Contents

Introduction ..................................................................................................................................... 2
Change goals ................................................................................................................................... 2
Organization’s strategic goals ......................................................................................................... 3
Cost-benefit analysis ....................................................................................................................... 3
Categorized changes .................................................................................................................... 4
Risk analysis of change requirements ............................................................................................. 5
Mitigation strategy ...................................................................................................................... 5
Change management project plan ................................................................................................... 5
Stakeholder Management................................................................................................................ 7
Communication plan ....................................................................................................................... 9
Measuring and reporting strategy ................................................................................................... 9
List of resources .............................................................................................................................. 9
Review of the company ................................................................................................................ 10
Result of Survey ........................................................................................................................ 10
Revised plan of communication ................................................................................................ 10
Importance of stakeholders ....................................................................................................... 10
Creative technique ..................................................................................................................... 10
How to maintain communication with truck drivers? ............................................................... 10
Conclusion .................................................................................................................................... 11
Introduction

The firm named Fast Track Couriers has been in to the market since long and is a courier
organization that has always been operating within New South Wales for last 15 years. The primary
business of the firm is all related to delivering the medium towards large size parcels across the
metropolitan Sydney. Currently the firm wants to expand its market and aims towards two vital
goals. They are:

Goal A: Implement PDA/GPS usage (productivity function) on truck fleet in the first quarter
of the 2016 financial year.

Goal B: Implement one person per truck policy using automatic lift gates in the first quarter
of the financial year.

Change goals

Goal A is need for Fast Track to ensuring the goals and the strategic aims of the firm can be
achieved. According to the purpose of expanding the new locations, the needed of development
technology become an important part that to make they can gain the competitive advantages.
Furthermore, it can help Fast Track reach the customer requirement in various cases as the
emergency problem and this one also gives the highest benefit for company.
Goal B is needed for company provides data and information regarding the strategies and policies
procedures via a documented manual, which are actually held in every truck like employee manual.
More over this can help company optimum to use human resource as well as other resource base
on the way one person per truck system. The other thing is the automation of gate will help the
drive can save the time and motivated them have more contribution on company because they had
concerned by Fast Track than other company.
Who: The Company has planned to develop the employment of technology like the GPS systems
or the PDA to enhance the distribution systems of the organization. The organization proposes to
expand the business in more metropolitan cities, which will ultimately increase the share of the
company in the marketplace by delivering more number of products that will vary from small size
to large size.
This can only be achieved by the efficient workforce as well as with developed or advanced
technology. The company also plans to expand its productivity reports by using the proper PDA
data. The slow distribution systems of the company produce late delivery service to the users who
can put a negative image on the others; hence the developers of the firm are trying hard to decrease
the delivery system by making some effective changes.
How: The lack in the training sessions leads to some issues, so the organization is planning to
change the systems to bring back the trust from the employees as well as to motivate the workers
to yield better products for more profit. The training programs are given to the particular set of
people who are in need of that as the changes are sometimes difficult to adopt by all.
These categories of employees are put in a different organizational structure to reduce the number
of threats from the organization. The employees need to take the process seriously to adopt the
changes as soon as possible to bring the better productivity for the organization that will help in
the long run. The management has the entire responsibility to change the training programs, to
maintain the goals as well as to add new elements for the proper functioning of staffs.

Organization’s strategic goals

Change requirement: The requirement will include several novel employees that will be recruited
to get the great cost for the Fast Track. The total amount of implementation is around $25.000, and
the beneficial is expected to grow the market share of Fast Track by 7.5%.
Cost of changes: As mention before the total amount of implementation are $25,000 and the
change is the need about 8 novel trucks for improving the delivery quality and decreasing the
delivery time to get much more advantage on the firm. Another change is relocation of some staff
or recruitment of new employees which can reduce cost for Fast Track. Although the new building
will give much more expense for the Fast Track but according to the regional locations within next
3 years, will help Fast Track has cutting cost in the future.
Risk: There are some risk related to investment problem are:
 The employees as truck drivers has not updating the change of the Fast Track and to be
hard to implement the change of firm and this lead to be the risk for the firm when started
processing the implementation.
 To invest in the implementation, clearly that needed a lot of money to changing the system.
So, if the implementation is not successful, the failure of the firm will occur so, it’s a
problem on the financial areas and human resource.
 Another risk is if employees who are not tend to change with the implementation to get the
motivation, they will off mean they will leave Fast Trask to other company, most of them
are much more experience on truck drive.

