Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Ayush Sector
Government of Uttarakhand
Contents
Page 2 26 September
2018
INDIAN HEALTHCARE
INDUSTRY
Market Size and Valuations
Healthcare has become one of India’s largest sectors considering both revenue and
employment generated by the sector. The Indian healthcare sector is on the rise at a sharp
pace due to its firming network, services and gradually increasing expenditure by both public
and private players.
Healthcare
Medical
Pharmaceu equipment Medical Tele
Hospitals Diagnostics
tical and Insurance medicine
supplies
Page 3 26 September
2018
Ayush Sector in India (1/2)
India is home to
Rejuvenation services (spas,
6200 indigenous
herbal plants 30% alternative therapy, Ayurveda
& treatments, beauty services)
has an unmatched
heritage of its ancient
systems of medicine Wellness business in India
for preventive & projected to grow at CAGR
curative healthcare Growth Rate
This has led to surge of 30-35% over next 5
in demand for years
Ayurveda, Yoga,
Naturopathy,
Unani, Siddha and
Fitness sector (gyms, slimming
Homoeopathy 25%
(AYUSH) and herbal centres etc.)
products in India and
abroad
Page 4 26 September
2018
Uttarakhand
A Snapshot
UTTARAKHAND STATE OVERVIEW
► Uttarakhand is one of the most beautiful northern states of India that enthrals everyone
with its spectacularly scenic landscapes.
► It has presence of exceptional geographical features, rich in natural resources especially
water and forests with many glaciers, dense forests and rivers
► Abundant natural resources due to hills and forests supporting tourism, and vast water
resources favouring hydropower.
► Age-old pilgrimages and legendary trail in mysterious Himalayas
► A land dotted with Yoga, Ayurveda, luxury spas, wellness centres and high-end homestays
► Presence of some highly distinctive Himalayan mountain villages and towns makes the
state favourable for Rural Tourism.
► Tourism sector has contributed for more than half of total GSDP of the state in the past 10
years and the tourism sector has played a significant role in this.
► Recently Tourism & AYUSH Sector has been given Industry Status. The state offers a wide
range of benefits in terms of interest incentives, financial assistance, subsidies and
concessions.
Home to number of
ashrams, health
centers, retreats and
high-end spas
Emerging as a place
of learning,
practicing and
mastering the new
ways of life
Page 5 26 September
2018
AYUSH Sector in
Uttarakhand (1/2)
UTTARAKHAND SNAPSHOT
Page 6 26 September
2018
AYUSH Sector in
Uttarakhand (2/2)
Places having suitable weather conditions for AYUSH Activities
SKILLED RESOURCE
3638 2463 779 204
AVAILABLE INFRASTRUCTURE
AYUSH wings being
Ayurvedic and Unani
272 183 operated under National
Pharmacies
Rural Health Mission
Ayurvedic centres
AYUSH Wing established in
206 10 available for development
the Allopathic hospitals
& operation on PPP mode
Page 7 26 September
2018
PROJECT CONCEPT
PROJECT CONCEPT
With an aim to promote the concept of AYUSH, the state proposes to expand the healthcare
interventions using the assistance of Indian stream of medicines. Under the project, a patient shall
be able to take holistic treatment such as Ayurveda, Panchkarna, Yoga and Naturopathy.
The project shall be developed under the PPP mode. Land assistance shall be provided by the state
whereas, the concerned private agency shall develop and operate it.
Uttarakhand is home to a number of educational institutions in the field of AYUSH, therefore, shall
establish effective and systematic teaching, training, research and development.
Facilitating investors with trained manpower in the sector shall address the challenges of
unemployment, ensuring sustainable employment and income generation for the youth.
Objectives:
Ø To spread awareness within community for practice of those dietary habits and life styles as
described in AYUSH Systems of Medicine which help in preventing disease and promoting health.
Ø To advice people for preservation and cultivation of herbs which are found in the surroundings.
Ø To advice people about common ailments and its cure with thorough use of herbs found in their
localities.
Treatments/ Therapies
Page 8 26 September
2018
Project Outline
PROJECT COMPONENTS
Page 9 26 September
2018
PROJECT CONCEPT
Manpower Requirement
Security Sweeper
Page 10 26 September
2018
PROJECT CONCEPT
Page 11 26 September
2018
PROJECT CONCEPT
O&M Expenses
Annual Inflation 5%
Page 12 26 September
2018
Project Location
PROJECT AT A GLANCE
To establish a Centre for wellness where consultation and
Project Description treatment by Ayush system’s will be available along with
Yoga in Indoor facility.
Identified Project Location
• Rawada nagan Gaun Uttarkashi 9700 Sq. Mt.
• Kolidekh Lohaghat, Champawat 16000 Sq. Mt.
Area
• Dangi Nichla Bhatera Rudraprayag 20000 Sq. Mt.
• Chandak, Pithoragarh 9880 Sq. Mt.
Project Timelines 2 Years
Estimated Project Cost 100 Crores per project
Page 13 26 September
2018
Project Site - UTTARKASHI
6 Blocks
1158 mtr. above Sea level
► Uttarkashi District town lies high in the Himalaya range, and the district contains the source of
both the Ganges and Yamuna rivers, which attract thousands of Hindu pilgrims.
► The town lies on the main route to Gangotri, has many Hindu temples, and is also considered
an important Hindu pilgrimage centre.
