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Summary
Purchasing and Supply Chain
Management – Van Weele
6th Edition
Jonas Heller
TABLE OF CONTENT
Main differences between buying for primary activities and buying for support activities (P. 7): ........................................ 6
How purchasing and supplier management may develop over time (P. 66) ....................................................................... 15
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Strategic management thinking: Implications for purchasing and supply management (p. 157)........................................ 21
Chapter 9: Catergory Sourcing: getting Better Performance from Suppliers (P.193) ............................................................... 30
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How Buyer-Supplier Relationships may change over time (P. 208) ..................................................................................... 31
The role of suppliers in new product development: Early supplier involvement (P. 215) ................................................... 32
Chapter 11: Purchasing, Logistics and Supply Chain Management (p.237) .............................................................................. 35
Purchasing, Logistics and Supply-Chain Management: Definitions and concepts (P.237) ................................................... 35
Factors influencing the location of purchasing in the organization (p. 264): ....................................................................... 39
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Chapter 13: Performance Measurement and Governance in Purchasing (p. 285): .................................................................. 42
Purchasing Bdugets, Purchasing Savings and other performance Measures (P. 294): ........................................................ 43
Chapter 14: Purchasing, Corporate Social Responsibility and Integrity (p. 307): ..................................................................... 44
Chapter 15: Supplier Management: Cost approach and techniques (p. 339) .......................................................................... 45
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Purchasing: The management of the company’s external resources in such a way that the supply of all goods,
services, capabilities and knowledge which are necessary for running, maintaining and managing the
company’s primary and support activities is secured under the most favorable conditions.
Primary activities: Those activities that are required to offer the company’s value proposition to its customers.
They consist of inbound logistics, operations, outbound logistics, marketing and sales and customer services
activities.
Support activities: Those value activities that are required to support the company’s primary activities. These
include procurement, technology, development, human resource management and facilities management.
Procurement: Procurement includes all activities required in order to get the product from the supplier to its
final destination. It encompasses the purchasing function, stores, traffic and transportation, incoming
inspection, and quality control and assurance, allowing companies to make supplier selection decisions based
on total cost of ownership (TCO), rather than price. Procurement is used when relating to buying based upon
total cost of ownership in a project environment.
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MAIN DIFFERENCES BETWEEN BUYING FOR PRIMARY ACTIVITIES AND BUYING FOR
SUPPORT ACTIVITIES (P. 7):
Aspects Buying for primary activities Buying for support activities
Purchasing function: Covers activities aimed at determining the purchasing specifications based upon ‘fitness
for use’, selecting the best possible supplier and developing procedures and routines to be able to do so,
preparing and conducting negotiations with the supplier in order to establish an agreement and to write up the
legal contract, placing the order with the selected supplier or to develop efficient purchase order and handling
routines, monitoring and control of the order in order to secure supply, follow up and evaluation.
Purchasing Management: Relates to all activities necessary to manage supplier relationships in such a way
that their activities are aligned with the company’s overall business strategies and interests.
Request for Information (RFI): Suppliers are invited to submit general information that may help them to
qualify for a potential tender.
Request for quotation (RFQ): Suppliers are invited to submit a detailed bud which meets the requirements as
laid down in the requests for quotation against the lowest possible price (identical to request for tender).
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DuPont analysis: Financial diagnostic tool to calculate the company’s return on investment based upon sales
margin and capital turnover ratio. Shows that purchasing contributes to a company’s success in three ways:
1. Purchasing policies can significantly improve sales margins through realizing substantial cost
savings
2. Through better quality and logistics arrangements with suppliers, purchasing can contribute to a
reduction of working capital and, hence, the company’s cash position
3. Suppliers may contribute significantly, when addressed properly, to the company’s innovation
process.
Leveraged purchasing and supply strategies: Important purchasing advantages can be realized by
combining common purchasing requirements. A trend towards leverages or co-ordinated purchasing
strategies is apparent in many large, European companies, across national borders.
Global sourcing: Proactively integrating and co-coordinating common items and materials, processes,
designs, technologies and suppliers across worldwide purchasing, engineering and operation locations.
Supplier integration: Integrate suppliers with the support of new technology in the strategic planning
and purchasing process.
Early supplier involvement: Situation where the supplier is involved by the buyer in an early stage of
the new product development process.
Corporate social responsibility: The idea is to develop business solutions in such a way that
requirements of the current world population are met without doing harm to the needs of future
generations.
