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This kind of analysis and writing helps you to find places of agreement with your audience so that you are more convincing. Here are the basic steps:
1. Think About Your Audience: This technique asks you to think carefully about your audience and what they believe so that you can argue more
effectively.
2. Consider Assumptions: In addition, you will have to provide strong backing for your ideas and consider your own assumptions and those of your
audience.
3. Be Willing to Change: You might also state whether you might be willing to change your position, or else qualify your argument to say when and where
it applies.
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Source
Your first job is choosing a topic. Look at some of my articles for topic ideas if you need help. Next, you will turn your topic idea into a claim statement, which
means the actual idea you want to argue for.
As you answer these questions, you will be able to identify what sort of an argument you are making. It is important to identify what kind of a claim you are
making, to be sure that you don't try to say too much:
In a Classical argument, the facts and the conclusions are stated without the assumptions and bias being discussed. The assumption is that the audience
and the author have the same bias and assumptions, but that is not always the case, especially when controversial topics are discussed.
So the Toulmin Method offers not just reasons, data and evidence to support an argument but also:
1. Claim statement
2. Reasons and support
3. Objections and rebuttal.
Toulmin arguments assume that your audience is not going to be easily convinced only by your reasons. To get them to agree with you, you need to:
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3. Connect the reasons you believe with those values.
4. State and answer objections.
5. Show how you are willing to limit or qualify your argument (optional).
Here is the structure along with questions you can ask to help you develop those parts of your argument:
Example
Source
Choosing an Audience
While there are times when you want to write towards an audience that already agrees with your position in order to "rally the troops" to action, usually you
should aim for an audience which is either neutral about your claim, or disagrees with it. That means your paper has purpose. Here are some questions to
help you choose an audience:
1. What are the different groups who are interested in this issue?
2. What do the different groups believe?
3. Which group has the most power in this issue?
4. Which groups could I convince?
5. What beliefs or constraints might cause my audience to not believe my claim?
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6. What background information do I need to provide to help my audience understand my claim?
1. What do you want your audience to believe/do after reading your paper?
2. What are the warrants (values or strong beliefs) your audience holds about this type of subject?
3. How are your warrants (values or strong beliefs) different or the same as those of your audience?
4. Where do you and your audience have common ground? What basic needs, values, and beliefs do you share?
1. Which of these needs and values would be most effective for this audience?
2. Which of these motivations are most appropriate for my claim?
Financial Well Being Job security and ability to move up in job. Policy: What should be the minimum wage?
Affection and Friendship Feel needed by others and cared for. Definition: What is bullying?
Respect and Esteem of others Able to lead or join in a cause. Cause: What causes low self esteem?
New Experiences Travel and try new hobbies. Fact: What is ecotourism?
Self Actualization Ability to get an education. Value: How important is a college education?
Convenience No long lines or shortages. Policy: Should you stop eating all fast food?
Safety Won't be robbed or harmed. Cause: Does gun control cause less violent crime?
Family Ability to have children and spend time with relatives. Value: How important is having children?
Organization of Argument
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Source
This model can also be used when you read an argument essay so that you can better analyze the author's writing. Here are questions you can ask as you
are reading:
Stephan Toulmin (1922-2009) earned his degree in mathematics and physics and wrote on a variety of topics, including international relations, medical ethics
and the history of science. However, he is most widely known for The Uses of Argument (1958).
His argument: In this book, he argued that the absolutism of Plato's idealized formal logic is not adequate for all fields of discussion. Instead, he suggested
that the way a person argues depends on the contest. Instead of the classical 3-part argument, he proposed 6 parts although saying that how many of the
parts applied depended on the context of the actual argument and audience. Moreover, he suggested that questions of science, logic, and ethics need to be
looked at inside of real-world situations, not imaginary, impossible ones made up by philosophers.
How his work was received: In fact, the book was not very well reviewed in England, where it was derided as his "anti-logic book"; however, Americans,
especially communications scholars eagerly took up his ideas of how to better analyze and write effectively.
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