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MANAGEMENT
BUSINESS ADMINISTRATION PROGRAM
ODD SEMESTER, 2018/2019
SYLLABUS
Introduction to Business and Management will cover the fundamentals of business and the
functional areas of management, entrepreneurship, marketing, operation, human resources,
accounting, information system, and finance. The course will address the management side of
business, examine the importance of marketing and human resources and the way business
manage information for both internal users and reporting to external parties.
COURSE OVERVIEW
Learning Outcomes:
On completing the requirements for the course, students should have the knowledge and
skills to:
Identify each aspect of business, including management, entrepreneurship, marketing,
operation, human resources, accounting, information system, and finance.
Explain the fundamental of how business operate and survive in today’s economy.
Solve business problems and analyse issues with the knowledge and analytical skills
gained in the course.
Proposed Assessment (Summary): Assessments for this course will be confirmed after
consultation with students at the first lecture of the semester. All structured assessments are
compulsory. If there are any changes to the assessment, those changes will be notified as
required.
1
Feedback
Staff Feedback
Students Feedback
TAU is committed to the demonstration of educational excellence and regularly seeks
feedback from students. Written evaluation form will be prompted to students before the end
of each semester to get students’ feedback.
COURSE SCHEDULE
Required Student
Week Summary of Activities Activity
Preparation
Course Introduction and Business
1 Lecture Lecture Notes 1
Economics Concept
Textbook: Ch. 1 &2
2
Pricing, Distributing and
9 Lecture Lecture Notes 8
Promoting Product
Textbook: Ch. 12
ASSESSMENT REQUIREMENTS
Assignment
Examination(s)
The exam will test topics covered in Week 1 through week 6 (inclusive). This is a closed
book exam. A mixture of theory and practical questions will be asked. The marking criteria
will be based on model solutions and answers prepared by the lecturer.
The mid-semester exam is designed to: (i) measure how well students have synthesized the
concepts learned in class; (ii) provide an opportunity to review the first six weeks of material
which is critical for the remainder of the course; (iii) provide feedback for lecturer and
students on their progress for the course. This exam is not redeemable.
3
Final Examination (total weighting 30%, Date TBA)
This is a closed book exam with no formula sheet. A mixture of theory and practical
questions will be asked. Students will need to review and revise all the materials covered in
Week 1 through week 13 (inclusive) pertaining to the course. Students will be provided with
details regarding the final exam as it approaches. The marking criteria will be based on model
solutions and answers prepared by the lecturer.
The final exam is designed to: (i) test the student’s understanding and comprehension of the
course material; (ii) ensure they have obtained the learning objectives of the course.
Extensions: NA
Penalties: If a student misses a class in which a quiz is held, then they will not be able to
make up the quiz and will be awarded a zero for that quiz. If a student is sick, they should
notify the lecturer immediately and with receipt of a medical certificate, special arrangements
will be made. Students who frequently do not attend lectures, they will automatically lose
marks form class participation.
Workloads
Students taking this course are expected to commit at least 10 hours a week to completing the
work. This will include:
Prescribed Textbooks
Prescribed text: