Preparing the next Generation of

Professional Communicators with the

Most Current and Most Comprehensive
Text in the Field
Communication is the most valuable skill that graduates can bring into the workforce,
and it is one of the six cornerstones of true professionalism emphasized in Business
Communication Today. The business communication course is uniquely positioned to
help students develop as professionals because it addresses such vital topics as respect,
credibility, dependability, ethical decision making, and collaboration.
An essential part of being a professional is being conversant in the methods and
practices of the contemporary workplace. To this end, Business Communication Today
presents the full range of on-the-job skills that today’s communicators need, from writing
conventional printed reports to using the latest digital, social, mobile, and visual
media (including a concise primer on producing digital business video). Each chapter
adapts the fundamentals of effective writing to specific workplace challenges and media
applications, so students will be better prepared to succeed from their first day on the (thill, 1945)

(thill, 1945) (thill, 1945)

Bibliography
thill, j. v. (1945). business cominication today. courtland: hass.

Works Cited
thill, j. v. (1945). business cominication today. courtland: hass.

Preparing the next Generation of

Professional Communicators with the

Most Current and Most Comprehensive

Text in the Field

Communication is the most valuable skill that graduates can bring into the workforce,

and it is one of the six cornerstones of true professionalism emphasized in Business

Communication Today. The business communication course is uniquely positioned to

help students develop as professionals because it addresses such vital topics as respect,

credibility, dependability, ethical decision making, and collaboration.

An essential part of being a professional is being conversant in the methods and

practices of the contemporary workplace. To this end, Business Communication Today

presents the full range of on-the-job skills that today’s communicators need, from writing

conventional printed reports to using the latest digital, social, mobile, and visual

media (including a concise primer on producing digital business video). Each chapter

adapts the fundamentals of effective writing to specific workplace challenges and media

applications, so students will be better prepared to succeed from their first day on thetheir PCs if they
want more details.

●● Use shorter subject lines and headings. Mobile devices, particularly phones, can’t

display as many characters in a single line of text as the typical computer screen

can. Depending on the app or website, email subject lines and page headings will be

truncated or will wrap around to take up multiple lines. Both formats make reading

more difficult. A good rule of thumb is to keep subject lines and headlines to around

25 characters.23 This doesn’t give you much text to work with, so make every word

count and make sure you start with the key words so readers can instantly see what

the subject line or heading is about.24

●● Use shorter paragraphs. In addition to structuring a message according to discrete

blocks of information, paragraphs have a visual role in written communication asanalysis (see Figure
4.2):

●● Identify your primary audience. For some messages, certain audience members may

be more important than others. Don’t ignore the needs of less influential members,

but make sure you address the concerns of the key decision makers.

●● Determine audience size and geographic distribution. A message aimed at 10,000

people spread around the globe will probably require a different approach than one

aimed at a dozen people down the hall.

●● Determine audience composition. Look for similarities and differences in culture,

Bibliography
thill, j. v. (1945). business cominication today. courtland: hass.