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BUKIDNON STATE UNIVERSITY

Malaybalay City, Bukidnon 8700


Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

CBMEC 1
STRATEGIC MANAGEMENT

Outcomes-Based Education (OBE) Syllabus

Mandate
The University shall primarily provide advanced education, higher technological, professional instruction and training in the fields of education, arts
and sciences, public administration, information technology, accountancy, law and other relevant fields of study. It shall also promote research and
extension service, and provide progressive leadership in its areas of specialization.

Vision
A premier institution of innovative and ethical leaders for sustainable development.

Mission
To develop competitive professionals who are committed to build a sustainable life for all through quality instruction, research,
extension, and production.

Quality Policy
BukSU is committed to the development, implementation and improvement of the QMS of the University. The importance of understanding, meeting,
and enhancing stakeholder requirements is also recognized. This is demonstrated through the Statement of the Quality Policy.

BukSU commits to provide excellent instruction, responsive research, sustainable extension and quality production for the highest satisfaction of its
stakeholders through continual improvement and adherence to applicable requirements.

To achieve this, we shall:


1. Demonstrate academic excellence;
2. Harmonize quality assurance efforts;

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

3. Support International and Multicultural Student Services;


4. Produce research leaders who are able to initiate innovations in consonance with the mandates of the university;
5. Promote production and utilization of research-based innovations, inventions, and instructional materials showcasing innovativeness and
creativity;
6. Develop innovative leaders in extension;
7. Enhance the quality of Student Leadership Development;
8. Promote Sustainable Infrastructure Development and Functional Connectivity;
9. Provide an environment for excellence and quality; and
10. Utilize customer feedback for the continual improvement of the Quality Management System.

Core Values
Excellence, Professionalism, Integrity, Commitment, Culture Sensitivity

(ALL SUC)

BUSINESS ADMINISTRATION Program Outcomes:

The program aims to produce graduates who could:

PO 1: Articulate and discuss the latest developments in the specific field of practice.
PO 2: Effectively communicate orally and in writing using both English and Filipino.

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

PO 3: Work effectively and independently in multi-disciplinary and multi-cultural teams.


PO 4: Act in recognition of professional, social, and ethical responsibility.
PO 5: Preserve and promote “Filipino historical and cultural heritage.”
PO 6: Perform the basic functions of management such as planning, organizing, staffing, directing and controlling.
PO 7: Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and
operations Management, information technology, and strategic management) and employ these concepts in various business situations.
PO 8: Select the proper decision making tools to critically, analytically, and creatively solve problems and drive results.
PO 9: Express one-self clearly and communicate effectively with stakeholders both in oral and written forms.
PO 10: Apply information and communication technology (ICT) skills as required by the business environment.
PO 11: Work effectively with other stakeholders and manage conflict in the workplace.
PO 12: Plan and implement business related activities.
PO 13: Demonstrate corporate citizenship and social responsibility.
PO 14: Exercise high personal, moral and ethical standards.
PO 15: Analyze the business environment for strategic directions.
PO 16: Prepare operational plans.
PO 17: Innovate business ideas based on emerging industries.
PO 18: Manage a strategic business unit for economic sustainability.
PO 19: Conduct business research.
PO 20: For Universities, generate new knowledge using research and development projects.
PO 21: Graduates of State Universities and Colleges must in addition acquire the competencies to support national, regional and local development plans
(RA 7722).

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

Course Code: CBMEC 1


Course Title: STRATEGIC MANAGEMENT
Course Credit: 3 units
Number of hours: 54 hrs.
Pre-requisite: NONE

COURSE DESCRIPTION:

The course enables to introduce the key concepts, tools and principles of Strategic formulation, implementation, control and monitoring. It is
concerned with managerial decisions and action that affect the performance and survival of business enterprises. The course focused on Strategic
Management model, Challenges in the external Environment and Internal Environment, Business Strategies, Corporate Strategies, Organizational
Strategic Asset, Management Systems, Strategic Asset Management, Strategic Control Mechanism in which managers must use to devise strategies,
position their businesses define firm boundaries and maximize long-term profits in the face of uncertainty and competition.

