Data and Privacy Category 


Guides
Other data
December 2019
Other data
Category Name Where Apple gets this Purpose Disclosures to Third Party
information Businesses

Identifiers
 Your Apple ID account To create your account None

(e.g., name, Apple information such as
ID, email address, name, email address,
mobile, Pay phone number from
account Apple systems; hardware
numbers) identifiers, such as serial
number, and IP address
from your device
To provide you Apple
services
To backup and sync your
information across devices
To share content, at your
direction

To enable you to recover

your Apple account from a
trusted recovery device

Protected N/A N/A N/A

classes

(e.g., race,
ethnicity, gender,
elderly, marital
status, sexual
orientation)

Commercial Payment methods are To provide you the services None

information 
 collected directly from you have requested
(e.g., order you
To backup and sync your
number, payment
information across devices
and billing
information)

Biometric N/A N/A N/A

information

(e.g., faceprints,
retina scans,
identifiable gait
patterns)

2
Category Name Where Apple gets this Purpose Disclosures to Third Party
information Businesses

Network activity iCloud usage data and To provide you with service None
information
 information is collected and support
(e.g., your activity from your device and
To check your eligibility for
on an app or from Apple systems; for
service offers
website, your App users with iOS 11.3 or
Store searches) later, information about To understand how you
your Maps search history use our services and to
and favorites is collected improve their quality

from your device 

To prompt you with places
you have selected as a
favorite or frequently
searched for in Maps

Geolocation N/A N/A N/A

data

Sensory data
 N/A N/A N/A

(e.g., heat
imaging,
microphone data)

Employment N/A N/A N/A

information

(e.g.,
qualifications,
employer)

Education N/A N/A N/A

information

(e.g., educational
institution,
student status)

Profile N/A N/A N/A

inferences

(e.g., content
recommendation,
personalized
settings)