Cost-benefit analysis
Possible benefits of every change: The implementation of PDA/ GPS will improve the technology
of Fast Track and tracking the staffs. The implementation of 8 new trucks based on one-person
one truck with the automatic gate will save time and other staffs can do another task. The
assessment of all benefits against cost plus risks are as follows:
 Change Cost Risk Benefit

Manager may be abuse the higher Get the updating technology to

Implementatio
technology to control the drivers so gain the competitive
n of PDA/ GPS
it leads to be confuses of some one. advantages and assess the
system
performance of staff
Cannot accept the change of new
technology

Fast Track will be able to complete

Need new trucks will
some 20% of the deliveries to all the The firm will be able to
Bringing in incur cost to some regional locations within next 3 enhance its delivery capability
new trucks 5,000,000
years.
Better market reach

Drivers might not accept the change Most well-organized use of the
Wages and salaries that resources to wrap market
totally
will be paid to all new needs and requirements
One driver per recruitments Drivers might feel unhappy with the
decision Reduced requirement for
truck change Automation of gate will hiring external truckers
incur cost for technology
implementation Reduced probability of the
lifting injury

Categorized changes
 About the structural changes: redesign structure of Fast Track based on external
environment. Its involve hierarchy of the authority, goals and feature of structure to meet
the standard of administration, management.
 About the process: Fast Track needs to reengineer the processes to attain maximum the
productivity. This process will relate with the delivery process of Fast Track to assemble
the products and services.
 About the people: This implementation change will lead the improve and updating and
training skills, behaviors, encourage them to accepted the change of company and improve
the loyalty of them to contribute on the firm.
 The change will give the possible effective for Fast Track, although need to spend a vast
of money in the initial process but it will bring the best benefit to the firm for the future.
Moreover, to get the competitive advantages and increasing the market share due to
increase the revenue.
Risk analysis of change requirements
Change Risk Barrier

Need to recruit the novel experts of

Can be implemented in the wrong direction and software. And it becomes a difficult
it’s not suited for all the employees, sometime task
the old person need to take more time or can not
PDA/GPS to update follow the change of firm
implementation
The training fees also high and difficult to set They don’t want to change and feel
the appropriate time to all the employees confusing.
because they are all the drivers. They not happy at all when the firm
using a lot of technology to control
them.

Gate Change their attitude so it make the driver The habit need to be more time to
automation always depend on the automatic too much change and updating

Exceed driver, so some time they will not work

It’s become difficult for staff to
One driver per all effort and losing the staffs if they feel boring concentrate on work.
truck if cannot arrange the volume of work
Need more trucks to new drivers.

Mitigation strategy
Handling of risk mitigation options will include:
 Assuming plus accepting: Fully understanding of risk and must give the right decision to
accept the change Both of the approval of project and manager also need.
 Avoidance: Adjust programs constraints are helping to reduce the risk. These adjustments
can be accommodated by changing the funds, technical requirements or schedule.
 Controlling: Minimize the risk and implement the actions properly
Transfer: Redesigning the organization regarding accountability, responsibility as well as
authority
 Watch/monitor: Monitor the surroundings to see the effects of changes or impact of
changes

