Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
ON
“FUNDAMENTAL ANALYSIS OF SELECTED AUTOMOBILE
COMPANIES”.
Submitted to
Savitribai Phule Pune University
In Partial Fulfillment of the Requirement for Award of the Degree of
Academic Year
(2018-2020)
DECLARATION
I, Shantanu Kombade hereby declare that the Project Report entitled “A REPORT ON
ANALYSIS OF INDIAN AUTOMOBILE INDUSTRY”. written and submitted by me to the
University of Pune, in partial fulfillment of the requirement for the award of degree of Master of
Business Administration under the guidance of Dr. Bharti Jagdale, is my original work and the
conclusions drawn there in are based on the material collected by myself.
I take this opportunity and privilege to express my deep sense of gratitude to PROFESSOR M.
N. NAVALE, honorable founder president, DR. (MRS.) SUNANDA M. NAVALE, founder
secretary, The Sinhgad Technical Education Society, Pune and DR. PARAG KALKAR,
DIRECTOR SIOM. They have been a source of inspiration to me and I am indebted to them for
initiating
me in the field of research. I am deeply indebted to Faculty Member, SIOM Prof. DR. BHARTI
JAGDALE, my research guide at Sinhgad Institute of Management, Pune, without whom the
Completion of the project was highly impossible. I take this opportunity and privilege to
Articulate my deep sense of gratefulness to Mr. Anand Vijapure and the staff of
SHAREKHAN LIMITED for their timely help and positive encouragement.
I wish to express a special thanks to all teaching and non-teaching staff members of Sinhgad
Institute of Management, Pune for their continuous support. I would like to acknowledge all my
family members, relatives and friends for their help and encouragement.
Date:
Shantanu Kombade
INDEX
PERTICULARS Page No
EXECUTIVE SUMMARY 1
The automobile industry, one of the core sectors, has undergone metamorphosis with the
advent of new business and manufacturing practices in the light of liberalization and
globalization. The sector seems to be optimistic of posting strong sales in the couple of years in
the view of a reasonable surge in demand. The Indian automobile market is gearing towards
international standards to meet the needs of the global automobile giants and become a global
hub. So investment in the stocks of the automobile industry is one of the attractive options.
Investing in shares of a company is highly rewarding at the same time it is highly risky.
Moreover the Indian Stock market is highly volatile with large volumes being traded. Analysis
of stocks is highly helpful to reduce the risks and to make good money.
This project is aimed at analyzing the Indian automobile industry in the view of its feasibility as
an investment option. A detailed analysis of the Indian automobile industry is covered in respect
of past growth and performance. The fundamental analysis is done which analyzes the economy
in the broader sense and the industry is analyzed using Industry Life Cycle, Porter's Five Forces
Model and SWOT Analysis.
Three companies namely Mahindra & Mahindra, Tata Motors and Ashok Leyland are chosen and
their financial and non-financial information are analyzed.
Based on the analysis done the intrinsic value of the shares of the companies were found out and
their future price directions were determined.
Based on the analysis the future price directions are determined and recommendations are given
to make the project more meaningful.
1
CHAPTER -I
INTRODUCTION TO STUDY
1.1.Overview:
The automobile industry is one of the core industries in India and is optimistic of posting
good sales in the coming years. So, the investment in shares and securities of automobile
companies seems to be profitable. Investing is one of the most crucial decisions that every
earning individual has to make at one point of the time or the other. One of alluring options
available is the investment in the shares and securities of companies. The investment in share
market is highly rewarding but highly risky. The concept of analysis comes into picture when
decision has to be made on choosing a particular company‟s shares for investment. Analysis
includes fundamental and technical analysis. A proper analysis helps in reducing the risks on
investment in the share markets less risky and highly rewarding. This project is aimed at finding
the analyzing the securities of select companies in the automobile industries and to assist
investment decisions.
Objectives:
Primary Objectives:
To understand fundamental analysis.
To study the Fundamental performance of select companies in automobile industry.
The research report can be used by the organization to assist the investors in making
investment decisions.
Scope:
The project covers the following:
Introduction to the Indian Automobile Industry.
Introduction to fundamental analysis.
Fundamental analysis of the companies including the analysis of automobile industry.
Findings, Conclusions and Recommendations.
2
Limitations:
The analysis is fully based on secondary data and hence the accuracy of data is a major
Concern.
Only three companies are selected for analysis because of time constraints.
Since the annual reports for 2019-20 are not available for the selected company‟s
fundamental analysis is done using the data available till March-2019.
Analysis helps the investor in making investment decisions but not every investment is
entirely dependent on the analysis alone.
Some important concepts would have been left uncovered in the project due to lack of
data availability and the project has to be completed in a short span of time.
3
CHAPTER -II
COMPANY PROFILE / INTRODUCTION TO COMPANY
SHAREKHAN LIMITED
INTRODUCTION TO COMPANY
Sharekhan is one of the leading retail broking House of SSKI Group which was running
successfully since 1922 in the country. It is the retail broking arm of the Mumbai-based SSKI
Group, which has over eight decades of experience in the stock broking business. Sharekhan
offers its customers a wide range of equity related services including trade execution on BSE,
NSE, Derivatives, depository services, online trading, investment advisory, Mutual Fund
Advisory etc.
The firm‟s online trading and investment site - www.sharekhan.com - was launched on
Feb 8, 2000. The site gives access to superior content and transaction facility to retail customers
across the country. Known for its jargon-free, investor friendly language and high quality
research, the site has a registered base of over 3 lakh customers. The number of trading members
currently stands More than 10 Laces. While online trading currently accounts for just over 8 per
cent of the daily trading in stocks in India, Sharekhan alone accounts for 32 percent of the
volumes traded online.
The content-rich and research oriented portal has stood out among its contemporaries
because of its steadfast dedication to offering customers best-of-breed technology and superior
market information. The objective has been to let customers make informed decisions and to
simplify the process of investing in stocks.
On April 17, 2002 Sharekhan launched Speed Trade, a net-based executable application
that emulates the broker terminals along with host of other information relevant to the Day
Traders. This was for the first time that a net-based trading station of this caliber was offered to
the traders. In the last six months Speed Trade has become a de facto standard for the Day
Trading community over the net.
On October 01, 2007 Sharekhan again launched his another integrated Software based
product Trade Tiger, a net-based executable application that emulates the broker terminals along
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with host of other information relevant to the Day Traders. It has another quality which differs it
from other that it has the combined terminal for EQUITY and COMMODITIES both.