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Buying process: Includes determining the purchasing needs, selecting the supplier, arriving at a prober price,
specifying terms and conditions, issuing the contract or order, and following up to ensure proper delivery and
payment. Examples of industrial buying behavior are:
Professional purchasing: professional buyers with education and experience who know their tasks and
responsibilities
Derived demand: developments in industrial markets are often related to changes in the end-user
markets upstream in the value chain
Inelastic, fluctuating demand: due to the derived demand, price-elasticity in industrial markets is
frequently lower than in consumer markets
Geographical concentration: many industrial markets are geographical concentrated (e.g. Silicon
Valley)
Large order quantities and large amounts of money involved
Limited number of customers: industrial suppliers often supply only a few companies compared to
companies that deliver directly to consumers
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The variables that influence the outcome of the purchasing process can be classified into (1) variables that
affect the buying process and (2) variables that affect buying behavior.
Characteristics of the product: Differences could be: Financial importance, technological complexity
and the supply risk involved when purchasing the product.
Strategic importance: The higher the importance, the more likely the general management will get
involved in the purchase decision.
Sums of money involved
Characteristics of the purchasing market
Degree of risk related to the purchase
Role of the purchasing department in the organization
Effect of purchase on existing routines
Task variables: Relate to tasks, responsibilities and competences assigned to a person making the
decision
Non-task variables: Relate to the professional’s personality
1. Specification
2. Supplier Selection and Assessment
3. Negotiation and contracting
4. Order process & Expediting
5. Evaluation & Follow up
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Business needs are leading: Business needs and requirements are the input for the purchasing
process model
Process approach: the various steps in the model are closely connected and the quality of the output
of the preceding steps determines to a large extent the quality of the subsequent steps
Defining the interfaces: the output of each phase has to be clearly defined, preferably with a
document
Combining different skills, different types of knowledge and expertise: key question is how to
combine the different types knowledge, skills and expertise in such way that all parties involved arrive
at an optimal solution for the company
The added value of the professional buyer lies in the ability to act as a facilitator for the supply process:
Identifying new, potential suppliers and business partners for the company’s changing business needs
Preparing and carrying out contract negotiations, setting up requisitioning and ordering routines (e.g.
through electronic buying catalogues, e-Procurement) in such a way that users can place orders
themselves
Setting up requisitioning and ordering routines in such a way that the users can place orders
themselves
Place orders at suppliers and maintain and monitor orders, contracts and supplier files
Follow up and evaluation of supplier performance and maintaining relevant supplier documentation
(1) New-task situation: Situation when the organization decides to buy a completely new product,
supplied by an unknown supplier.
(2) Modified rebuy: Relates to a situation when the organization wants to purchase a new product from
a known supplier or a known product from a new supplier.
(3) The straight rebuy: Relates to the acquisition of a known product from a known supplier (routine
buy). Ordering often takes place through an E-procurement solution (All web-enabled solutions aimed
at supporting the purchasing process and all electronic data exchange that is needed for efficient
transaction processing).
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During the purchasing process, the purchasing requirements are determined and the company is also faced
with the ‘make-or-buy’ decision. Purchasing managers differentiate between functional specifications and
technical specifications. Those contain:
Quality specifications
Logistics specification
Maintenance specification
Legal and environmental requirements
Target budget
The specification is part of a wider concept, which is referred to as the purchase order specification.
Supplier selection relates to all activities which are required to select the best possible suppler and includes
determining on the method of subcontracting, preliminary qualification of suppliers and drawing up the
‘bidders’-list, preparation of the request for quotation and analysis of the bids received and selection of the
supplier.
One important decision is if the company should decide to go for turnkey subcontracting or partial
subcontracting (also referred to as full / partial outsourcing):
The decision for fixed-price or a cost-reimbursable contract concerns the following factors:
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In general the buyer should insist on a fixed price, arrived at through competitive bidding or negotiation, which
is acceptable to both principal and supplier. In practice, different price arrangements are used in purchase
agreements:
Fixed-price plus incentive fee: This type of contract is designed to motivate suppliers by means of
rewards to execute the work above the agreed standard.
Cost-plus contract: Cost-plus contracts are used in situations where the work cannot be specified
adequately, or when a fixed price constitutes too big a risk for both the supplier and the buyer.
Cost-reimbursable: This type of contract is usually based on fixed hourly rates for labor and
equipment. Without a bonus or penalty clause these contracts provide little incentive to minimize
labor hours or costs.
Agreement with price-adjustment: This type of contract is used mainly for agreements with a long-
term delivery, or when very specific, market-sensitive materials are processed.
The terms of payment always also need to be looked at and can play a crucial role by influencing the final price,
After the terms and conditions of the contract have been agreed and recorded, the order can be placed. A
purchase usually is initiated electronically through a purchase order requisition or a materials requisition.
