SUMMER INTERNSHIP REPORT

on

“SWOT Analysis of Swipe Cubes Softs Pvt. Ltd.”

Submitted in partial fulfilment of requirements for the degree of BBA
(2017-2020)

Submitted By:
Mr. Japsahaj Singh Makkar
Enr. No. 30706417007

Under the Guidance Of

Dr. Simran Waraich
(Faculty Guide)

AMITY GLOBAL BUSINESS SCHOOL, CHANDIGARH.

 Chapter - 1
Introduction
 INTRODUCTION

STRENGTH WEAKNESS OPPORTUNITY THREAT ANALYSIS

SWOT is a watchword that stands for Strengths, Weaknesses, Opportunities & Threats.
As a company plans its next move after another, it should consider all of the things before
proceeding for their next move. The company does not have much control over these situations,
so they hire analysts for these types of analysis. Performing a SWOT analysis of a particular
idea means that you are thoroughly thinking through every aspect of the project before getting
started, so that you don’t face any problem or you can oversee the upcoming problems.

Swot let you know about the project’s success and outcomes before you put money and your
time in the project because in case we don’t see the problems before hand it could lead in
damages and losses. It may and should give you some confidence that you would be on the
right tract to do the best or right thing.

SWOT would work best when you put a variety of views from different viewpoints. Train all
the people and employees in your company who would be involved in the project on the
Strength, Weakness, Opportunity, Threats thoughts and innovation to gather and decide or
conclude project’s swot that could happen while conducting the project.

For e.g. an IT guy might have the alternative to state whether the present programming
gathering has the stuff that are required to complete the action. The quality or the inadequacy
and a business operator may have substantially more finding out about what the contender is
doing that would be the competitor’s Weakness or an opportunity for us.

For the Strength, Weakness, Opportunity and Threat technique to be able to work with in your
industry, everybody should be truthful, especially about the firm's weaknesses so that after the
swot analysis the results are accurate and precise. It could be intriguing to say that your
department would and could be able to handle all the work, yet on the off chance that believe
it or not you fundamentally don't have the work to take on the undertaking, the undertaking
should be an error. Terribleness or deception can cause a misguided notion of guarantee for
client’s Strength Weakness Opportunity and Threat analysis.
Strength

 What are the assets do the company got?

 What are other things that could be better in the industry to be better?
 What unique or lowest-cost reserves can you draw upon that others can't?
 What do people in the market see as your strengths?
 What factors mean that you (GTS) "GET THE SALE"?
 What is your company’s Unique Selling Proposition (USP)?

Weakness

 What else could you improve?

 What should you avoid in order to be better?
 What are people in the market likely to see as a weakness of yours?
 What factors lose you sales in the market?

Opportunity

 What great opportunities can you spot?

 What interesting trends are you aware of at the time?
 Changes in technology and markets on both is broad and a narrow scale.
 Changes in government policy related to your industry or company.

Threat

 What would be the problems you would face?

 Are you doing what your competitors could that you doing to be on top?
 Are quality standards and specifications of your job, products or services changing?
 Is changing the technology threatening your position in the firm?
 Do you have bad debt or cash-flow problems in your organization?
 Could any of your weaknesses seriously threaten your business now or in the future?
Image Courtesy :-
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USES OF STRENGTH WEAKNESS OPPORTUNITY THREAT
EVALUATION

A Strength, Weakness, Opportunity & Threat investigation is supposed to look for interior and
exterior issues and processing effect the trade in the future. Interior features are your assets and
flaws. Exterior aspects are the fears and chances. If a matter or condition would occur in the
company exterior concern.

Strategy preparation, thinking & choice crafting

A Strengths, Weaknesses, Opportunities & Threats evaluation is a beneficial tool for

brainstorming and tactical preparation in a company or organization. You will get more value
from a SWOT (strengths, weaknesses, opportunities & threats) evaluation if you conduct it
with an explicit objective or query in mind that you need to know about a company or a product
or a service. For instance, you can use a Strengths, Weaknesses, Opportunities & Threats
evaluation could actually assist you choose & must conduct it:

 Gain of a new business chance or event

 Responding to all the new tech that comes in the market
 Execute the new technology for efficiency
 Allocate with changes to your competitor’s working to be in lead.

Building on strengths

A Strength, Weakness, Opportunity and Threat evaluation will let you find parts of your
business that are executing admirably and doing incredible. These parts are your genuine
achievement highlights and they give your business its upper hand over others.

Classifying assets can benefit to uphold it so that you just don’t drop viable benefit over the
other. Rising your corporate involves finding ways of using and building on these fortes of
your business.
Minimizing flaws

Fragilities are the characters that put up your business at a dis-advantage to other businesses.
Managing a Strength, Weakness, Opportunity & Threats study could assist & find features &
minimalize or recover things beforehand they are a problem to the organization and do any
permanent damage.

Seizing opportunities

A Strength, Weakness, Opportunity & Threats study could assist you find openings which a
company could take benefit of to make greater gain now or in the future. Chances are created
by exterior factors, such as new customer trends and variations in the marketplace over the
time.

Conducting a Strength, Weakness, Opportunity & Threats study would help realize the interior
issues of your company (Strengths, weaknesses & opportunities) that would affect skill to take
benefit of a new chance in the future. If your company doesn't have ability to seize a chance
but, it might also be destructive for your business.

Counteracting threats

Threat is an exterior factor that would generate problems for you and your company, that
change that happen in the marketplace, an opponent's latest publicity campaign, or new
government scheme in your country. A Strength, Weakness, Opportunity & Threats study
could help you find intimidations and habits to counter them or help them prevent it, liable on
your assets and faults.

Addressing individual issues

You should conduct a Strength Weakness Opportunities Threats study to address specific
subjects, such as:

 staffing issues
 business culture and image
 new product development
  organizational structure
 advertising
 financial resources
 operational efficiency

When you're directing an individual or group Strength, Weakness, Opportunities & Threats
study, keeping in mind that an asset for one subject might be a fault for another person or firm.
You might also identify a fault, such as a space in the marketplace that you're not wrapping up,
that could be a chance for your business in the future or could give you an edge over the other
competitors.