Sharekhan‟s ground network includes over 1005 centers in 410 cities in India, of which
210 are fully-owned branches. Sharekhan has always believed in investing in technology to build
its business. The company has used some of the best-known names in the IT industry, like Sun
Microsystems, Oracle, Microsoft, Cambridge Technologies, Nexgenix, Vignette, Verisign
Financial Technologies India Ltd, Spider Software Pvt. Ltd. to build its trading engine and
content. Previously the Morakiya family holds a majority stake in the company but now a world
famous brand CITI GROUP has taken a majority stake in the company. HSBC, Intel & Carlyle
are the other investors.
With a legacy of more than 80 years in the stock markets, the SSKI group ventured into
institutional broking and corporate finance 18 years ago. Presently SSKI is one of the leading
players in institutional broking and corporate finance activities. SSKI holds a sizeable portion of
the market in each of these segments. SSKI‟s institutional broking arm accounts for 7% of the
market for Foreign Institutional portfolio investment and 5% of all Domestic Institutional
portfolio investment in the country. It has 60 institutional clients spread over India, Far East, UK
and US. Foreign Institutional Investors generate about 65% of the organization‟s revenue, with a
daily turnover of over US$ 4 million. The Corporate Finance section has a list of very prestigious
clients and has many „firsts‟ to its credit, in terms of the size of deal, sector tapped etc. The
group has placed over US$ 1 billion in private equity deals. Some of the clients include BPL
Cellular Holding, Gujarat Pipavav, Essar, Hutchison, Planetasia, and Shopper‟s Stop.
5
COMPANY PROFILE
Sharekhan business
1. Brokering business.
2. White feathering house production
Vision
To be the best retail broking brand in the retail business of the stock market.
Mission
To educate and empower the individual investor to make better investment decisions through
quality advices and superior services.
6
SSKI - Corporate Structure
PROFILE
SHAREKHAN RETAIL BROKING
Among the top three (3) branded retail services providers (Rs. 856 Cr average daily
Volume.
NO. 2nd player in online business
Large network of branded broking outlets in the country servicing around 5, 45, 000
Clients
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MANAGEMENT TEAM
BOARD OF DIRECTORS
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BENEFITS
Free Depository A/c
Secure Order by Voice Tool Dial-n-Trade.
Automated Portfolio to keep track of the value of your actual purchases.
24x7 Voice Tool access to your trading account.
Personalized Price and Account Alerts delivered instantly to your Cell Phone & E-mail
Address.
Special Personal Inbox for order and trade confirmations.
On-line Customer Service via Web Chat.
Anytime Ordering.
NSDL Account
Instant Cash Transformation.
Multiple Bank Option.
Enjoy Automated Portfolio.
Buy or sell even single share.
CLASSIC ACCOUNT
This account allows the client to trade through the website www.sharekhan.com and is
suitable for the retail investor who is risk-averse and hence prefers to invest in stocks or who do
not trade too frequently. It allows investor to buy and sell stocks online along with the following
features like multiple watch lists, Integrated Banking, De-mat and Digital contracts, Real-time
portfolio tracking with price alerts and Instant money transfer.
FEATURES
Online trading account for investing in Equity and Derivatives via www.sharekhan.com
Live Terminal and Single terminal for NSE Cash, NSE F&O, BSE & Mutual Funds
(online and offline).
Integration of On-line trading, Saving Bank and De-mat Accounts.
Instant cash transfer facility against purchase & sale of shares.
Competitive transaction charges.
Instant order and trade confirmation by E-mail.
Streaming Quotes (Cash & Derivatives).
Personalized market watch.
Single screen interface for Cash and derivatives and more.
Provision to enter price trigger and view the same online in market watch.
9
TRADE TIGER
TRADE TIGER is an internet-based software application which is the combination of
EQUITY & COMMODITIES, that enables you to buy and sell share and well as commodities
item instantly. It is ideal for every client of SHAREKHAN LTD.
FEATURES
Integration of EQUITY & COMMODITIES MARKET.
Instant order Execution and Confirmation.
Single screen trading terminal for NSE Cash, NSE F&O & BSE & Commodities.
Technical Studies.
Multiple Charting.
Real-time streaming quotes, tic-by-tic charts.
Market summary (Cost traded scrip, highest value etc.)
Hot keys similar to broker‟s terminal.
Alerts and reminders.
Back-up facility to place trades on Direct Phone lines.
Live market debts.
DIAL-N-TRADE
Along with enabling access for your trade online, the CLASSIC and TRADE TIGER
ACCOUNT also gives you our Dial-n-trade services. With this service, all you have to do is dial
our dedicated phone lines which are 1800-22-7500, 3970-7500.
THRIFTY NIFTY:
Nifty futures are bought and sold on the basis of an automated trading system that generates calls
to go long/short. The exposure never exceeds value of portfolio i.e. there is no leveraging; but
being short in Nifty allows you to earn even in falling markets and there by generates linear
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BETA PORTFOLIO:
Positional trading opportunities are identified in the futures segment based on technical analysis.
Inflection points in the momentum cycles are identified to go long/short on stock/index futures
with 1-2 month time horizon. The idea is to generate the best possible returns in the medium
term irrespective of the direction of the market without really leveraging beyond the portfolio
value. Risk protection is done based on stop losses on daily closing prices.
STAR NIFTY:
Trailing Stops Momentum trading techniques are used to spot short term momentum of 5- 10
days in stocks and stocks/index futures. Trailing stop loss method of risk management or profit
protection is used to lower the portfolio volatility and maximize returns. Trading opportunities
are explored both on the long and the short side as the market demands to get the best of both
upwards & downward trends.
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1)- PRE PAID OR AMC A/C: -
Advance Amount which will be fully adjusted against your brokerage you paid in one
year.
Following Schemes Are Available: - Brokerage will be charged -
Annual Maintenance Charges will NIL for 1st year and Rs. 400/- from 2nd year.
- EXPOSURE: 4 TIMES (ON MARGINE MONEY)
- EXPOSURE: 10 TIMES (ON MAX TRADING)
- ONLINE IPO'S AND MUTUAL FUNDS ADVISORY IS AVAILABLE.
We are having tie-up with Eleven banks for online fund transferring i.e. HDFC, ICICI, IDBI,
CITI, Union Bank of India, Oriental Bank of Commerce, INDUSIND, AXIS, Centurion
Bank of Punjab, Bank of India and Yes Bank.
