I.

OVERVIEW

Sprinkles ‘N Mallows is determined to become a daily necessity for local desset addicts.
A place to dream of as you try to escape the daily stresses of life juts a comfortable place to meet
your friends, date with your special someone, or to read a book, all in one. Enjoy the good
amenities as you enjoy your delicacy with colorful, eye catching and great service. Sprinkles ‘N
Mallows on its proximity is to serve the people of Ilocos Sur to build a core group of repeat
customers. The said food establishment will offers its customers the best dessert in the area that
will be complimented with pastries, as well as free books that its patrons can read to enjoy their
visits and a free internet connection.

Sprinkles ‘N Mallows is the alternative to fast food, commercials, coffee shop, and
offers a much calmer civilized sweet delicacies experience. There no television inside the shop,
the background music by the live acoustic music is suitable in your mood. The shop is well
appointed with overstuffed leather chairs and sofas in a library like setting.

Sprinkles ‘N Mallows measures its financial success in terms of increased market share
and in earnings. The key to success will be the ability to offer quality gourmet and a reliance on
an outstanding barista staff.

Marketing strategies aim to build a solid base of customers, as well as maximizing the
sales of high margin products such as different sweet desserts. Sprinkles ‘N Mallows serves you
the best sweet comfort dessert in the world.

Trendy coffee shop is owned by Mr. Reymund S. Cabais, Mr. Jayvee Escobar, Mr.
Daniel John Divina, and Mr. Christian Cabotage. Promise you that we will offer its customer the
best sweetest dessert in the area. This will be achieved by using high quality guidelines. The
store lay-out , menu listing and marketing activities will be focused on maximizing the sales of
higher margin comfort food, delicacies and dessert that will be sold in the shop. The menu
offerings will be supplemented by free books and magazines that customers can read inside the
shop.

Trendy coffee shop market strategy will be focused at getting new customers, retaining
the existing customers, getting customers to spend more and come back more often. Establishing
loyal customer base is of a paramount importance since such customer core will not only
generate most of the sales but also providing favorable referrals. We will make every person
happy with our sweet desserts and entertainment options.
Marketing a shop requires more subtly than other local business. However, as this
establishment provides a highly social experience greatly retain on the word-of-mouth
advertising and person invitations from existing customers. We will be 100%offers a free
internet connection to catch other customer. Another strategy is the giving a some give away like
t-shirt, hand fan, keychain, bracelet, some books , and a tumbler which is design by the owner .
 II. OBJECTIVES

 Become selected as the “Best New Dessert Shop” in the area by the local restaurant
guide.
 Turn in profits from the first month of the operation.
 Employee training to ensure the best service and preparation techniques.
 Maintain a loyal baristas in town.
 Socialized the lives of every single human in town.

III. SWOT ANALYSIS

IV. TECHNICAL DESCRIPTION

Product description

Sprinkles ‘N Mallows will offer sweet dessert for the people of Ilocos Sur. This product
will surely satisfy your hunger for sweet comfort foods as you wish to escape the bitterness
of your daily problems. The main product that Sprinkles ‘N Mallows will be the colorful and
very eye-catching “GRAHAM BALLS.”

. This will be achieved by using a high quality ingredients’ and strictly following the
preparation guidelines. The menu of Sprinkles ‘N Mallows offers biscuit or graham-based
dessert and delicacies such as graham cake and graham balls. Additives like cocoa, caramels,
and chocolate. A choice of slice cake and you may also add a dedication on the top of the
cake.

Basically, our Graham Balls is made of crash marshmallows coated with crash graham
biscuit and condensed milk and top with sprinkles for the design. The dessert will be place on
very instagramable box, eco bag, and transparent plastic box and tie with a ribbon which is
good to be a gift to your loved ones and for the whole family.

