Pioneering strategies for entrepreneurial success.

Candida G. Brush
The author has explained the essentials that successful entrepreneurs must master
three key strategies i.e. 1. develop a clear vision, 2. manage cash creatively, or
lean to bootstrap and 3. Have good social skills to persuade others to commit to
the venture. In my views, the article nicely explains the strategies that a
successful entrepreneur must possess but the examples used are however outdated. No
new examples can ben seen in the article.
The article focuses on how entrepreneurs are the pioneers of change who, through
technological and creative change opens up new markets, new opportunities and new
horizons and completely revolutionise the way of living. And as discussed earlier,
there are threee key strategies that the authors thinks are essential for being a
successful entrepreneur and also backs them up with valid examples like a hadheld
computer by Dubinsky and Hawkins, Durant Dort's General Motors, John Fitch, creater
of steam engine, Larry page, creater of search engine, Google, etc.
The article, however, sounds monotonous as the author has repeated same things time
and again making it quite mundane to read also, he has focussed that all the threee
key strategies are required to be a successful entrepreneur but not all the
entrepreneurs possess all the qualities. There are some entrepreneurs who lacked
one or the other skill but were successful. Tlking about the clarity, relevance and
accuracy of the article, it somewhere was successful in convincing the reader
because the examples used were genuine and we cannot deny the fact the two key
strategies were shown to be present in all the examples mentioned which are
developing a vission and managing the cash or bootstrap. But, there was a lack of
evidence for social skills. Everyone has their own way of persuading others or
managing their thing. Therefore, the use of the strategies should not be limited to
2 or 3 infact these could be used in a combination. Everyone has their comfort zone
for example a person may be good with managing the cash but lacks social skills and
he still may be successful in his endeavours. The article shouldn't have kept
confined as to what author believed it should've been more liberal and the author
should've focussed on including more examples of social skills. Also, while the
author's main argument was the need of the mentioned key strategies needed for
being a successful entrepreneur and highligting examples on the same, he should've
also given the examples where entrepreneurs didn't focus on these strategies and
have miserably failed. In conclusion, the argument was valid but lacked some
details as mentioned abouve which should've been there.