Preciosa demonstrates how smoking harms not only the “selfish smoker”

but also those around them. She presents the relatable hypothetical situation
drawing the reader in with descriptive and exclusive language through the use of
“you” and “you’re”. The use of exclusive language personalizes the imagined
situation and presents a relatable instance that most readers can identify with. In
“set[ting] the scene” Preciosa constructs a narrative where the positive
experience of having “your favourite” meal is overshadowed by the negativity of
someone smoking nearby. To emphasize the affect, she compares “your
favorite…mashed potatoes” to the “taste of an ashtray”, whilst the red wine
“resembles a puddle on a dirty road”. By using these vivid descriptions, she sets
the readers up to feel positive and shortly after angry about the selfishness of the
smoker in this hypothetical situation. Readers are likely to feel the gravity of the
effects of smoking, and is now prone to the comparison of smoking and red meat.

Preciosa analogizes smoking with red meat, asking why we can justify
eating red meat despite the negative health effects that are proportionate
to those of smoking. Preciosa utilizes exclusive language in “you’ve”, “you”
and “you’re” to personalize the imagined situation of having “your
favourite” meal ruined be somebody else smoking in the premises. The
audience, having placed themselves in the hypothetical situation, is likely
to feel anger about the selfishness of the smoker in overlooking the effect
not only to the health of those around them, but also in ruining their
enjoyment of the meal. Preciosa follows this with inclusive language, in
identifying the burden that red meat places on “our” ecosystem and “our”
community. By including the audience and placing them at a similar
vantage point, the audience are more likely to agree with her about the
negative effects red meat will have on society and those who consume too
much. Employing statistics that “7000 litres of water” is required for “500g
of beef”, Preciosa showcases reliable and logical information about how
red meat is processed and its significant effect on the environment. The
audience is likely to agree with the reputable source for the statistics and
be more receptive to Preciosa’s claims about the similar harmful effects of
red meat and smoking. Whilst smoking is universally agreed upon as
harmful, Preciosa makes the case that consuming red meat has similar
affects as smoking on the community, the ecosystem and society.

TECHNIQUE: INCLUSIVE LANGUAGE

EXAMPLE: ”OUR”

INTENDED EFFECT: to put the audience in the same position as her and
how red meet affect to ecosystem but also the community
LIKELY EFFECT: the audiences are more likely to agree with her that the
red meat will affect and burden society if people consume too much red
meat.

TECHNIQUE: EXCLUSIVE

EXAMPLE: “Your”

INTENDED: personalizes the imagined situation of being disgusted by

smoking whilst having a meal.

LIKELY: the audience will feel angry about the selfishness of the smoker in
overlooking the effect not only to the health of those around them, but also
ruining the enjoyment of the meal.

LINK: that why the red meat not just bring the negative effect to as

TECHNIQUE: Statistic

EXAMPLE: “500g of beef is estimated to require some 7000 litres of water”

“Australia kill an astonishing 17000 cattle each week”

INTENDED: it shows the audience a reliable and logical information about

how read meat was made and raise from the farm which is significant affect
to the environment

LIKELY: the audience will be more like to be agreed as the author position
cause the statistic is the reputation information and very persuasive

LINK: Whilst smoking is universally agreed upon as harmful, red meat has
similar affects to the community, the ecosystem and society.

The use of the inclusive language “ our” to put audience in the same position as
her showing that the relatable between her and all audience.
The exclusive language “ you” …………

The providing the statistic about “ 500 g of beef is estimated to require some
7000 litres of water” and “ Australia kill an astonishing 170000 cattle each
week”, the evidence highlight the important logically of the red meat and give the
audience the reputation of Preciosa over the content that she’s giving.