OBJECTIVES OF SWOT ANALYSIS

 To create a summarized evaluation of the exterior and interior facts around you.
 To find important facts for the company, that also involves priorities for actions that
have to be taken.
 It is through in depth study that we can determine an opinion for the company.
 To have sales forecasting in agreeing with the marketplace conditions & study the
assets and faults in a company.
 Interior environment that includes the internal assets and weakness to eliminate
inefficient things about the company.
 Exterior environment those are the opportunity for the company and threats to the
company by the environment and find them and help the company before they happen.
PROCESS OF STRENGTH, WEAKNESS, OPPORTUNITY & THREAT
ANALYSIS

The Strength, Weakness, Opportunity & Threat procedure is a strategy preparation technique
used by organizations to defy the strategic path of the company for efficient and future threats
management. The Strength, Weakness, Opportunity & Threat process consists of 4 parts - swot.
The strong point and weak point of a company are confidential as interior facts and chances
and risk are confidential as exterior facts. Strength, Weakness, Opportunity & Threat
evaluation would allow a firm to generate a thorough link b/w its possessions and assets and
capabilities and the exterior atmosphere.

STEP 1 - of SWOT analysis involves the collection and evaluation of the key data of the
employees or the companies. Depending on the organization, these data might include
population demographics, community health status, sources of health care funding, and current
status of medical technology. Once the data have been collected and analysed, the
organization’s capabilities in these areas are assessed.

STEP 2 - of SWOT analysis, data on the organization are collected and sorted into four
categories: Strengths, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses are
generally stem from factors within the organization, whereas Opportunities and Threats usually
arise from external factors.

STEP 3 - of SWOT analysis involves the development of SWOT matrix for each business
alternative under consideration.

STEP 4 - of SWOT analysis involves incorporating the Swot analysis into decision making
process to determine, which business alternative best meets the organization.
Strengths

The first component of the Strength, Weakness, Opportunity & Threat evaluation is the firm’s
assets. Items that are in the part of the organization’s strength are both tangible and intangible.
The assets of the firm are all the things that you do well in business, the brand image of the
company, the way the company runs, the way it handles it’s conflicts are all part of the assets
of the company. You can list anything and everything that gives your firm like a USP (unique
selling point) about your company.

Weaknesses

Your company's faults are due to funds that you lack or where your company fails to perform
well. Finding a defect is aimed at assessing the problem behaviour and developing executable
alternatives. Weaknesses lead from your organization's inner variables that hamper
achievement or make you not great. Examples of deficiencies may include circumstances
where you lose cash, lack of patent protection or trademark protection, poor consumer service
or a not-so-strong brand or bad market reputation.

Opportunities

The third factor of the Strength Weakness Opportunity & Threat formula outcomes from an
internal assessment of the possibilities that your organisation can take benefit of in order to
promote development and boost earnings. Chances may include present trends or marketplace
technological advances that your business can use to its advantage over others. Opportunities
may also lead from your competitors ' unmet customer requirements or vulnerabilities. For
instance, if your competitor suffers from bad client reputation due to bad service, you can
concentrate on enhancing your customer service so that clients are more prepared to use your
business to meet their requirements.

Threats

Threats are outside factors that can impact your business adversely. A predominant hazard to
organizations is a move in client decision. For instance, on the off chance that you offer an
item that has developed because of a present pattern, clients may avoid your item when the
following enormous pattern happens and you just couldn't be a part of it and that is a danger.
Threats can in like manner begin from alternatives that can hurt your association if the things
or organizations of foes are more affordable. Perils could lead from political and money related
changes. New laws or obligation additions can make your productivity decay and may lead to
setbacks.

BENEFITS OF SWOT ANALYSIS

The foremost advantages of conducting a Strength Weakness Opportunity Threat evaluation is

little less or no cost at times - Anyone who knows your company can analyze SWOT for
efficient resource allocation. If you don't have much, you can also use a SWOT analysis time
to deal with staff with a complicated scenario. This implies you can sometimes take measures
to improve your company without the cost of an internal advisor or business consultant.

Another benefit of a SWOT analysis is that it focuses on the most significant variables that
affect your business. You can use a SWOT to:

 understand your business better

 address shortcomings
 deter dangers
 capitalize on circumstances
 take advantage of your qualities
 Develop business objectives and methodologies for accomplishing them in future
LIMITATIONS OF STRENGTH WEAKNESS OPPORTUNITY THREAT
EVALUATION

When you are directing a Strength, Weakness, Opportunity & Threat enquiry, this study should
keep only one phase of the organizational plan process. Multipart problem, you would have to
do more forceful and in-depth search study to make correct choices.

Keeping that in our mind Strength, Weakness, Opportunity & Threat evaluation only shelters
subjects that could probably measure as SWOT. It’s really problematic to tell un-certain or 2-
side issues, some things that would be an asset or flaw, both of them with Strength, Weakness,
Opportunity & Threat evaluation.

A Strength, Weakness, Opportunity & Threat evaluation may be partial because it:

 it doesn't put important issues on top

 it doesn't provide answers or offer alternative result
 it can generate a lot of ideas but not to help you select which one is best for the company
 it can generate a lot of data, but not all of it is suitable for the firm
Image Courtesy :- https://www.google.com/ 2ahUKEwjjku2ektzkAhWIQ48KHe06B-
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Market segmentation and targeting

Segmentation’s a publicizing circuits allocating purchasers into a couple of segments or social

gatherings. The market is dispersed by the various needs of clients with a legitimate target that
each social affair watches out for comparable needs. Subsequently fulfilling the necessities of
each zone winds up less surprising hence a company will focus. Marketplace division pulls in
relationship to react to the necessities of different market classes of clients who have trade
point of view on the estimation of a thing or alliance. Market centring, then again, derives the
framework where a business sees the necessities of a particular piece for which to demonstrate
its things or affiliations. Focusing on express parts interfaces with a business to concentrate on
a little area of the market, collaborate with clients and expansion deals. Thusly, Swipe Cubes
IT Solutions ought to take an interest in market division and focusing on.