Company Provide 4-6 E-mail to their customers per day.
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Online Fund Transfer
We have tie up with Eleven Banks for online fund transferring i.e. HDFC, IDBI, CITI, UBI,
OBC, INDSLANDAND and UTI BANK, Yes bank, Bank of India for Online Money Transfer.
Research based investment advice
Investment and trading services
Trading and seminars
Technology based investment tools
Integrated demat facility
-Sharekhan Limited won the CNBC AWARD for the year 2004.
The team has completed over US$5 billion worth of deals in the last 5 years - making it
among the most significant players raising equity in the Indian market. SSKI, a veteran equities
solutions company has over 8 decades of experience in the Indian stock markets.
If we experience their language, presentation style, content or for that matter the online
trading facility, we'll find a common thread; one that helps us make informed decisions and
simplifies investing in stocks. The common thread of empowerment is what Sharekhan's all
about!
"Sharekhan has always believed in collaborating with like-minded Corporate into forming
strategic associations for mutual benefit relationships" says Jaideep Arora, Director - Sharekhan
Limited.
Sharekhan is also about focus. Sharekhan does not claim expertise in too many things.
Sharekhan's expertise lies in stocks and that's what he talks about with authority. So when he
says that investing in stocks should not be confused with trading in stocks or a portfolio based
strategy is better than betting on a single horse, it is something that is spoken with years of
focused learning and experience in the‟ stock markets. And these beliefs are reflected in
everything Sharekhan does for us! Sharekhan is a part of the SSKI group, an Indian financial
services power house, with strong presence in Retail equities Institutional equities Investment
banking.
In Delhi it is having the branches at netaji subash place and Nehru place. We have been given
the center at netaji subash place
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CHAPTER-III
LITERATURE REVIEW
Hossein Khanifar (2012) studied the factors affecting investors decision by performing
fundamental analysis. The analysis is performed by studying economy, industry and then firm.
The population included in the study was broking firms at Tehram Stock exchange. The study
shows that EPS, profit margin, P/E ratio, sales have highest importance in analysts decision
followed by economy related factor and industry related factor
Prof. Madhavi Dhole (2013) performed fundamental analytical study of four Automobile
sector companies in Price movement of shares. The study concluded that investors are interested
in predicting the future behavior of stock market. The study concluded that the investor should
look at the price movements of the particular company over the years and then should go for
better portfolio. The future plans of the organization are also vital information for analysis. The
study shows that speculative or sentimental factors do play a role in price movement of shares.
But, it is only a short-term effect, in long term annual performance is sole factor which is
responsible for price movement.
Venkates C K, Dr. Madhu Tyagi, Dr. Ganesh L (2012), revealed out that investors can create a
stronger value portfolio by using simple historical financial performance. They used „F Score‟
Model for the same.
Hemal Pandya and Hetal Pandya (2013) carried out Fundamental Analysis of both the
companies is carried out and their intrinsic value ranges are obtained from the EIC Analysis of
Tata motors and Maruti Suzuki to help investor decisions.
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Lev and Thiagarajan (1993) used theoretical opinions to study their ratios. They prove
that the earnings forecast signs in variables like growth in debtors relative to sales growth and
gross profit ratio are incrementally connected with contemporary stock returns and are
important in predicting future earnings.
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CAPTER IV
Research Methodology
Research is a logical and systematic search for new and useful information on a particular topic.
Research methods are the various procedures, schemes and algorithms used in research.
All the methods used by a researcher during a research study are termed as research methods.
They are essentially planned, scientific and value-neutral. They include theoretical procedures,
experimental studies, numerical schemes, statistical approaches, etc. Research methods help us
collect samples, data and find a solution to a problem. Particularly, scientific research methods
call for explanations based on collected facts, measurements and observations and not on
reasoning alone. They accept only those explanations which can be verified by experiments.
RESEARCH DESIGN
Research design is the plan, structure and strategy of investigation conceived so as to
obtain answers to research question.
There are two types of research design
Exploratory research and
Descriptive research
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Exploratory research
Exploratory research is a research conducted for a problem that has not been studied more
clearly, intended to establish priorities, develop operational definitions and improve the
final research design. Exploratory research helps determine the best research design, data-
collection method and selection of subjects.
Descriptive research
Descriptive research is defined as a research method that describes the characteristics of the
population or phenomenon that is being studied. This methodology focuses more on the “what”
of the research subject rather than the “why” of the research subject.
➢Data:
The project is done using secondary data.
➢Sample Size:
3 automobile companies listed in the National Stock Exchange.
➢Sampling Design:
The companies for the project shall be selected using Convenience Random Sampling.
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CAPTER- V
The auto industry is the greatest engine of economic growth in the world. The global auto
industry is a key sector of the economy for every major country in the world. The industry
continues to grow, registering a 30 percent increase over the past decade.
In 2009, more than 60 million motor vehicles; including cars and commercial vehicles were
produced worldwide equivalent to a global turnover of around €2 trillion. The automobile
industry is one of the fastest growing industries in India.
The Indian automobile industry is the seventh largest in the world with an annual production of
over 2.6million units in 2009.
Withstanding a growth rate of 18% per annum and an annual production of more than 2million
units, it may not be an exaggeration to say that this industry in the coming years will soon touch
a figure of 10 million units per year.
In 2009, India emerged as Asia's fourth largest exporter of automobiles, behind Japan, South
Korea and Thailand. By 2050, the country is expected to top the world in car volumes with
approximately 611 million vehicles on the nation's roads.
Indian automobile industry at global level:
India ranks 2nd in the global two-wheeler market.
India is the second largest tractor manufacturer in the world.
India is the fifth largest commercial vehicle manufacturer in the world.
India ranks 5th pertaining to the number of bus and truck sold in the world.
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INTRODUCTION TO FUNDAMENT ALANALYSIS
An investor can make more money if his investment decisions are based on actual
movement of share price measured both in money and percentage terms. It is also very important
to predict the future movements and also the true value of the securities. Equity analysis is used
in order to find the true value of the securities and also to know where the prices are
moving. It covers many aspects including the calculating various financial ratios and charts to
extremely sophisticated indicators. Equity Analysis is broadly divided into fundamental
and technical analysis. Technical analysis looks at the price movement of a security and uses this
data to predict its future price movements. Fundamental analysis, on the other hand, looks at
economic factors, known as fundamentals. The following are the major differences between
fundamental and technical analysis:
Fundamental Analysis advocates that every security has an intrinsic value which is not
reflected by the market price.
