MKT Thesis 2014-2019

MARKETING THESIS (MBA)
S.No. Student Name TOPIC Year Call No. Status Supervisor
Impact of brand awareness, brand loyalty, traditional media and

Asim Aziz
1 social podium on word of mouth: Empirical evidence from Karachi 2014 MKT-01 Available Mirza Amin ul huq
(1198) airline industry.
Nighat Iqbal Influence of affect & cognition on men's and women's impulse Dr. Naveed R. Khan
2 2014 MKT-02 Available
(2610) buying behavior.
The relationship between user motivation for social media

Umam Jamal
3 marketing on users' attitudes towards social media marketing: An 2014 MKT-03 Available Mirza Amin ul huq
(10130) empirical evidence from Pakistan.
Ayaz Aslam Rattani Consumer Behavior Towards Counterfeit Products: A study of Dr. Naveed R. Khan
(0405) Karachi.
Muhammad Anas A study on belief, attitude and behavioral responses towards

5 Siddiqui social media advertising: a path analysis on the consumers of 2014 MKT-05 Available Mirza Amin ul huq
(0383) Karachi.
Muhammad Junaid A study of fashion on impulsive buying behavior

6 2014 MKT-06 Available Mirza Amin ul huq
(0360)
Sidra Tanveer Consumer response to stock-out in online supply chain in

(0951) Pakistan.
Talha Jawed A structural model of innovativeness and internet shopping

(10751) adoption.
Bilal Shakil The impact of website usability and customer satisfaction on
(0409) customer loyalty and positive word of mouth in digital banking.
Nida Shamim Consumer characteristics towards female endorsement in

(1492) billboards: a moderation analysis.
Impact of consumer's attitude and subjective norms towards

Hassan Javed
11 behavioral intention on energy efficient products: a study among 2014 MKT-11 Available Mirza Amin ul huq
(0400) business students of Pakistan.
Tazeen Karimi Consumer level of offense towards controversial product

(0397) advertisement and offensive advertising appeal.
Muhammad Zubair Impact of role Model on behavioral and purchase intensions

(0329) among youngters: empirical evidence from Karachi, Pakistan.
14 Syed Rahat Maqsood Gauging The Customer Based Brand Equity in Apparel Industry of Dr. Naveed R. Khan
2015 MKT-14 Available
(0560) Pakistan: An empirical evidence from Karachi.
Mohsin Saleem After sales service effects on building customer loyalty in banking Dr. Naveed R. Khan
(2611) sector.
Taimoor Iqbal Factors affecting buying intention to purchase organic foods in

16 Qureshi 2015 MKT-16 Available Mirza Amin ul huq
Pakistan.
(0440)
Arsalan Mujahid
Sadia Marium
17 City as brand personality: empirical evidence. 2015 MKT-17 Available Ghouri
(0920)
Arsalan Mujahid
Muhammad Ahmed Relationship of perceived quality and ethical concerns on
18 2015 MKT-18 Available Ghouri
(2116) customer buying behavior. A study on counterfeit products.
Syed Ain-ul-Hassan Demand for Smartphone: a study on impact of product feature & Arsalan Mujahid
19 Naqvi 2015 MKT-19 Available Ghouri
brand name among the university students of Karachi.
(1170)
Arsalan Mujahid
Yahya Ejaz Relationship of perceived security and information quality on E-
(1300) Customer Trust: empirical evidence.
Arsalan Mujahid
Rameez Ali Khan Empirical study on marketing capabilities and brand loyalty and
(3863) their impact on customer satisfaction.
Arsalan Mujahid
Javed Akber Ethical brand management: impact on customer loyalty by ethical
(10545) duties and sales promotion telecommunication industry.
Arsalan Mujahid
Arshman Sarwar Brand Loyalty of Honda Motor Bikes in the rural area of sindh:
(1812) Empirical evidence.
Tauseef Ul Hasan Corporate credibility and celebrity credibility on consumer Arsalan Mujahid
24 Usmani reaction to brands: an empirical study in mobile industry ogf 2015 MKT-24 Available Ghouri
(0952) Pakistan.
Arsalan Mujahid
Madiha Mushtaque Role of Packaging element on consumer buying behavior in
(1498) Karachi.
Syed Aamir Sajjad The impact of packaging & the influence of children on the Arsalan Mujahid
26 buying decision of parents: an empirical study in the food 2015 MKT-26 Available Ghouri
(0334) industry of Pakistan.
Midhat Jahan Arsalan Mujahid

Link o sales service and on time delivery on customersatisfaction:
27 Siddiqui 2015 MKT-27 Available Ghouri
Empirical study on Karachi.
(1813)
Jawad Qaiser Faizi Service that deriver customers towards online shopping intention: Arsalan Mujahid
28 an empirical study on the online fashion apparel industry in 2015 MKT-28 Available Ghouri
(0934) karachi.
Arsalan Mujahid
Abbas Sardar Zaidi Shopping experience linked to impulse buying: An empirical
29 (0503) evidence. 2015 MKT-29 Available Ghouri
Muhammad Khurram Impact of brand recall and perceived quality of product on Arsalan Mujahid
30 Khan purchased intention of consumer in fast food restaurants of 2015 MKT-30 Available Ghouri
(1226) Karachi.
Arsalan Mujahid
31 Khayam Uddin 1237) The impact of fashion knowledge and self esteem on fashion 2015 MKT-31 Available Ghouri
clothing involvement.
Arsalan Mujahid
Muhammad Ali Role of consumer intention and sponsorship over the organization
(1119) marketing performance
Arsalan Mujahid
Usman Ghani Awan Impact of sports celebrity endorsement on purchase intention,
(10939) brand loyalty and recall level of students in Karachi.
Arsalan Mujahid
Abdul Hamid The effect of brand image and brand identity on the buying
(0442) behavior of consumer in automobiles industry.
Syed Hammad Arsalan Mujahid

The impact of behavioral and cognitive advertising on Brand
35 Hussain 2015 MKT-35 Available Ghouri
Image.
(10558)
Arsalan Mujahid
Osama A.Khan Impact of attitude & incentive on mobile advertising: empirical
(1413) study on consumer behavior.
Arsalan Mujahid
Kamran Ali Impulse buying behavior and variety seeking factors: a traits
(0265) correlate view.
Arsalan Mujahid
Shumaila Ahmed Impact of consumer perception of online ethics and its effect on
(1814) satisfaction. An empirical study of Pakistan.
Osama Bin Shahab Impact of environmental determining factors, values and lifestyle Arsalan Mujahid
39 on ecological consumer 2016 MKT-39 Available Ghouri
(2220) behavior.
Arsalan Mujahid
Hasan Saeed Khan Empirical study on determinants of customer's online purchase
(2402) intention in Pakistan.
Bilal Ameer Hamza Empirical study on the impact of word of mouth and brand equity Arsalan Mujahid
(12311) on purchase intention.
Arsalan Mujahid
Ashhad Khan Impact of Public Self-consciousness and Materialism on
(1539) Compulsive buying.
Arsalan Mujahid
Ayesha Usmani The impact of brand engagement and word of mouth on
(4118) purchase intention.
Arsalan Mujahid
Syed Rohail Haider The Impact of Blogger Recommendation, Reviews and Trust,
(0748) Attitude on Online Shopping.
The Impact of Customer Inertia & Customer Satisfaction on Arsalan Mujahid

Raheel Riaz
45 Repeat Purchase Intention in 2016 MKT-45 Available Ghouri
(4520) Online female shoppers.
Arsalan Mujahid
Asad Shabbir Healthy brands establishing brand credibility, commitment and
(0941) connection among consumers in Pakistan.
Arsalan Mujahid
Wajiha Zafar Impact of Celebrity endorsement and perceived product quality
4089) on brand loyalty.
Arsalan Mujahid
Uzair Ahmed Effect of intuitive judgment on consumer attitude towards
(2277) assortment.
Arsalan Mujahid
Bilal Siddiqui Theory of Planned Behavior in Entrepreneurial Intent: empirical
(3734)) evidence from Pakistan.
Arsalan Mujahid
Reem Khan The impact of ethics and materialism on purchases of counterfeit
(3303) good: an empirical study in karachi Pakistan.
Arsalan Mujahid
Syed Raheel Hussain Relationship Between Service Quality and Perceived Value on
51 Customer Satisfaction in Pakistan. 2016 MKT-51 Available Ghouri
(2540)
Arsalan Mujahid
Maliha Bari
52 To identify the impact of resistance to innovation and trust on 2016 MKT-52 Available Ghouri
(2953)
intention to use mobile financial services in Karachi.
Arsalan Mujahid
Uzair Javaid Impact of Brand Equity and Promotion Strategies on Purchase
(0232) Intention: A Perspective of FMCG Consumers.
Impact of sales personnel's behavior and sales promotion on Arsalan Mujahid
Usama Zaheer
54 brand loyalty: An empirical 2016 MKT-54 Available Ghouri
(4734)
evidence from Karachi.
Arsalan Mujahid
Zainab Nasir
55 The Effect of Consumer Risk Perception and Belief of Uncertainty 2016 MKT-55 Available Ghouri
(3297)
towards Online Purchase Intentions (A Cross-Cultural Study).
Exploratory study on the impact of celebrity endorsement and Arsalan Mujahid

Sana Hussain
56 brand image on small and 2016 MKT-56 Available Ghouri
(1089)
medium sized enterprises (SMEs) performance.
Arsalan Mujahid
Hafsa Haider Sayeed Integrating effects of consumer perception on purchase intention.
(3934)
Arsalan Mujahid
Noman Uddin Khan An empirical investigation of repeat buying behavior of customer
58 (3333) for brands. 2016 MKT-58 Available Ghouri
Investigating the influence of Branding on Young Adults Purchase Arsalan Mujahid

Anas Ahmed
59 Intention In Virtual 2016 MKT-59 Available Ghouri
(2080)
Communities.
Arsalan Mujahid
Sameena Fatima Impact of quality, packaging and brand awareness of packaged
(1301) milk on Karachi consumers.
Impact of ethics, consumer attitude and corporate social Arsalan Mujahid

Fouzia Abdul Aziz
61 responsibility on purchase 2016 MKT-61 Available Ghouri
(0211)
behavior.
Arsalan Mujahid
Faraz M. Qureshi Impact of complaint behavior and service recovery satisfaction on
(1522) intention to repurchase online in Karachi.
Arsalan Mujahid
Muhammad Moeez
63 An examination of the effect of brand performance, brand 2016 MKT-63 Available Ghouri
(3294)
reputation, customer satisfaction on brand loyalty.
Physical attractiveness and trustworthiness affect consumers Arsalan Mujahid

Shiraz Ali
64 attitude toward purchase 2016 MKT-64 Available Ghouri
(1616)
intention.
Mohammad Eijaz Arsalan Mujahid
65 Anwar 2016 MKT-65 Available Ghouri
(0950) Consumer based brand equity, purchase intention and brand
preference: A case study of Pakistani cellular company.
Impact of Brand image and Product involvement towards Arsalan Mujahid

Shaharyar Kaif
66 Consumer Purchase behavior of Counterfeits products: An 2016 MKT-66 Available Ghouri
(1921) Empirical study in Karachi Pakistan.
Arsalan Mujahid
Khwaja Wahaj Uddin Impact of customer attitude and buying decision towards
(5397) contentious packages in Karachi.
Muhammad Saqib An impirical analysis on the Impact of Information Quality on

(2735) Brand evaulation in Pakistan.
Khalida Khan Influence of situational factors and urge to buy impulsively on

(3125) impulse buying behavior.
Aiman Moin
70 Retail stores as a symbolic resource for the construction of loyalty. 2016 MKT-70 Available Mirza Amin ul huq
(2737)
Syed Maaz Ali

(4807) Analyzing consumers purchase intentions towards automobile
brands, using Country Of Origin and Brand Loyalty as influencers.
The relationship between emotional intelligence and customer
Haseen Fatima
72 orientation for pharmaceutical salespeople by Karachi 2016 MKT-72 Available Mirza Amin ul huq
(1631) perspectives.
Faizan Ali Implementating theory of planned behavior on consumer of

(2395) Pakistan.
74 Mohammad Shahbaz Impact of consumer motivation on brand loyalty link to clothing 2016 MKT-74 Available Mirza Amin ul huq
(2742) behavior in Pakistan.
Sana Amin Store atmosphere affect as tool for examining consumer behavior
(2744) at a retail outlet.
Danish Dossani Internet Banking Service Quality: An Empirical study on banking

76 2016 MKT-76 Available Saba Mateen
(3250) sector of Pakistan.
Ali Ahmed Shaikh Investigating the determinants that resist consumer to continue
(3121) online shopping.
Areeba Shayan Brand Loyalty: A whole new dimension of customer satisfaction

(2307) and consumer-brand relationship.
Nida Hamdani
79 The Antecedents of Behavioral Intensions in Restaurant Industry 2017 MKT-79 Available Mirza Amin ul huq
(2303)
of Pakistan: Consumers' Reflection on Service Quality, Food
Quality and Perceived Price.
Mirza Asad Hussain Brand Equity Creation: The Combination of Advertisement, Sales
(2098) Promotion and Personal Selling.
Farhana Sharif Role of Marketing Mix, External Motivators & Internal Motivators
(2857) in Snack Foods Impulse Buying in Pakistan's Food Retail Industry.
Hassan Ahmed Khan Analyzing consumer’s beliefs about companies’ CSR activities and
(3088) their purchase behavior.
Jamil ur Rehman A model of Bancassurance and repeat patronage intention in

(0753) banking industry.
Zubair Munawar Drivers of Consumer Purchase Intention for Luxury Brand: A Case
84 Khan 2017 MKT-84 Available Mirza Amin ul huq
of Developing Country.
(2541)
Syed Abrar Ahmed
(3302) Impact of price-value trade-off on actual repurchases, overall
satisfaction, purchase intention and word-of-mouth advertising.
Sohail An empirical analysis on the impact of school reputation on

(1046) parent's satisfaction and layalty.
Fariha Tariq Ali The impact of self concept and brand attitude on consumer
(1927) involvement in Pakistan.
Shahzad Younus Impact of price reduction sales ads and brand personality on
(2618) loyalty.
Uzma Khalid
89 Antecedents of WOM from developing country perspective. 2017 MKT-89 Available Mirza Amin ul huq
(2190)
Maryam Aziz Impact of Online experiences and virtual goods on purchase

(5596) intention.
Manzar Mushtaq Assess an Extended Brand Equity Model-Appraisement and

(1161) Validation.
Sara Dr. Naveed R. Khan

92 Empirical Study on Customer Response to Gift Promotions. 2017 MKT-92 Available
(5861)
Rukhsana Quality Perception and Behavioral Intention in Restaurant Dr. Naveed R. Khan
(3717) Industry.
Muhammad Rehan Dr. Naveed R. Khan

94 Khan An Empirical Study on Skepticism towards Green Environment. 2017 MKT-94 Available
(6127)
Arsalan Mujahid
Rimsha Khan Empirical Study on Consumer Brand Relationship (Cosmetic
(3757) Industry of Pakistan).
Rabia Faraz Influence of Moral Emotions on Moral Judgments moderated by Dr. Naveed R. Khan
(6106) Self-Construal: An Ethical Dilemma of Fashion Counterfeits.
Urooba Mashkur Establishing brand commitment and self-brand connection Dr. Naveed R. Khan
(5357) among consumers.
Madiha Waheed Perceived Enjoyment and Social Network Advertising: An Dr. Naveed R. Khan
(1860) Empirical Study.
Shahnawaz Rafiq Study On Moderating Effects Of Need For Cognition On Drivers Of Dr. Naveed R. Khan
(3940) Customer Loyalty.
The Impact Of Brand Image, Brand Loyalty and Market

100 Hafiz Zain-Ul-Abedin Dr. Naveed R. Khan
Orientation on Purchase Intention, a Pragmatic study on Jeweler 2017 MKT-100 Available
(3202) Market in Karachi.
Sidra Saeed Superstitious beliefs in brand logo: an empirical approach in Dr. Naveed R. Khan
(3320) Karachi, Pakistan.
Yousma Akram The Impact Of Brand Authenticity on Brand Attachment: study on Dr. Naveed R. Khan
(5355) food Industry.
Dilawaiz Maqsood An empirical study on Brand management system and business Dr. Naveed R. Khan
(3295) performance.
Erum Hanif Dr. Naveed R. Khan

