Final Year Project Proposal

Fashion Marketing and Merchandising Department

1. Propose Project Title: BASIC KIDS WEAR BRAND

2. Company/ Business Introduction (based on Product, price customer and

competitor)
An online kid wear brand that focuses on basic everyday clothing that is good quality, value for product
and provides basic clothes in various color. The competitor of the brand are not present greatly as brands
are focusing more on fashion kids apparel compared to basic products that becoming a need.

3. Problem Identification/ Market Gap

Children fashion clothing is on a rise today, children are dressing like adults and thus fashion apparel is
becoming more focused on setting on creating apparel that appeals to large target audience. However, in
the age of 2-12 basic clothing for children does not exist in the market. The clothes available all are
fashion items and have some kind of artwork or logo present. Yet basic items such as gray sweater, black
jeans etc (minimalistic in nature) that can be paired up easily are not present.

4. Market Analysis (Direct and indirect competitors already operating in the

market)

Brands are present such as Minnie minor, Pepperland, outfitter, breakout however they lack the basic
everyday clothing that a child need. For that people buy basic products from Next however they have
higher prices that are not affordable to most of the consumers. Minnie Minor does sell a little range
basic items however it is very few in range and colors. Due to this one can say that very few actual
competitors exist in the market that provide apparel line for kids.
 5. How your propose project will resolve the existing problem/ fulfil the market
gap?
Fill the gap of basic kids wear that lacks in the market today, due to having very less competitors
and a lot of need among parents with children in the age group of 2-12 years that are looking for
good quality yet basic apparel that can be worn in various styles and does not have any artwork
on it.

6. Thesis Modules
I. Consumer, Competitor and vendor research can be conducted for the proposed project Yes /No
II. Sales Data of the brand or direct competitor will be available
Yes/No
III. A detailed range plan can be developed in the proposed project Yes / No
IV. Vendors will be available in the market to provide cost cards Yes / No
V. Promotion Plan can be developed in the propose project Yes /No
VI. Feasible visual merchandising plan can be formulated for the propose project Yes / No
VII. Access of Information from Client Company

No information Access Providing detail information

1 2 3 4 5

Student Signature Accept/ Reject

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