Running head: MASTERCARD

MasterCard

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MasterCard SWOT Analysis

SWOT analysis can be used effectively to examine the organizational processes such

as product positions, demographic factors, and situation planning in any firm. This requires a

thorough check on all the determinants that have an influence on the business outcomes.

Being a leader in the global payment solutions, MasterCard needs to continuously evaluate

the business direction at all times. The firm enjoys good reputation that has seen it command

significant market and trust in the business environment. MasterCard enjoys long-term

experience in the industry. The firm has reliable, fast and efficient services that are focused

on the needs of the customers (Krantz, 2010). In the emerging markets, the market system is

‘perfect competition’ that can help the company to access global markets and achieve

business growth.

There exist opportunities in the online payment solution due to the advent in

technology. Additionally, the need for partnerships among the financial providers is likely to

boost the revenues generated by the company. MasterCard has capable internal and external

units that provide the link with other functional units and stakeholders. This has contributed

to a conducive working environment. The adoption of good business practices that drive the

requisite obligations towards realization of business objectives has greatly led to the

provision of quality services. The changing dynamics in the financial sector requires

strategies that will allow innovative techniques in business operations (Elliot & Loebbecke,

2000). Nonetheless, the company has few product portfolios. This is risky given the high

competition and the need to expand their products and services. It is also likely to threaten the

future of the business due to the growth in the mobile money payments. Mobile payments are

likely to compete with the card payments as experienced in various countries.

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References

Elliot, S., & Loebbecke, C. (2000). Interactive, inter-organizational innovations in electronic

commerce. Information Technology & People , 1 (46), 46.

Krantz, M. (2010). Fundamental analysis for dummies. Hoboken: John Wiley.