The buyer usually closely monitors the performance of the buyer. There are several ways of expediting:
Exception expediting: buyer only takes action when the organization sends out signals of material
shortages
Routine status check: preventing materials supply and quality problems – few days before promised
delivery, the buyer contacts the supplier to confirm delivery date
Advanced status check: for critical purchase parts – a detailed production plan will be handed over to
the buyer and during the process the buyer will carry out periodic checks
In addition, when the products or equipment are delivered for the first time they will have to be checked to
ensure that they meet the specified requirements. There are three ways of acceptance testing a product
before using on a regular basis:
The buyer’s role continues after the new product has been taken into production or the installation has been
put into operation.
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E-PROCUREMENT (P.42)
Electronic market places: make searching for suppliers more easy like www.chemconnect.com for
chemicals and plastics or www.aeroxchange.com for the aviation industry
Electronic auctions: the electronic trade exchange is the most popular e-solution
Electronic catalogue and ordering systems: offer buyers greater opportunities for more efficient order
handling.
Reversed auction
o input price determined by buyer
o offers are visible, suppliers can see how far away they are from the best offer
Forward auction:
o Vendor determines the price
o Several buyers announce their offer to the auctioneer
Too much emphasis on price: Especially buying capital equipment buying decisions need to be based
upon total-cost-of-ownership (TCO) rather than on price only.
Poor administrative processes: Putting a sound administrative system in place could lead to
significant savings.
Problems in delivery phase: over time or incomplete delivery, quality problems can put the continuity
of the business process in danger.
Suppliers are not systematically assessed: This results in unprofessional suppliers and repeating
problems.
Too detailed specification: The specifications of the user are sometimes written to the capabilities of
specific suppliers
Inadequate supplier selection: Failure to check the supplier's (bank) references, can produce very
unpleasant surprises like bankruptcy
Personal relationships: Purchase orders are placed with suppliers with whom the user has a friendly
relationship; As a result such suppliers may not be as competitive.
Contracts are too general, incomplete, drafted up by the supplier or not present at all.
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Purchasing Management: Relates to all activities necessary to manage supplier relationships in such a way that
their activities are aligned with the company’s overall business strategies and interests.
Tools Aspects
Business alignment
o Develop a purchasing and supply strategy with regards of the company’s strategy,
competition and targeted customers.
Integrated, cross-functional approach
o Purchasing decisions cannot be made in isolation, and should not be aimed at optimization of
purchasing performance only
o Purchasing performance: The extent to which the purchasing function is able to realize its
predetermined goals at the sacrifice of a minimum of the company’s resources, costs etc.
Performance driven
o Purchasing engages in a healthy debate with its internal customers – The Purchasing manager
needs to be informed about all customer needs
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External contacts
1. Purchasing and supply (market) research: Purchasing and supply (market) research refers to the
systematic study of all relevant factors which may affect supply and demand of goods and services, for
the purpose of securing the company’s current and future requirements.
2. Purchasing and supply objectives, strategy and planning: Based upon the company's overall
objectives, purchasing objectives will relate to cost-reduction, improving product quality, lead time
reduction etc. Through these objectives the company directs, manages and controls its purchasing
activities and supplier strategies. Management can focus on different areas for action
4. Control and evaluation: Purchasing management must see to it that both results and activities that
have been planner are realized within the available financial resources.
HOW PURCHASING AND SUPPLIER MANAGEMENT MAY DEVELOP OVER TIME (P. 66)
The primary task of purchasing is to find appropriate suppliers for raw materials and supplied
components. There is no explicit purchasing strategy in place.
Purchasing strategy at this stage is characterized by a sharp focus on low prices. The culture is that of
playing hard negotiations with many suppliers.
Led by a strong central purchasing department to implement uniform buying policies and systems, the
emphasis here lies on cross unit co-ordination and compliance with nationally negotiated contracts.
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The emphasis is on cross-functional problem solving with the objective of reducing total life cycle cost
and not just the unit cost of components.
An explicit outsourcing strategy is combined with extra attention to collaborate with supply chain
partners on product development and preproduction planning.
Residential engineering: Situation where engineers from the supplier on a more or less permanent
basis are co-located at the buyer’s organization, in order to work on design or manufacturing
problems which appear during the successive stages of development
Delivering value to the end customer in order to satisfy the needs in end-customer markets.
Subcontractors seek for support among their suppliers.
Most companies have a large potential for improvement in the area of purchasing management.
The systematic approach of the purchasing management process can help make this potential visible
and accessible.
However, it takes time to put all the elements of the purchasing management process in place.
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Also service levels have strived for purchasing excellence. Purchasing for services increased in the last decades
dramatically. Purchasing Excellence: Explains how to professionalize purchasing, making use of two types of
processes, i.e. strategic management process and enabling process.
• Services do not only include supporting functions (such as cleaning) but also services which deliver customer
value
Service: “a process consisting of a series of more or less tangible activities that normally take place in the
interaction between customer and supplier employees, or physical resources and systems, that are offered as an
integrated solution to customer problems.”
