce overproduction and better distribution of goods to minimize scrap.
n indus
· Perform dynamic analysis, improve sales conversion rate, reduce price promotions and better resource management. ‘Fashio ‘B age ana
s 20
· Predicting consumer preferences next season produce al
u d
re yers y i Pla
of glob th pon sh n 2 za
s
percent d 10
ter an fr eir sib ould 013
● Supply Chain: wastewa o b al o m s i li
of gl t up t ta
· Reduce the chance of overproducing inventory and optimise product development, design and sourcing percent n s’
ba
ck he ply y f ke
emissio to sto cha or
· AI can finally provide suppliers with an accessible and effective way of revising their sources. carbon m r
18) Go ach the e r ins
(UN, 20 ve in ig
rn e s e h
■ It can make the design world more accessible (Bala, 2018) me ’ ( win t
● Reshape the ecosystem for those who lack design capabilities. nt UK g
,2
01
4)

What should we consider?

■ AI is in conflict with morality and ethics.(Wang, 2014)
● The legality of private data collection
● Security of user privacy

■ It’s capability to creative thinking is questionable

● Only people can be creative, and artificial algorithms can only be programmed to perform specific tasks.
● The creativity of ai is limited to database

■ Potential problems
● Mass unemployment
● Talent differentiation and wealth gap
● It is difficult to objectively quantify the supervisor's aesthetics

Lessons
AI is just a technology that serves humanity, that's for sure. Therefore, I believe AI will definitely serve human beings better and create more
value. (Yin, 2019）
References
Arnault, L. (2019) The emergence of AI in Fashion - good, bad or evil?. [online] Wtvox.com. Available at: https://wtvox.com/fashion-innovation/ai-in-fashion/
[Accessed 4 Dec. 2019].

Bala, K. in Cao Sissi (2018) When Artificial Intelligence Clashes With Fashion, How Will Our Future Dresses Look?, The Observer. Available at:
https://observer.com/2018/04/artificial-intelligence-fashion-future-designer-jobs/ (Accessed: 1 December 2019)

De Freitas, R. (2018) Artificial Intelligence and The Sustainable Revolution in Fashion, Fashion Roundtable, 30 August. Available at:
https://www.fashionroundtable.co.uk/news/2018/8/30/artificial-intelligence-and-the-sustainable-revolution-in-fashion (Accessed: 1 December 2019)

Foreign and Commonwealth office, UK Government (2014) ‘Case Study: The Rana Plaza Disaster’, Human Rights and Democracy Report, 10 Abril. Available at:
https://www.gov.uk/government/case-studies/the-rana-plaza-disaster (Accessed: 3 December 2019)

Forbes (2019) The Fashion Industry Is Getting More Intelligent With AI. [online] Available at:
https://www.forbes.com/sites/cognitiveworld/2019/07/16/the-fashion-industry-is-getting-more-intelligent-with-ai/ [Accessed 4 Dec. 2019].

Rabe, L. (2019) 'The war on waste: Why artificial intelligence is making the fashion industry greener', Essential Retail, 12 July. Available at:
https://www.essentialretail.com/comments/the-war-on-waste/ (Accessed: 30 December 2019).

UN Environment Programme (2018) 'Putting the brakes on fast fashion', UN Environment Programme, 12 November. Available at:
https://www.unenvironment.org/news-and-stories/story/putting-brakes-fast-fashion (Accessed: 26 November 2019). 

Lewis, T. (2014) ‘A brief history of artificial intelligence’ Live Science, 4 December. Available at:
https://www.livescience.com/49007-history-of-artificial-intelligence.html (Accessed: 1 December 2019)

The voice of China (2019). AI is a tool. [online] Available at: http://m.cncms.com.cn/ai/20190329/03294780.html [Accessed 1 Dec. 2019].

Wang, D. (2014). Moral conflict and dilemma caused by artificial intelligence. In: D. Wang, ed., Ethical research, 1st ed. Nanjing: Chinese science and
technology periodical press, pp.68-73.

World Wildlife Org. (no date) WWF Sustainable Agriculture. Cotton. Available at: https://www.worldwildlife.org/industries/cotton (Accessed: 26 November
2019).

Advanced Business and Academic Skills

December 2019

FIRST ASSESSMENT - AI IN THE FASHION INDUSTRY

XIAO ZHANG, LAN JIANG, MARIA SANTELICES