Change management project plan

Change in Fast track is vital part of the organization. Moreover, several managers manage the
change poorly in the firm and do not accept it wholeheartedly causing the distrust otherwise
confusion for the employees as well as clients. There are several steps to this plan:
If the firm are not managed optimally and others often believe they can run them better than the
current managers. Acquiring poorly managed firms and removing incumbent management, or at
least changing existing management policy or practices, should make these firms more valuable,
allowing the acquirer to claim the increase in value. This value increase is often termed the value
of control.
Prerequisites for Success
While this corporate control story can be used to justify large premiums over the market price, the
potential for its success rests on the following:
1. The poor performance of the firm being acquired should be attributable to the incumbent
management of the firm, rather than to market or industry factors that are not under management
control.
2. The acquisition has to be followed by a change in management practices, and the change has to
increase value. As noted in the last chapter, actions that enhance value increase cash flows from
existing assets, increase expected growth rates, increase the length of the growth period, or reduce
the cost of capital.
3. The market price of the acquisition should reflect the status quo, i.e, the current management of
the firm and their poor business practices. If the market price already has the control premium built
into it, there is little potential for the acquirer to earn the premium.
In the last two decades, corporate control has been increasingly cited as a reason for hostile
acquisitions.
a) The problem of Fast Track is non-efficiency of resource and also bad market research. The
truck drivers are not willing to change.
b) Brainstorm probable solutions: Here the firm needs to evaluate and analyze all possible
solution to the problem. As per Fast track the firm has found two major solutions that are
indulgent of GPS system and automation of the gate for enhancing the effectiveness of the
firm as well as the drivers and better reach the customers. Here the firm will consider wide
variety of the options so that the firm can make proper logical decision regarding the ways
to move further. For this the firm will browse websites and blogs, as well as books
regarding problems the firm is facing.
c) Decide the way to move further: Though people in the firm had their own voice about
change to happen, the managers need to actually set direction for rest of the firm. This will
need a proper time period to open, and conduct honest discussion all amongst managers
about things to be changed and things not to be changed.
d) Write the action steps: Then will be task to decide the way in which Fast track will address
the changes plus then write it like part of the change management strategy. Here the
decisions about communication of the change to all the level of employees will be done.
e) Set the time frame: The actual speed of the change will be decided in this phase and
decisions about the way in which change will be implemented effectively, plus the way in
which people would respond to the change needs to analyzed and decided properly. Here
 managers need to move slowly and carefully. Moving too fast can also confuse the staff
members and also make them unsettled. And then this change management strategy is to
be written to reflect the appropriate speed for the firm
f) Reflect upon the way in which these changes would affect different sets of staffs: Here
managers often search for ways in which the change would affect entire firm, failing
towards considering the way in which each department would need to deal with change. In
this case drivers, middle level managers and other staffs will all have different perspective
about the change and all of them need to be handled differently.

g) Identify obstacles: Then the firm has to identify obstacle in this case like non-acceptance
of the change by staffs, need for money, budgetary obstacle and recruitment of new
employees incurring vast cost for the firm as well as building of hubs in many locations
and even brining inn of novel trucks are many things which could get in way of change
being implemented efficiently.
h) Put plan upon paper: Once the firm gets an essential change management strategy figured
out, the same is to be written down and properly documented. Fat track will use all the
format works that are best for the firm like approval from the manager and many more.

Stakeholder Management

Stakeholder management is the systematic identification, analysis, planning and implementation

of actions designed to engage with stakeholders. Most projects, programmed and portfolios will
have a variety of stakeholders with different, and sometimes competing, interests. These
individuals and groups can have significant influence over the eventual success or failure of the
work. Moreover, Stakeholder management is a set of techniques that harnesses the positive
influences and minimizes the effect of the negative influences. It comprises four main steps:
 Identify stakeholders
 Assess their interest and influence
 Develop communication management plans
 Engage and influence stakeholders
Identifying stakeholders will be done using research, interviews, brainstorming, checklists, and
lessons learned and so on. The stakeholders and their areas of interest are usually shown in a table
known as a stakeholder map. Typical types of stakeholders will include:
 Individuals and groups performing the work
 Individuals and groups affected by the work
 Owners, shareholders and customers
 Statutory and regulatory bodies
Each stakeholder will then be classified according to potential impact. This is usually shown in a
matrix that estimates interest and influence on a simple scale such as low/medium/high. Those
with an ability to directly affect the outputs or benefits are sometimes referred to as key
stakeholders.
Questions to consider when assessing stakeholders are:
 How will they be affected by the work?
 Will they be openly supportive, negative or ambivalent?
 What are their expectations and how can these be managed?
 Who and/or what influence the stakeholder’s view of the project?
 Who would be the best person to engage with the stakeholder?
This analysis is used to develop a communication management plan. Appropriate strategies and
actions are then defined to engage with stakeholders in different parts of the matrix.
Communications with stakeholders who have high levels of interest and influence will be managed
differently from those with stakeholders of low interest and influence. Similarly, communications
with stakeholders who are inherently positive about the work will be different from those with
stakeholders who are negative.
The professional managers must identify who should engage with each stakeholder. In many cases
the professional’s manager will take on the task, but it is also useful to call upon peers, senior
managers or others who may be better placed. As a dynamic document, the communication
management plan must link to other plans such as the risk management plan and key milestones
within the schedule. Furthermore, Stakeholder management becomes more complex when
stakeholders’ views, roles or allegiances, etc. change throughout the life cycle. For that reason, the
stakeholder management steps must be repeated throughout the life cycle.
Stakeholder management is one of the most challenging activities within portfolio management.
The overall portfolio of change can be undermined if there are significant areas of an organization
with poor stakeholder commitment.
I. Main stakeholders plus roles
Stakeholders of the change will be management department of Fast Track, because this will be
change all the structure of the firm when updating the new technology and implementation.
II. Commitment level
The level of commitment needs to be high including the large amount of risk. Its seem to be that
the employees feel difficult to change and the management need to concern much more on this
case
III. Issues
As mention above, there are two goals of Fast Track need to implement to suit with the change of
organization system and it affected on both of stakeholder and truck driver. The goal to achieve is
to increase profit by $200,000 to increase the trade and effectiveness of the firm. So, make the
successful implementation, manager need to be concern to other condition to get better results.