104 Segmenting Consumer Reactions To Social Network Marketing. 2017 MKT-104 Available
(1755)
Amna Saleem impact of traits and motives of fashion consumers electronic Dr. Naveed R. Khan
(5988) word of mouth engagement through social media.
Muhammad Farhan The Determinants of Customer's Online Purchasing Intention: An Dr. Naveed R. Khan
106 Rashid 2017 MKT-106 Available
Empirical Evidence of Banking Sector of Pakistan.
(1204)
Muhammad Ali Website Usability, Consumer Satisfaction and the Intention to Use Dr. Naveed R. Khan
(6097) a Website: The Moderating Effect of Perceived Risk.
Muhammad Asad Impact of Direct to Consumer Advertising on Consumer Decision Dr. Naveed R. Khan
108 Farooqui 2017 MKT-108 Available
Making.
(2662)
Asif Amir Ali The influence of Relationship Marketing Orientation on Brand Dr. Naveed R. Khan
(4596) Equity in Banks.
Anam Mushtaq Relationship Between Customer Brand Engagement And Brand Dr. Naveed R. Khan
(3830) Loyalty Intentions.
Muhammad Ahsan Brand Logo & Firm Performance: An Empirical Approach. Dr. Naveed R. Khan
(3487)
Mufarrah Malik The Impact of Market Orientation & Brand Orientation on Firm's
112 2017 MKT-112 Available Ms. Saba Mateen
(5992) Financial Performance.
Impact of Religiousness on Perceived Trustworthiness and

Rafay Babar Dr. Naveed R. Khan
113 Advertisement avoidance: A finding from a Metropolitan City 2017 MKT-113 Available
(2649) Karachi.
Hassan E-Commerce perceived benefits and perceived limitations: An Dr. Naveed R. Khan
(5361) Empirical study.
Minhas Hussain The Impact of service quality and customer loyalty with a Dr. Naveed R. Khan
115 Mufti mediating role of customer satisfaction on intention to switch in 2017 MKT-115 Available
(0466) banking sector of Karachi Pakistan.
116 Syeda Mariam Jaffri Determinants of Green Product Purchase Behavior: Evidence Dr. Naveed R. Khan
2017 MKT-116 Available
(2154) from a Developing Country.
Kamran Jahangir Impact of Retail Brand Personality and Self Congruity on Store Dr. Naveed R. Khan
(0754) Loyalty: The Moderating Role of Gender and Age.
Abdul Waheed The Role of Perceived Risk on Purchase Intention, Image Dr. Naveed R. Khan
(1120) Perception and Price Image.
Hafiz Muhammad Empirical Study on Loyalty Advocacy. Checking the role of Dr. Naveed R. Khan
119 Talha Khaliq 2017 MKT-119 Available
Satisfaction, Trust & Alternative Scarcity.
(3690)
Komal Khalid Facets of Mobile Marketing through Uses and Gratification Dr. Naveed R. Khan
(0634) Paradigm: A perspective from Developing Country
Fatima Khalili Fundraiser's Effectiveness and Firm Performance: An Empirical Dr. Naveed R. Khan
(3078) Study on Direct Marketing Skils.
Sidra Aslam The role of satisfaction, identification and commitment, The study Dr. Naveed R. Khan
(2957) on reputation and intention.
Syed Farid Ali Measuring Customer Satisfaction on Service Quality Dimensions

(2983) of Islamic Banks in Pakistan.
Hafsa Sohail Intrinsic factors affecting impulse buying behavior, moderating

(6698) impact of situational characteristics.
Shareena Siddiqui
(4295) Consumers attitude towards sponsored recommendation post on
social media marketing and purchase intention.
Hassaan Shakir
(3475) The Effects of Perceived Service Quality on Repurchase intention
and subjective Well-Being of Pakistan tourists.
Affaf-ur-Rehman Online purchase determinants of loyalty: The mediating effect of

(3306) satisfaction and moderating effect of product knowledge in
tourism.
Areeb Siddiqui
(3476) A study on the impact of consumer risk perception and
innovativeness on online shopping intention in Pakistan.
Farooque Zaman
(3315) Physician perceived value as a mediating variable between
marketing mix strategy and physician satisfaction.
130 Noman(1314)
Iqbal Adhami 2017 MKT-130 Available Ms. Saba Mateen
Impact of sales person's product knowledge and Empathy on
Sales performance: Analysis of Sales person's behaviours.
Muhammad Salman
131 Khan Shopping center customer service: creating customer satisfaction. 2017 MKT-131 Available Ms. Saba Mateen
(4128)
Ishtiaq Ahmed
132 Impact of Social Media Communication on Customer Loyalty. 2017 MKT-132 Available Ms. Saba Mateen
(2887)
Muhammad Rashid The Antecedents of customer loyalty: A moderator mediation

133 Ghayas model of customer relationship management quality and brand 2017 MKT-133 Available Ms. Saba Mateen
(1874) image.
Kashif Khan Effect of website design quality, perceived product quality,

(2877) information task fit and mediating impact of trust at online
purchase intention.
Afshan Jaleel Factors influencing word of mouth behaviours in the restaurant

(1606) industry.
Muhammad Yasir
(7195) Impact of emotions trilogy and word of mouth on purchase
intention with brand awareness as a mediator.
137 Farrukh(3070)
Ahmed Khan 2017 MKT-137 Available Ms. Saba Mateen
Improving Brand Loyalty Of Telecom Service Users Of Pakistan
with Moderating Effect Of Consumer Personality and Mediating
Effect Of Customer Satisfaction.
Naveed Ali Khan