Service Level Agreements: (SLA) describes the performance, which needs to be delivered by the supplier. Both
parties agree key performance indicators. Payment to suppliers is based upon specific rates plus a bonus or
minus based upon actual performance versus targeted performance.
There are many different ways to classify services. Kraljic’s purchasing portfolio can be used for example.
Another possibility is the following classification scheme:
• Facility services
• Financial services
• Information and Communication technology services
• Operational services
• R&D services
• Transportation and logistics services
• HR services
• Marketing services
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There are three important stages when purchasing a service. Specifying, selecting and contracting services.
1. Step - Specifying: Defining the Scope of work for Service Providers. Three different ways:
a. Specification of the inputs that will be used by the service provider. In this situation the contract is
aimed at describing the resources and capacities that will be used by the service provider to
produce the required services.
b. Specification of the throughputs, or the processes that need to be in place in order to produce the
requested service. Based upon a general description of the work that needs to be accomplished
both parties agree on the activities that will be performed by the service provider.
c. Specification of the outputs (or outcome) that need to be generated by the supplier. Here, the
buyer is explicit in terms of the results that need to be accomplished and delivered by the service
provider.
2. Step – Selecting Service Providers (p.84)
a. The more intangible the service is the more time is takes to find a supplier
3. Step ‐ Contracting for Services
a. This is a difficult process because it needs to be clarified what expectations the customer has and
what the suppliers needs to do in order to meet them. For example a service could also include a
warranty if it is expected – but this needs to be in the contract.
In this stage, the actual terms have to be agreed upon. Close collaboration between buyer and supplier is
crucial in order to clarify the following:
1. What service to provide
2. How to organize it
3. How to measure it
4. How to pay for it
In most service cases, employees of the service provider reside within the organization and relationships will
build on multiple levels.
Purchasing has difficulty getting involved in purchasing for services since it is the internal customer who needs
to be happy with the service. Professional buyers usually are requested for support, if any, only when the
contract is about to be put together and signed.
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Supply market research: Defined as the systematic gathering, classification and analysis of data considering all
relevant factors that influence the procurement of goods and services for the purpose of meeting present and
future company requirements.
External structure: An external structure consists of a number of links (companies, institutions etc.) that are
connected via markets.
Industrial branch: Defined as the horizontal relationship of organizations that experience each other as
effective competitors (for example, the leather and footwear industry and the electronics industry).
Industrial column: Defines as a series of companies in which the consecutive stages of production of an
economic product take place – from primary producer to consumer (identical to the supply chain). Depending
on the stages, one can speak of a short or a long industry column. Depending on the location of the link in the
industry column, the materials-flow between successive links can take the following forms:
Diverging materials flow: The finished product of one link is the main or sole input for the next
production stages of various other industry columns. Applies to raw material industries.
Linear material flow: The finished product of one link is the main or sole input for the subsequent link.
Convergent material flow: Various finished products of links of various industry columns are the input
for the next link. This situation is found in companies with assembly-oriented production.
Pure competition
Monopolistic competition
Oligopoly
Monopoly
Supply market research can be defined as the systematic gathering, classification and analysis of data
considering all relevant factors that influence the procurement of goods and services for the purpose of
meeting present and future company requirements.
Jonas Heller 19
1. Determine objectives
2. Cost-benefit analysis
3. Feasibility study
4. Design of a research plan
5. Execution of research activities
6. Preparing research report and evaluation
Jonas Heller 20
Purchasing and supply management gained importance in the 1970s due to the popularity of transaction cost
economics in business operations. The theory holds that a firm could benefit from economies of scale, learning
effects and lower cost by purchasing suppliers externally.
After World War II, companies tried to ensure supply by sourcing internally. Philips even produced its own
toilet seats (thank you for that information, Arjan!) In 1980, Ansoff introduced the SWOT matrix which was one
of the first signs of change. The BCG matrix followed soon and indicated that companies need to increase
market shares for their products. In 1980, Porter introduced the value-chain concept in order to explore the
competitive position of a company. With the introduction of Porter’s five forces, he was one of the first giving
explicit attentions to purchasing and supply management and the role of suppliers.
When studying the innovative behavior and performance of companies, a major research question was: How is
it possible that within one sector some players consistently perform better than their competitors?
The answer was called resource-based view of the firm (Rumelt 1991, Wernerfelt 1984): A theory that
business success is primarily achieved through deploying a company’s unique resources. Companies should
differentiate between core versus non-core competencies. In parallel to the resource-based view, the resource
dependency theory was discussed. The theory suggests that the business success is primarily achieved through
deploying a company’s external and internal resources.
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When pursuing purchasing excellence, companies need to pay attention to two kinds of processes: strategic
management processes and enabling processes.
