CERTIFICATE BY THE GUIDE

This is to clearify that the project report “Consumer Buying Behaviour

WITH REFERENCE TO “Choco Swiss” has been prepared out by
Shubham Mandal under my supervision and guidance. The project
report is submitted towards the partial fulfillment of 2Years Full-time
MBA.

NAME-DR. Biswa Ranjan Mohanty

SIGNATURE-
RESEARCH METHODOLOGY

In this study the problem pertains to both State of nature and relationship
among the variable i.e.; what is general behavior of consumer and than
inferenceing the relationship that exist among the different variables to test
the extent of brand loyalty and influence of one variable over the other from
the data. As the study is related to the study of consumer behavior toward
chocolates that’s why the appropriate research design used is
Fundamental descriptive with the use of both qualitative and quantitative
design with static research approach. In this cross sectional co-relational
field study data related to various independent variables & dependent
variables was collected from the stratified sample of 100 individuals,
including males and females of different age groups constituting the
sample. All the respondents were approached on the basis of simple
random sampling in convenient market place to ensure the accuracy &
precision of results. Personally administrated questionnaires were used for
conducting the survey.

Q.1 when do they purchase most?

 % of Sales

10%
Festive sales
50% Weddings
40% Others

50 peoples buy choco swiss during festive sales

40 during weddings & events

10 others

Age group :
 % of Respondents
40

30

20

10

0
16-25 26-35 36-45 46-55 56-65 66-75 76-85
% of Respondents

26-35 yrs of people consume more chocolates.

Q.2 which brand mostly prefered by consumers

Sale During Diwali

Ferrero rocher
12%
29% choco Swiss

29% Brookside

18% Cadbury
12%
others

People mostly buy ferrero rocher & cadbury people buy choco swiss during
festive seasons
Q- What makes Customers buy choco Swiss

% of Respondents

25% Quality
45% Price

30% Packaging

Quality & Price influence customers to buy choco swiss

Where do you normally buy chocolates from?

Sales

15%
Online
40%
Retail
Others

45%
45% People buy Choco Swiss mostly from the Retail Store and 40% people buy
chocolates from online stores.

INTERPRETATION AND ANALYSIS OF FINDINGS:

In our study 48% (41) of respondent are males while 52% (45) of
respondent were females. In this 57% (49) respondent are student, 16%
(14) were professional, 13% (11) were businessman while 14% (12)
respondent were females. 33% respondent includes people of age group
10-18, while other includes those of age 19-59.
Questionnaire

Name : ____________________________________________

Gender : _____________

Age group :

16-20 yrs
21-30yrs

What do you normally prefer to eat as a sweet item

___________________________

Do you like chocolates?

Very much
Okay
Not much
Not at all

How many times you buy chocolates?

Once every day

2- 3 times a week
Once a week
On special occasions only
Others, please specify

What do chocolates signify to you?

________________________________________

Where do you normally buy chocolates from?

Online
Supermarkets like Big Bazaar

Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest

rank)

Taste
Sweetness
Price
Calories
Brand of the chocolate
Packaging
Ingredients/ flavors

Which brand of chocolates you prefer?

Nestle
Cadbury’s
ChocoSwiss
Foreign brands like Hershey’s
Any other, please specify _______________________________________________

Why do you prefer that particular brand?

__________________________________________________ ___________
__________________________________________________ ___________

Is there anything that you feel is lacking in your preferred brand of chocolates? If
yes, please describe __________________________________________________
___________
__________________________________________________ ___________

Do you think that the present choices available in chocolates are costly? If yes, what
will be your ideal price range?

Would you prefer to switch to chocolates of another brand if it is cheaper than your
preferred brand without any change in quality & taste?
__________________________________________________
__________________________________________________
______________________

Do continue eating chocolates of a company if it has some controversy in market or

do you lose trust?

Yes
No

Does a Personality like AMITABH BACHHAN or RANI MUKHERJI or PREITY ZINTA

influences your decision of buying a particular brand of chocolate?

Yes
No
Not completely