Division will help Swipe Cubes Info Tech Solution to be understood of rudiments by clients
as an unavoidable manner. It’ll join according to the necessities by various clients, divisions
will happen by the impression of principal worth. Division would draw in the business to build
up the profiles of various sorts of clients. Hence, Profiles will be valuable if making things is
an objective of clients, identically the moving frameworks. Division will in like way help build
up in great way for some specific marketplaces in the town. Segmentation could help Swipe
Cubes Info Tech Solution to comprehend when clients are low, med or higher respect for
clients.

Marketplace division like way help the business in making assignment structures that are
always capable and are certainly not difficult to utilize. Various parts will have assorted
verifying practices and practices. Looking practices will attract the business to pick if clients
lean toward purchasing from the business premise or by systems for the web. As necessities
be, the business can concentrate assets on the most certain road so as to redesign benefits.

Centring, obviously, will pull in Swipe Cubes Info Tech Solution to focus assets on
unequivocal pieces clear during division. Focusing on will draw in the business to sustain its
image name in the market. This is in light of the way in which that the business will have an
undeniable thought on its clients, their necessities and affinities, and their securing rehearses
that will help us in higher procedures.
Focusing on granting that company centres it’s prompting endeavours liable around necessities
of marketplace zone. Focusing on would enable company to concentrate varying cash related
issues of clients. They wire age, pay, sexual course, family unit size and land a domain of the
focused on get-together of spectators for the thing among others. Obvious social affairs of
clients will require various structures of publicizing. Focusing on will draw in the seeming to
part of Swipe Cubes Info Tech Solution would pick only great moving all the pieces. In that
capacity, the business can try remarkable and publicizing endeavours to give the brand message
to a specific piece appropriately. This will prompt broadened systems, and in that limit enlarged
favoured position.
 Industrial Profile : Information Technology

IT industry in India has been a great asset for putting India on the general guide. Information
Technology diligence has been one of the greatest improvement as to support India’s economy
because as we all know about the current situation of the economy growth in India it’s declining
every day another percent.

IT companies have seen a remarkable job in altering the image of India from a mild moving
bureaucratic country to a see known to inventive business visionaries and a particular player in
providing world-class improvement plans and company affiliations. The IT Companies have
been helping India turn to a run of the mill and agribusiness based economy to a learning based
economy.

IT have been making possible for information access at GB/S. Had immense impact on people
living a monstrous people who are not rich, put down and existing in conventional & remote.
Network did dumbfounding updates for potential eventual outcomes of internet based
government appraisals like online achievement, internet sorting out, online improvement, etc.

Now, paying little character to chronicling IT repays unquestionable bits of attestation on the
web or railroad e-ticketing, it just need few ticks of the mouse. Info Tech potential is on an
enduring walk around generally speaking power, improving limit breaking points and meeting
up vivacity and natural problems among other competitors.

Government Initiatives:

After the cash related changes of 1991-92, noteworthy monetary convincing forces given by
the Government of India and the State Governments, similar to, movement of outside
exchange, move of responsibilities on imports of data progression things, extricating up to both
inside and outside undertakings & remote trade, setting up EOU, softs tech park, has drawn in
India prosper and get ruling circumstance in the IT situation of the world. So to decrease and
move India info tech business there has been new hypothesis been standard wellspring record
for programming. As shown by the general practice, benchmark for couple of assignments of
theory resources other than help the companies. The GOI decently enough have been giving
money related inspirations models for Foreign Direct Investments.

Cash related Assistance:

While the checked subject of 2010 was that of dependable recovery from retreat, in light of the
restored recovery in making markets, as a last resort spending in IT things and affiliations
extended in a general sense in 2011. In 2011, India's improvement has reflected new
essentialness for IT things and attempts, with a fundamental flood in the utilization of private
and open cloud and versatile singling out a mix of contraptions and through a level of new
programming applications. High inflow of FDI in the IT part is depended upon to continue in
coming years. Outside direct understanding (FDI) inflow move by more than 100 percent to
US$ 4.66 billion in May 2011, up from US$ 2.21 billion dependably back, as shown by the
most recent information discharged by the Department of Industrial Policy and Promotion
(DIPP). The inflow of goliath volumes of FDI in the IT business of India has fortified the
business correspondingly as the entire Indian economy starting late. Remote direct speculation
(FDI) inflow move by in excess of 100 percent to US$ 4.66 billion in May 2011, up from US$
2.21 billion continually back, as showed up by the latest data released by the Department of
Industrial Policy and Promotion (DIPP). This is the most shocking month to month inflow in
39 months. Outside progression statement is in like manner vivified both through FDI and
through remote advancement maintained exertion understandings. India welcomes cash related
bosses in Information Technology pack. Effectively central straightforwardness in
methodologies and frameworks has made India a money related star stunning make. An outside
affiliation can hold a working power in Indian relationship's up to 100%.

Challenges:
Modernized security and quality association are not very many key territories of worry in the
present data age. To demolition such worries in the present generally speaking IT situation, a
broadening number of IT-BPO relationship in India have a tiny bit at a time began to
underscore on quality to get a handle on by and large gauges, for example, ISO 9001 (for
Quality Management) and ISO 27000 (for Information Security). Today, focus' orchestrated in
India address the best number of critical worth confirmations accomplished by any single
nation. India intends to change India into a genuinely made and enabled society by 2020. In
any case, to accomplish this headway, the division needs to keep on re-make itself and attempt
that additional mile, through new approaches, in general development, affiliations and change.

Future prospects:
Propelled security and quality association are not very many key areas of worry in the present
data age. To pulverization such worries in the present in general IT situation, an expanding
number of IT-BPO relationship in India have a little bit at a time began to underscore on quality
to get a handle on by and large norms, for example, ISO 9001 (for Quality Management) and
ISO 27000 (for Information Security). Today, focus' orchestrated in India address the best
number of critical worth insistences accomplished by any single nation. India intends to change
India into a truly made and engaged society by 2020. In any case, to accomplish this
improvement, the division needs to keep on re-make itself and attempt that additional mile,
through new methodologies, by and large transport, affiliations and change.
 About the Company : Swipe Cubes Softs. Pvt. Ltd.