Fundamental Analysis uses tools like ratio analysis other valuation methods to find the
intrinsic value.
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Fundamental Analysis
The approach to fundamental analysis is often referred to as E-I-C Approach. The E-I-C
denotes the three parts of the fundamental analysis. The three distinctive parts of fundamental
analysis are:
1. Economic Analysis
2. Industry Analysis and
3. Company Analysis
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2.1. ECONOMIC ANALYSIS:
Economic analysis is the analysis of forces operating the overall economy a country. It is a
process whereby strengths and weaknesses of an economy are analyzed and is important in order
to understand exact condition of an economy. The various factors considered are:
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Inflation
Inflation has an enormous effect in the economy. Within the country it erodes purchasing
power. As a consequence, demand falls. If the rate of inflation in the country from
which a company imports is high then the cost of production in that country will automatically
go up.
Interest Rates
A low interest rate stimulates investment and industry. Conversely, high interest rates result
in higher cost of production and lower consumption.
Taxation
The level of taxation in a country has a direct effect on the economy. If tax rates are low,
people have more disposable income.
Government Policy
Government policy has a direct impact on the economy. A government that is perceived to be
pro-industry will attract investment.
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Porter’s Five Forces Model
There are competitive forces and it is these competitive forces that determine the extent of the
inflow of funds, the return on investment and the ability of companies to sustain these returns.
Porter has identified five competitive forces that shape every industry and every market. The five
forces identified by Porter are:
SWOT Analysis
SWOT analysis of an industry gives an investor the overall picture about the industry. A scan
of the internal and external environment is an important part of the strategic planning process.
Environmental factors internal to the firm usually can be classified as strengths (S)or weaknesses
(W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an
analysis of the strategic environment is referred to as a SWOT analysis.
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The different issues regarding a company that should be examined are:
The Management.
The Company
The Annual Report
Ratios
Cash flow
The Management
Management is the most important factor that should be first looked into in a
company.The performance of a company is primarily dependant on the effectiveness of the
management.
Investors must check on the integrity of the managers, proven competence, rating among its
peers, its performance at the time of adversity, its depth of knowledge, innovation
and professionalism.
The Company:
It is most important to understand the company because ultimately the profitability depends
on the business it is into. Many factors are considered here including the products and services,
its competitors, competitive advantage, market position, policies, etc.
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A. The Director’s Report
The Director‟s Report is a report submitted by the directors of a company to its shareholders,
advising them of the performance of the company under their stewardship. A Director‟s Report is
valuable and it gives information relating to the workings of a company, the problems it faces,
the direction it intends taking, and its future prospects.
B. The Auditor's Report
The auditor represents the shareholders and it is his duty to report to the shareholders and the
general public on the stewardship of the company by its directors. Auditors are required to report
whether the financial statements presented do, in fact, present a true and fair view of the state
of the company. The auditors are their representatives and that they are required by law to point
out if the financial statements are not true and fair. They are also required to report any change,
such as a change in accounting principles or the non-provision of charges that result in an
increase or decrease in profits.
C. Financial Statements
The published financial statements of a company in an Annual Report consist of its Balance
Sheet as at the end of the accounting period detailing the financing condition of the company at
that date, and the Profit and Loss Account or Income Statement summarizing the activities of the
company for the accounting period.
Balance Sheet
The Balance sheet details the financial position of a company on a particular date; of the
company's assets (that which the company owns), and liabilities (that which the company owes),
grouped logically under specific heads. It must however, be noted that the Balance Sheet details
the financial position on a particular day.
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is, in effect, the performance appraisal not only of the company but also of its management- its
competence, foresight and ability to lead.
Cash Flows:
A statement of sources and uses begins with the profit for the year to which are added the
increases in liability accounts (sources) and from which are reduced the increases in asset
accounts (uses). The net result shows whether there has been an excess or deficit of funds and
how this was financed. Investors must examine a company's cash flow as it reveals exactly
where the money came from how it was utilized. Investors must be concerned if a company is
financing either its inventories or paying dividends from borrowings without real growth as that
shows deterioration.
Ratios:
A ratio is an arithmetical expression of relationship between two variables of the financial
statements. It helps in easy comparison. The comparison may be intra firm or inter firm. A glance
at the ratios of the company gives the complete information about the company to an investor.
There are many ratios one can calculate and no single ratio can tell the complete story. Ratios are
generally classified as:
(A)Liquidity Ratios:
Liquidity ratios are the ratios which are used to measure the short term liquidity position of a
firm. Some of the commonly used liquidity ratios are Current Ratio, Acid Test Ratio, Absolute
Liquidity Ratio, etc.
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(B)Solvency Ratios:
These are the ratios that are used to measure the long term solvency position of a firm. These
ratios are generally looked into by creditors of the companies. The common solvency ratios
are Debt Equity Ratio, Proprietary Ratio, Interest Coverage Ratio, Fixed Charge Coverage Ratio,
etc.
(C)Profitability Ratios:
The profitability ratios measure the overall profitability of a firm. Some of the common
profitability ratios are Gross Profit Ratio, Net Profit Ratio, Operating Profit Ratio, Return on
Equity, Return on Assets, Return on Investments, Return on Capital Employed, etc.
Net Profit Margin = Earnings after Interest and Tax Net Sales x 100
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A high net profit margin would ensure adequate return to the owners as well as enable the firm
to withstand adverse economic conditions like falling demand, rising costs, etc. while a low
net profit margin has the opposite implications.
Debt-Equity Ratio:-
This ratio is used to find out the long term solvency position of the firm.
This ratio serves of primary use to the creditors of the company. This ratio is also used by the
investors to know their claim in the company.
Return on Net worth = Net Profit after taxes-Preference Dividend Net worth x 100
This is the single most important ratio to judge whether the firm has earned satisfactory return to
the equity shareholders or not.
Earnings per Share = Net Profit available to equity shareholders Total No. of Shares
outstanding
This ratio only shows the profits earned per share but the same amount is not received by the
shareholders.
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Price Earnings (P/E) Ratio:-
The P/E Ratio reflects the price currently paid by the investor for each rupee of the reported
EPS.
