CATEGORIES VARIABLES

GEOGRAPHIC 1. DENSITY RURAL

DEMOGRAPHIC 1. AGE 18-19; 20-35;

2. INCOME 2,000; 2,000-5000;
5,000-10,000
3. OCCUPATION STUDENT,
UNEMPLOYED;
EMPLOYED;
TEENAGERS; RETIRED
4. EDUCATION COLLEGE;
PROFESSIONALS;

PSYCHOGRAPHIC 1. PERSONALITY ADVENTURESOME

2. SOCIAL CLASS UPPER CLASS;
MIDDLE CLASS

BEHAVIORAL 1. OCCASIONS SPECIAL OCCASIONS

2. ATTITUDE ENTHUSIASTIC
TOWARS
PRODUCT
3. READINESS AWARE; INTERESTED;
STAGE INTENDING TO BUY