Development of

Film City at
Patwadangar,
Nainital

Film Shooting Sector

Government of Uttarakhand
Disclaimer: The content in the profile is being vetted by the department and is liable to change
Contents

Project Concept

Market Potential

Growth Drivers

Uttarakhand – Competitive Advantage

Project Information

Project Financials

Approvals

Key Department Contacts

Page 2 06 September
2018
Project Concept

FILM CITY: AN OVERVIEW

 A Film City is a studio complex that provides all the facilities required for film
making to movie producers across the globe, including providing the flexibility
to use the outdoor spaces for shooting purposes easily

 It comprises several studios, sets, backlots, a wide range of production and

post-production and other film industry services/ facilities that can
accommodate several film and television productions simultaneously

 A Film City is not only used by film makers but also serves as a popular tourist
spot and recreation centre featuring many natural and artificial attractions
including gardens, landscapes, amusement parks, statues, miniatures, streets,
hotels, restaurants and shopping destinations. Tourists can take studio tours
across the complex

Page 3 06 September
2018
Project Concept

FILM PRODUCTION: AN OVERVIEW

India is the largest film producing country in the world and its cinema is becoming
increasingly popular in various countries around the globe. It is a powerful medium that
provides entertaining information on history, civilization, variety of cultures, religions,
socio-economics and politics in various regional languages. More and more people,
irrespective of their ethnicity, watch Indian films in many parts of the world, thereby
creating the need to promote the industry.

BENEFITS OF FILM PRODUCTION

Enhancement of  Opportunities for local film production houses for co-production

local film by collaborating with foreign studios in international markets
production

 Economic activities stimulated by film productions result in tax

Increased
revenues for local or State Governments. The taxes collected by
revenues for Central, State and local governments increase with higher film
the Government productions in the region

Creation of  International/ large film productions rely on local labour which

employment helps boost employment opportunities and incomes

 Films shot at host locations introduce the audience to the

Boost to the
country’s diversity and exotic locations, hence, attract tourists
Tourism
 The host location is expected to gain visibility due to film
Industry production and associated publicity generated from it

Benefit to the  Film production creates additional production activity and a

economy/ allied sustainable market place in the local economy, resulting in the
development of allied industries, such as post production, travel,
industries
hospitality, catering, etc

Technological/  Facilitates collaborations between local and foreign enterprises

and expose local production units/ crews to global standards of
Cultural
production practices
exchange
 Exposes filmmakers to diverse cultures and nationalities

Page 4 06 September
2018
Market Potential

INDIAN FILM PRODUCTION: AN OVERVIEW

Market Size (2017) INR 156 billion*

Growth Rate 27%*

Expected Market Size (2020) INR 192 billion*

No of Hindi movies crossing INR 1 billion

9*
mark in 2017
Domestic net box office collection of top
INR 30 billion*
50 Hindi films in 2017

 The Indian film industry is the largest in the world in terms of number of films
produced with around 1,500 to 2,000 films produced every year in more than 25
languages

 Indian film segment majorly comprises of Hindi films. Hindi films contribute almost
40% to the net domestic box office (BO) collections annually, comprising 17% of the
films made. Films in 29 other Indian languages contribute almost 50% to the net
domestic box office (BO) collections, comprising 75% of the films made. Hollywood and
international films comprise the balance*

 The film industry in India is very fragmented with numerous film production studios –
many of which are owned by film celebrities. As per Industry sources, top six studios in
the US collectively generate more than 80% of box-office receipts. Hollywood studios
such as Fox, Viacom and Disney have their co-production and distribution arms in India

 Low investments in high-quality scripts and star-centric films have limited the
international appeal of Indian films. However, that is changing fast. Indian audiences
are becoming more discerning (driven by urbanization, rising middle income group,
and exposure to Hollywood films), allowing Indian film-makers to provide strong
content driven films, which enjoy better international appeal

Page 5 06 September
*https://www.ey.com/Publication/vwLUAssets/ey-re-imagining-indias-me-sector-march-
2018
2018/%24File/ey-re-imagining-indias-me-sector-march-2018.pdf
Market Potential

FILM CITY: KEY TRENDS

 Strong regional content is also gaining acceptance in both

domestic as well overseas market. Baahubali, a Telugu-
Success of language film, became the highest grossing film within India
regional films and third highest grossing Indian film globally with gross box
office collections of INR6 billion. It was released in 4,000
screens all over the world, including 175 screens in the U.S

 Indian audience is growing more discerning toward strong

content. Unlike the last few years when star-centric films
Strong content
invariably did well at box office, 2015 saw quite a few such
films failing at the box office due to lack of strong content