SWIPE CUBES vision to grow

Swipe Cubes is proficient in giving the best e-solutions for the companies and to all kind of
business. Swipe cubes offer a lot of services for the new era & those include of Web develop,
search engine optimization for your website, they even develop you a mobile application for
your website, they can create a website for you and design it as well as per your needs & many
other services at a reasonable price and would complete the project in the least possible time.

Their customer base vary from small and medium size businesses to large enterprises so they
would always understand your point of view best, Swipe Cubes softs have been delivering its
projects since 2015 and they have delivered their projects around the globe not only in India.
The team at swipe cubes is of well qualified and skilled people those who have the ability to
understand all the consumer’s needs and keep in mind their core concerns & this ability helps
them to provide the best to their customers. The prophecy of our company is totally based on
the potential and strong bond b/w customers & employee.

Swipe Cubes believe in this saying, which is “Vision to Grow”

Swipe cubes believe in making your dreams comes to reality that would be provided by swipe
cubes. They have a great group of people who strategies’ there every move according to the
new technology that has been around at the time for best results and efficient productivity.

Swipe cubes try to transform customers with the help of solutions that are provided to them
digitally. Info Tech Solution : They optimize the clients’ money with the exact mix of tech
that’s needed for their project and help the clients business to rise in the new era of e-market.

Their Goodness and morals consist of :-

Their Attention of Consumer needs:
Swipe cubes will be held responsible for transforming the growth of the clients. Their
principles and quality work help them achieve their main goal that is “Best valued production
solution”.

Creativity and innovation :

There brilliant & expert web engineers, originators & searching showcasing specialists utilize
most recent innovations that let them create critical outcomes with truly reasonable cost. Swipe
Cubes believe that there representatives are there unmistakable resource.

They respect each & every person:

Admiration will be significant on the grounds that it demonstrates all the qualities for a person.
At this place they construct profound connection for their customers as they give full-regard &
consistently they tend to put up a point that conveys superiority administrations.

Swipe Cubes offer :

 Web Development
 Software Development
 Android Development
 IOS Development
 Hybrid Applications
 Internet Marketing

 Web Development: Swipe cubes highly trained professional study the trends and
use the latest and the best technology for web developing.
 Software Development: Swipe cubes has been working for such an extent that
they provide personally tailored software for each of their customer.
 Android Development: Android is the only platform that allows you to do your
thing with our much disturbance from Google hence it is one of the most widely used
platform and we make sure that your business is listed on it.
  IOS Development: IOS development is restricted to couple of devices but apple
holds a major share of mobile phones and accessory I the market so it’s important as
well but iOS development is really restricted and it’s a complex work and with a lot of
restrictions but tension not we have got you covered we will do that for you as well as
for the connections on it.
 Hybrid Applications: Hybrid phone applications develop like every other that you
can readily find on your personal phones and use it in the same way as you use websites.
 Internet Marketing: Swipe Cubes convey capable web showcasing
administrations to improve your business on new highs. We are the top quality supplier
of E-Marketing administrations at truly reasonable costs.

What makes Swipe Cubes different from others ?

 Increasing Productivity :- Growing contention in the business has raised the
enthusiasm for gainful working, to upgrade our business we outfit our laborers with
most ideal instruments to play out their activity.
 Reducing Costs :- No compelling reason to settle. Moderate little and average size
business IT innovation arrangement can bring down your costs today and keep you
focused tomorrow while other starts but you will have an edge.
 Growing Businesses :- Right when building up your business, resources matter.
Whatever you're planning to achieve, you'll expect access to the correct responses for
accomplish your targets.
 Staying up and Running :- Continuously guarantee that whatever we are
providing for our customers will be significantly versatile and make them extraordinary
bit of leeway at moderate expense.

Swipe Cubes gathered of experienced Info Tech specialists can fathom clients' needs and see
their inside concerns and this limit engages us to give web plans that increase their profits on
their investment.

Swipe Cubes have been breaking record of :-

 428+ Happy Clients
  127+ Project Success
 8 Award winning

Some of the clients of Swipe Cubes :-

 Voltron Motors
 Shiva Bit
 Tag
 Bucks Monster
 Sojourn
 FPS Job
 Sharjah Government
 Chapter - 2
Review of Literature
 REVIEW OF LITERATURE

A Literature audit is both the procedure and the item. Writing survey likewise means showing
a writer's examination and information specifically zone of study or research. It incorporates
right jargon, hypothesis and catchphrases as clarified by the specialist in the examination
papers.

It helps in giving a depiction, rundown, and basic assessment of these works in respect with
the exploration issue being examined. It is fundamentally an unmistakable, scientific rundown
of the current material identifying with a specific theme or zone of concentrate in any stream.
It includes earlier reviews, inquiries about and academic articles by analysts applicable to
specific region of research.

Writing survey additionally gives a point of view to the peruse on what really is the
examination about and its pertinence. Writing survey is led to think about what has been done
and what should be done in that specific region of research. Writing surveys are commonly
structured or made to give an outline to the peruses about the sources that you have investigated
and furthermore the utilization of your exploration in a bigger or wide field of concentrate in
actuality.