138 Evaluation of Branded Hotel Chain : The Role of Brand Awareness, 2017 MKT-138 Available Ms. Saba Mateen
(3965)
Brand Marketing and Brand Trust with the Mediating Effects of
Brand Quality and Brand Perceived Value on Purchase Intention.
Ahsan Ansari
139 Consumer behavior on facebook towards brands in Pakistan. 2017 MKT-139 Available Ms. Saba Mateen
(4144)
Abdullah Khalid Investigating the importance of packaging attributes in gaining

(3197) customer loyalty.
Faiza Ashraf
(3977) The Impact of Perceived Green Brand Quality, Green Brand
Image, Green Brand Awareness on Green Brand Equity with
Perceive Risk as a Moderator and Brand Credibility as Mediator.
Syed Mustafa Kazim Brand communication, brand image and brand trust as
142 Alam 2017 MKT-142 Available Ms. Saba Mateen
antecedents of brand loyalty in Karachi, Pakistan.
(3696)
143 Huzaifa Younus Service Quality Dimensions: An emperical study on online service 2017 MKT-143 Available Ms. Saba Mateen
(10539) quality, commitment and Loyalty.
Arfa Saleem Brand attachment in an industrial context: the effects on brand
(3336) loyalty-an empirical study of Pakistan.
Sadia Liaqat
(3603) The impact of consumer interaction behavior on purchase
intention in an SNS environment the mediating role of trust: an
Emperical study of Pakistan.
Warda Wakeel
146 The impact of market orientation, marketing resources and 2017 MKT-146 Available Ms. Saba Mateen
(3201)
marketing capabilities on firm performance in manufacturing
industries of Pakistan.
Syeda Tehniat Rizvi An experimental approach to study the effect of endorser's

(0590) credibility & brand credibility on consumer based brand equity.
Rahat Amin Advertising spending as an antecedent of university image and

(1113) loyalty: A reflection from higher education students.
Syed Shariq Zahoor The Effect of Social Media on Customer relationship and festival
(4558) engagement.
Muhammad Ammar
150 Burney 2017 MKT-150 Available Ms. Saba Mateen
(2278) How short term (sales promotion and word of mouth) and long
term ( brand personality) marketing efforts create brand equity?
A consumer perspective from developing country.
Nafeesa Zaitoon
151 How does word of mouth affect customers satisfaction? 2017 MKT-151 Available Ms. Saba Mateen
(4954)
Faryal Jabeen
(4847) Impact of satisfaction, brand communication and brand image on
brand loyalty, the mediator effect of brand trust.
Mahwish Saleem
153 2017 MKT-153 Available Dr.Ali Raza
(1112) The impact of electronic word of mouth, attitude and consumer
involvement on purchase intention of consumer.
Rashida Shabbir
154 Impact of Atmosphere and Price on Loyalty of Customers. 2017 MKT-154 Available Ms. Saba Mateen
(3990)
Saquib Bilal An empirical study of perceived social media marketing activities

(3291) on brand loyalty in context of Karachi.
156 Muhammad Shoaib 2017 MKT-156 Available Ms. Saba Mateen

(4526)
The Relationship between Brand love and Advertisement on
Word Of Mouth(WOM), Insight from Customer in Pakistan.
Iqra Saeed
157 Factors influencing Blog Reader's Purchase Intentions in Pakistan. 2017 MKT-157 Available Ms. Saba Mateen
(4277)
Muhammad
158 Moazzam 2017 MKT-158 Available Ms. Saba Mateen
(4651) The impact of trust, attitude and eWOM on online purchase
intention by moderating role of internet experience.
Sana Waheed
(3285) An empirical study of Luxury Fashion Consumption in Karachi,
Pakistan: Factors affecting Attitude and Purchase Intention.
160 Komal (6688)

Sarwar Malik The effects of blogger recommendations on customers online 2017 MKT-160 Available Ms. Saba Mateen
shopping intentions.
Ammara Younus Technology Acceptance Model (TAM) and Social Media usage: an
161 2018 MKT-161 Available Sir Sajid Ali
(5186) empirical study on Facebook.
Muneeb Ahmed Behavioral intention toward mobile advertising: an empirical

162 Siddiqui 2018 MKT-162 Available Sir Sajid Ali
review in the context of Pakistan.
(3726)
Iqra Afzal Building company reputation and brand equity through CSR: The
(4986) mediating role of trust.
Muhammad Owais Analyzing the relationships between quality, satisfaction,

(7198) behavioral intention and awareness of a festival.
Usra Zahoor Ali Co-Branding statregy in cause-related advertising: the fit between
165 2018 MKT-165 Available DR. Syed Ali Raza
(7198) Brand and cause.
Erum Fatima Examining the influence of online retailers' brand equity on

(3477) purchase intention with moderating role of perceived usefulness.
Fatima Bari Achieving customer satisfaction in services firms via service

(8064) branding capability and customer empowerment.
Romana Salman Impact of posting purchases on social media through their self
(1518) and interpersonal relationships on consumer happiness.
Sabahat Laique The impact of consumer behavioral factors on negative emotion

(3948) & negative emotion on return: a case of Apparel industry.
Safeer Rasheed Brand service quality, satisfaction, trust and preference as

(4979) predictors of consumer brand loyalty in the retailing industry.
Narmeen Ali Shah Responsible brands vs active brands? An examination of brand
(4977) personality on brand awareness, brand trust and brand loyalty.
Javeria Khan Brand communication, brand image and brand trust as

(5283) antecedents of brand loyalty in Pakistan.
173 Syed Laeeque Anwar Factors influencing consumers' attitudes and purchase intentions 2018 MKT-173 Available Sir Sajid Ali
( of e-deals in Pakistan.
Arooba Iqbal Linkages between self-congruity, brand familiarity, percieved