COURSE LEARNING OUTCOMES:

At the end of the course, the students are expected to:

LO1: Identify significant trends or patterns in the firm’s financials that impact strategy.
LO2: Identify firm and industry strategic issues and determine their implications towards organizational objectives.
LO3: Assess the effectiveness of firm’s current strategy and current situation using a variety of analytical tools.
LO4: Gather information to identify problems that affect organizational decision making process and develop a plan for implementing solutions to those
problems.
LO5: Conduct an analysis of a firm’s external and internal environment using a variety of analytical tools for use in its strategy formulation towards
strategic competitiveness.
LO6: Apply the concept and relevance of decision-making process towards the formulation of strategies and achievement of organizational goal.
LO7: Design strategies to sustain a firm’s competitive advantage

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

LO8: Evaluate the overall performance of the business and its progress towards objectives
LO9: Develop a strategic plan to address significant issues for a firm’s sustainable competitive advantage.
LO10: Recognize the significance of ethical reasoning and ethical principles throughout strategic management process.
LO11. Appreciate environmental scanning to understand the dynamic forces that impact companies in the industry.

LO12: Relate the significance of the strategic process in sustaining the firm’s competitive advantage.

LEARNING PLAN:
(The activities, resources and types of assessment may be modified when necessary.)

SCHEDULE LEARNING TOPICS ACTIVITIES RESOURCES ASSESSMENT REQUIRED READING


OUTCOME
Week 1 Recite the VMGO Orientation on Activity Sheet DLP, Activity Sheet Student Handbook
and QP fluently. BukSU VMGO Hand outs,
and QP Reflection Paper Laptop Rubric for www.buksu.edu.ph
Analyze the critical Reflection Paper
points of the BukSU
VMGO Graded
Recitation
Advertise BukSU
VMGO to the public

Be guided with the


VMGO in the
pursuit of their
professional
endeavor

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

Define Strategic Strategic Discussion DLP, Observation Strategic Management Made Simple by:
Management; Analysis and Hand outs, Felina C. Young
Decision- Multimedia Laptop Oral recitation
Identify each of the Making presentation Strategic Management
components of the Essays by Colin White
strategic Recitation 2004 edition
Week 2&3 management process Group Dynamic Teacher-created
and its A Strategic Tests Hill, C.W.L. and Jones, G.R. Strategic
corresponding Management Role Play Management, 5thedn (Houghton Mifflin,
outcome; model Use of Filmstrips Reflection Paper Boston: 2003)
Identify the strategic
management model; Oral Reports Ghoshal, S. ‘Global strategy: an
organizing framework’,Strategic
Differentiate Brainstorming/ Management Journal,212000:
strategic analysis Buzz Group
from strategic Linneman, R.E. and Klein, H.E., ‘Using
decision making and scenarios instrategic decision making’,
strategic intelligence Business Horizons,2(1)1985
from the strategic
thinking;

Explain the meaning Strategic Management Made Simple by:


of strategic planning; Felina C. Young
Formulate a sample
company vision, Strategic Management
mission by Colin White
2004 edition

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

statement and McColl-Kennedy, J.R. and Kiel, G.C.


company goals and Marketing: astrategic approach(Thomas
Week 4 & 5 objectives; and Nelson, Melbourne:2000).

Compare Challenges in
organization climate the external
and organizational Environment
culture.

Perform Strategic Management Made Simple by:


environmental Felina C. Young
Scanning;
Strategic Management
Employ SWOT by Colin White
analysis using a 2004 edition
company; Mische, M.A. Strategic Renewal:
becoming a performance
Analyze and organization(Prentice Hall, Upper Saddle
evaluate the social, River, NJ:2001).
political, economic,
technological and
environment forces
affecting the
Week 6 & 7 country; and Challenges in
the Internal
Identify external Environment
forces that may
prove beneficial or Rugman, A.B. and Hodgetts,
R.M.,Internationalbusiness: A strategic

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

detrimental to an management approach(McGraw-Hill,


organization. New York: 1995).

Assess the internal


environment; Internet sources

Identify the role of


the government as
the business
caretaker;

Appreciate the role


of the culture as a
venue of communal
convergence;

Classify and
compare the types of
competitors;

Relate consumers
behaviour to specific
consumers
outcomes;

Appreciate the
importance of
suppliers in any

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

business transaction;
and

Explain Porter’s Five


forces Model

Strategic Discussion Observation Strategic Management made simple by:


Formulation DLP, Felina C. Young
Multimedia Hand outs, Oral recitation
presentation Laptop Internet sources
Week 8 Evaluate the Business Essays
part 1 components of Strategies Recitation
supply management; Group Dynamic Teacher-created
Tests
Define and explain Role Play Strategic Management Made Simple by:
Week 10 the importance of Use of Filmstrips Reflection Paper Felina C. Young
inventory
Part 2 management; Oral Reports Strategic Management
by Colin White
Contrast Brainstorming/ 2004 edition
manufacturing from Buzz Group
assembly;

Examine the
interrelationships of
the sequential

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

processes of the
logistic circle;

Assess the different


popular competitive
strategies;

Distinguish the role


of innovation as
competitive strategy;
and

Explain why
companies opt to
implement stability
or retrenchment
strategies.