TOURIST LOCATIONS
Page 14 26 September
2018
Project Site 2 - CHAMPAWAT
4 Sub-divison
705 Villages
4 Blocks
1615 mtr. above Sea level
► Champawat is valued in Uttarakhand as the place of origin of culture and religion in Uttarakhand
region. The land is considered to be the home of Naga and Kinnar described in Hindu
mythology
► The region was ruled by khash kings in past. Historical pillars, monuments, manuscripts,
archaeological collections and folklores of the region are the evidences to its historical
importance
TOURIST LOCATIONS
Page 15 26 September
2018
Project Site 3 - RUDRAPRAYAG
678 Villages
3 Blocks
895 mtr. above Sea level
► Rudraprayag is one of the Panch Prayag (five confluences) of Alaknanda River, the point of
confluence of rivers Alaknanda and Mandakini.
► Kedarnath, a Hindu holy town is located 86 km from Rudraprayag.
TOURIST LOCATIONS
Page 16 26 September
2018
Project Site 4 - PITHORAGARH
CHANDAK, PITHORAGARH
Available Land 9880 Sq. Mt
7 Towns
1862 Villages
9 Community Devlp. Blocks
1645 mtr. above Sea level
► Pithoragarh is the easternmost district of Uttarakhand, neighbouring Tibet in the north and
Nepal in the east
► Pithoragarh is popularly known as the 'Little Kashmir'. This captivating town with fascinating
forests around it is located at an impressive height of 1,645 m and is nestled in a small valley.
► From Pithoragarh, pilgrims take their journey to the holy shrines, Kailash and Mansarovar.
TOURIST LOCATIONS
Page 17 26 September
2018
Project Structure
Government releases an RFP to the empanelled list of consultants for Project Consultant role
Government Authority
Private Investor
(Project Developer)
The developer will create suitable facilities at the site mentioned considering site specific
environmental and relevant factors
Turnover: 1100
Turnover: 45 Cr Turnover: 80 Cr Turnover: 32 Cr Turnover: 32 Cr
Cr
Page 18 26 September
2018
Uttarakhand | Ease of Doing Business
In-Principle Approval:
Decisions on Project Proposals within 15 days
Pre-Establishment:
Approvals for pre-establishment services within 15 days
Pre-Operations:
Approvals for pre-Operations services within 30
days
Step Step Step
01 02 03
200+ Investor Services covered under the Uttarakhand Single Window Facilitation and Clearance Act, 2012 &
the Uttarakhand Right to Services Act, 2011
Page 19 26 September
2018
POLICIES, SCHEMES
& INCENTIVES (1/5)
Central Government Schemes and Policies
Central
Sector Scheme for Central Sector
Scheme for Extra Mural Scheme for
National Scheme for
Conservation Research in promotion of
AYUSH Development
Ayurveda, Information,
, of AYUSH
Mission Yoga & Education and
Development Clusters
and Naturopathy, Communicatio
Sustainable Unani, Siddha n
Management &
of Medicinal Homoeopathy
Plants
Activities Supported
Medicinal
Plant ~R&D~ Processing
Setting up
Cultivation Processing Quality Facilities Developme Medicinal
of
of & Post- Testing, and nt of Plant
Nurseries
Medicinal Harvest Certificatio Infrastruct AYUSH Processing
and
Plants Manageme n and ural Clusters Clusters
Cultivation
nt including Insurance Support
Marketing
Page 20 26 September
2018
POLICIES, SCHEMES
& INCENTIVES (2/5)
State Government Schemes and Policies
MSME Policy 2015 (31.01.15 – 31.03.2020)
Page 21 26 September
2018
POLICIES, SCHEMES
& INCENTIVES (3/5)
State Government Schemes and Policies
MSME Policy 2015 (31.01.15 – 31.03.2020)
Projects Covered: Manufacturing activities and Nursing home with health and medical facilities
(Nursing home will include medical centres for treatment using Ayurvedic, Unani, Homoeopathy
and Panchkarma methods)
Transport Subsidy
Interest Subsidy
Capital Subsidy
Category A:
SGST Concession*
*The SGST after adjustment of ITC on sale of finished product (B2C) will be reimbursed from the date of
commencement of production of the unit
Internet Charges
Category A, B:
Mandi Charges
Excise Duty
75% reimbursement on
50% Reimbursement Category A, B: State Excise Duty,
on internet usage 100% exemption on Additional Excise Duty,
charges for all Mandi charges Bottling fees and other
categories charges as under State
Excise Policy
Reimbursement of cost incurred for carrying out standardization and quality certification of products by
accreditated institutions at national and international level by means of ISI marking, registration of copyright, trade
marking etc. - 75% (maximum INR. 1 lacs)
Page 22 26 September
2018
POLICIES, SCHEMES
& INCENTIVES (4/5)
State Government Schemes and Policies
Mega Industrial and Investment Policy 2015 (01.04.15 – 31.03.2020)
AYUSH & Wellness activities are now covered under the policy
Coverage:
New & Existing Projects undergoing expansion (falling within notified Industrial Estates / declared
non-agriculture land under section 143: Large projects (50 Cr to 75 Cr), Mega Projects (75 Cr to
200 Cr), Ultra Mega Projects (Above 200 Cr)
SGST Concession*
Stamp Duty
7% for 5 years
Interest
Subsidy
*The SGST after adjustment of ITC on sale of finished product (B2C) will be reimbursed from the date of commencement of
production of the unit
Page 23 26 September
2018
POLICIES, SCHEMES
& INCENTIVES (5/5)
Uttarakhand AYUSH Policy 2018 (Proposed)
Capital Capital subsidy upto 15% of the total project cost subjected to the maximum
Subsidy cap of INR 25 lakhs for hilly area and upto INR 15 lakhs in plain area
Page 24 26 September
2018
Key Contacts
► Directorate of Ayurved & Unani Services
Email ID ayurved83@gmail.com
Email ID ifc.uttarakhand@gmail.com
Declaimer: This project profile is based on preliminary study to facilitate prospective entrepreneurs to
assess a prima facie scope. It is, however, advisable to get a detailed feasibility study prepared before
taking a final investment decision