(7363) quality and purchase intention: A study of fashion retail brands.
Kamran Hafeez Empirical study on customer loyalty with moderating role of

(3693) religious orientation in soft drinks industry of Karachi, Pakistan.
Muhammad Ahsan
176 Sualeheen Managing consumer based brand equity in Islamic Banking. 2018 MKT-176 Available Sir Sajid Ali
(2646)
Muhammad Junaid Young consumer's insight on Brand equity of online shopping

(6166) stores.
Vishal Prem Nath The impact of financial services quality and fairness on customer
(4328) satisfaction.
Adil Minhaj Brand engagement of customers on facebook fan page and like-
(6410) intention.
Muhammad Hassam Effect of Luckydraw sales promotion on brand loyalty: an

180 Akhtar empirical study on mobile telecommunication industry in 2018 MKT-180 Available Sir Sajid Ali
(4792) Pakistan.
Syed Waqar Ali The concept of online corporate brand experience: an empirical
(1627) assessment.
Understanding purchase intention towards chinese home
Hina Rasheed
182 appliances in Pakistan: role of ethnocentricm, animosity, social 2018 MKT-182 Available Sir Sajid Ali
(4950) status and self-esteem.
Muhammad Faheem Factors affecting online group buying intention and satisfaction: a
183 Kaleem 2018 MKT-183 Available Sir Sajid Ali
social exchange theory perspective.
(3321)
Tabina Habib An integrated model of factors affecting consumer attitudes

(7270) towards online shopping.
Moderating effect of brand image on Corporate social

Hasan Abidi
185 responsibilty, public relations perceptions, service quality, 2018 MKT-185 Available Sir Sajid Ali
(5875) customer satisfaction on customer loyalty.
The impact of service assurance and service reliability on

Abdul Qadir Khan customer loyalty through mediating role of affective and
(4178) continuance commitment: an empirical study on telecom service
sector of Pakistan.
Ijaz Ahmad Significant components of service brand equity in healthcare

(3318) sector in Pakistan.
Khalid Fazal Managing brand identity: effects on the employees of banks in

(6014) Pakistan.
Umm e Hani Khan Initial Trust and Online buyer behavior: an empirical review in the
(7290) context of Pakistan.
M. Manzar Abbas
190 System design effects on online impulsive buying. 2018 MKT-190 Available Sir Sajid Ali
(1626)
Hashsham ullah The development of service quality dimensions for internet

191 Siddiqui 2018 MKT-191 Available Sir Sajid Ali
service providers: retaining customers of different usage pattern.
(4116)
Jawad Mirza
192 Key factors of youth mobile advertising acceptance. 2018 MKT-192 Available Sir Sajid Ali
(4294)
Muhammad Adnan Loyalty intention and the role of brand awareness, brand
(3804) credibility and brand commitment.
Ayesha Kanwal Healthy Brands: establishing brand credibility, commitment and

(6479) connection among consumers.
The influence of percieved social media marketing activities on

Fakeha Anwer
195 brand loyalty: The mediating effect of brand and value 2018 MKT-195 Available Sir Sajid Ali
(7241) conciousness.
Nelofar Bano Identifying key factors affecting consumer purhase behavior in an

(7202) online shopping behavior
Mohsin Ahmed Effective social media marketing: "face book as an opportunity for
(6685) universities"
Brand prominence and willingness to purchase luxury brands: A

Aisha Hira
198 study on its antecendents and outcomes from developing 2018 MKT-198 Available Sir Sajid Ali
(0684) country's perspective
Maheen Zehra Examinations of the role played by brand love and jealousy in
(3963) shaping customer engagement
Qutub Hussain Moderating Effects of situational characteristics on impulse

(3928) buying in Pakistan.
Maida Shafi Social Media usage, Electronic word of mouth and purchase
(4498) decision involvement in pakistan
Muhammad Mohsin Impact of percieved justice, service recovery on customer

202 Alam 2018 MKT-202 Available Sir Sajid Ali
affections loyalty and word of mouth
(8085)
Wardah Shahab Moderating effect of online shopping experience on customer
(4814) satisfaction and repurchase intention
Farah Ahmed Factors Influencing Tourist's Word of Mouth Behavior in Resturant

204 2018 MKT-204 Available Dr.Muhammad Ali
(5218) Industry of Pakistan.
Irfan Khan The Impact of Corporate Association on Consumer Brand Loyalty

(4851) with Mediating Effect of Brand Identification.
Kinza Ekram Determinants and outcomes of price premium and loyalty: A case
(6494) of Nestle tetra pack products.
Relationship between job attributes, job motivational factor

Kumail Mushtaq
207 influence on students' intention to persue a sales career in 2018 MKT-207 Available Dr.Muhammad Ali
(4322) Pakistan.
Madiha Fatimah
208 Factors affecting happiness towards online purchase satisfaction. 2018 MKT-208 Available Dr.Muhammad Ali
(8090)
Muhammad Asif Linking social media marketing activities with brand love: the
209 Siddiqui 2018 MKT-209 Available Dr.Muhammad Ali
mediating role of self expressive brand.
(8091)
Muzzammil Rafiq Factors affecting purchase intention towards shopping malls in
(4945) Pakistan.
Nimrah Farooq Impact of retail store attributes on consumer grocery store

