A Business Plan Presented to

The Faculty of the Senior High School

Notre Dame of Dadiangas University
General Santos City

In Partial Fulfilment of Requirements

In Entrepreneurship

Francisco, Alyssa Rona

Carlos, Jamaica Loraine
Custodio, Joshua Myles
Mamalumpong, Saada
Gaduena, Jenny Rose
Marquez, Mark Noel
Pandian,Jeapriluz
Soler, Ira Twinkle
Malingin, Ronibe
Fernandez, Mae
Laude, Martin
Dollente,Mia
 Chapter I. Introduction

1.1. Description of the Business

Figure 1. Company Logo

The business is called Rito Prito AfFOODable Company. It is a company that allows

a large number of consumers and customers affording the product being sold. In this

business, only one product is sold which is called, “Lumpiarrito”, that is a fusion of the

traditional Filipino- Chinese food called lumpia and Mexican in origin, burrito or tortillas. It

is a pork burrito with a lumpia wrapper as its cover. However, it is not just a usual product

because the goal of this business is to make food that is delicious, as well as convenient

to the consumers and customers. With Lumpiarrito, they can enjoy a savory burrito in a

lumpia form and wrapper as its cover to provide a hard and stable handle to avoid spilling

its contents while eating it. Rito Prito afFOODable Company will provide a combination of
excellent food at value pricing with fun packaging and atmosphere to satisfy the

costumer’s rapid and perspective tastes. To be easily identified by the costumers, the

proposed company logo includes vibrant colors, font, and illustrations as it will catch

people's eyes and it is intended to identify the company's goods and services.

1.2 Funding Requirement and Sources of Funds

The company’s capital is coming from the shared capital from the members

themselves. Each member contributes Php 50.00 that covers all the expenses including

the raw materials, food supply, and transportation expenses. Also, the income that we’ve

received will be the source of our funds.

 Chapter II. Environmental Analysis

2.1. Trend in the Industry

According to Chan (2019), a social media researcher of Linkfluence, millennials

love to eat convenient yet healthy foods, and “convenient” here means convenient food

for people with busy lifestyles. Lumpiarrito can be considered a convenient food because

it is easily- made, affordable and healthy at the same time because it has vegetables and

meat that are high in nutrients and lastly, it does not contain food coloring that is bad for

the health. It is served the way it was supposed to be made and look like. Aside from that,

it is said that millennials nowadays care about their trashes as they want to minimize the

waste and packaging of food products that they eat. That is why the packaging used in

our product is paper plates and tissues that are all paper-based and biodegradable.

Furthermore, Washington Post notes “millennials don’t want the same sad burger

everyone else is eating. They want to custom-design the flavor and personalize their

meal.” That means that they also love customized food to consume. As stated in Chapter

I, Description of the Business, Lumpiarrito is also a fusion of the traditional Filipino-

Chinese lumpia and Mexican- origin, burrito.

2.2. Consumer Analysis

Market segmentation and targeting

Market segmentation refers to the process of breaking the entire market into a

series of smaller markets based on common characteristics related to consumer

behavior. Once the market is divided into smaller segments, companies can launch
marketing programs to cater to the needs and preferences of the individual segments.

Moreover, companies can choose to court all the segments of the market through

"differentiated marketing," to concentrate on one or two of the smaller segments

overlooked by other companies through concentrated marketing (niche marketing) or to

focus on very small markets or even individual customers through automized marketing.

Market segmentation also can involve the other two strategies, because

marketers can target various segments using a price reduction strategy or a product

differentiation strategy. If a segment grows, however, large competitors can begin

targeting it as well. Companies that focus on one or two segments also are vulnerable to

changes in the segment's size and preferences. Hence, if the segment dwindles or its

tastes no longer correspond to a company's offerings, a company's revenues can fall

precipitously.
The segmented market of the proposed business is as follows:

Market Segment Description

They are the potential customer`s the

Students company is seeking. The majority of

these students will spend their money

on food for it is a basic need. Aside from

this the products are affordable and

budget-friendly

They are the one who seeks for

Teachers cheaper, hand able and quality

products.

They are the one who seeks for

Staffs cheaper, hand able and quality

products.

Target Market

The target market of this company is the faculty, staff, and students because the

exhibition will be done inside the campus, Notre Dame of Dadiangas University. Most of

the consumers will be students since they hold most of the population of the school. The

management will be opening in the afternoon when students, staff, and teachers usually

would be having their lunch or snack.

Demand analysis
The potential demand of the consumers in a day is about 200 pcs. of

Lumpiarrito. This is calculated based on the population and trend of the product.

Assuming the population of 2, 300 people, and people who love to eat a fulfilling and

delicious snack, the product will be sold in a day.

2.3. Competitor Analysis

 Supply analysis

Rito Prito aFOODable Company has 12 members managing the business.

The company’s capital is coming from the members themselves. The ingredients needed

in making Lumpiarrito are coconut oil, garlic, rice, ground pork, chives, lumpia wrapper,

cornstarch, onion, brown sugar, soy sauce, pepper, chili, carrots, cabbage, and other

spices. The supplier of the raw materials is the public market and KCC Mall of Gensan.

Although there are already existing competitors in the market which are already

established. That’s why we make sure that our product has good quality, delicious and

affordable.