Three Ways New Technologies are

Changing Product Design

Tuesday, February 6, 2018

2:00pm EST

Follow the discussion on Twitter #DWwebinar

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Meet your Speakers

FEATURED SPEAKER MODERATOR

Paul Sagar Leslie Langnau
Vice President of CAD Managing Editor
Product Management Design World
PTC
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WEBCAST

THREE WAYS NEW

TECHNOLOGIES ARE
CHANGING PRODUCT DESIGN
INTRODUCTIONS

Leslie Langnau Paul Sagar

Managing Editor Vice President
Moderator CAD Product Management
CAD TRENDS & CREO
TECHNOLOGY
ROADMAP

Paul Sagar
VP, CAD Product Management
MAJOR TRENDS

Additive Augmented Connected

“Traditional product
Manufacturing Reality Products
development
processes will fail
companies that seek
to optimize product
value and customer
experiences through
software enabled IoT
products.”

– Nate Fleming,
Forrester The Digital Thread
“Unleashing a seamless flow of data across the value chain that will link every phase of the
product life cycle: from design, sourcing, testing, and production to distribution, point of
sale, and use.”
– McKinsey
88
DESIGN FOR ADDITIVE MANUFACTURING

75%
of manufacturing
operations worldwide
will be using 3D-printed
tools, jigs and fixtures
made in-house or by a
service bureau to
produce finished goods
by 2020
- Gartner

99
ADDITIVE MANUFACTURING PREDICTED EXPANSION

The industry is expected to triple in size over the next 5 years

Sale of AM products and services

Medical Dental

Source: “Wohlers Report 2017: 3D Printing and Additive Manufacturing

State of the Industry Annual Worldwide Progress Report”, Wohlers
Associates, 2017. Jewelry Aerospace

10
10
WHAT IS DRIVING ADOPTION?

Weight Saving: 3D Lattices and Topology Optimization

Flexibility: Very Complex Shapes

Adoption
Drivers for
Additive
Manufacturing
Cost Savings: Manufacturing + Supply Chain

Materials: Metals and Engr. Polymers

11
11
ADDITIVE MANUFACTURING FOR DESIGNERS AND CAD

Designing for Additive Manufacturing creates new requirements

Lightweight Structures Tray Assemblies Connectivity

12
12
3D PRINTING PROCESS

Optimize & 3D Print

A.2

PTC CREO 3D MODEL OPTIMIZATION OPTIMIZED 3D PRINT

3D PRINT
SOFTWARE SHAPE CHECK

Rebuild, Validate & 3D Print

RELEASE 3D PRINT SIMULATE REBUILT PTC CREO OPTIMIZED

& CHECK GEOMETRY SHAPE
3D PRINT

13
13
3D PRINTING PROCESS

DESIGN
Optimize & 3D Print

A.2

PTC CREO 3D MODEL OPTIMIZATION OPTIMIZED 3D PRINT

SOFTWARE SHAPE CHECK
3DP CHECK OPTIMIZE

Rebuild, Validate & 3D Print

RELEASE 3D PRINT SIMULATE REBUILT PTC CREO OPTIMIZED

& CHECK GEOMETRY SHAPE
3D PRINT VALIDATE
14
14
CREO ADDITIVE MANUFACTURING ROADMAP

CREO 3 CREO 4 CREO 5

• Calculate build time/
Material usage
• Direct connection to:
• Lattice Structures • Metal printing
– Support structures
• Tray Assembly
• Direct Connections to: • Topology Optimization

• Direct Connections to:

Forward looking information subject to change without notice 15

AUGMENTED REALITY

80%
of use cases that
require human-to-
machine
interactions will use
immersive interfaces
by 2030
- Gartner

16
16
WHAT PEOPLE ARE SAYING ABOUT AR

“Tim Cook says augmented “Augmented Reality Could

reality will be bigger than Replace Smartphones”
virtual reality”

“This technology has the

“The virtual and augmented
potential to transform how
reality market will reach $162
we interact with almost
billion by 2020”
every industry”

17
17
 USING AR IN THE DESIGN PROCESS

Benefits

ü Accelerated Digital
Prototyping

ü Clear Communication of
design intent

ü Interaction with product

in “physical world”