(4984) choice.
Syed Uzair Ali Consumer attitude towards online video advertisements using
(8083) social media as a platform.
213 Taha Ahmed Siddiqui The impact of perceived values of mobile banking applications on 2018 MKT-213 Available Dr.Muhammad Ali
(4793) consumer Ewom.
Tajdar Hussain An assesment of consumer-brand relationship on social media
(4333) platform: a study of the Pakistani Online Brand Communities.
Zaid Bin Hisam Relationship between customer retention and perceived value in
(8087) apparel industry: a case of Gul Ahmed.
Mehak Moin Uddin Customer engagement behavior in social media: A case of

(6111) Pakistani consumers.
Anum Shah Service quality and brand loyalty: the mediating effect of brand
(3992) passion, brand affection and self brand connection.
Wajeeha Pervez Mobile shopping among young consumers: An empirical study in

(6197) Pakistan.
Syed Nabeel Saeed Determinants of consumer intention to use Mobile App in

(3712) purchasing tourism related products.
Syed Muhammd Impact of service failure explanation on customer repurchase

220 Hamza 2018 MKT-220 Available Dr.Muhammad Ali
intention: A case of Pakistan food service provider.
(5537)
Muhammad Zubair Event innovation induced corporate branding in the use of

(3717) behavior in tourism of Pakistan.
Lubna Mobin Factors Influencing Consumer Perception of Brand Trust on Online

(7200) Shopping Website.
M.Asad Qazi Impact of Celebrity Endorsement's credibility on purchase intent

(4589) of Pakistan Mobile Brands.
Arsalan Mansuri Impact of Critical Factors on Facebook educational usage

(4811) intention in Pakistan.
Kamran Kabir The impact of Customer responsibilty on Attitudnal loyalty and
(9455) customer purchase intention in Fast Food Chains in Pakistan.
M.Zohaib Ahmed
226 Siddiqui( Analyzing consumer's Luxury fashion brand purchase in Pakistan. 2018 MKT-226 Available Dr.Muhammad Ali
(7199)
Asma Shafique Consumer's attitude and interaction towards Social Media

(4282) Advertising and their behavioral response.
Muhammad Yasin Determination of University Students' Facebook usage as a source

228 Altaf 2018 MKT-228 Available Dr.Muhammad Ali
of learning in Pakistan.
(7997)
Fatima Afsar Promoting customer's involvement with service brands: evidence

(6409) from International Fast Food Chain.
Khadija Mohsin Corporate Social Responsibilty(CSR) and corporate brandind

(6940) effect on brand loyalty: a study on Pkistani banking industry.
Rafia Rizwan Senior Executives' Perceptions of Business-to-Consumer (B2C)

(7201) online marketing strategies: the case of Pakistan.
Muhammad Farhan Effect level of inhibition amongst life insurance policy sellers on Arsalan Mujahid
232 Faheem 2018 MKT-232 Available Ghouri
the perception of potential life insurance policy buyers.
(1199)
233 Marium(7276)
Qaiser Khan An Integrated Model of Luxury Fashion consumption: a case of 2018 MKT-233 Available Dr.Muhammad Ali
Karachi, Pakistan.
Achieving consumers' attention through emerging
technologies:the linkage between
Rudaba Rasheed
234 E-Marketing and consumers' exploratory buying behavior 2018 MKT-234 Available Dr.Muhammad Ali
(5507) tendencies
Service quality, consumer satisfaction and layalty in hospitals: a

Sonia Mobeen
235 case of Pakistan 2018 MKT-235 Available Dr.Muhammad Ali
(6439)
Asmat Khan The role of cosumer online reviews to deteermine

236 Mandokhail 2018 MKT-236 Available Dr.Muhammad Ali
electronic word of month in Pakistan
(6125)
Muhammad Farhan Green Brand benefits and their influences on brand loyalty
237 Shakir 2018 MKT-237 Available Dr.Muhammad Ali
(4798)
Influence of the DinEX service quality dimensions on hospitals: a

Ahmed case of Pakistan hospitals: a case of Pakistan behavioral
238 Muhammad intentions in Pakistan 2018 MKT-238 Available Dr.Muhammad Ali
(5835)
impact of corporate social responsibility on

Dr. Moosa Kazmi
239 corporate reputation through customer trust in pharmaceutical 2018 MKT-239 Available Dr.Muhammad Ali
(4134) industry
Madiha Azhar Factors influencing consumer attitude towards fast

(3087) food consumption in Pakistan
Effects of online shopping values and website cues

241 Ariba Khan (4959) on purchase behavior: a study using S0-O-R 2018 MKT-241 Available Dr.Muhammad Ali
framework
Ejaz ul Islam Determinants of cross buying behavior in retail

(8717) banking of pakistan.
243 Khurram Rauf(4313) What drives green brand switching behavior 2019 MKT-243 Available Dr.Muhammad Ali
Antecedents and outcomes of online consumer brand

244 engagement in Pakistan 2019 MKT-244 Available Dr.Muhammad Ali
Syed Numair Ali
(6203)
Understanding the concept of share wallet, word

of mouth and electronic word of mouth using perceived value,
Arsalan Kazi
245 satisfaction and loyalty in grocery stores 2019 MKT-245 Available Dr.Muhammad Ali
(3919)
Impact of celebrity endorsement attributes and

Imtiyaz Ahmed advertising credibility on brand image and brand equity
(5532)
Standardization and customization on customer service, trust and

247 Wahaj Ali (4658) loyalty 2019 MKT-247 Available Dr.Muhammad Ali
User behavior towards using social media brand

248 Ayaz Ahmed(4832) community: a consumption value theory perspective 2019 MKT-248 Available Dr.Muhammad Ali
Influence of cognitive and affective behavior towards online