Week 9 MIDTERM
EXAMINATION
Week 11& 12 Define and explain Corporate Discussion Observation Strategic Management made simple by:
the significance of Strategies DLP, Felina C. Young
integrative growth Multimedia Hand outs, Oral recitation
strategies; presentation Laptop Internet sources
Essays
Differentiate Recitation
horizontal Group Dynamic Teacher-created
Tests

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

integration from Role Play


vertical integration; Use of Filmstrips Reflection Paper

Differentiate Oral Reports


backward
integration from Brainstorming/
forward integration; Buzz Group

Assess the utility of


Buston Consulting
Group model;

Evaluate the
application of the
General Electric
Model; and

Distinguish the role


of global strategies
in the conduct of
today’s business.

Week 12 & Differentiate the Strategy Discussion Observation Strategic Management made simple by:
13 types of Implementat DLP, Felina C. Young
organizational ion Multimedia Hand outs, Oral recitation
structures; presentation Laptop Internet sources
Organizational Essays
Cite examples to Systems Recitation
illustrate each of the Group Dynamic

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

different types of Teacher-created


organizational Role Play Tests
structures; Use of Filmstrips
Reflection Paper
Explain the factors Oral Reports
that may influence a
company’s decision Brainstorming/
to adopt a type of Buzz Group
organizational
structure;

Assess each of the


organizational
components in terms
of the value they
contribute to the
business entity;

Demonstrate the role


of leadership in an
organization; and
Strategic Management made simple by:
Week 14&15 Show the importance Felina C. Young
of organizational Strategic Asset Policy
policies in running Management Formulation Internet sources
an organization.

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

Examine the
strategic asset
management;

Relate intellectual
property assets to
organizational
monopoly, human
resource assets to
human resource
leverage, market
assets to market
dominance, and
infrastructure assets
to comparative
advantage;

interpret the
importance of
intellectual capital to
any individual;

examine the
different types of
asset management
strategies;

Assess strategic asset


ownership and its

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

importance to
organizational
success; and

Present and apply


innovation scenarios
to organization.

Week 16&17 Define and explain Strategic Discussion Observation Strategic Management made simple by:
the meaning of Control and DLP, Felina C. Young
strategic control; monitoring Multimedia Hand outs, Oral recitation
presentation Laptop Internet sources
Classify the strategic Essays
control according to Strategic Recitation
purpose and Control Group Dynamic Teacher-created
approach; Mechanism Tests
Role Play
Distinguish Use of Filmstrips Reflection Paper
sequential strategic
control from Oral Reports
interactive strategic
control; Brainstorming/
Buzz Group

Analyze the different


performance metrics

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

Distinguish
profitability
measures from
liquidity and gearing
measures;

Explain the
importance of
efficiency and
productivity
performance; and

Demonstrate the
importance of
market and people
performance in an
organization.

Week 18 FINAL
EXAMINATION

LEARNING AND TEACHING METHODOLOGIES

1. Lecture Method
2. Discussion Method
3. Group dynamics (group discussions)
4. Use of filmstrips
5. Oral Recitations/Reports

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

6. Use of Handouts, Internet sources, Audio-visual aids


7. Case Analysis/Caselets

ASSESSMENT AND GRADING

Major Outputs: Oral Presentation; Written Report, Class Participation

Course Requirements
1. Oral presentation of assigned topic
2. Chapter Quizzes and Long quizzes
3. Article Review
4. Case Analysis
5. Major Examinations (Prelim, Midterm, Pre-finals, Final)
6. Organizational Survey of assigned organization
7. Policy Formulation

Grading System
Midterm

Class standing – 60%


Exam – 40%

Final Term
Class standing – 60%
Exam – 40%

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

Final Grade
Midterm Grade – 50%
Final term Grade – 50%

(Class Standing would include Quizzes, Assignments, Class Participations, Group and Individual Presentations.)