Price Earnings Ratio = Market Price per share Earnings Per Share
It measures the investor‟s confidence in the firm‟s future. The higher the ratio, the larger is the
investor‟s confidence in the firm‟s future.
Dividend per Share = Dividend Paid to Equity shareholders No. of Equity Shares
Outstanding
The DPS is a better indicator than EPS as the former shows exactly what amount is received by
the shareholders.
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1. Indian Automobile Industry Analysis
The automobile industry in India is one of the fastest growing industries, growing at a rate of
18% per annum. The industry is the seventh largest in the world by producing around 2.6 million
units in the year 2009.This part explains in detail about the Indian Automobile Industry and
analyzes the industry.
7.1. Segmentation of the industry:
The automobile industry can be broadly segmented into Two Wheelers, Three Wheelers,
Passenger Vehicles and Commercial Vehicles. The Commercial Vehicles can be further divided
into Heavy Commercial Vehicles (HCVs) and Light Commercial Vehicles (LCVs).The following
diagram shows the composition of the major segments of the industry. The Figure 2 shows that
the two wheelers enjoy a major share in the Indian Automobile Industry constituting 76% of the
industry. While the passenger vehicles constituting for 16%and Commercial Vehicles and Three
wheelers constituting 4% each. This shows that India has a great potential in the passenger
vehicles segment which includes cars and vans because increasing standard of living makes
people to switch from two wheelers to cars.
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1.3.Contribution to the GDP:
The automobile industry has emerged as the key contributor to the growth of theeconomy. In
the last decade their share in the Indian economy is around 5% of GDP. Economic progress is
indicated by the amount of goods and services produced which
givethe impetus for transportation and boost the sale of vehicles. Increase in automobile producti
on has a catalyst effect by indirectly increasing the demand for a number of raw materials like
steel, rubber, plastics, glass, paint, electronics and services. An interesting fact is that the industry
accounts for 7% of the total steel consumption. Since transportation is the nerve center of every
other industry, the well of the automobile industry is a good indicator of the health of the
economy and every piece of infrastructure development in the country stimulates the demand for
automobiles. Economic studies have shown that every truck manufactured creates anywhere
between eight to twelve jobs and a bus would create around seven, which would include
salespeople, drivers, mechanics, cleaners and servicing staff.
1.4.Automobile Exports:
According to Society of Indian Automobile Manufacturers (SIAM), automobile exports
increased by 17.90% from 1.53 million units in 2008-09 to 1.80 million units in 2009-10. Ata
time when many major global auto markets witnessed declines, the automobile exportsfrom the
country registering a robust 33.23 per cent growth in the last fiscal.
➢The industry is expected to grow to US$ 40 billion by 2015 from the current level of US$ 7
billion and to contribute 10% of the nation‟s GDP.
➢By 2016 the automobile industry is expected to contribute 35% of the Industry GDP.
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➢The greatest challenge and competition would be from the Chinese automobile industry. The
Chinese automobile industry has been able to give stiff competition to India in terms of
productivity, cost of manufacturing and technology.
➢Again the present trend of excess manufacturing capability, reduced margins put additional
pressure on the industry.
3. Threat of Substitutes:
The threat of substitutes to the automotive industry is fairly mild. Numerous other forms
of transportation are available, but none offer the utility, convenience, independence and value
offered by automobiles. The switching cost associated with using a different mode of
transportation, may be high in terms of personal time, convenience and utility.
32
4. Bargaining Power of Suppliers:
In the relationship between the industry and its suppliers, the power axis is tipped in
industry‟s favor. The industry is comprised of powerful buyers who are generally able to dictate
their terms to the suppliers.
➢Engineering Skills:
India has a strong competitive advantage in design andengineering skills when compared to
other low cost economies. India is the ninth country in the world to design a vehicle on its own
33
➢Competitive Auto Component Vendor Base:
Competitive auto component vendor base which helps to get the required auto components at
competitive rates leading to lower manufacturing costs.
Weaknesses:
➢Research & Development:
Even though there is a development in R&D, Indian R&D is not competitive with the other
countries. The industry should improve its R&D.
➢Infrastructure Facilities:
India is lacking proper infrastructure facilities. Many companies view that the cost advantages
in India is being eroded because of its bad infrastructure facilities.
➢Taxes:
Various kinds of taxes push up the costs and hence companies are forced to operate under low
profit margins.
Opportunities:
➢Vehicle Switchovers:
Passenger Cars segment have a bright scope because people are switching from two wheelers
to Cars as a result of increased personal disposable income and rising standards of living.
34
➢Infrastructure Development Stirs Demand:
The increased investments in infrastructure required to maintain the high growth of the
Indian economy – such asthe National Highway Development Programme with a huge budget -
and theincreased goods movement in a fast growing economy would result in a high demand for
commercial vehicles.
Threats:
Integration of Indian Economy with Global Economy:
With the growing integration of the Indian economy with the Global economy, events around
the world have a direct or indirect impact on the Indian automobile industry. In particular, Indian
financial markets are highly integrated to global financial markets. As a result, liquidity
and availability of credit, an important facilitator for automobile and tractor sales in the Indian
market, will be impacted by conditions in the Global markets.
➢Increased Competition:
The entry of new players will result in ever increasing levels of competition in all the
segments of the automobile industry, resulting in intense pressure on the profit margins of all
participants
35
1. Analysis of Mahindra & Mahindra Limited.
Sector Automobile
CMP Rs. 539
NIFTY 11046
Mkt. CAP. Rs. 67120.37 Cr
Face Value Rs. 5
BSE Code 500520
NSE Code M&M
52 Week High/ Low Rs.992/Rs. 502.39
Table No. 1.1
Table No.1.2
36
Balance Sheet
Balance Sheet of Mahindra and Mahindra ------------------- in Rs. Cr. -------------------
Table No.1.3
37
Profit and Loss Account
38
Cash Flow Statement
Mahindra and Mahindra
Cash Flow ------------------- in Rs. Cr. -------------------
Mar ‘19 Mar ‘18 Mar ‘17 Mar ‘16 Mar ‘15
12
12 math’s 12 math’s 12 math’s 12 math’s
math’s
39
Earnings per Share (Rs)
Earnings per share are a company‟s profit divided by the number of common stock
shares it has outstanding. EPS shows how much money a company makes for each share
of its stock. A higher EPS indicates more value because investors will pay more for a
company with higher profits.