Communication plan
Audience: The audience is all of truck drive and the middle level manager and the top manager
also
Message: The message will be related to the change of system, as PDA/GPS and the gate
automations to tracking would be easy
When communication will take place: The communication will be on meeting of the firm that
including stakeholders
How to communicated: Face to face
Person responsible: Communicates as a group based on the guiding of group leader.

Measuring and reporting strategy

Measuring success: The observation will be process both of employees and the firm ‘s financial
health in the year 2016. After that will have the result to so the success of the change when the
Fast Track implemented.

How to report success:

Format of reports: The report will be post in company magazine year to years, they will inform
the profit changing after take the implementation plan.
When: Yearly
Who: A copy of the report will be submitted to the management and board of directors as well

List of resources
a) Expert to handle technological changes
b) Training rooms and proper arrangement to influence the staffs towards change
c) Good motivation program for the staffs
d) Proper incentives for good performing staffs
e) New systems and computers to handle things technologically
Review of the company
The organization always aims to build up the market share so to be preferred as the best choice by
the customers. Every time the company wants to change the delivery system to facilitate some
products and to offer better facilities to the customers. The company has always maintained the
strong bond with the employees, and many such workers are with the organization for a long time.
The motto of the company is to build up the trust among the employees, as well as even with the
drivers, and motivate them to work productively for the betterment of the organization. Whatever
the changes are made in the organization are quickly informed to every member of different teams.
The drivers are even being trained to accept the changes as the company doesn't want to leave a
bad impression on the customers, and thus details are fulfilled in mind to satisfy the requirements.
Result of Survey
 Higher authorities are satisfied with the changes.
 Communication process becomes more flexible between the staffs.
 Employees are happy after the motivational speeches and classes.
 New technical groups are allotted to carry forward the process.
Revised plan of communication
 Scrutinizing the old data.
 Analyze them properly.
 Fills all the gaps.
 See for alternatives.
 Arrange meeting.
 Use proper communication channels.
Importance of stakeholders
1. They will give details information about the changes.
2. Proper communication and understanding will be maintained as per the requirements.
3. Financial details will be analyzed correctly by them.
Creative technique
 Improvement in employee relationship.
 Personal meetings or group discussion.
 Healthy atmosphere.
How to maintain communication with truck drivers?
 Analyze their problem.
  Make effective decision to fulfill their demands.
 Explain them the changes properly.
 Solve their issues in time.
 Arrange a frequent meeting to know the details about them.

Conclusion

The organizations have gone through several changes, but have also faced the resistance on the
part of the workers. The firm has certain issues with the truck drivers regarding the
implementation of the PDA and GPS system, which needs to sort out quickly. Otherwise, the
company may lose some old staffs. The management needs to adopt few things that are essential
for the employees like motivational classes, experts to teach about the advanced tools and other
changes in the firm.