Documenti di Didattica
Documenti di Professioni
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• Introduction to
stakeholder theory
• Internal stakeholders
• External stakeholders
INTRODUCTION TO
STAKEHOLDER THEORY
STAKEHOLDER THEORY
DEFINITION:
Stakeholder theory is a
internal external
Customers
Shareholders Suppliers
Creditors
Employees
Competitors
management Government
society
INTERNAL
STAKEHOLDERS
RESPONSIBILITY TOWARDS
OWNERS/SHAREHOLDERS
• Business morality
• Development of backward
areas
• Efficient use of resources
• Financial assistance
• Protection of environment
MILK ADULTERATION
MARUTI SUZUKI
RESPONSIBILITIES TOWARDS
GOVERNMENT
• Payment of taxes
• Obeying rules and regulations
• Giving suggestions
• Financial help during
emergency
• Earn foreign exchange
HELP TO UTTARAKHAND
FLOOD VICTIMS
Profit Making-An Objective with
Ethical Dimension
Profit making and Ethics is very hard to be
distinguished.
Unitarian View-Morality & Ethics are related to
business
Separatist View-Business should concentrate on
profits and ethics & business doesn’t form a part of
it.
Integration View-Ethical Behaviour and Business
Integrated
Consumers are becoming more and more aware of the
unethical practices of the orgainzation
You can't make a profit without customers, and
customers won't use your business if you outrage them
too much.
BodyShop was one of the first businesses to build on
this trend.
Most immoral business practices are actively illegal, at
least in Europe and North America
SOME OF WORLD’S ETHICAL PROFIT
MAKING ORGANIZATIONS
CONCLUSION
Thus , ethical organization
is the one that recognizes
its responsibilities towards
all stakeholders and
considers their interest
Webliography
• http://www.forbes.com/sites/jacquelynsmith/2013/
03/06/the-worlds-most-ethical-companies-in-2013/
• www.managementparadise.com
• www.moneycontrol.com
• http://essayinfo.com/sample/essay/884/16/
• www.wisegeek.org/what-is-cwww.
Thank you