Introduction

After earning a bachelor's degree in visual communication

design in China, I plan to develop a illustration design
business and work part-time in the design studio to gain
experience. However, after reflection, it was decided to
continue to study for a master's degree while continuing to
run my own things about making posters to participate in
the competition and get some recognition to find directions.
The reason for doing this in this way is mainly due to I have
a lot of ideas and styles what I want to try, so I could use
this chance to make my own brand.

There was a feeling of restriction in producing work to other

people’s specification which would be the same if working
in a design studio. Doing so for all of the time is creatively
unfulfilling. Also there was the thought that once started in
a regular job it would be hard to give it up and go back into
education. It was better to continue with the education
required whilst in that learning frame of mind already.

· owner/designer of freelance surface pattern design

business
·delivering textile workshops on a variety of subject matter
·teaching/lecturing at further or higher education
·writing

Aritist
1.Tomi Um is a Brooklyn based illustrator. She is best
known for her advertising work, including the very popular
Casper Mattress ads found throughout the New York City
subway. Her illustrations have appeared in Time Magazine,
the New York Times, the Wall Street Journal, Billboard
Magazine, the Hollywood Reporter, Fab.com, the
Washington Post, and many more. Tomi loves going to see
operas at the Met, eating noodles, and spending her
summers and Christmas in Helsinki.
I really like her illustrations posted on her personal website
(https://www.dutchuncle.co.uk/tomi-um). She gave me a lot of ideas
about the color matching and learn from her application in
illustrations.

2.Sam Kalda is an illustrator and artist based in Minneapolis.

He was born and raised in South Dakota—which sounds
much more exotic than it actually is. His commissioned
works include editorial, book, advertising and pattern
illustration. In 2017, he received a gold medal in book
illustration from the Society of Illustrators in New York.

His website (http://www.samkalda.com/) has many

3. Joana Avillez
As a child, Avillez fantasized about a career in illustration.
But by the time she arrived at Rhode Island School of
Design, she’d decided to pursue painting instead. Even so,
she remembers that “the things I had always loved—
magazines, books, printed anything, paper anything,
comics, humor, writing, stories, typography—hovered
nearby me at all times, waiting for me to catch back up.”
Indeed, they did. Today, the New York-born and -based
Avillez spends her days making illustrations for the very
publications that inspired her when she was young. Her
drawings of sprightly, eccentric, and wildly fashionable
humans (“People watching is my only hobby,” she says)
regularly make their way onto the pages of The New Yorker,
Travel + Leisure, ZEITmagazin, and more.
Her website (https://joanaavillez.com/ ) give me
4. Cristina Daura
Barcelona-based Daura’s illustrations read like
contemporary cautionary tales rendered in a hyper-
saturated palette. Take one poster from a recent series
Daura made for the Barcelona nightclub Razamatazz: A
melting smiley face covers the face of a girl at its center.
Below, a pair of young women play polo atop blindfolded
horses, their mallets bursting into flame.
Daura isn’t always as dystopic, but her images always lean
toward the surreal. One, called Cats and Plants / Plants and
Cats / and a volcano, shows a smiling black feline (a
recurring character across Daura’s work) holding a fern in
its mouth. The creature floats next to a stoic girl whose
features are shrouded by an anthropomorphic plant sprig (it,
too, sports a smiley face). Behind them, a volcano erupts
with a lotus blossom.

My brand