Writing survey passes on to the peruses about what learning, certainties and thoughts have been
built up on that specific research theme and isn't only a rundown or conceptual of the
examination. Writing survey additionally gives a viewpoint to your very own exploration. The
following are the literature reviews done for carrying out this study:-

 Amanah, Dita (2001), states that Strength Weakness Opportunity & Threat study of
strengths, weaknesses, opportunities, and threats. In this analytics, of occurrence should
think about what strengths the event have, what weaknesses have been in the body, able
to know the threat, disturbance, obstacle, and the challenge which they are facing in
there study and further Strength, Weakness, Opportunity & Threat study is used to
finalize the assets and faults and chances the company have.
 Sakdiah, Halimatus & Arpenas, Arpenas (2005), From the experts explanation
above, the writer concluded that SWOT examination to comprehend the development
 of lady’s business visionaries in Dar es Salaam. The examination utilized an example
size of 130 lady’s business visionaries from three areas in Dar es Salaam city in
Tanzania. A spellbinding insights examination was made involving the age of mean
and standard deviation. The discoveries of the paper mirrored a noteworthy quality was
the requirement for money related freedom is an alluring element to lady’s business
visionaries. The significant open door was the craving to claim manager prompts lady’s
business enterprise. SWOT analysis is usually used in companies or institution to measure
the level of strength, weakness, opportunity, and threat that exist in there. The Strength,
Weakness, Opportunity & Threat analysis method was created by Albert Humphrey, who led
the research project at Stanford University in the 1960s and 1970s using data from Fortune 500
companies.

 Grewal & Levy (2008), stated that if it drawn into the past, this analysis has existed
since the 1920s as part of the Harvard Policy Model developed at Harvard Business
School.

 Rang kuti (2009), states that their paper analyzed the outer full-scale ecological powers
just as the interior explicit highlights of nation Argentina which impact business
enterprise. With the assistance of key administration apparatus of qualities,
shortcomings, openings, dangers (SWOT) investigation the paper broke down various
present and rising issues for the nation uniquely Argentina's monetary emergency. The
examination broke down that as a strategy for key situating; SWOT is as showing devices by
experts, organizations, coaches, instructors in various nations. So as to be effective, the
organizations must think about its chances and dangers in external condition. Along these lines,
for achieving this craving of organizations the analyst expressed that even after so much
dubiousness, SWOT investigation method today additionally an amazing asset for them to
make themselves a benchmark for different organizations.

 Marilyn M. Helms, Judy Nixon (2010), inspected the utilization of the vital
administration apparatuses, SWOT examination and distinction between various
approaches. Utilizing the AB Inform Global database and assessed articles the
examination showed SWOT as one of the key lists and for the most part utilized system
of the associations for arranging reason. The examination broke down that as a strategy
for key situating; SWOT is as showing devices by experts, organizations, coaches,
 instructors in various nations. So as to be effective, the organizations must think about
its chances and dangers in external condition. Along these lines, for achieving this
craving of organizations the analyst expressed that even after so much dubiousness,
SWOT investigation method today additionally an amazing asset for them to make
themselves a benchmark for different organizations.

 Sawant, Sarika (2010), inspected the SWOT investigation of Dabbawallas. The paper
expressed that Dabbawallas (Tiffin transporters) get the lunch confines the morning and
convey it on time to the work environment wherever in Mumbai and conveys it back to
the living arrangement at an extremely prudent cost. The association is extremely a
wonder since it accomplishes an abnormal state of effectiveness and execution with no
documentation, without PCs and without an instructive work power. However, they are
a definitive specialist of strategic administration. The article analyzes Dabbawallas'
association from SWOT perspective to know quality that is natural in their framework
and shortcomings emerging out of ordinary innovation. There are a few open doors for
them, however they are bound by specific dangers to endure.

 Helms, Rodríguez, Rios, Hargrave (2011), paper analyzed the outer full-scale
ecological powers just as the interior explicit highlights of nation Argentina which
impact business enterprise. With the assistance of key administration apparatus of
qualities, shortcomings, openings, dangers (SWOT) investigation the paper broke down
various present and rising issues for the nation uniquely Argentina's monetary
emergency of 2001-2002, to know whether the authentic achievement can ever be
recovered. The paper has talked about a great deal of normal assets in Argentina that
can help in growing new organizations. Further the paper investigated that there is a
moderate development of new conspire creation in Argentina that can be a reason of
the issues in acquiring capital subsidizing just as the licenses and methods for beginning
another business. Different reasons were defilement in certain undertakings, absence of
copyright security, and trouble in enlisting workers. Other than these negative focuses,
there were likewise some positive outcomes for example the administration of
Argentina has rolled out some money related improvements to run the assets and
administrations to fire up organizations with the goal that Argentina's ventures can
utilize their nation's assets and items. The open doors delineated by the paper were the
 development in the travel industry and interests in the mounting generation businesses
and the danger to new pursuit creation was the retreat.

 Masese chuma Benard, Kebande Rigword Victor (2012), directed an investigation

on SWOT examination to comprehend the development of lady’s business visionaries
in Dar es Salaam. The examination utilized an example size of 130 lady’s business
visionaries from three areas in Dar es Salaam city in Tanzania. A spellbinding insights
examination was made involving the age of mean and standard deviation. The
discoveries of the paper mirrored a noteworthy quality was the requirement for money
related freedom is an alluring element to lady’s business visionaries. The significant
open door was the craving to claim manager prompts lady’s business enterprise. The
shortcoming was most ladies need business people fizzle since they absence of training
and the real danger was most lady’s business visionaries have weight of kid care in the
family.

 Guo, ShanShan (2015), conducted a study on SWOT analysis to examine third Party
Logistics Based on E-Commerce. The paper states internet commerce, 3rd party
logistical development has to be faced with Strength & Weakness coexisting,
opportunity and threat are real in situation like this. It was concluded that Firstly,
actively look for growth prospective and willing to co-operate with the logistic
company supplier to keep a close partner-ship; Secondly, 3rd party logistic businesses
for them to have order to get the favorize of internet commerce businesses, get more
business; Thirdly, better logistic policies and regulations.