Classroom Policies
 CLASS ATTENDANCE
Regular class attendance, as reflected in the Student Handbook, is expected to be complied for all students. Absences due to illnesses or other valid
reasons) should be reported to the OSS and to the instructor concerned immediately.
 TARDINESS
Students who are late for 3 consecutive meetings will be marked 1 day absent. Attention should be called for those students who leave the class early
and destruct other students or maybe disrupt the learning environment.
 CLASS PARTICIPATION/INSTRUCTOR’S ASSISTANCE
Students are encouraged to get involved and/or actively participate in all classroom related activities. Thus, students must come to class well-
prepared. In case of Academic difficulty or problem, students could always consult or seek instructor’s assistance. Schedule for consultation is
available below.
 CLASSROOM BEHAVIOR AND CIVILITY
Proper behavior and respect to instructor and classmates is expected to all students and is deemed necessary. Private conversations resulting to other
students disturbance is highly discouraged. Always have a favorable attitude.
 CELLULAR PHONES
Students are expected to keep all electronic gadgets in silent mode, except in cases of emergencies with the instructor’s permission.
 CHEATING
As Reflected in the Student Handbook, all forms of cheating must be subject for disciplinary action. Thus, it is strictly prohibited.
 COMPLIANCE TO COURSE REQUIREMENTS
Observance of deadlines for course requirements and attendance of quizzes and major examinations on regular schedule must be complied strictly.
Failure to comply with the said conditions may have corresponding point’s deduction

Document Code: COB-S-INS-CBMEC-2-BSBA Revision No.: 01 Issue No.: 01 Issue Date: JULY 22, 2019 Page 17 of 20
BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

Consultation Hours:

Name of Faculty MWF TTH


Irish A. Baring 3:00-4:00 PM 9:00-10:30AM
Rely Jean R. Dalunhay 8:00-12:00NN 3:00-6:00PM
Laurelee B. Cabacungan 10:30-11:30AM 9:00-12:00NN
Mary Rochelle M. Paano 9:30-11:30AM 1:00-3:00PM
Joy Amor P. Montales 10:30-11:30AM 9:00-12:00NN

REFERENCES

Azhar, Kazmi (2010) Business Policy and Strategic Management, Free downloads from the internet. Downloaded in January, 2012.
Barney, J.B., Hesterly, W.S. (2012). Strategic Management and Competitive Advantage: Concepts and Cases (4th ed). Prentice Hall.
David, F.R. (2011). Strategic Management: Concepts and Cases (13th ed). Florence, South Carolina: Prentice Hall.
Hill, R.A. (2008). Strategic Financial Management. Ventus Publishing.
Hill, R.A. (2010). Strategic Financial Management – Exercise. R.A. Hill & Ventus Publishing.
Hill, R.A. (2010). Strategic Financial Management:Part 1 – Introduction and the Investment Decision. R.A. Hill and Ventus Publishing.
Hill, R.A (2010). Strategic Financial Management: part II – Finance and Wealth Decisions. R.A. Hill and Ventus Publishing.
Limited. Retrieved from http://cfosummit.indiatimes.com
Mintzberg, Henry, Lampel, J., Ahlstrand, B., Strategy Safari: A Guided Tour through the Wilds of Strategic Management
Mohandas Pai, T.V. Member of the Board of and CFO. Corporate Governance - Performance and Measurement. Infosys Technologies

Document Code: COB-S-INS-CBMEC-2-BSBA Revision No.: 01 Issue No.: 01 Issue Date: JULY 22, 2019 Page 18 of 20
BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

Thompson A.A. and Strickland, A.J., ‘MatrixOrganization in a Diversified Global Company: TheCase of Asea Brown Boveri’, in Thompson, A.A. and
Strickland, A.J. Strategic Management; concepts andcases(Irwin/McGraw-Hill, Boston: 1999).
Walther, L.M. (2009). Budgeting and Decision Making. Ventus Publishing.

Revision History: July 15, 2019

Prepared & Revised by: Date: July 15, 2019

IRISH A. BARING
Instructor 1

RELY JEAN R. DALUNHAY


Instructor 1

LAURELEE B. CABACUNGAN
Instructor 1

MARY ROCHELLE M. PAANO


Instructor 1

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BUKIDNON STATE UNIVERSITY
Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; TeleFax (088) 813-2717, www.buksu.edu.ph

JOY AMOR P. MONTALES


Instructor 1

Reviewed by: Date: _____________________

DR. MA. TERESA G. SALUMINTAO


Chairperson, BSBA

DR. DEMETRIA MAY T. SANIEL


Dean, College of Business

Approved by: Date: _____________________

DR. JOY M. MIRASOL


Concurrent, VPAA

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