Inampudi 1

Divya Inampudi

Speice

ISM I

11/1/2019

Management Duties- Entrepreneurship

Assessment 8 - Research

Date: ​11/15/2019

Subject: ​Entrepreneurship

MLA citation:

Moyi, Eliud Dismas. "The effect of mobile technology on self-employment in Kenya." Journal of

Global Entrepreneurship Research, vol. 9, no. 1, 2019. Gale Academic Onefile,

https://link.gale.com/apps/doc/A598232455/AONE?u=j043905010&sid=AONE&xid=24

c50fe0. Accessed 20 Sept. 2019. https://s.scrible.com/s/m2X4Q

Abi-Aad, Georges. "Social Media For Social Entrepreneurship." ​Entrepreneur.​ N. p., 2015. Web.

16 Nov. 2019.
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Assessment:

Entrepreneurial possibilities are vital for entrepreneurs searching to begin a commercial

enterprise because enterprise introduction is a manner of figuring out and exploiting viable

possibilities. Thus, identifying and capturing possibilities is indispensable to the entrepreneurship

process. However, this manner is regularly challenging for entrepreneurs as they strive to create

their personal organizations and enlarge monetary performance. Many researchers have explored

when and how entrepreneurs understand and make the most probability the usage of reachable

resources. The potential to prevail has been explained in a number one of kind ways, ranging

from individual differences to sustainable entrepreneurship. In the latest studies on

entrepreneurial opportunities, social activities and social networks have attracted the interest of

researchers seeking to discover methods entrepreneurs acquire entrepreneurial opportunities.

Strong social capital and networks facilitate discovering business opportunities and motivate

persons to end up entrepreneurs. Social media structures and functions are regularly viewed as

beneficial tools for entrepreneurship. They allow entrepreneurs to without problems identify

modifications and possibilities in enterprise advent thru interactions and communications with

friends on the networks. Social media affords possibilities to reach target customers and generate

new thoughts for starting a business. Similarly, small-scale entrepreneurs take blessings of social

media in advertising and marketing and operations by way of having a close and worthwhile

relationship with peers, partners, and clients. Since building a sturdy relationship is vital for

success, entrepreneurs have a tendency to use social media to share records and discover higher

opportunities. Entrepreneurs also strive to increase their social networks and online

communications to find new ideas. However, others are not taking advantage of social media for
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the identical purposes of identifying possibilities or recruiting employees. It means that

practitioners’ appreciation of social media varies, from embracing practicable benefits to being

reluctant.

Moreover, the cost of social media can be extraordinary for managers, entrepreneurs, and

customers. Thus, social media use in marketing and entrepreneurship be considered holistically,

with the firm’s scope, culture, structure, and governance taken into consideration. For example,

social media can be used to recognize customers’ views or feedback, however, it can also be

managed and monitored by means of associated parties such as stakeholders and partners. In an

equal sense, it is questionable that the use of social media to empower entrepreneurial

opportunity surely works in practice. Regardless of the indispensable difficulty in

entrepreneurship, there has been a little exploration of what capability entrepreneurs want to gain

to discover entrepreneurial opportunities and whether or not social media affects the levels of

growing a business. Therefore, the cause of this finds out about is to investigate the ways social

media use impacts entrepreneurial opportunities. Based on social cognition theory, this finds out

about objectives to discover factors that may affect two levels of the business-creation process:

chance discovery and creation. This finds out about will focus on the moderating role of social

media use on entrepreneurial opportunities. By providing empirical lookup for nascent

entrepreneurs, the consequences will advise how and when to use social media to become aware

of entrepreneurial opportunities.

All in all, through this research I have based the conclusion that social media’s influence

has a positive impact on new entrepreneurs. Since most social media platform is highly popular

and nowadays have a positive influence on the rising era. With a high social media presence, the
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message and brand of the company could easily be spread. This type could be implemented in

my final product when concerning how I promote my business venture.