 Haizhen, Zhang (2017), conducted an examination on SWOT investigation to inspect

the improvement of virus chain coordinations in China. The paper states with the
expansion of the interest of individuals for farming side-effect, cold chain
coordination’s, which can ensure the nature of items, has pulled in increasingly more
consideration .As another method of coordination’s cold chain coordination’s give
buyers better item quality and client experience through present day innovative
methods. Albeit cold chain coordination’s has grown quickly lately, there are still a few
issues. It was deduced in the paper that to create cold chain coordination’s it was
required to culminating ability development measures, plan industry standard and
impeccable laws and guidelines framework and accentuating on worldwide
collaboration.
 Chapter - 3
Research Methodology
RESEARCH DESIGN
The research design it’s a structure or a chart or a diagram or a blueprint of an examination
project. It is a declaration of simply the essential of the assessment those give the key
procedures to the assignment. The progressing examinations that have been coordinated in like
manner seek after an illustrative interest structure and the data would be a response from a
testing contains innumerable sources. It's a cross-zone plan of a condition that could be
presented in front as a particular examinations including the nature and legitimate strategy.
It’s an art of intelligent analysis. It is express and exact journey for applicable information on
a particular subject. The detail prompts the conscious assessment of every last one of those
strategies which are used by the pro during course of thinking about his/her investigation issue
is named as Research Methodology.

SAMPLING FRAME
The study is being conducted on SWOT Analysis of Swipe Cubes Pvt. Ltd.

SAMPLING TECHNIQUE
Remembering the expense and time component, it’s preposterous to expect to cover more
branches for the analysis. The testing strategy utilized here is the accommodation inspecting
otherwise called purposive examining where in the particulars of the example are chosen by
the analyst as he felt helpful.

DATA COLLECTION TECHNIQUES

For the purpose of studying primary data ,questionnaires are used for the research,
For the purpose of studying secondary data, websites, journals and articles are used for the
research.
For this purpose, I have consulted websites, journals, Books and articles.

OBJECTIVES OF THE RESEARCH

What are the objectives of Summer Internship Project?

Objectives:
 To conduct SWOT ANALYSIS of SWIPE CUBES SOFTS PVT. LTD.
 To study the Area of major concern SWIPE CUBES SOFTS PVT. LTD.
LIMITATION OF THE STUDY

 The report is of SWIPE CUBES SOFTS Pvt Ltd, Mohali location and does have a
theoretical based strategies and problem as it’s based on secondary data. Therefore, the
findings cannot be accepted as the true representative of the Firm.
 The study cannot be used for the entire Information Technology industry of the country.
 Time was limited during the study as we just had 8 weeks work experience in the
company.
 As we are conducting a Strength, Weakness, Opportunity & Threat study, we should
always keep in mind that this is only one of the stages in the organizational planning
process. For some of the complex problems you would have to create a team and do a
more in-dept research and analysis to make a correct decision.
 Always know that whatever is the issue or the strength could only cover issues that
come under :- Strength – Weakness – Opportunity – Threat.
 It’s really difficult to address an ongoing or two factored problem with strength,
weakness, opportunity & threat evaluation.

A SWOT study would be inadequate for the Swipe Cube’s Study because it:
 didn't primacies issue
 couldn’t provide secondary plans or a backup plan
 It can make a clutter as it could just give you like 1000’s of ideas but couldn’t let you choose
any of them.
 It could just give you a lot of info and it just might not be useful also for the firm.
 Chapter - 4
Data Analysis &
Interpretation
SWOT analysis of Swipe Cubes Pvt. Ltd.

Strength, Weakness, Opportunity & Threat study is entitled to a process for analysis of the
interior & exterior factors, even sources of an organization. Strength, Weakness, Opportunity
& Threats study is an important tool for strategy planning and recognises five important phases.
Primarily, it recognizes the interior assets such as exclusive informant, extra-solid company
name and Money wise ability around the rivals.

Investigation contemplate an interior shortcomings, for example, poor hierarchical societies,

absence of key administrative employee’s and operative wastefulness among the other
companies. 3rd analysis appraises the standing opportunity in the exterior environment such as
marketplace functions and unfulfilled claim. The last suspect that Strength, Weakness,
Opportunity & Threat study contemplates is any extortions that happen outside the firm.
Threats may contain the facts that change the marketplace preference or if there is a lot of
competition and the govt. guidelines change overnight.

Strength:

 Swipe Cubes Information Technology Solutions is well capable with certified

Information Technology team to take the company ahead in future.
 Company’s most of the work factor is completed with specialised programming,
accumulating & Pc repair, networking resolutions, and structure maintenance.
 These activity require skill or major’s in computer tech that the company is already
having and that’s their edge over the others.
 The CEO of swipe cubes, Sumit Sethi is an Information Technology expert and so are
his employee’s.

Weaknesses:

 The administration of Swipe Cubes Info Tech Solution is lacking several skills that are
necessary in order to company growth in future.
 Ongoing arrangement : money related executive has uncovered that the administration
needs key monetary aptitudes, that would be apparent in new discoveries.
 The executives clearly mentioned that there is absence enough over the control over
overall costs and crediting services
  According to the executive, the company absences enough control over overall costs
and credit services.
 Company has been awfully buying offices & purchasing facilities and fiscal control.

Opportunities:

 There have been existing rise in Info Tech incorporation that could be a marvellous
chance for Firm.
 The info tech industry is gaining quickly, giving a big growth that needs for Info Tech
system and solutions.
 It is apparent that Swipe Cubes Info Tech Solution has been getting many enquiry
regarding emerging Info Tech respects: internet market, internet auction.

Threats:

 The speed at which the Info Tech sector’s growing is shocking & creates a risk for
Swipe Cubes Info Tech Solutions.
 This implies that the company at one point will be experiencing deficiencies sought
after for present frameworks.
 This implies the company should lead consistent research so as to offer ebb and flow
frameworks and advances for the business.

Areas of major concern

Finance related aspects of the business have been neglected by the organization. This has led
to really bad budget control and worst account’s practices among their competitors in the
marketplace. The firm must definitely keep professional accountants to manage their books of
accounts. This would led in a clear realization in company’s expenses and would give a definite
revenue number & it could also help us find a way, at which part we can cut our losses and
gain more profits. To distribute the budget among the activities and daily expenses Swipe
Cubes should a hire a professional fiscal manager that would be responsible for the fiscal
achievability.
Marketing is a really important part of any organisation as it is an only way that the organization
would be able to get to the customers and the potential people who need our services. Swipe
Cubes need an executive marketing team and as it’s an Info Tech company it should actually
use Digital Marketing as its marketing type because it would reach more people in less time.
Swipe Cubes should even allocate necessary budget for their department so that they could
actually do extensive digital marketing activities. This could lead in sudden rise in sales and
consistent profitability.

