AWARENESS AND PERCEPTION OF RELIANCE MUTUAL FUND

AMONG CORPORATE

PROJECT REPORT SYNOPSIS

Submitted in partial fulfillment of the

requirements for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

2011

NAME : TRIPURARI KUMAR

ENROLMENT NO. : C9383PBA6023

UNDER THE SUPERVISION OF

Ms. Ranjana Srivastava

INSTITUTE OF DISTANCE EDUCATION

UNIVERSITY OF MADRAS

1
 BONAFIDE CERTIFICATE

INSTITUE OF DISTANCE EDUCATION

UNIVERSITYOF MADRAS

Certified that this is the bonafide project work done by Tripurari Kumar .with Enrolment
Number-C9383PBA6023, of final year of M.B.A. Degree course in the Institute of Distance
Education, University of Madras, Chennai-600005 during the Year 2011.

Date: supervisor

(Signature with seal)

Examiner1.

Examiner2.

2
3
PURPOSE OF THE STUDY-

Mutual Fund is a customer oriented services industry; therefore the customer is the focus and
customer service is the differentiating factor. The Purpose of this study to investigates
relationship dimensions and studies the differences in perception of customers with respect to
services provided by Reliance Mutual Fund. The relationship dimensions which lead to
customer satisfaction have been identified. This study reports on the different satisfaction
levels of customers of private and public sector with respect to the services provided by
Reliance Mutual Fund. The ‘one product caters to all needs’ approach has given way to
offering products which suite the specific needs of investors ala product innovation. There is
also increased emphasis on convenience in terms of comfortable transaction services to
investors by using delivery or distribution platforms like the Internet, ATMs, Corporate
brokers, etc. Infect, distribution innovation has come to play a key role in the growth of the
industry. Industry players are using different distribution channels to increase their market
penetration. However, a significant change that is being witnessed now is the swift response
on part of the regulator to safeguard investors’ interests. Thanks to the collective efforts of
SEBI and AMFI, and also the industry players, the domestic mutual fund industry has been
untouched by the depression of late trading, inside trading etc., which affected the US Mutual
Fund industry in recent times. However, that is not to say that the Indian Mutual Fund
Industry is completely problem-free. Issues such as low penetration in both semi urban as
well rural areas (mutual funds have so far been largely and urban affair that too in big cities),
poor investor awareness and exploitation of this fact by industry players, as demonstrated by
the mutual fund IPO commotion and excessive focus on corporate and other big pocket
investors at the expense of retail investors are some of the issues that industry needs to
address.

With the increase in domestic savings and improvement in deployment of investment through
markets, the need and scope for mutual fund operation has increased tremendously. Mutual
funds are not only best suited for the purpose but also are capable of meeting this challenge
effectively. Professionals who manage mutual funds are considered to have a better
knowledge of market behavior. Another important reason is that the dividends and capital

4
gains are reinvested automatically in mutual funds and, hence, are not frittered away. Mutual
funds also create awareness among the urban and rural middle-class about the benefits of
investments in capital markets through profitable and safe avenues, and are able to gather a
large amount of the surplus funds available with this section.

Within short span of time mutual fund operation has become an integral part of the Indian
financial scene and is balanced for rapid growth in the near future. The mutual fund industry
has been remarkably flexible over the last decade in spite of varying economic conditions,
capital market scams, and increasing competition. Today, numerous schemes, tailored to
meet the diversified needs of savers, are being offered by many institutions. so the main
purpose of the study is to evaluate the awareness and perception of mutual fund on different
parameter.

5
AIM-

To identify customer satisfaction variables which lead to building relationship with customer
in Reliance Mutual Fund.

RESEARCH QUESTIONS-

• What are the different policies and schemes of company which attract the investors?

• What are the different investment patterns of the customer?

• What are the other mutual fund companies which provide the same policies and

schemes?

• What are the factors which influence the customer to invest in particular companies’

policies only?

• What are other policies which are provided by competitors in the market?

6
OBJECTIVE OF THE STUDY-

The main aim of undertaking this study is to accomplish the following objective:

• To conduct a market survey and understands the customer perception.

• To analyze the market survey and thereby find out the investment pattern of the
customer.

• To proper understanding and evaluation of mutual funds as an investment option

• To analyze customer awareness about Mutual fund.

• To Proper understanding and analysis of the perspective investor about this financial
product.

7
RESEARCH METHODOLOGY
METHODOLOGY

The objective of the present study can be accomplished by conducting a systematic market
survey. Market Research is a systematic design, collection, analysis and reporting of data and
finding that are relevant to different market situation facing by the company. The marketing
research processes that will be adopted in the present study consist of the following stages:

 Defining the problem and research objective

 Developing research plan

 Collection and Sources of Data

Sources of Data-
There are many sources of data collection, such as secondary data collection and Primary
data collection.

Primary data-

In this the information is being possessed with first hand information, which is new and
fresh.

The tools used by us for the primary data are:

• Questionnaire

• Face-to-Face Interview

• Observation

Secondary data

The information that is received with the help of Journals, Magazines, Financial reports or
which is already present with the company.

• References used from management books

• Gathered information through World Wide Web (www).

• Support and knowledge provided by Faculty and Company guide.

8
PROPOSED CONTENTS OF REPORT:-

Chapter 1 Introduction
1.1 Organization profile
1.2 Concepts
1.3 Need for the study
1.4 Problem
1.5 Objectives
1.6 Procedure-Methodology

Chapter 2 Analysis
2.1 Analysis of the situation
2.2 Existing system
2.3 Need for the change in system
2.4 Proposed system

Chapter 3 Present conditions with special reference

to the organization /industry concern.

Chapter 4 Summary, conclusion and suggestions

4.1 Summary of the system
4.2 Scope of the system
4.3 Suggestions

9
WORK PLAN-

To analyze the awareness and perception of Reliance Mutual Fund among corporates, I will
design a questionnaire and along with my sales activity I will fill questionnaire by
customers/respondents. And we will take secondary data also for doing this study from
internet and other sources. I will take a sample of 100 customers from the target group.

Work to be done in 2 months from date 1st June to 31st July 2010.

Week Work
1st week Training will be provided by industry guide in industry and then I will go to
market for taking appointment to finance head or account manager of any
company.
2nd week In second week I will go to meet the finance head from which we will get
appointment and then we give information about different policies and
schemes which are given by the company.
3rd week In this week I will design a questionnaire and along with my sales activity I
will get fill up the questionnaire from customers/respondents also.
th th
4 week-6 I will do the sales activity in corporate along with the research work.
week
7th week In this week I will review the data collected from the corporate. I.e. who is
interested and who is not interested about different policies and schemes of
reliance mutual fund.
th
8 week In the last week of my internship I will analyze questionnaire which I will get
from the market. And I will collect secondary data also for making my project
report.and I will make project report and I submit it to industry guide.

10
11