Insourcing/outsourcing
o Clear policy regarding make-or-buy
Develop commodity strategies
o Spend analysis (spend cube)
o Structure and classify purchasing expenses (category tree)
o Determine strategy
Number of suppliers geographical dispersal, relation, contract form
o Involvement of specialists and internal customers in execution
Establish world class supply base management
o Intensify relations with suppliers
o Database with supplier information
o Detailed audits with important suppliers
Develop and manage supplier relationships
o Continuous improvements
o Classification of suppliers:
Commercial suppliers: Only deliver goods on the agreed terms
Preferred suppliers: Mutual objectives / Improvement programs
Supplier partners: Work closely / Develop new technologies
Integration of suppliers in product development
o Suppliers with proved competences
o Using specific knowledge
Supplier integration into order fulfillment process
o Outsource logistic and administrative tasks
o Connect suppliers with information systems and production planning
o Develop plans to increase value for customer through purchasing
Jonas Heller 22
Develop II
Organization and
Teaming strategies III
Deploy
Globalization
Establish globally I
integrated and aligned
purchasing and supply INTEGRATED,
chain Strategies + Plans ALIGNED AND
GLOBAL IV
Develop purchasing
and supply chain
Measurements
Establish HumanVI
Resource develop-
ment and training Develop and V
implement enabling
Source: Robert.M. Monczka, Ph.D. IS / IT systems
Establish globally integrated and aligned purchasing and supply-chain strategies and plans
Develop organization and teaming strategies
Deploying globalization
Develop purchasing and supply-chain measurements
Develop and implement enabling IS/IT systems
Establish Human resource development and training
Kraljic’s purchasing portfolio: A matrix indicating for quadrants, represented for basic supply strategies, based
upon financial impact and supply risk represented by a specific product category. The purchasing turnover and
the supplier base are analyzed on the basis of two variables:
2. Supply risk
measured against criteria such as short-term and long term availability, number of potential suppliers,
and structure of supply markets.
Jonas Heller 23
Remarks:
The use of a purchase portfolio alone is often not sufficient to develop buying and supplier strategies.
o The Dutch windmill, analyzing buyer-seller interdependence combining both the buyers portfolio
approach and the suppliers customers portfolio approach, leads to more realistic expectations
and plans with regard to future buyer seller collaboration
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Offshoring: Relates to the commissioning of work, which was previously done in-house, to a provider in a low-
cost country. In many cases, offshoring is concerned with outsourcing of services.
Partial outsourcing: Partial outsourcing refers to the case in which only a part of an integrated function is
outsourced. The coordination of the function and activities sill lies with the client (the buyer).
Turnkey outsourcing: Turnkey outsourcing appliers when the responsibility for the execution of the entire
outsourced function lies with the external provider. This includes not only the execution of the activities, but
also the co-ordination of these activities.
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Advantages Disadvantages
Turnkey Buyer has minimal responsibility for The buyer has limited influence on the
outsourcing outsourced processes determination of the price and little insight in
cost structure of provider
Buyer doesn’t need to have experience
with similar projects Buyer has limited influence on the staff,
technology and materials used and their quality
The project generally goes smooth for
the buyer Large dependence of buyer on provider
resulting in high commercial, technical and
performance risks
Partial The buyer has more influence on prices, Buyer is required to have knowledge of the
outsourcing rates and costs separate parts of the outsourced function/
activities
The buyer has more influence on the
staff, technology and materials used The buyer is required to have the
and their quality organizational capabilities to coordinate and
integrate the outsourced function / activities
Specific advantages can result in cost
reductions Communication and coordination problems
between parties involved can be a cause of
delay and disappointment
Tactical reasons for outsourcing 1. Reduce control costs and operating costs
4. Improve performance
Jonas Heller 27
Advantages Disadvantages
Freeing up of cash: investments can be concentrated Increased dependence on suppliers
on core activities
Optimal usage of knowledge, equipment and Continuous follow-up and monitoring of the supplier
experience of third party relationship necessary
Increased flexibility: fluctuations in the workload can Risks of communication and organizational problems
more easily be absorbed during the transfer of activities to a third party
Outsourcing leads to easier and more focused primary Risks of leakage of confidential information
processes in the organization
Input through an independent party’s point of view Performance incentives and penalties
which reduces the risks of introvert short-sightedness
in the organization
Risk of losing essential strategic knowledge
Three phases:
Strategic phase (why, what, who?)
Transition phase (how?)
Operational phase (how to control?)
Jonas Heller 28
Two approaches are used to answer the question about what part of the company should be outsourced:
1. Transaction cost approach: Based on the idea of finding a governance structure to arrive at the lowest
cost possible for each transaction and comparing whether to perform an activity internally or
outsource the activity in the market.
