Branding

Information and Communication Technologies- ICT deals with the use of different communication
technologies such as mobile phones, telephones, internet, etc. to locate, save, send, and edit
information. Branding is one of the most important aspects in any business. An effective brand strategy
gives you a major edge in increasingly competitive markets.

A good product can: deliver message clearly, - confirm credibility, - connect to target prospect, -
motivate buyers, and - concretize user loyalty.

Here are simple tips to publicize your brand:

Develop a tagline. Write a statement that is meaningful, impressive, and easy to remember to capture
the essence of your brand.

Design a logo. Create a logo symbolic of your business and consistent with your tagline and displace it
strategically.

Write a brand message. Select a key message to communicate about your brand.

Sustain a brand quality. Deliver a promise of quality through your brand.

Practice consistency. Be reliable and consistent to what your brand means in your business.

*Trends in ICT- as the world of ict continues to grow, the industry has focused on several innovations.

1.Convergence – is the synergy of technological advancements to work on a similar goal or task.

2. social media- is a websiste,application, or online channel that enables web users to create or co-
create, discuss, modify, and exchange user genetared content.

* There are six types of social media:

1. Social networks. These are sites that allow you to connect with the same interests or background.
Ex.facebook, and google.
2. bookmarking sites. These are sites that allow you to store and manage links to various
websites and sources. Ex. Stumbleupon and pinterest.
3. media sharing. These are sites that allow you to upload and share media content like images,
music and video. Ex. Flicker, youtube, and Instagram.
4. microblogging. These are sites that focus on short updates from user. Ex. Twitter, and plurk.
5 blogs and forums. These websites allow users to post their content and able to comment in
the said topic, like blogger, WordPress, and Tumblr.
3. mobile technologies- today the latest mobile devices use 4G Networking which is currently
the fastest mobile network.
*mobile devices use different operating systems:
1. iOS- used in apple devices such as iphone and ipad.
2. Android- an open source operating system developed by google.
3. blackberry Os used in blackberry devices,
4. windows phone OS- closed source and proprietary operating system developed by Microsoft
5. Symbian- the original smartphones OS, used by nokia devices.
6. webOS- originally used for smartphones now used for smart tvs
7. windows mobile- developed by Microsoft for smartphones and pocket PCs
4. Assistive media- is a non-profit service designed to help people who have visual and reading
impairements.