Earnings per Share = Net Profit available to equity shareholders /Total No. of Shares
outstanding
EPS (Rs)
Series 1
58.66
51.38
35.04 38.58
Graph No.1.1
Interpretation:-
It has been found that the EPS is increases in the year 2017 by Rs 7 and again decreases in
2018, it again shows up trend in 2019 from Rs 35 to 38
40
Net profit margin
Net profit margin is the percentage of revenue left after all expenses have been deducted
from sales. The measurement reveals the amount of profit that a business can extract from
its total sales. The net sales part of the equation is gross sales minus all sales deductions,
such as sales allowances.
9
8
7
6
5
8.15
4
3 5.07
3.91 4.41
2
1
0
2016-Mar 2017-mar 2018-Mar 2019-mar
Series 1
Graph No.1.2
Interpretation:-
Net profit margin always depend on profit level .
Above diagram shows Constantly uptrend in profit margin . there is major change in the year
2018. In this year there is increase profit margin from 4.41% to 8.15%
41
Return on Net Worth
Return on Net worth (RONW) is a measure of profitability of a company expressed in
percentage. It is calculated by dividing the net income of the firm in question by
shareholders‟ equity
25
20
15
20.42
10
13.41 12.43 13.29
5
0
2016-Mar 2017-mar 2018-Mar 2019-mar
Series 1
Graph No.1.3
Interpretation:-
RONW in 2017 decrease by 1 % and again increases in 2018 by 8.5% , in the next year 2019 it
again decreases to 13.29%
42
Current Ratio
The current ratio is a liquidity ratio that measures a company‟s ability to pay short-term
obligations or those due within one year. It tells investors and analysts how a company
can maximize the current assets on its balance sheet to satisfy its current debt and other
payables.
(Current Asset= Stock+ Cash in Hand + Cash at Bank+ Short Term Investment)
1.12
1.11
1.1
1.09
1.08 1.12
1.07 1.1
1.06 1.08
1.05 1.06
1.04
1.03
2016-Mar 2017-mar 2018-Mar 2019-mar
Series 1
Graph No.1.4
Interpretation:-
It has been found that the current ratio increases by 0.02% from 2016 to 2017and again
shows down trend in the next year.
43
Debt Equity Ratio
0.1
0.09
0.08
0.07
0.06
0.1
0.05 0.09
0.08
0.04 0.07
0.03
0.02
0.01
0
2016-Mar 2017-mar 2018-Mar 2019-mar
Series 1
Graph No.1.5
Interpretation:-
From the above chart, we can observe that the Debt increases in the year 2017,form net year
company try to decreases debt.
44
2. Analysis of Tata Motors.
Sector Automobile
CMP Rs. 115.85
NIFTY 10985
Mkt. CAP. Rs. 36123 Cr
Face Value Rs. 2
BSE Code 500570
NSE Code TATAMOTERS
52 Week High/ Low Rs.282/Rs. 106.20
Table No. 2.1
45
Balance sheet of Tata Motors
Balance Sheet of Tata Motors ------------------- in Rs. Cr. -------------------
Table No.2.3
46
Profit and Loss Statement of Tata Motors
Tata Motors
Standalone Profit & Loss
------------------- in Rs. Cr. -------------------
account
Mar 19 Mar 18 Mar 17 Mar 16
12 math’s 12 math’s 12 math’s 12 math’s
INCOME
Revenue From Operations [Gross] 68,764.88 58,234.33 48,078.77 46,883.53
Less: Excise/Service Tax/Other Levies 0.00 793.28 4,738.15 4,538.14
Revenue From Operations [Net] 68,764.88 57,441.05 43,340.62 42,345.39
Other Operating Revenues 437.88 1,390.36 975.72 500.08
Total Operating Revenues 69,202.76 58,831.41 44,316.34 42,845.47
Other Income 2,554.66 1,557.60 981.06 1,402.31
Total Revenue 71,757.42 60,389.01 45,297.40 44,247.78
EXPENSES
Cost Of Materials Consumed 43,748.77 37,080.45 27,651.65 24,997.40
Purchase Of Stock-In Trade 6,722.32 4,762.41 3,945.97 4,101.97
Operating And Direct Expenses 571.76 474.98 454.48 418.27
Changes In Inventories Of FG,WIP And
144.69 842.05 -252.14 10.05
Stock-In Trade
Employee Benefit Expenses 4,273.10 3,966.73 3,764.35 3,188.97
Finance Costs 1,793.57 1,744.43 1,569.01 1,592.00
Depreciation And Amortization Expenses 3,098.64 3,101.89 3,037.12 2,329.22
Other Expenses 9,895.68 9,251.41 8,083.12 8,216.65
Less: Amounts Transfer To Capital
1,093.11 855.08 941.60 1,034.40
Accounts
Total Expenses 69,155.42 60,369.27 47,311.96 43,820.13
Mar 19 Mar 18 Mar 17 Mar 16
12 math’s 12 math’s 12 math’s 12 math’s
Profit/Loss Before Exceptional, Extra-
2,602.00 19.74 -2,014.56 427.65
Ordinary Items And Tax
Exceptional Items -203.07 -966.66 -338.71 -271.84
Profit/Loss Before Tax 2,398.93 -946.92 -2,353.27 155.81
Tax Expenses-Continued Operations
Current Tax 294.66 92.63 57.06 -7.34
Less: MAT Credit Entitlement 0.00 0.00 0.00 0.00
Deferred Tax 83.67 -4.70 19.27 2.54
Total Tax Expenses 378.33 87.93 76.33 -4.80
Profit/Loss After Tax And Before Extra-
2,020.60 -1,034.85 -2,429.60 160.61
Ordinary Items
Extraordinary Items 0.00 0.00 0.00 -222.91
Profit/Loss From Continuing Operations 2,020.60 -1,034.85 -2,429.60 -62.30
Profit/Loss For The Period 2,020.60 -1,034.85 -2,429.60 -62.30
Table No.2.4
47
4444442.42.4
Tata Motors
Cash Flow ------------------- in Rs. Cr. -------------------
Mar 19 Mar 19 Mar 18 Mar 18 Mar 17
48
Earnings per Share (Rs)
Earnings per share are a company's profit divided by the number of common stock shares
it has outstanding. EPS shows how much money a company makes for each share of its
stock. A higher EPS indicates more value because investors will pay more for a company
with higher profits.