2. Core competence approach: Based on the assumption that, in order to create a sustainable
competitive advantage, a company should concentrate its resources on a set of competencies where it
can achieve definable pre-eminence and provide a unique value for the customer. Therefore, it should
outsource all other activities.
Strategic phase:
1. Motives for outsourcing
a. Focus on core competences
b. Focus on cost efficiency/ effectiveness
c. Focus on service
2. Which activities or functions are outsourced
a. Transaction cost approach
b. Core competence approach
3. Qualifications of the supplier
a. Technical and managerial qualities to achieve demanded level of performance
Transition phase:
1. Contract negotiation
a. Contract forms a legal basis for relationship
b. Contracts depends on characteristics of outsourced activity
c. The contract type has a great impact on the success of the joint operation
2. Project execution and transfer
a. Outsourcing transition can be very complex
b. The transfer should be conducted using project management principles
c. Test phase before going ‘life’
Operational phase:
1. Managing the relationship
a. One of the most critical stage in the outsourcing relationship
b. Performance should be measured
2. Contract termination
a. Contracts are needed to ensure quality from the supplier
b. Contracts need to be reviewed continuously
Jonas Heller 29
Traditional purchasing: In many companies, purchasing is managed in a traditional way. This means that
buyers are only involved late, if at all, in the purchasing decision making process and the company actually
deals with a fixed group of familiar suppliers.
Continuous and relentless competitive bidding among a fixed group of suppliers: In many cases, purchasers
regularly sound out competition among their often know suppliers by playing them off against each other
Overspecification: A situation in which technical requirements are imposed on suppliers which are not
necessary for the functionality of the products.
Price increases in general are automatically passed on the next in line: “French fries principle”. Price
increases of raw materials are passed on to the consumer, price decreases, however, are not.
Supplier cartels in (international) supply markets: Supplier in concentrated supply markets team up in cartels
and are able to keep prices which are not related to the underlying cost structure of their products.
Suppliers’ customer relationship programs: The idea of influencing the customer with relationship programs,
as golf tournaments etc.
Category prioritization matrix (p.199): Matrix used to classify category cost-savings projects based upon two
criteria: cost-savings potential and ease of implementation
Issued that should be addressed by a category sourcing strategy are the following:
Jonas Heller 30
Three step-approach:
1. Check the contracts that currently are in place with suppliers. Make sure that these are updated in
close co-operation with the internal user.
2. Find the best possible supplier for its need.
3. Developing the best possible solution for the company’s needs in close collaboration with the
selected, best-in-class supplier.
Logistics: By giving the suppliers insights into the supply needs and materials
Quality: Enables zero defects delivery
Product and Supply Chain costs: Targets are set to jointly reduce the supplier’s underlying materials,
labor and process costs.
Product development: Time-to-market and start-up costs can be reduced by early supplier
involvement
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Open Innovation: by creating close collaborations on R&D with parties that would share the
company’s business interests in such collaboration
Closed Innovation: companies try to develop new products and processes based on the idea that the
company itself has the best possible knowledge and resources for innovation
Close collaboration, trust and a cross-functional willingness between organizations need to be present in order
to make supplier innovation successful. Three different types of activities need to be conducted in parallel:
3. Collaboration Processes
a. How to work with suppliers in R&D
b. How to communicate
c. How to assess intersystem compatibility and operability
d. How to evaluate product design
e. Laying out contractual fundaments
f. How to measure and evaluate suppliers
1. Idea Generation
2. Concept Study Stage: Translating ideas into
conceptual designs including functionality of the
product.
Jonas Heller 32
3. Definition Stage: Specifying the necessary technical designs necessary to achieve the concept.
4. Product Development: Making prototypes or laboratory models
5. Preproduction Planning: Checking and planning how the prototype could be mass-produced and what
machines/suppliers would be needed for that
6. Pilot Production: Running a first batch production and eliminating all technical and process related
problems before starting the regular production
7. Start of Regular Production: Starting the production. First all products are inspected, later on when the
process runs smoothly, samples are taken only.
Large manufacturers usually communicate with their suppliers in the following ways:
• Purchasing engineering: A purchasing engineer, who is a specialist function in the liaison between the
engineering departments and the purchasing department, will bring in specific supply market
knowledge
• Early Supplier Involvement (ESI): Bringing in the “best-in-class” suppliers early to give feedback in the
design process stage
• Residential Engineering: Bringing in the supplier into the organizations facilities in order to work on
design or manufacturing problems
• Quality: “is the degree in which customer requirements are met. We speak of a quality product or
quality service when both supplier and customer agree on requirements and these requirements are
met”
• Quality Assurance: “concerns keeping up the methods and procedures of quality management, i.e.
systematically checking that they are efficient, that the lead to the desired objective, and that they are
applied correctly”
Jonas Heller 33
SQA is all activities conducted by a company to arrive at zero defects quality performance in its relationship
with suppliers. The following measures are taken into account:
• Preparing the purchase order specifications: The purchase order specifications involve a document,
which clearly explains technical specifications, material requirements, logistic requirements, and
actions in case of future engineering changes.