To own up to all the possible changes and difficulties that could happen for the Info Tech sector
and swipe cubes they should actually set up a R&D department so that they could adjust to
constant changes. This department could even be responsible for keeping track for all the things
that are happening in the info tech sector. This R&D department would actually be responsible
for keeping latest tech in their reach and tell the company about the feasibility of the
technology. This would definitely ensure that the company have the best current Hi-Tech
present.

The company is rising at a really fast speed and it’s growth is supposed to continue in future.
Hence, the company has to buy a new bigger property that could accommodate all the
departments and let the business run comfortably without being a problem for others.

The place where the company is located is significant. The change in location would impact
some of the systems to not work properly. If all the systems are located under one roof then
there could be a problem as it could be really difficult to find anything.

Market Segment & Target

Segmentation’s a publicizing circuits allocating purchasers into a couple of segments or social

gatherings. The market is dispersed by the various needs of clients with a legitimate target that
each social affair watches out for comparable needs. Subsequently fulfilling the necessities of
each zone winds up less surprising hence a company will focus. Marketplace division pulls in
relationship to react to the necessities of different market classes of clients who have trade
point of view on the estimation of a thing or alliance. Market centring, then again, derives the
framework where a business sees the necessities of a particular piece for which to demonstrate
its things or affiliations. Focusing on express parts interfaces with a business to concentrate on
a little area of the market, collaborate with clients and expansion deals. Thusly, Swipe Cubes
IT Solutions ought to take an interest in market division and focusing on.

Division will help Swipe Cubes Info Tech Solution to be understood of rudiments by clients
as an unavoidable manner. It’ll join according to the necessities by various clients, divisions
will happen by the impression of principal worth. Division would draw in the business to build
up the profiles of various sorts of clients. Hence, Profiles will be valuable if making things is
an objective of clients, identically the moving frameworks. Division will in like way help build
up in great way for some specific marketplaces in the town. Segmentation could help Swipe
Cubes Info Tech Solution to comprehend when clients are low, med or higher respect for
clients.

Marketplace division like way help the business in making assignment structures that are
always capable and are certainly not difficult to utilize. Various parts will have assorted
verifying practices and practices. Looking practices will attract the business to pick if clients
lean toward purchasing from the business premise or by systems for the web. As necessities
be, the business can concentrate assets on the most certain road so as to redesign benefits.

Centring, obviously, will pull in Swipe Cubes Info Tech Solution to focus assets on
unequivocal pieces clear during division. Focusing on will draw in the business to sustain its
image name in the market. This is in light of the way in which that the business will have an
undeniable thought on its clients, their necessities and affinities, and their securing rehearses
that will help us in higher procedures.

Focusing on granting that company centres it’s prompting endeavours liable around necessities
of marketplace zone. Focusing on would enable company to concentrate varying cash related
issues of clients. They wire age, pay, sexual course, family unit size and land a domain of the
focused on get-together of spectators for the thing among others. Obvious social affairs of
clients will require various structures of publicizing. Focusing on will draw in the seeming to
part of Swipe Cubes Info Tech Solution would pick only great moving all the pieces. In that
capacity, the business can try remarkable and publicizing endeavours to give the brand message
to a specific piece appropriately. This will prompt broadened systems, and in that limit enlarged
favoured position.
Market segmentation for Swipe Cubes Info Tech Solutions

Swipe Cubes IT Solutions divides its market, namely internet clients, company clients, students
and families, into four sections. The 4 segments have parallel need that’s why they require their
organisation’s Pc or Pc services. Segmenting would definitely make it simple for company to
target all the 4 segments.

 Online Customer:
They are the consumers who order, as well as make payments for the item they
purchased online. Clients like these have dependable access to the online-web. Clients
for the most part request programming programs principally for business purposes. The
principle sort of notice for this fragment includes computerized advertising.

 Business Customer:
The clients request work arrangements & gear. PCs requested by this portion are more
often not for work purpose. These clients want PCs that got highest speed that abstain
from hindering work activities. The clients additionally request work arrangements, for
example, e-showcasing and e-acquirement among others. The size of offers from this
section is immense contrasted with different portions. The primary roads of promotions
are for portion are e-notices, Television and Magazines.

 Student:
Requirements by a student for study would be very novel contrasted with the other two
portions. Understudies require principally scholarly programming projects, for
example, Word process among other student. This special section require Personal
Computers that are fast and reliable and with a lot of memory for student to store their
data. Primary type of the notice for section is online life showcasing, e-magazines &
notices all-around the school.

 Household:
Household always demands computer because it is needed in the household for work
and for the kids as well as they can use it for games and their school projects. A person
sitting at home can ask for a PC for many uses even for playing games. Kids generally
 play PC games, consumers that are aged b/w sixteen – forty might ask for a laptop or
system for web use as well. E.g. to use Facebook, snapchat, Instagram, WhatsApp etc.
Families subsequently may have a need for a personal computer to complete the above-
mentioned activities. The main type of advertising for these kind of products is done on
television or newspaper.

 Budget Governing:
A spending point of confinement is a cash related course of action that demonstrates
the distinctive budgetary designations to many events undertakings only for a while.
Budget governing implies that path toward structure up a course of action as in where
to spend, and making connection b/w the users who are certified uses & mastermind
utilizations.
This would let you see that if the budget that you set and that you are governing, would
it be perfect and would it just happen the way you thought it would or if there could be
any type of attention needed towards it. The process is incredibly important as for
control wise, experiencing as per affiliations’ cash related destinations. Government,
associations and nuclear families require keeping up budget governing to keep up
money related security.

It is clear that Swipe Cubes Info Tech Solution have bad budget control. To keep up
with amazing budget governing would make that sure that swipe cubes softs uses its
fiscal sources correctly. To begin with, it must portray the obligations of the top
organization. Additionally, the spending needs to consolidate a reasonable strategy.
Next, the display must be stood out from the certifiable spending plan. Fourthly,
therapeutic measures should be taken to address any irregularities. In the event that
there ought to be an event of any extra budgetary costs, they should encounter the
underwriting of senior organization.

