LKS 2019 Overview

Graphic Design
Technology
Test Project Module 1 Overview
Brand Guideline
CONTENTS
This Test Project proposal consists of the following documentation/files:

INTRODUCTION
Java Teak was founded in 2005. On a vacation to Bali the previous year, the owner, Mike, fell in love
with the architecture, culture, people, art, and furniture. Upon the return, Mike immediately started
shopping for teak furniture for our back patio. Serendipitously, he met a small Bay Area teak dealer
who was considering shutting down his business. We offered to take over his company and opened
up a small warehouse in Concord, California. Since then, their family has grown from two to four and
our business has grown as well.

Java Teak has thrived through the years by focusing on three things: using the highest quality
plantation grown grade-A teak available, providing great personal service, and maintaining low
overhead which allows us to offer the lowest possible prices on our premium teak furniture. Yes,
customers can have all three – service, quality, and value.

Java Teak keep their overhead low by shipping several 40′ shipping containers per year directly from
their supplier in Central Java to their showroom/warehouse in Newark, California. Instead of
operating in a high-profile and expensive retail location they opted for a much less costly light-
industrial space. Java Teak understand that today’s savvy shoppers are doing their research on-line
and know how to find them.

DESCRIPTION OF PROJECT AND TASKS

As a large company that has delivered teak wood many times, Java Teak needs a new logo as
their corporate identity. Java Teak will open a new showroom in the city of California on
August, 30th 2019 to September, 1st 2019 and will be attended by important people in the
world of the modern wood industry. Given that teak is one of the most expensive and strong
types of wood, it will also be attended by wood artists in the city. Java teak wants to develop
and maintain high-profile teak wood in the USA as a leading wood industry.
Project:
1. Create a Logo.

2. Create a 12 Pages Brand Guideline (Corporate Manual).

3. Brand Implementation

Target group:
● Age : 25-45
● Sex : Male and Female
● Nationality : International
● Social Class : Middle and Upper Class
● Personal Attributes : Open minded, enjoy nature, Simplicity person, new couple and the
buyer who appreciates the quality of furniture workmanship and the excellence of
design, with an understanding of technology and ergonomics built in.

INSTRUCTIONS TO THE COMPETITOR

• Create a folder on your Desktop called YY_MOD1 (YY represents the number of your
workstation).
• This folder must include the following 2 subfolders:
1. A folder named “Final”: it should contain all of the final files in subfolders Task 1, Task 2
and Task 3 with PDF, ICC profile, native files, fonts and linked images.
2. A folder named “Original”: it should contain other files that are not final files used for
creating your design.
3. The color mode of your images will be evaluated in the PDF files.
4. The final resolution and file formats will be assessed in the InDesign files.
5. The JPG file format is NOT ACCEPTED for images. Only the following file formats are
acceptable. TIF / EPS / AI / PSD / DSC 2.0
6. Tasks must be created in Adobe Illustrator (Logo & Badges), InDesign (style guide) and
Photoshop (collage/montage images).
7. Images must not be embedded in Adobe Illustrator or InDesign.
8. You must use ALL of the text provided for each task as specified.
 9. You must use ALL of the images specified as per the tasks and you may create any
additional raster or vector elements.

Time limit for this test project

The Test Project must be completed in 4 hours.

TASK 1: Create a Logo for Javateak Furniture

Target audience
- Young adults
- People who are interested in wood art, upper class, and
Objective
Objective description

Requirements for logo

- The logo should be in vector.
- The logo must be combination mark.
- The logo must have the word: Javateak (as a brand) Furniture (as a product)
- The logo must have a wood element graphic
- You must create at least 1 more vector element.
- The logo should NOT include any gradients.

Logo variations
1. CMYK Full Color
2. 2 PMS of Pantone Solid Coated and one of them must be PMS 3262 C
3. Greyscale OR Black and White

- The Pantone Solid Coated, CMYK and Greyscale / B&W version should replicate the
colors as closely as possible to each other, you should not use colors that cannot be
reproduced by another color gamut (e.g. do not choose a fluorescent or metallic
Pantone Solid Coated color).

