Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
https://en.wikipedia.org/wiki/Millennials
1. How millennials are also known?
Millennials are also known as Generation Y or gen y.
2. Who are millennials?
Generation Y (or simply Gen Y), are the demographic cohort following Generation X and
preceding Generation Z
3. What period use researchers to define millennials birth years?
Researchers and popular media use the early 1980s as starting birth years and the mid-1990s
to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.
4. Why are millennials sometime refered to „echo booms”?
Millennials are sometimes referred to as "echo boomers" due to a major surge in birth rates
in the 1980s and 1990s, and because millennials are often the children of the baby boomers.
5. Why this generation is called like that?
It is so named, because the earliest of the millennials became an adult around the turn of the
millennium.
6. Why Advertising Age editorial coined the phrase Generation Y?
Advertising Age editorial coined the phrase Generation Y to describe those who were aged
11 or younger as well as the teenagers of the upcoming ten years who were defined as
different from Generation X.
7. How Psychologist Jean Twenge described millennials in her book, „Why Today’s Young
Americans Are More Confident, Assertive, Entitled – and More Miserable Than Ever Before”?
Psychologist Jean Twenge described millennials as "Generation Me" in her 2006 book.
8. What tile give „Time” magazine to a cover from 2013 referring to millenials?
In 2013, Time magazine ran a cover story titled Millennials: The Me Me Me Generation.
9. Whici is the hypothesis given by authors William Strauss and Neil Howe?
Authors William Strauss and Neil Howe argue that each generation has common
characteristics that give it a specific character with four basic generational archetypes,
repeating in a cycle.
10. What they prediced to millenials acording to this hypothesis?
According to their hypothesis, they predicted millennials would become more like the "civic-
minded", with a strong sense of community both local and global.
11. How millenials tend o define themselves?
Millennials chose most often to define themselves with more negative terms such as self-
absorbed, wasteful or greedy.
12. Why Elza Venter think that millenials are digital naives?
Elza Venter, an educational psychologist and lecturer at Unisa, believes Millennials are digital
natives because they have grown up experiencing digital technology and have known it all
their lives.
13. What is the difference beween older and younger members in communication?
Older members use a combination of face-to-face communication and computer mediated
communication, while its younger members use mainly electronic and digital technologies
for interpersonal communication.
14. Why millennials use social networking sites, such as Facebook and Twitter so often?
Millennials use social networking sites, such as Facebook and Twitter, to create a different
sense of belonging, make acquaintances, and to remain connected with friends.
15. What, the report from Cancer Research UK, says about millenia’s healh?
Cancer Research UK reports that more than 70% of millennials will be overweight or obese
by ages 35–45, in comparison to 50% of Baby boomers who were overweight or obese at the
same ages.