ü Multi-User Collaboration

ü Data / IP Security

ü Solves traditional design

review challenges

18
18
 CREO AUGMENTED REALITY ROADMAP

CREO 4 M010 CREO 4 M040 CREO 4 M050

• AR Publishing from Creo • Spatial Tracking • CAD Tracking
– Enables content to be placed – Uses the profile of a CAD
1. 2. 3. on everyday surfaces such as model to define the AR
floors and tables without a positioning on the physical
ThingMark product
Place Publish Scan
ThingMark Data ThingMark
• Control sharing of AR
experiences
– Web portal for authors to
control who can view an
experience

Forward looking information subject to change without notice 19

DESIGN FOR CONNECTIVITY

70%
of global discrete
manufacturers will offer
connected products
by 2017, increasing the
need for embedded
software, systems
engineering,
and a product
innovation platform
- IDC
20
20
PHYSICAL AND DIGITAL WORLDS
Digital
Digital Twin
Prototype Digital Twin Physical Product

Digital Twin: A digital representation of a unique occurrence of a

physical product, used to gain greater insight into that product’s state,
performance and behavior.
21
21
PHYSICAL AND DIGITAL WORLDS

Digital Twin

Digital Twin: A digital representation of a unique occurrence of a

physical product, used to gain greater insight into that product’s state,
performance and behavior.
22
22
REAL-WORLD DATA DRIVEN DESIGNS
Digital Prototype Product Population

ASSUMPTION REALITY

23
23
CREO PRODUCT INSIGHT

Replace Assumptions with Facts V-Sensor 1:

Output: Pressure [PSI]

• Embed sensors into the product and

design process 1

• Validate design requirements by 2

Sensor 3:
replacing assumptions with real 3
Output: Air flow

world data
Speed [mm^3/sec]

Input: Flow valve

opening [mm]

• Ensure new product designs provide V-Sensor 1

the necessary data streams Sensor 2

Sensor 3

• Improve the quality of current and

next-generation products

• Run autonomous analyses providing

virtual sensing

24
24
CREO PRODUCT INSIGHT USE CASES

• Improve new product design

– Validating design requirements
– Replacing assumptions with usage data

• Improve new smart product design

– Optimizing sensor usage
– Prototyping value streams

• Improve iterative product designs

– Performing trend analysis
– Improving product quality

• Enable the extended organization

– Creo as a Service
– Autonomous continuous testing

25
25
CREO PRODUCT INSIGHT ROADMAP
CREO 4 M020
• Embed sensors in design
– Calculated sensors
– Measured sensors
• Connect Creo to data
streams
– ThingWorx integration
– CSV file
Forward looking information subject to change without notice
CREO 4 M030
• Sensor relations UX
– Improved relation handling
• Data table UX
– 3 state diagnostics
• ThingWorx interaction
– Sending Creo analysis results
back to ThingWorx
CREO 4 M050
• Mechanism Support
– Drive table motors with sensors
• Virtual sensors
– No geometry, only annotation
– Excluded from BOM & analyses
• Creo as a Service
– Autonomous headless Creo
analyses
26
GENERAL ROADMAP

27
CREO ANNUAL RELEASES - 3 YEAR RELEASE PLAN

CREO 5 CREO 6 CREO 7

March 2018 March 2019 March 2020

Forward looking information subject to change without notice 28

CREO ANNUAL RELEASES - 3 YEAR RELEASE PLAN

CREO 5 CREO 6 CREO 7

March 2018 March 2019 March 2020

Forward looking information subject to change without notice 29

CREO ANNUAL RELEASES - 3 YEAR RELEASE PLAN

CREO 5 CREO 6 CREO 7

• Productivity/Usability
– Sketch Regions
– In-Graphics Widgets
– 3D Sweep
– Unite for Inventor
– New ModelCHECK Report
– Design in Perspective

March 2018
Forward looking information subject to change without notice 30
CREO ANNUAL RELEASES - 3 YEAR RELEASE PLAN

CREO 5 CREO 6 CREO 7

• Productivity/Usability
– Sketch Regions
– In-Graphics Widgets
– 3D Sweep
– Unite for Inventor
– New ModelCHECK Report
– Design in Perspective

• Manufacturing
– 3 axis Mold machining
– 3D Metal Printing

March 2018
Forward looking information subject to change without notice 31
CREO ANNUAL RELEASES - 3 YEAR RELEASE PLAN