Earnings per Share = Net Profit available to equity shareholders /Total No. of Shares
outstanding
4
5.94
2
0 -0.18
2016-Mar 2017-mar 2018-Mar 2019-mar
-3.05
-2
-4 -7.15
-6
-8
Series 1
Graph No.2.1
Interpretation:-
It has been found that the EPS Goes down in Negative In the last 3 Years and again take
bounce back in 2019.
49
Dividend Per Share
Dividend per share (DPS) is the sum of declared dividends issued by a company for
every ordinary share outstanding. The figure is calculated by dividing the total dividends
paid out by a business, including interim dividends, over a period of time by the number
of outstanding ordinary shares issued.
Dividend per Share = Total Dividend/Outstanding Shares
0.25
0.2
0.15
0.1 0.2
0.05
0 0 0
2016-Mar 2017-mar 2018-Mar
Series 1
Graph No.2.2
Interpretation:-
Company has only declared dividend in the year 2016 is 0.2% . From 2016 to 2019
dividend is not declared.
50
Net profit margin
Net profit margin is the percentage of revenue left after all expenses have been deducted
from sales. The measurement reveals the amount of profit that a business can extract from
its total sales. The net sales part of the equation is gross sales minus all sales deductions,
such as sales allowances.
2
2.91
1
0 -0.14
2016-Mar 2017-mar 2018-Mar 2019-mar
-1 -1.75
-2
-3 -5.48
-4
-5
-6
Series 1
Graph No.2.3
Interpretation:-
It has been found that profit margin is negative in last three years. But it show good result in
2019 it is 2.91%
51
Return on Net Worth
Return on Net worth (RONW) is a measure of profitability of a company expressed in
percentage. It is calculated by dividing the net income of the firm in question by
shareholders‟ equity
15
10
5 9.11
0 -0.26
2016-Mar 2017-mar 2018-Mar 2019-mar
-5.13
-5
-11.48
-10
-15
Series 1
Graph No.2.4
Interpretation:-
From the above graph we get to know RONW is depend on net profit the net profit of company
shows the negative value that way RONW also negative in the Last 3 Years .
52
Current Ratio
The current ratio is a liquidity ratio that measures a company‟s ability to pay short-term
obligations or those due within one year. It tells investors and analysts how a company
can maximize the current assets on its balance sheet to satisfy its current debt and other
payables.
(Current Asset= Stock+ Cash in Hand + Cash at Bank+ Short Term Investment)
0.9
0.8
0.7
0.6
0.5
0.4 0.79
0.3 0.57
0.51 0.53
0.2
0.1
0
2016-Mar 2017-mar 2018-Mar 2019-mar
Series 1
Graph No.2.5
Interpretation:-
It can be understood from above graph the current asset of company is increases year on year.in
2016 the current ratio was 0.51% and it increase in 2019 is 0.79.
53
Debt Equity Ratio
Series 1
Graph No.2.6
Interpretation:-
From above mention graph we come to know the debt of company decreases year on
year from 2017.in 2017 debt was 0.89% and in 2019 debt is 0.79%.
54
3. Analysis of Ashok Leyland Limited
Analysis of Non-Financial Information.
Basic Details
Sector Automobile
CMP Rs. 65.25
NIFTY 10985
Mkt. CAP. Rs. 19594.36 Cr
Face Value Rs. 1
BSE Code 500477
NSE Code ASHOKLEY
52 Week High/ Low Rs.135/Rs. 56.95
Table No.3.1
Table No.3.2
55
Balance sheet of Ashok Leyland
Balance Sheet of Ashok Leyland ------------------- in Rs. Cr. -------------------
56 Table No.3.3
Profit and Loss Statement of Ashok Leyland
Profit & Loss account of Ashok Leyland ------------------- in Rs. Cr. -------------------
57
VALUE OF IMPORTED AND INDIGENIOUS RAW
MATERIALS
Imported Raw Materials 0.00 0.00 0.00 298.88
Indigenous Raw Materials 0.00 0.00 0.00 11,818.04
STORES, SPARES AND LOOSE TOOLS
DIVIDEND AND DIVIDEND PERCENTAGE
Equity Share Dividend 859.84 549.48 325.40 154.14
Tax On Dividend 0.00 0.00 0.00 0.00
Equity Dividend Rate (%) 310.00 243.00 156.00 95.00
Table No.3.4
Ashok Leyland
Cash Flow ------------------- in Rs. Cr. -------------------
Mar 19 Mar 19 Mar 18 Mar 17 Mar 16
Table No.3.6
58
Earnings per Share (Rs)
Earnings per share are a company's profit divided by the number of common stock shares
it has outstanding. EPS shows how much money a company makes for each share of its
stock. A higher EPS indicates more value because investors will pay more for a company
with higher profits.
Earnings per Share = Net Profit available to equity shareholders /Total No. of Shares
outstanding
4 6.76
5.87
3
4.3
2
1 1.37
0
2016-Mar 2017-mar 2018-Mar 2019-Mar
EPS (Rs)
Graph No.3.1
Interpretation:-
from analysis of above graph we get to know EPS ratio shows very positive growth from last
for years. It means company performing very well.
59
Dividend Per Share
Dividend per share (DPS) is the sum of declared dividends issued by a company for
every ordinary share outstanding. The figure is calculated by dividing the total dividends
paid out by a business, including interim dividends, over a period of time by the number
of outstanding ordinary shares issued.
Dividend per Share = Total Dividend/Outstanding Shares
3.5
2.5
2
3.1
1.5 2.43
1 1.56
0.95
0.5
0
2016-Mar 2017-Mar 2018-Mar 2019-Mar
Series 1
Graph No.3.2
Interpretation:-
From the above chart we conclude company has declared more dividend than previous
year. In 2016 company has declared Rs. 0.95 dividend per share and in 2019 company
has declared Rs 3.1 dividend per share.
60
Net profit margin
Net profit margin is the percentage of revenue left after all expenses have been deducted
from sales. The measurement reveals the amount of profit that a business can extract from its
total sales. The net sales part of the equation is gross sales minus all sales deductions, such as
sales allowances.
4 6.82
6.07 6.51
3
2
2.05
1
0
2016-Mar 2017-Mar 2018-Mar 2019-Mar
Series 1
Graph No.3.3
Interpretation:-
From above chart we can see that there is continuous growth in net profit margin from
2016 to 2019. In 2016 the net profit margin was 2.05% it continuous grow upto 6.82% in
2019.
