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SWOT analysis

GIANT
STRENGTHS WEAKNESS
- One of the largest - Giant are experiencing a
supermarket chains in high turnover rate with
Malaysia their employee especially
Which is the good because in the operation
this way they can capture the department
market share and little by little Many of their employee
space out their competitors. resigns after only working one
- Giant indeed is one of the or two monts in their
largest players of the supermarket, which is not
retail industry in good for them as they will
Malaysia need to find and employ new
Whom having over 85 employees.
branches spread throughout - The large size leads to
the country. inefficiency in
- Giant branches are bureaucracy
strategically located Which mean their decision
throughout the country making is centralized in their
and state headquarters.
Making them more attractive
to their customers
- Giant also having their
own house brand
It is a good way of marketing
their brand nama to their
customers.
OPPORTUNITIES THREATS
- Giant have ready
customers, households - There is stiff competition
now are increasing and within the industry
everyone needs to buy There are other major
household products, this supermarket chains, such as
creates a good demand Tesco, Servay, etc. in
for them. Malaysia which is competing
- Giant can explore into alongside with Giant in the
new location in Malaysia retail industry.
Which is also in conjunction
with their current strategic - Another threat is that
plan. although their house
- Giant can try to increase brand is know to their
the variety of their house customers, but it is not
brand to compete with their customers
their competitors prefereable brand, their
customer still prefers
other established brand
name products compared
to their.
- Threat faced by Giant is
online shopping.
We are now in IT era, people
are becoming used of using
computers to do their daily
task, for example to pay bills,
transfer money, as well as to
buy stuff. Thus, online
shopping can create threats for
Giant conventional brick-and-
mortar type of business.

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