Causes that are to be considered executing great budget governing:

 Management's assistance:
The budgetary support should be in underwriting as the assistance of best companies.
The monetary department is actually responsible to provide for the company’s day to
 day monetary or cash need. Organization ought to as needs be accepted a basic activity
in the pending orchestrating process. The organization moreover expect a principal
work done while at the time of evaluating system. The assistance by an organization
would be having a great budget control.

 Smart Goal:
The main goal for budget control execution is to be done by SMART criteria. The goal
should be that the budget’s good amount should be considered in investing in the
company’s structure and well-being. If the company needs to have a feasible spending
control process then they to follow SMART premise.

 Organizational Structure:
The company structure consolidates that the commitments & masters everything being
equivalent. The accomplishment of Swipe Cubes Info Tech solution’s budget control
provision would or could depend on endeavors related to director with the spending
strategy. Endeavors would be anything other than hard to develop or perceive
successfully. This assurances those drew in with the control method appreciate their
employments and commitments as for the methodology.

 Employee capacity & backing:

The achievements of the budget governing process has been astoundingly depending
upon collaboration, similarly, speculation specialists included. Employee capacity
makes sure that the budget control system on the whole together and advancing toward
a comparative objective. Here fruitful correspondence is key so info has been reached
the top organizations and even down to the managerial level. Correspondence should
go inseparable with budgetary preparing for the staff being referred to.
 Reviewing Budget assessments:
Budget control method cannot be completed as far as possible. This ensures the veritable
utilizations organize the masterminded employments. This method recognizes underground
bug mistakes and recommends approaches. This is a fundamental development and the business
ought to obtain prepared employee to direction progression spending strategy. The company
could correspond structure, similarly analysis, accomplishment movement. Reviewing method
signifies an amazingly basic bit of the spending technique, and chooses its outcome.
Strength:
 High gifted humanoid as an asset
 The work that they do is of a really good quality
 As according to the new policies by the government : Govt. has been setting up High
Technology parks and many internet management projects
 There have been a lot of MNC’s settling up in our country like Apple & Microsoft etc.
 Foreign language speaking experts in our telecom marketing team
 Least cost available for the customers
 Excellence in media communications foundation

Weakness:
 Absenteeism to down to earth information
 Dearth of reasonable up-and-comers
 No R&D
 Role of Info Tech division in INDIA’s Gross domestic Product is really low
 Workers pay rates in Info Tech segment would be expanding enormously

Opportunity:
 Best worth Info Tech training in the marketplace
 Rise in amount as in employed age individuals
 India is very much growing delicate framework
 India could be the next up and coming Inter-national Competitors for the foreign
marketplace

Threat:
 There is absence of security in Info Tech as it’s frame isn’t that strong like China &
Philippines.
 Countries like China & Philippines are stuck because of language barriers but they have
been getting better at removing that barrier.
 Info Tech Betterment still at the same level as it was a decade ago in some rural areas.
 Chapter - 5
Findings & Conclusion
 FINDINGS & CONCLUSION

The success of any company depends upon the service provided by them if the customer is not
satisfied with the level of services then it’s very difficult for them to sustain in the market.
In my research I found some of the areas where the level of improvement is required and the
areas that are performing extremely well.
Below are the few points that includes both the areas those which are performing well and
which are not:
 Swipe Cubes should focus more on the internet advertising as it has more potential to
influences the buying decisions and should give priority to Budgetary Control and after
sale service as it affects the buying decisions.
 Customers are really satisfied with the prices so company should focus on their pricing
strategy to sustain in the market for long run moreover around 62% of people are fully
satisfied with the performance of the Website & Application.
 The management of swipe cubes info tech solution is lacking a lot of skills that are
required for their company to grow.
 Swipe cubes mainly involves specially planned programme and general category
programming and they also give you security advise for your server.
 Server management is one of the things they are really good at than the others.
 There are some activities that require are an expert’s advice or people who have masters
in info tech and the employee’s in the company have great experience and company
have all those professionals and that give them a lead over their competitors.
 The CEO of swipe cubes, Sumit Sethi is an Information Technology expert and so are
his employee’s.
 According to Mr. Sumit Sethi, the company has absence of enough control over their
general expenses and their loaning rules.
 There is lack of unity between sumit and the workers and that has a negative impact on
the business.
 The company is growing as there is boom in the Info tech industry and that calls for a
bigger premise. Their office right now is too small and that is continuing in hauls
between work.
 There has been sudden rise in the information technology sector and that could be good
for the business.
  The big hike that has been happening in the Info Tech sector would result in new Info
Tech systems.
 Any technology that is new today could be old tomorrow as because of the sudden
improvements that happen overnight.
 This implies that the company would at some point will be experiencing shortage
sought after of their present frameworks.
 This implies, firm should lead consistent research so as to offer ebb and flow
frameworks and advances in the business.

Strength, weakness, opportunity & threat study has been in use over the last 50 years in the
industry where there is need of strategic mgmt. Strength, weakness, opportunity & threat study
really puts up some valuable techniques for planning a project or a move and executing it. In
processes like strategy mgmt. there are a number of processes that could be used to help make
a decision for the firm to reach there long term goals.
From over 10 decades or let’s say century Strength Weakness Opportunity & Threat study has
been a broadly used system to analyse interior and exterior factors that could affect the project
that the company would be working on at the present time to make strategy related decision.
The method utilized heap in territories requesting vital investigation for an industry, an
association, an item, an individual, a venture, a city, etc.
There has been a lot of informational study’s on SWOT but only minor attention has been
received by the historic emergence & advantages of this study-method.
The article which additionally shows recent procedural changes that has been in the system &
tries to uncover an unmistakable comprehension of SWOT, by looking at authentic foundation
of SWOT, its parts, points of interest, hindrances and restrictions of the procedure.