• Preliminary qualification of potential suppliers: Scanning new and existing suppliers
• Sample Inspection Procedure: The supplier manufactures a first product that is then inspected, if
needed, corrective measures are taken.
• Delivery of First and Subsequent Preproduction Series: In the manufacturing process of a
preproduction series the customer’s engineers supervise the process and discuss weak points.
• Manufacture of the First Production Series: All products are inspected and checked for conformity.
• Quality Agreement and Certification: Quality agreement is closed when the objective of zero-defects
has been reached.
• Periodic Verification: Periodically checking samples of the suppliers’ products in order to ensure
continuous quality conformity.
• Product Audit: Provides an image of the degree to which a company succeeds in making everything
run perfectly.
• Process Audit: Checking if the suppliers have at their disposal all facilities to ensure sound and
controlled production.
• Systems Audit: Compares the quality system to external standards, such as ISO 9001 (or other ISO
standards)
In order to have purchasing act according to the overall companies’ strategy, clear rules need to be set. Those
are:
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Logistics management: Logistics management includes the management of materials planning, the supply of
raw materials and other purchased goods, internal transportation, storage and physical distribution. It may also
include, in some companies, reverse logistics, i.e. recycling packaging materials and surplus materials.
The following features are relevant to an understanding of the importance of coordinating the company’s
internal and external supply-chain processes.
Design, engineering and product development: These activities can strongly affect logistics
processes, for these activities determine the structure of the (future) manufactured products.
Production department: The production department determines the effectiveness and efficiency of
the logistics function to a large extend.
Logistics management starts with the customer: If the sales organization, for the sake of landing an
order, promises a delivery time within the internal production lead-times, planning problems are likely
to occur.
After marketing developed a sales plan with expected volumes, the manufacturing plan can be created.
Master Planning: Developing the linkage between customer orders, the sales plan, the planned stocks
and the production and purchasing plans at the product category level.
Manufacturing Resources Planning (MRP--‐II): Calculating the resources needed to realize the master
plan.
Master Production Scheduling (MPS): The MPS translates the master plan into specific material
requirements. Provides input for calculating the net materials requirements (MRP).
General Capacity Testing: The General Capacity Testing involves checking internal capacities and
identifying possible bottlenecks.
Materials Requirement Planning (MRP): “Explodes” the requirements of the master production
schedule (MPS) in accordance with the bill-of-materials (BOM). It helps to see if different processes
need the same materials, which could then be purchased together.
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Capacity Requirements Planning: Detailed production line planning that involves checking the
machine capacity with the required capacity
Order Release: A released order will be identified with the necessary order so that materials are not
used elsewhere.
Priority Management: Orders with the highest priority should be given preference.
Capacity Management: Managing lead times, work-in-progress and capacity is complex. If capacities
are overused then lead time increases and delivery reliability decreases.
In the previous section the system was forecast based. The more accurate the sales forecasts, the more
accurately production planning and materials requirements can be determined. There are two types of
productions:
Customer order decoupling point (CODP): The point in the supply-chain where a production order becomes
customer specific. Downstream of this point activities are planned based upon forecast
Logistics structure, making and sending to stock (MSS): Products are manufactured and distributed to various
distribution points which are dispersed and located close t the customer. Manufacturing is based upon
forecasts and on the expected stock turnover at the points of distribution.
Logistics structure, making to stock (MTS): Finished products are kept in stock at the end of the production
process and from there shipped directly to many geographically dispersed customers, as in the manufacture of
many consumer electronics products.
Assembly to order (ATO): Only systems elements or subassemblies are in stock at the manufacturing center
and final assembly takes place based on a specific customer order.
Engineer to order (ETO): No stock kept at all. Purchase of material takes place on the basis of a specific
customer order. Examples are luxury yachts or oil platforms.
Definition: All materials and products become available at the very moment when they are needed in the
production process, not sooner and not later, but exactly on time and in exactly the right quantity.
Manufactures need to decide when and how much to order from suppliers. There are several models that can
be used for optimizing the incoming materials flow. One of them is the Camp’s formula which is used to
determine the economic-order-quantity (EOQ).
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In order to achieve a zero-defects rate, Japanese companies use the kanban approach: Form of JIT scheduling
based upon fixed volume lot delivery. When a lot is used, the kanban (card) will be send to the supplier as a
signal to replenish for that lot.