CREO 5 CREO 6 CREO 7

• Productivity/Usability
– Sketch Regions
– In-Graphics Widgets
– 3D Sweep
– Unite for Inventor
– New ModelCHECK Report
– Design in Perspective

• Manufacturing
– 3 axis Mold machining
– 3D Metal Printing

• Simulation
– Computational Fluid
Dynamics
– Topology optimization

March 2018
Forward looking information subject to change without notice 32
CREO ANNUAL RELEASES - 3 YEAR RELEASE PLAN

CREO 5 CREO 6 CREO 7

• Productivity/Usability
– Sketch Regions
– In-Graphics Widgets
– 3D Sweep
– Unite for Inventor
– New ModelCHECK Report
– Design in Perspective

• Manufacturing
– 3 axis Mold machining
– 3D Metal Printing

• Simulation
– Computational Fluid
Dynamics
– Topology optimization

March 2018
Forward looking information subject to change without notice 33
CREO ANNUAL RELEASES - 3 YEAR RELEASE PLAN

CREO 5 CREO 6 CREO 7

• Productivity/Usability
– Sketch Regions
– In-Graphics Widgets
– 3D Sweep
– Unite for Inventor
– New ModelCHECK Report
– Design in Perspective

• Manufacturing
– 3 axis Mold machining
– 3D Metal Printing

• Simulation
– Computational Fluid
Dynamics
– Topology optimization

March 2018
Forward looking information subject to change without notice 34
CREO ANNUAL RELEASES - 3 YEAR RELEASE PLAN

CREO 5 CREO 6 CREO 7

• Productivity/Usability
– Sketch Regions
– In-Graphics Widgets
– 3D Sweep
– Unite for Inventor
– New ModelCHECK Report
– Design in Perspective

• Manufacturing
– 3 axis Mold machining
– 3D Metal Printing

• Simulation
– Computational Fluid
Dynamics
– Topology optimization

March 2018
Forward looking information subject to change without notice 35
CREO ANNUAL RELEASES - 3 YEAR RELEASE PLAN

CREO 5 CREO 6 CREO 7

• Productivity/Usability
– Sketch Regions
– In-Graphics Widgets
– 3D Sweep
– Unite for Inventor
– New ModelCHECK Report
– Design in Perspective

• Manufacturing
– 3 axis Mold machining
– 3D Metal Printing

• Simulation
– Computational Fluid
Dynamics
– Topology optimization

March 2018
Forward looking information subject to change without notice 36
CREO ANNUAL RELEASES - 3 YEAR RELEASE PLAN

CREO 5 CREO 6 CREO 7

• Productivity/Usability
– Sketch Regions
– In-Graphics Widgets Multibody Design
– 3D Sweep
– Unite for Inventor
– New ModelCHECK Report Productivity & Usability
– Design in Perspective

• Manufacturing
3D Printing
– 3 axis Mold machining
– 3D Metal Printing
MBD Continuation
• Simulation
– Computational Fluid
Dynamics Design in AR
– Topology optimization

March 2018 March 2019 March 2020

Forward looking information subject to change without notice 37
Thank You for
Joining Us
To purchase or upgrade a
new or existing license
Contact sales at
+1 781.370.6122
 BOSTON CONVENTION & EXHIBITION CENTER
June 17 - 20, 2018

Attend the worlds most respected DIGITAL

TRANSFORMATION CONFERENCE for the Enterprise

Use Code: LW18QR

OFFER EXPIRES FEBRUARY 28th11:59PM EST

Get a 4-Day All Access pass for only $895!

ü Experience 200+ Breakout Sessions across multiple topics and industries
ü Never before seen product demonstrations
ü Access to PTC Executive Management
ü 300+ Though Leaders, Industry Innovators, Designers, and more!

EXPLORE THE NEW FRONTIER OF INNOVATION

liveworx.com #LIVEWORX
Questions?
Don’t Forget!

q This webinar will be available at designworldonline.com

q Tweet with hashtag #DWwebinar

q Connect with Design World

q Discuss this webinar on EngineeringExchange.com

Three Ways New Technologies are
Changing Product Design

Thank You!

Follow the discussion on Twitter #DWwebinar