 While the online video market is still at its infancy in India,

there is tremendous potential for producers to target the 100
million online video viewers in the country. India has seen a
host of new OTT video service launches recently – Viacom18’s
Growing digital VOOT, Netflix, Star India’s Hotstar, etc
platforms  Studios are also experimenting with online releases of movies.
With only 35%-40% of movies in India getting a country-wide
theatrical release, small-budget/regional films could be
released and monetized online. Example Toss, a Kannada film,
was released online along with theatrical release

 To recover screen growth, operators are focusing on

Converting converting the single screen theatres to two or three screen
single screen multiplex as it is one of the cost-effective options
theatres into  Though the number of seats per screen will reduce, multiple
multiplex screens would lead to increase in footfall and average ticket
price due to content flexibility

Page 6 06 September
2018
Growth Drivers

GROWTH DRIVERS FOR FILM CITY

 66% of the population in India is below 35 years, with the

median age of 27 years driving consumption. Young
population forms the potential customers for the film city
Demographic
Dividend  While Film City offers recreational options for all age groups,
it has the greatest attraction for the age group of 0-14 years
which drives families for an outing

 By 2020, 35% of the population will reside in urban centres,

with nuclear households. Higher incomes and fewer holidays
would drive growth of weekend/single-day holidays, to spend
Greater time with family
Urbanization
 The proportion of the working-age population is expected to
rise to 46% by 2020, raising the amount of income per
household

 India’s per capita income at the current market price is

estimated to increase at a CAGR of 15% to INR 190,000 in
2014-2020E
Rising Per
Capita Income  Moreover, share of discretionary spend is expected to
increase from 59% in FY10 to 67% in FY20. Within
discretionary spend, the share of leisure is expected to
increase at a CAGR of 6.4%

 The number of domestic and international tourists is going to

Growth in increase in the coming years and reach up till 2,775 million
Tourist Flow and 13 million in 2025, respectively

Page 7 06 September
2018
Uttarakhand – Competitive
Advantage
UTTARAKHAND FILM INDUSTRY : AN OVERVIEW

With its snow-clad mountains, colourful flora and fauna, splendid lakes, Uttarakhand is
endowed with topographic diversity and pristine natural beauty. Dotted with large
number of beautiful locales, it is an ideal destination for shooting of films. More than 150
films have already been shot in the State since its inception.

Initiatives by State Government

 The State Government of Uttarakhand introduced a Film Policy in

order to promote Uttarakhand as a major tourist destination and
make shooting of films in the State a lucrative and hassle-free option
 It encourages the development of the picturesque locales in the state
and propagate them to the outside world through the films, which in
turn would help generate employment avenues for the local people

 The Government is making efforts to upgrade infrastructure in the

State. The total screens in the State increased by 15% in 2017 over
2016

 Single Window clearance mechanism has been provided for

shooting films in Uttarakhand

Page 8 06 September
2018
Uttarakhand – Competitive
Advantage
Uttarakhand given a Special Mention Certificate at National Film Festival 2017 to
recognize efforts made by it towards creating a film friendly environment in the State

Uttarakhand’s scenic beauty has always

lured prominent producers and directors to The Uttarakhand Advantage
shoot films here. Some of these include:
 Large number of naturally beautiful
 Student Of The Year sites / scenic spots present in State as
 Koi Mil Gaya against those artificially created in
other States
 Lakshya
 Accommodation is reasonably priced
 Bunty aur Bubli  Availability of cheap labour
 Paan Singh Tomar  Various pilgrimage sites of interest
 Shivaay and sightseeing sites
 Sites such as Jeoli Kot, Padham Puri
 Dum Lagake Haisha etc. are cinematically unexplored and
 Rehna Hai Tere Dil Mein hence the novelty factor
 Krishna Cottage  Government has eased up licenses; No
 Parmanu 1 Hill State in India in terms of Ease of
Doing Business
 Kedarnath  Close proximity to NCR and well
 Batti Gul – Meter Chalu connected to major airports in India
 Shubh Mangal Saavdhan  Improved infrastructure

Some locations for Film Shooting in Uttarakhand

Forest Research Institute,

Tehri lake Rishikesh Om Parvat
Dehradun

Harsil Hemkund Lake Haridwar Chakrata

Page 9 06 September
2018
Uttarakhand – Competitive
Advantage
UTTARAKHAND FILM POLICY

To provide a significant boost to regional cinema, Uttarakhand Government has

announced a new policy to promote and encourage production of quality films in the
State: Uttarakhand Film Policy 2015. Salient features of the Policy include:

 To popularise the State as a major tourist destination through films

1 worldwide, the Uttarakhand Government has exempted all films shot in
the state from shooting charges

 50% discount for Film units during the time of shooting will be provided
2 on Rest houses of Garhwal Mandal Vikas Nigam Ltd and Kumaon Mandal
Vikas Nigam Ltd

 Financial assistance on land will be given to investors on establishment

3 of Film studios/ Laboratory

 Based on merit, Films having more than 50% or more outdoor shooting
4 in Uttarakhand will be made Tax free

 The State may consider financing (up to INR 1.5 Crores) for Hindi films
5 with production cost up to INR 2 Crores

 Incentives for expenditure incurred in processing of Films produced in

Uttarakhand regional language: 30% or up to INR 25 Lakh (whichever is
6 minimum) if processing is done in Uttarakhand situated lab, else 25% or
INR 20 Lakh (whichever is minimum) if processing is done outside
 Incentives for expenditure incurred in processing of Regional Films
other than Uttarakhand for which 75% or more shooting is done in
7 Uttarakhand language: 30% or INR 15 Lakh (whichever is minimum) if
processing is done in Uttarakhand situated lab, else 25% or INR 10 Lakh
(whichever is minimum) if processing is done outside

Page 10 06 September
2018
Uttarakhand – Competitive
Advantage
UTTARAKHAND STANDS AT AN EXCELLENT BUSINESS
OPPORTUNITY FOR DOMESTIC AND INTERNATIONAL TOURISTS

Tourism is a major driver of economic growth and livelihood promotion in Uttarakhand,

with the services sector contributing over 34% to the total Gross State Domestic
Product (GSDP) in the year 2015-16.

The domestic tourist arrivals in Uttarakhand have increased from 10.5 million in year
2001 to 34.6 million in year 2017. Meanwhile, the foreign tourist arrival has increased
from 54 thousand in 2001 to 142 thousand tourists in 2017*

Indian Tourists (Figures in Lakhs)

400

350

300

250

200

150

100

50

0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Foreign Tourists
(Figures in Lakhs)
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Page 11 06 September
2018 *Department of Tourism, Government of Uttarakhand
Project Information

DEVELOPMENT OF FILM CITY FEATURING POST-PRODUCTION FACILITIES

 The project involves development of a Film City, providing

production and post production services to local and
foreign film makers, an amusement park with attractions/
rides/ shows for kids, as well as other recreation activities
for all age groups
 The project also involves development of peripheral
Project Brief infrastructure, such as hotels, food & beverage
establishments and retail areas including merchandise
stalls to diversify the revenue composition. Longer stays
and enhanced customer experience will contribute towards
increased revenues for the Film City

 The target market for Film City are the domestic and
foreign film makers as well as tourists
Target Market  Due to large number of local/ weekend tourists, this
demand is generally found to be high during weekends,
festivals and public holidays

 Film City would be situated in Patwadangar, Nainital on a

plot measuring 103 acres
Project Location  Land belongs to Pant Nagar University. Department of
/ Capacity Information & Public Relations to facilitate possession of
the same
 Support crowd capacity of around 500 – 1,000 people/day

 58 bungalows constructed, including workshop store, clerk

Existing quarters, laboratory etc
Infrastructure  Many natural and artificially created sites are already
available for film shooting

Page 12 06 September
2018
Project Information

DEVELOPMENT OF FILM CITY FEATURING POST-PRODUCTION FACILITIES

Production Services/ Post-Production

Equipment Services

 Locations  Screen Rooms

 Lighting  Off-line and on-line editing
 Grip Equipment  Still Imaging: feature production unit
 Camera stills, raw file processing and proofs
 Trained technical  Editorial: visual effects, versioning,
staff, junior artists/ transcoding
Production Crew  Quality Control
 Accommodation  Video Duplication
 Craft Services  Encoding & Distribution: MPEG, AVI
 Transport  Audio
 Set Design &  Recording/Mixing/Re-recording
Construction Studio
 Props & Costumes  ADR / Post-production Studios
 Support Facilities  Optical Transfer Facility
 Sound Effects Studio
Proposed Custom-designed set locations such as airport,
Infrastructure rural & urban railway station, medieval court halls,
administrative building set, a college façade, a
Facilities Artificial court façade, a police façade and municipality front,
Sets caves, temples, dense forests, hills, dams,
fountains, artificially created water bodies, paddy
fields, Helipads, rail-tracks, straight and serpentine
roads, landscaped gardens, etc
Zones for shooting television programmes and
Shooting reality shows. Special tours and mock shooting
zones sessions would be conducted demonstrating how
films are made with modern technology

