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Be faster, be easier,
be everywhere,
be always on
11
The ACCESS Strategy
Be faster, be easier,
be everywhere,
be always on
11
ACCESS: On Demand Service (Banking)
On Demand Service (Car Rental)
On Demand Service (Groceries)
On Demand Service (Groceries)
On Demand Service (Groceries)
On Demand Service (Groceries)
On Demand Service (Groceries)
The Engage Strategy
• Become a Source
of Valued
Content
8
Content
Marketing
Photos & Blogs
Infographics
What are
you doing?
Online
“Storytelling”
Video
Branded
Games Mobile Apps
“Native
Advertising”
TheProduct
ENGAGE: Engage strategy
Demo
11
Engage:The
OfferEngage
Utility strategy
18
Engage:The
ShowEngage strategy
a Personal Face
29
Brands The Engage
Becoming strategy
Publishers
69
Distribution
● Niche audiences
8
Netflix Today
19
Customize: Personal Packaging
Customize: Mix and Match Products
25
Key Factors for The Customize strategy
● Can you customize products/services affordably?
11
Connect: The XX Band
9
The Connect Strategy
Facebook
Social Twitter
Customer
Service What are
you doing?
Discussion
LinkedIn
Forums
Brand
Communities Contests
Social Media
Monitoring
Social Media Listening Tools
EXPECTED: DISCOVERED:
73
Key Factors to Connect Strategy
● Ability to act on insights gained
14
7
One “Wiki unit” = 100 million hours of human thought
“No matter who you are, most of the smartest
people work for someone else.”
18
Collaborate: Active Contribution
31
Rodrigo Nino