- Include color swatches in each version including the color specifications of each color.
- CMYK & Greyscale / B&W color values should NOT have decimals
(e.g. 2.73%, change to 3%).
Technical specifications
Text : All text must be converted to outlines.
File Types : Illustrator (Working File)
: PDF/X-4:2010 (Final File)
Trapping : 0.30 pt. (if needed).
Naming Folder Logo CMYK
File YY_MOD1_Logo_CMYK.ai
YY_MOD1_Logo_CMYK.pdf
Folder Logo PMS
File YY_MOD1_Logo_PMS.ai
YY_MOD1_Logo_PMS.pdf
Folder Logo Greyscale OR B&W
File YY_MOD1_Logo_Greyscale.ai or YY_MOD1_B&W.ai
YY_MOD1_Logo_Greyscale.pdf or YY_MOD1_B&W.pdf
(Note: YY represents your competitor number)

You must deliver

Folders as specified in “Instructions to the Competitor”. Only files from these folders will be
Assessed.

● 3 PDF files. (PDF/X-4:2010)

● 3 Illustrator files, 1 for each version.

● 1 x A4 Printout File of the CMYK Logo, PMS Logo (with color specifications of each color)
and Greyscale / B&W version, mounted on mounting board. Ensure that you include your
competitor number on the front of the board.
Task 2: Create a Style Guide for Javateak Furniture
(Corporate Manual)

Target audience
- Company Partner
- Anyone who may need to refer to the style guide (e.g. external or internal designer)

Requirements for style guide

The Style guide must include the following pages:

Front Cover 1
Contents Page 2
Introduction 3
The Logo 4

The Colors 5
The Fonts 6-7
Unacceptable Logo Usage 8
The Visual Elements 9

The Imagery 10
Brand Implementation 11
Back Cover 12
(further information, refer to the appendix file)

Technical specifications

Size & Page Specifications : 297mm wide x 210 mm high (A4 Landscape)
Single pages only.

File Types : InDesign (Working File)

Any additional elements (links): AI, PSD, PDF, TIF

: PDF/X-4:2010 (Final File)

Bleed : 3 mm
Color Specifications : CMYK + 2 PMS C

PMS logo should be used in page 4-5, page 6-7,

page 15 and
back cover. You can use in other page on your demand.

ICC Profile : Coated FOGRA39 (ISO 12647-2:2004)

Image resolution : 280-300 PPI at 100 % in InDesign

Bitmap image resolution : 800-1200 PPI 100 % in InDesign

Naming YY_Javateak_Style_Guide.indd

YY_Javateak_Style_Guide.pdf

(Note: YY represents your competitor number)

You must deliver

Folder as specified in “Instructions to the Competitor”. Only files from these folders will be
assessed.

● 1 InDesign file (including ICC profile, fonts and linked images).

● 1 PDF file (including bleed, specified output profile, color bars for CMYK + PMS,
registration marks and crop marks).
Task 3: Create a Brand Implementation for Javateak
Furniture
Berisi brand implementation

1. Business Card
2. 3 Size Price Tag

Required elements
Each brand implementation must include the following elements:

- Use 1 image for each product (rack, table, bed)

Technical specifications
Dimension
Business Card : 95 x 135 mm (Must be vertical layout)
Prize tag 1 : 50 x 150 mm ( template )
Prize tag 2 : 100 x 100 mm ( template )
Prize tag 3 : 50 x 200 mm ( template )

File Types : Illustrator (Working File) - Any additional elements (links): PSD,
TIF
: PDF/X-4:2010 (Final File)

Color : 2 PMS C + spot varnish (must be named “varnish”).

ICC Profile : Coated FOGRA39 (ISO 12647-2:2004)

Bleed : 3 mm

Trapping : 0.30 pt (if needed)

Image resolution : 280 to 300 PPI at 100%

Bitmap image resolution : 800 to 1200 PPI at 100%

Naming YY_MOD1_Brand implementation.ai

YY_MOD1_Brand implementation.pdf

(Note: YY represents your competitor number)

You must deliver

Folder as specified in “Instructions to the Competitor”. Only files from these folders will be
assessed.

● 2 Illustrator file (including ICC profile, fonts and linked images).

● 2 PDF file (including barcode in the separated layer in PDF, bleed, specified output
profile, color bars for 2 PMS C, registration marks and crop marks).
● 1 Printout file PDF, all task, fit to A4, no printers mark.