Cafélicious:

Adding Moments of Perfect Sip

Biasura, Jhazreel Mae N.

Pinga, Melissa P.

Quitay, Kathrynne Sandra Mae

BSA 1B

Ms. Karen Joyce Mariano

I. Proposed Business Title

Cafélicous: Adding Moments of Perfect Sip

II. Description

Filipinos are avid coffee drinkers. Having to spend the day in the coffee

shops became a daily necessity for local coffee addicts. Coffee shops are known

for being considered as a perfect place to recharge your mornings and relieve

your days; a place to dream of as you try to escape the daily stresses of life

and just a comfortable place to meet your friends or to read a book, all in one.

Mingled with the relaxing ambience that’s infused with gradient aroma of roasted

premium coffee beans,

Cafélicious is an example of a coffee shop that are ideal for weekly

business meetings, daily luncheons with friend colleagues, and even these days

that call for your momentary solitude. Cafélicious aims to offer an atmosphere

free of worry and satisfactory service through the enjoyment of a good cup of

freshly brewed coffee done the delicious way grounded in love and filtered with

care. It highly aims to offer its customers the best prepared coffee in the area.

Cafélicious doesn’t only offer different kinds of coffee but also variety of

hearty snacks and hot meals. Cafelicious’ objectives for the first year of

operations are to become selected as the “Best New Coffee Bar in the area” by

the local restaurant guide and to turn in profits from the first month of operations.

The mission, vision, goal and objectives can be attained by pleasant Store design

that will be both visually attractive to customers, and designed for fast and
 efficient operations. Also, employee training is practiced to insure the best coffee

preparation techniques.

III. Type of Business Model

Cafélicious is more of a service type of a business. With that, it will use a

face to face interaction with their potential buyers. Most importantly, it highly

concerns with worker’s performance that will help in the attainment of a good

reputation. Though, it is a traditional type of a business, technology and social

media also plays an important role. With the use of an official page and site,

products or the business itself can be known,

The biggest advantage of having a traditional commerce is the

communication. The use of selling techniques is essential to make a customer

buy the product. On the other hand, in e-commerce, the main disadvantage is

that sales methods and skills cannot be applied. There’s no face-to-face

communication when you can explain to the customer why they should buy your

product. Also, the problem might occur with the terms and conditions which

customers have to read before making a purchase.

Lastly, the most important disadvantage is waiting for the product. When

customers purchase something online it takes days, even weeks before they

receive it.

IV. LOCATION OF THE BUSINESS

 The proposed location for the Cafèlicious will be along F. Pimentel Ave., cor.

Dasmariñas St., Daet. The proponents see this location as a good starting area for

the business because of the nearness to the target market. The Cafelicious will be

placed near workplaces such as banks and hospitals, and schools. It is on the center

of commerce and easy to reach from anywhere. The proponents also plans on

having drive thru since Cafélicious is situated along the main road where most

vehicles traverses thus it can easily attract passersby that can be a potential

customer.

V. SAMPLE PRODUCTS

Cafélicious offers an espresso, coffee and tea, blended drinks, breakfast bowls and

other beverages. The following are the products of Cafélicious to be served for dine-

in, and take-outs`:

Espresso Drinks:

Solo- a single shot of espresso. It will be sold for Php97.5

Doppio- it is a double shot of espresso extracted using a double

coffee filter. The proposed selling price of Doppio is Php97.5

Cappuccino- it is a coffee drink prepared with double espresso, hot milk,

and steamed milk foam on top, and it can be sold for Php137.5
Americano- it is prepared by diluting an espresso with hot water, it will give the same

strength as the brewed coffee but with a different taste. It will be sold in a 12oz cup

for Php110, 16oz for Php127.5, and 20oz for Php147.5.

Latte- it is made with espresso and great amount of steamed milk.

The latte’s price depends on the size, 12oz costs Php147.5, 16oz

costs Php167.5, and 20oz costs Php187.5.

Mocha- it is a chocolate-flavored variant of latte and is commonly

known as mocaccino. It is prepared using chocolate, espresso, and

hot mik. A cup of mocha can be bought for Php175 for 12oz,

Php197.5 for 16oz and Php217.5 for 20oz.

An additional Php25 can be paid by the customer for an additional flavor to

their Americano, Latte, or Mocha.

Coffee and Tea (Hot or Iced)

Traditional Drip Coffee- it is made of ground coffee poured over a

filter mixed with hot water. A 12oz traditional drip coffee costs Php85,

16oz costs Php97.5, and 20oz costs Php107.5

Cold Brew Iced Coffee- it is prepared using coarsely ground coffee

and milk, and steeps the brew for 20 hours. It can be sold for Php105

for 12oz, Php132.5 for 16oz and Php147.5 for 20oz.

Hot or Iced Tea- it is extracted from tea leaves sweetened with sugar and syrup. The

selling prices of hot and iced tea are Php97.5 for 12oz and 16oz, and Php122.5 for

20oz.

Chai Latte- it is prepared by brewing black tea with a mixture of

aromatic Indian’s spices and herbs. The prices of Chai latte is

Php172.5 for 12oz, Php192.5 for 160z, and Php212.5 for 20oz.

Blended Drinks: Blended Coffee Latte, Blended Vanilla Latte, Blended Caramel

Latte, Double Chocolate Blended Mocha, and Smoothie

Other Beverages: Hot Chocolate and Italian Soda

Breakfast bowls: Greek Yogurt, Granola, Egg & Cheese Breakfast Sandwiches and

Soup (Kimchi Tofu Soup Chicken Noodle Soup)

VI. Mode of Payment

In Cafélicous, the modes of payment allowed may be in the form cash

and cheques. Since it is a traditional type of a business, the transactions

are more likely in the form of physical money or cash. Cheques, on the

other hand, are also allowed.

VII. Detailed Business Transactions and Processes

FIRST PHASE Capital purchase of raw materials laborers

SECOND PHASE order from Customer production collection of

payment
 In establishing a business, the most important resource is the finance.

With that, an adequate capital is a must. With enough capital, it follows a

purchase of raw materials and a good labor force. After having enough

resources, both materials and labor, the transaction with the customers

happens with a collection of a physical money at the end of the transaction or

process. Organizational Charts

Owner

Manager

Assistant Assistant

Manager Manager

Bartender Bartender Bartender

Cashier Cashier

Waiter

Cleaning crew
The owner is the master of the business having his manager who only manages the

operations within the business. Next are the assistant managers who have specific

are to manage in order for the flow to be systematic. The first manager manages the

internal people while the second is ro the external. Lastly, there are three

bartenders, two cashier, a waiter and a cleaning crew.