Backlots that can accommodate massive standing

Backlots sets. These sets are changed according to the need
of the script and the demand of the film maker

Adventure Hand gliding, river rafting, snow skiing, filming,

tourism mountaineering, glaciers, etc

Page 13 06 September
2018
Project Information

DEVELOPMENT OF FILM CITY FEATURING POST-PRODUCTION FACILITIES

 A grid for water and power, CCTV, wifi, drainage, water

harvesting, drinking water, waste management systems, micro
irrigation system network, solar lighting etc.
 Other infrastructure including toilet blocks, internet cafe,
Uttarakhand tourism help desk; tourist facilitation center,
information center, interpretation center; food counters,
Supporting caravan bays
Facilities  Departmental store to make available shooting material
property on hire base (set property, table, chairs, electric fans
& sockets, furniture, musical instruments)
 State of art entry, infrastructure for movement of all age of
people, help centres, medical help centres, relaxing places
 Parking lot for minimum 150 cars, 200 bikes and 10-15 buses

 A clear green space for children featuring basic rides/

games/ shows like Helicopter Height, Bumper car, Top spin,
Carousel etc
 A place of leisure/ recreation for the visitors, featuring lush
gardens, new/ latest fountains, iconic trees, shrubs,
miniatures, statues/ sculptures etc
 3D/4D screens for visitors to experience the audio visual
illusions of the reel world by being a part of special effects,
dubbing and editing through chromo screens
 Theatres for conducting special events during festivals
Tourism  Vintage tour buses to see all the sets and shoot locations
Infrastructure scattered throughout Film City
Facilities  Golf cars to travel within the complex
 A five star hotel/resort located inside the Film City with at
least 100 rooms
 Shopping, dining, and entertainment district with food
courts, and shopping avenues selling theme-based
merchandise
 Guided tour including a two - to three hour tour; a Film city
walkthrough and a visit to the Bollywood Museum, cafe and
costume gallery; a behind-the-scenes look at how special
effects are created; and live filming, welcome drink; a
history of Bollywood; visits to sets and locations around the
complex; and live filming

Page 14 06 September
2018
Project Information

INFRASTRUCTURE AVAILABILITY/ CONNECTIVITY

LOGISTICS & CONNECTIVITY

► Pantnagar (Udham Singh Nagar) is the nearest airport to

Patwadangar (Nainital district)
Air
► Flight from Mumbai to Pantnagar (via Delhi) takes ~3 hours
► The distance of Patwadangar is ~60 KM from Pantnagar
Airport (1 hour 30 minutes)

► The nearest railway station that connects Patwadangar is

Kathdogam Railway Station (Nainital district)
Rail ► Train from Mumbai to Kathgodam takes ~24 hours, covering
~1500 KM
► The distance of Patwadangar is ~28 KM from Kathgodam
Railway Station (1 hour)

UTILITIES

► The state is self-sufficient in power with its present installed

Power
capacity of 3399.14 MW

► Uttarakhand has abundant water resources

► Uttarakhand Jal Sansthan department constituted by the
Water amalgamation of “Garhwal Jal Sansthan” and “Kumaun Jal
Sansthan”, is responsible for water supply, Irrigation and
Sewerage in rural and urban areas of Uttarakhand State.

Page 15 06 September
2018
Project Information

INDICATIVE MANPOWER REQUIREMENT

Operations 250 – 300 Persons

Hotel 160 Persons per 100-room 3-5 star hotel

Restaurant 25 Persons per 100 sitting or 25 Tables

LEADING PLAYERS AND POSSIBLE COLLABORATION OPPORTUNITIES

► Yash Raj Film Studios ► Tata Elxsi

► Reliance MediaWorks ► Cineom Broadcast India Ltd.
► Accord Equips ► Flamingo Films
► India Film Services ► Cine Dreams

FILM CITY OPERATORS

Company/Owner Operates Location/region

Government of Maharashtra Film City Goregaon, Mumbai
Ramoji Rao, Founder, Ramoji Ramoji Film City Hyderabad, Telangana
Group
Prayag Group Prayag Film City Chandrakona, West Midnapore,
165 km from Kolkata
Sandeep Marwah, Founder Noida Film City Noida, Uttar Pradesh
Government of Tamil Nadu MGR Film City Taramani, Chennai

Ramdev Group Ramdev Film City Thane, Maharashtra

Page 16 06 September
2018
Project Financials

INDICATIVE PROJECT COST

The indicative project cost has been calculated based on capital requirement/investment
of a typical Film City with production and post production facilities, hotels and an
amusement park with basic rides for children. However, it may vary project to project
based to location, project components, cost of labour, etc.