When following JIT, companies need to do the following with their suppliers:
The central issue affecting supplier selection is not so much the purchase price, as the level of the total cost, i.e.
the costs including the “waste” that results from poor supplier performance, safety stocks, quality and
incoming inspections. Hence supplier should be excellent in: Quality and On-Time-Delivery
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In order to handle all the invoices, orders, stock-keeping units, payments and so forth, adequate information
systems are needed.
Requisition and Ordering: Internal users express what they need and the requirements (either
through IT or manually).
Product, Contract and Supplier Database: A purchase order document is created for the supplier
Order Follow-Up: An overdue list monitors if products did not arrive on time. An inspection report
monitors rejected products Field expediting involves frequently visiting the supplier to check the
process
Delivery: When the goods arrive, the (freight bill) which the supplier issued will be signed. Inspection
will ensure that the goods are correct. If not, a complaint sheet will be fed into the system that helps
monitoring the suppliers
Invoice handling and Payment: The supplier will issue the invoice and the finance and administration
department will check the invoice and initiate the payment to agreed-terms.
There are several problems to face in real-life purchasing due to the complexity of supply chains and
production planning. Some of them are:
Lack of well-defined specifications: Specifications for purchasing managers often are not specific
enough or are not completed in time.
Lack of standardization: Sometimes specifications get to complex even for simple products. This limits
the buyers latitude and lead to an expansion of the article assortment
Frequent changes in materials planning: Frequent changes in material planning lead to disruptive
delivery schedules and increase the number of rush orders
Unreliable planning information: Not keeping MRP systems up-to-date leads to unnecessary costs
due to extra orders
Insufficient integration of purchasing in logistics management
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Strategic Level: Purchase decisions, which influence the market position in the long-run.
Tactical Level: Encompasses the involvement of the purchasing function affecting product, process,
and supplier selection.
Operational Level: All activities related to the ordering and expediting function, like ordering
materials, monitoring deliveries, and settling quality issues.
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Usually limited to larger international companies. The purchasing department is split in centralized
and decentralized.
The centralized function does the following:
• Design, procedures, and guidelines for purchasing
• Conduct audits it requested by business unit
• Supply market studies for business units to follow up with
• Solve co-ordination issues
• No tactical purchasing activities are conducted
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Purchasing effectiveness: Defined as the extent to which, by choosing a certain course of action, a previously
established goal or standard is being met
Purchasing efficiency: Relates to the resources which are required to realize the previously established goals
and objectives and their related activities. Essentially, it refers to the relationship between planned and actual
costs.
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Large buying companies need to make sure that suppliers comply with internal and legal
specifications. Audits and supplier development programs can help to assure that.
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During the past decade there have been many debates over the issue of integrity and trust in business-to-
business relationships. As companies become more dependent on each other, trust and integrity are an
important subject for supply chain research.
• Research has found that building long-term relationships based on trust is extremely difficult.
• Trust can only be generated if employees work in a consistent and reliable
CHAPTER 15: SUPPLIER MANAGEMENT: COST APPROACH AND TECHNIQUES (P. 339)
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what most systems boil down to is that a particular profit margin is added to all costs, including the
costs of sales (mark-up pricing).
2. Mark-up pricing: The most common way of setting a price is by adding a fixed percentage mark-up to
the cost price.
3. Market-based pricing: the price of the product is determined on the market, and is generated
exclusively by market circumstances such as demand, supply, stock positions, the economic situation,
and political factors (i.e.: raw materials)
4. Competitive bidding: The price of the product is influenced by market factors as well as cost factors
this situation is the most common.
The factors that influence the selling price are given below:
• The expected demand for its product
• The number of competitors in the market
• The expected development of the cost price per product unit
• The customer’s order volume
• The importance of the customer to the supplier
• The value of the product to the customer
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The learning curve suggests that production price per unit decreases with the volume produced. The following
factors play a role:
• Reduced supervision after time
• Improved efficiency
• Reduced defects
• Increased batch size (less setup time)
• Improved production equipment
• Improved process control
• Reduced engineering changes
Knowing that prices will decrease allows the buyer to renegotiate prices after a while. This should be stated in
the contracts as well.
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3. Preferred Suppliers
4. Competitive Suppliers
In order to develop an important supplier, the buyer needs to do the following actions:
• Provide constant and honest feedback
• Regularly discussing performance reports together
• Checking the suppliers satisfaction with the buyer
• Providing resources and knowledge to the supplier
In order to bring supplier to the “next level” the following three steps can help:
1. Supplier Suggestion Program: actively soliciting ideas for improvement from suppliers
2. Supplier Development: Constantly asking questions and accessing the partnerships benefits (mainly
this is knowledge exchange)
3. Supplier Satisfaction Survey: Inviting suppliers to address concerns in order to improve them.
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