Location

Sprinkles ‘N Mallows is wish to have atleast 5 branches in the province of Ilocos Sur
which is located at the municipality of Narvacan along the highway, Sta. Maria, City of
Vigan, City of Candon , and Tagudin.

The main branch will be place at Sta. Maria, Ilocos Sur to serve the local dessert addicts
and patronizes. The shop will be located at beside the town plaza accurately at the bottom of
the famous Sta. Maria Church.
V. FINANCIAL STATEMENT

Product cost

Income Statement
Statement In Changes In Equity

Balance Sheet
 VI. OPERATIONAL PLAN

Sprinkles ‘N Mallows target customer is a mix of residence, artists, patrons, in town

residents, hotel guests, and a worker. Primary target customers of shop are the millennial who
loves to eat sweet desserts and pastries that is “Instagramable.” Teenagers who love to hang out
with their friends, family, and even their special someone. A group of people who is ages 10-75
who loves to experience the sweet threats of the shop.

STRATEGIES

Sprinkles ‘N Mallows market strategy will be focused at getting new customers,

retaining the existing customers, getting customers to spend more and come back more often.
Establishing loyal customer base is of a paramount importance since such customer core will not
only generate most of the sales but also providing favorable referrals. We will make every person
happy with our food and coffee beverages as well as coffee products and entertainment options.

Marketing a dessert shop requires more subtly than other local business. However, as
this establishment provides a highly social experience greatly retain on the word-of-mouth
advertising and person invitations from existing customers. Since word-of-mouth advertising can
be effectively way to turn large group of people into loyal customer. We will be 100%offers a
free internet connection to catch other customer. Another strategy is the giving a some give away
like t-shirt, hand fan, keychain, bracelet, some books , and a tumbler which is design by the
owner .

COMPETETIVE EDGE

Sprinkles ‘N Mallows will position itself as unique dessert shop where its patrons
cannot only enjoy a piece of perfect sweet delights but also spend their time in ambient
environment, comfortable sofas and chairs, dimmed light and quit relaxing music will help the
customers to relax from their daily stresses and will differentiate Trendy from incumbent
competitors.

SALES STRAREGY

Sprinkles ‘N Mallows staff will handle the sales transactions. To speed up the customer
service, at least two employees or staff will be servicing client while one staff will be preparing
the customer’s order, and the other one will be taking care of the sale transaction.5 employees
will be on the kitchen and create the shop product. All the sales logged on the computerized
point of sale terminal will be later analyzed for marketing purposes.
SERVICE OFFER

A full time Manager will be hired an employee that has a college graduate and has at
least 3 years experience in working on bar, bakery, restaurants, and have knowledge in creating a
sweet delicacies By this owners’ standard of employees, we’ll be assured that we will offer you a
very excellent regarding in service for our dear customers. Good service can lead to a successful
business. Good customer service and a friendly staff will be the one who serve you.

VII. CONCLUSION

Over half of Filipino over the ages of 18 eat sweet dessert every day. Some they ate
about 1-2 serving per day. Although the dessert shop industry is dominated by the brand names.
Independent dessert shop had found way of acquiring a solid market. A dessert shop can be a
highly profitable endeavor. Sprinkles ‘N Mallows will high quality sweet comfort desserts to
customers in the Province of Ilocos Sur. We are more than just you’re average run of the mill
dessert shops and offer more than just a sweet delicacies. Sprinkles ‘N Mallows provides an
environment for growing sound acoustic. Great products providing exemplary products at
marketable price, we will make our customers want to return again and again.

Marketing strategies aim to build a solid base of customers, as well as

maximizing the sales of high margin products such as different sweet dessert. Sprinkles ‘N
Mallows will makes it best effort to create a unique place where customers can socialize with
other in comfortable and relaxing environment while enjoying the best sweet comfort desserts in
the province of Ilocos Sur. We will be in the business of helping our customers to relieve their
daily stresses by providing piece of mind through great ambience, convenient location, friendly
customer service, and a product f consistently high quality.