The total project cost is likely to be between INR 350 – 400 crore. Parameter-wise
percentage distribution of costs is provided in the table given below:

Cost Parameters Cost (in percentage)

Land and site development 29

Machineries/equipment/technology 59

Vehicles 1

Office equipment 2

Furniture & fixtures 3

Preliminary & pre-operative expenses 1

Provision for contingencies 5

 Entry fees: Single ticket entry ranging between INR1000 –

INR1500, inclusive of guided Film City tour
Sources of  Hotel: Film City operator can give hotel on lease
Revenue  Restaurant: Can contract with popular food vendors
 Merchandise: Can contract with leading
apparel/merchandise brands

 Setting up Film City requires huge investment, followed by

regular investment in upgradation and maintenance of
Pay back stages/back-lots/sets as well as of rides and attractions to
period sustain footfall growth
 Pay-back period is generally around 7-8 years, and acts as
an entry barrier to new operators

Page 17 06 September
2018
Project Information

PROJECT STRUCTURE & IMPLEMENTATION MODEL

The Film City project shall be developed in PPP mode in coordination with Department of
Information & Public Relations

Following is a schematic diagram showing possible development model through PPP

Dept of Information
Project Consultant
& Public Relations

The consultant undertakes

Government selects techno-economic feasibility
the private player study and master plan
through competitive preparation; assists with
bidding process and bid process management
enters into an and partner selection
SPV process; and acts as a
agreement to form a
Special Purpose project management
Vehicle (SPV) consultant during the
implementation period
until one year of
commercial operations
Private investor
(project developer)

The developer will create

suitable facilities at the
site mentioned
considering site specific
environmental and
relevant factors on
Design, Engineer,
Procure, Construct,
Operate, Maintain and
Transfer concession
format

Page 18 06 September
2018
Approvals

APPROVALS REQUIRED
S Authority/ Agency/ Office/ Department
Name of Service
N. officer granting approval
Land allotment in departmental industrial
1. Directorate of Industries
estates
2. Application for Land / Plot Allotment SIIDCUL
Application for new connection LT / HT line –
3. Uttarakhand Power Corporation Limited
non domestic / industrial
State Infrastructure and Industrial
4. Development Corporation of Uttarakhand
Application for Water Connection
Limited
5. Uttarakhand Jal Sansthan
Application for Water Connection
6. Application for building plan approval State Industrial Development Authority
Application for Completion cum Occupancy
7. State Industrial Development Authority
Certificate
Consent to Establish under Water (Prevention Uttarakhand Environment Protection and
8.
and Control of Pollution) Act, 1974 Pollution Control Board
Consent to Establish under Air (Prevention Uttarakhand Environment Protection and
9.
and Control of Pollution) Act, 1981 Pollution Control Board
Consolidated Consent & Authorization under
Water Act, 1974, Air Act, 1981 &
Uttarakhand Environment Protection and
10. Authorization under The Hazardous and
Pollution Control Board
Other Wastes (Management and
Transboundary Movement) Rules, 2016
Application for Pre-Establishment Fire NOC
11. Uttarakhand Fire and Emergency Services
(National Building Code, 2005)
Application for Pre-Operational Fire NOC
12. Uttarakhand Fire and Emergency Services
(National Building Code, 2005)
13. Site Plan Approval under Factories Act, 1948 Department of Labour
Registration of Factories under Factories Act,
14. Department of Labour
1948
Registration under Uttarakhand Dookan Aur
15. Department of Labour
Vanijya Adhisthan Adhiniyam, 1962
License under Contract Labour Act,
16. Department of Labour
(Regulation and Abolition),1970
Registration under GST (Uttarakhand Goods
17. Department of Commercial Tax
and Services Tax Rules, 2017)

Page 19 06 September
2018
Key Contacts

Information & Public Relations Department

Address Information & Public Relations Department
Suchna Bhawan, , Ladpur Ring Road, Dehradun,
Uttarakhand – 248005
Nodal Person Name: Mr K.S. Chauhan
Designation: Deputy Director
Website www.uttarainformation.gov.in

Email ID ufdc2015@gmail.com

Phone +91-135-2662971

Investment Facilitation Centre

Address Directorate of Industries
Industrial Area, Patel Nagar, Dehradun, Uttarakhand
Website www.investuttarakhand.com

Email ID ifc.uttarakhand@gmail.com

Toll Free 18002701213

Disclaimer: This project profile is based on preliminary study to facilitate prospective

entrepreneurs to assess a prima facie scope. It is, however, advisable to get a
detailed feasibility study prepared before taking a final investment decision

Page 20 06 September
2018