61
Return on Net Worth
Return on Net worth (RONW) is a measure of profitability of a company expressed in
percentage. It is calculated by dividing the net income of the firm in question by
shareholders‟ equity
25
20
15
23.7 23.8
19.96
10
5 7.2
0
2016-Mar 2017-Mar 2018-Mar 2019-Mar
Series 1
Graph No 3.4
Interpretation:-
It has been found that in 2017 RONW bounced from 7.2 to 19.96 from next year it is stable at
the level 23
62
Current Ratio
The current ratio is a liquidity ratio that measures a company‟s ability to pay short-term
obligations or those due within one year. It tells investors and analysts how a company
can maximize the current assets on its balance sheet to satisfy its current debt and other
payables.
(Current Asset= Stock+ Cash in Hand + Cash at Bank+ Short Term Investment)
1.2
0.8
0.6 1.06
0.4
0.96
0.2 0.6
0 0.086
2016-Mar
2017-mar
2018-Mar
2019-mar
Series 1
63
Debt Equity Ratio
0.35
0.3
0.25
0.2
0.34
0.15
0.1 0.22
0.05
0 0.08
0.05
2016-Mar
2017-mar
2018-Mar
2019-mar
Series 1
Interpretation:-
It is clear from above graph from 2016 Ashok Leyland company constantly focus to reduce
Current liabilities.. it decrease from 0.34% to 0.05%.
64
CAPTER- VI
Tata Motors
1. Promoters of company hold 38.37% shares of company. (Table No.2.1)
2. In last 3 years company continually suffering from losses therefore EPS ratio shows
Negative Returns, in 2019 EPS gives positive, its 5.94%. (Graph No.2.1)
3. Through the losses were there in the FY 2016, 2017, 2018 etc. they were able to come
out of it successfully and regain into profitable scenario in 2019. (Graph No.2.2)
4. Return on net worth shows positive indicator to shareholder in 2019. RONW increase by
9.11%. (Graph No. 2.3)
5. From 2016 to 2018 company continually increases its current asset. Its shows Healthy
balance sheet. But in 2019 current asset shows down fall by 0.03%.(Graph No.2.4)
6. The Shareholder fund shows up-down fluctuation but Debt of company increases
continually. (Graph No.2.5)
65
Ashok Leyland
1. 51.12% shares of Ashok Leyland hold by Foreign Premotor. (Table No.3.1)
2. Ashok Ley-land shows good performance. EPS of Ashok Leyland Increases from 2016 to
2019, Its Rs. 1.37 to Rs. 6.76. (Graph No.3.1)
3. The shareholder of Ashok Leyland also gets good return on investment. Dividend per
share Increases from 0.95 to 3.10. (Graph No.3.2)
4. The % of Net profit margin Take bounce in the year 2017 and in next 3 years show slow
continuous growth. (Graph No.3.3)
5. Current asset ratio of company shows fluctuating trend. (Graph No.3.4)
6. Debt to equity Ratio of company shows positive signal to investors Company
continuously trying to reduce Debt. (Graph No.3.5)
66
Conclusion
EPS
Mahindra & Mahindra Tata Motors Ashok Leyland
58.66
51.6
35.04 38.58
-0.18
2016-Mar 2017-Mar -3.05
2018-Mar 2019-Mar
-7.15
8.15
6.07 6.51 6.82
4.41 5.07
3.91 2.91
2.05
-0.14
2016-Mar 2017-Mar 2018-Mar 2019-Mar
-1.75
-5.48
Graph No.7.2
Net Profit Margin of Mahindra & Mahindra and Ashok Leyland is Good, but Tata Motors
Sowing negative profit margin.
67
RONW
Mahindra & Mahindra Tata Motors Ashok Leyland
23.7 23.8
19.96
14.29 13.6 14.37 14.01
7.2 9.11
-0.26
2016-Mar 2017-Mar 2018-Mar 2019-Mar
-5.13
-11.48
Graph No.7.3
Return on Invested capital of Ashok Leyland is performing good than Mahindra & Mahindra and
Tata Motor. Tata Motors showing negative returns.
Current Ratio
Mahindra & Mahindra
Graph No7.4
Current Asset of Mahindra & Mahindra and Ashok Leyland is better than Tata Motors.
68
Debt-Equity Ratio
Mahindra & Mahindra
Tata Motors
Ashok Leyland
0.89
0.81 0.79
0.61
0.34
0.22
0.08 0.1 0.09 0.08 0.07 0.05
Graph No.7.5
Debt of Tata Motors is very High than Mahindra &Mahindra and Ashok Leyland.
The main objective of this study was to make use of ratio analysis to analyses financial
Statements of the company. Finance is the lifeblood of every business. Without effective
Financial management a company cannot sustain in this competitive world.
1. From above analysis we get conclude the performance of three listed companies for the
period of 2016 to 2019
2. From above comparative graphs we have observed Mahindra &Mahindra company
continually growing from 2016 to 2019. Because of company had control equity share
capital, expenses & debt
3. Mahindra & Mahindra Company continually focus on increasing profit margin. The %
increase in net profit is more than % increase in expenses from 2016 to 2019.
4. Above ratios of Tata Motors shows negative growth
5. It can be concluded that the Tata motors company isn't in the best state of affairs. It is
making profits but most of it is being spent heavily in marketing.
6. Ashok Leyland showing Moderate Growth as compare to Mahindra & Mahindra and Tata
Motors.
69
7. From above ratio Ashok Leyland growing stagnant but it has also control the debt.. its
means company grow on the basis of share-holder fund
8. Ashok Leyland has maintain all Ratios very well
9. For the investment view Mahindra& Mahindra Company is the best stock for both Long-
term as well as short term purpose.it will give better returns with moderate risk in long
run time.
70
CAPTER-VII
LEARNINGS
Factors to look for while doing fundamental analysis
Learn about the problems faced by a company in service industry. and also few
marketing techniques
CONTRIBUTIONS
Open client‟s Demat and Trading account.
Customer calling and Convey to invest in share market by using Sharekhan application,
and Trade tiger software.
71
BIBLOGRAPHY
Books
INTERNET SITE
https://www.ibef.org/industry/india-automobiles.aspx
https://www.sharekhan.com/
https://www.moneycontrol.com/
https://www1.nseindia.com/
https://www.bseindia.com/
https://www.investing.com/
72
Refrances.
73