Sei sulla pagina 1di 4

Ws 5

APRIL 2016 77364/PMD3R

Time : Three hours Maximum : 75 marks

PART A — (10 × 1 = 10 marks)

Answer any TEN questions.

1. Give the meaning of strategy.

2. Differentiate strategies with objectives.

3. What is corporate governance?

4. What do you mean by business ethics?

5. Give the meaning of competitor function.

6. What is regulatory environment?

7. Explain strategic choice.

8. Expand BCG matrix.

9. What is the purpose of balanced score card?

10. Define strategic evaluation.

11. Define corporate culture.

12. Name the types of strategic control.


Ws 5

PART B — (5 × 5 = 25 marks)

Answer any FIVE questions.

13. How are convential and strategic decision-making


similar and dissimilar?

14. Point out the similarities, between the Critical


Success Factors (CSF) approach and the
management by exception. What are the different
uses of CSFs in strategic management?

15. What is social audit and what are the benefits of


social audit?

16. What points need to be considered while using a


particular method or technique for environmental
scanning?

17. How is performance evaluation done in public


enterprises in India?

18. What do the financial plans and policies relate to?


Why are they important for strategy
implementation?

19. How is a product-based structure different from a


customer-based structure?

2 77364/PMD3R
Ws 5

PART C — (4 × 10 = 40 marks)

Q. No. 20 is compulsory.

Answer any THREE from the remaining Four


questions.

20. Lehman Brothers, an international consultancy


organisation, conducted a study on the critical
success factors operating in the Indian
Pharmaceutical industry, according to Lehman,
are :
(a) Product range and pipeline
(b) Brand recognition
(c) Distribution capabilities and the network of
medical representatives
(d) Internationalities in order to access foreign
markets and source new products
(e) Access to raw materials and in-house
research and development
(f) Track record with regulatory agencies
It stands tenth position in the industry
Give your opinion about the critical factors
identified by Lehman Brothers. The ranking
was 10 years back. Can you depend on the
ranking today?

3 77364/PMD3R
Ws 5

21. Discuss the different types of techniques used for


operational control.

22. Describe the major considerations before a


strategies for the integration of functional plans
and policies.

23. Critically comment on the use of corporate


portfolio analysis for examining the objective
factors involved in exercising a strategic choice.

24. ‘‘A vision is too abstract to be of any practical


value’’. Do you agree with this statement? Discuss.

–––––––––––––

4 77364/PMD3R

Potrebbero piacerti anche