249 shopping 2019 MKT-249 Available Dr.Muhammad Ali
Md. Shoaib Ilyas
(10513)
Antecedents and consequence of brand love towards online cab
service in Pakistan
250 Shujaat Mirza(6851) 2019 MKT-250 Available Dr.Muhammad Ali
Consumer attitude and preference in the islamic mortagage
251 Wajahat Butt (4838) sector of Pakistan 2019 MKT-251 Available Dr.Muhammad Ali
Muhammad Haider Role of consumer satisfaction and switching intention towards

252 switching behavior in mobile service providers of Pakistan 2019 MKT-252 Available Dr.Muhammad Ali
(2360)
Antecedents of consumer' halal brand purchase intention: an

253 Hafiz Md. Arshad integrated model 2019 MKT-253 Available Dr.Muhammad Ali
Ahmed (4849)
Samreen Rashid
254 Factors affecting purchase intention of green products : the 2019 MKT-254 Available Dr.Muhammad Ali
(7649)
mediating role of concern
of consequences
Saad Saleem Relationship between hedonic shopping, impulse buying

255 and repeat buying towards online shoping 2019 MKT-255 Available Dr.Muhammad Ali
(4310)
Impact of social media usage, electronic word of mouth,

256 Muhammad Arsalan preceived privacy, and quality of 2019 MKT-256 Available Dr.Muhammad Ali
(4819) information on purchase decision involvement
Brand personality and brand loyality of apparel clothing brands

257 Syed Zain (4348) in Pakistan :mediating effect of brand trust 2019 MKT-257 Available Dr.Muhammad Ali
and brand commitment
Does experiential advertising impact crediability? A case

258 Asma (7795) of banking industry in Pakistan 2019 MKT-258 Available Dr.Muhammad Ali
Rina Riaz (7794)

Online repurchase intention: an emperical
study on e- commerce of Pakistan
Arsalan Ahmed
(5839) Factors influecing intention to purchase on volume discount in
260 Pakistan 2019 MKT-260 Available Dr.Muhammad Ali
Implementation of theory of planned brand loves and its

Salman Hussain outcomes behavior to understand
(8264)
Muhammad Amir Fake-love: brand love for counterfeits products and consumer
262 Hussain willingness to pay 2019 MKT-262 Available Dr.Muhammad Ali
Khan (4590)
263 Bushra Ather (6701) Consumer perceptions towards online brand engagement: 2019 MKT-263 Available Dr.Muhammad Ali
through positive electronic word of mouthy prospective
Muntaha Aziz Uddin Impact of green entrepreneurial orientation and

green relationship quality on green service innovation in
264 Qureshi 2019 MKT-264 Available Dr.Muhammad Ali
hospitility industry
(8588)
265 Safina Saleem Role of marketing and technological innovation on store equity, 2019 MKT-265 Available Dr.Muhammad Ali
(4584) satisfaction and word of mouth in retail stores
266 Hassan Ikram 2019 MKT-266 Available Dr.Muhammad Ali

(5510) Life equilibrium as a driver of organic food purchase in Pakistan
Ahmer Saleem Role of perceived value, customer satisfaction and customer
(5505) loyality as a linkage for customer retention
What drives"Customer Loyality"? The role of corporate social

268 Sidra Muhammad 2019 MKT-268 Available Dr.Muhammad Ali
Saleem (4353) responsibility in telecom industry
269 Azhar Anjum (4125) Development of customer equity through trust and loyality in 2019 MKT-269 Available Dr.Muhammad Ali
social networking sites
Bilal Ahmed Siddiqui Impact of corporate social responsibility and corporate branding
270 (3933) 2019 MKT-270 Available Dr.Muhammad Ali
on brand loyality in banking sector of Pakistan
Investigating factor affecting behavioral intention towards mobile

271 Tahira Muhammad
in-app advertisement: the mediating role of attitudes among 2019 MKT-271 Available Dr.Muhammad Ali
Ashraf (8732)
smartphones users
272 Hina Kanwal (5053) Analysis of consumer'sattitude towards purchase of 2019 MKT-272 Available Dr.Muhammad Ali
counterfeitfashion product in Pakistan
273 Taseen Jamal E-satisfaction and post-purchase behavior of online shopping 2019 MKT-273 Available Dr.Muhammad Ali
(4653) store in Pakistan
274 Shanila Mithani Impact of restaurant's brand experience on customer brand 2019 MKT-274 Available Dr.Muhammad Ali
(5477) loyality in Pakistan
275 Hamza ul Haq Impact of brand concept on brand equity 2019 MKT-275 Available Dr.Muhammad Ali
(7942)
Investigating the determinants that resist
1 Ali Ahmed Shaikh 2017 MKT-77 Available
consumer to continue online shopping.
Brand Loyalty: A whole new dimension of

2 Areeba Shayan customer satisfaction and consumer-brand 2017 MKT-78 Available
relationship.
The Antecedents of Behavioral Intensions in

3 Nida Hamdani Restaurant Industry of Pakistan: Consumers' 2017 MKT-79 Available
Reflection on Service Quality, Food Quality
and Perceived Price.
Brand Equity Creation: The Combination of
4 Mirza Asad HussainAdvertisement, Sales Promotion and Personal 2017 MKT-80 Available
Selling.
Role of Marketing Mix, External Motivators
& Internal Motivators in Snack Foods
5 Farhana Sharif 2017 MKT-81 Available
Impulse Buying in Pakistan's Food Retail
Industry.
Hassan Ahmed Analyzing consumer’s beliefs about

6 companies’ CSR activities and their purchase 2017 MKT-82 Available
Khan
behavior.
7 Jamil ur Rehman A model of Bancassurance and repeat 2017 MKT-83 Available
patronage intention in banking industry.
Zubair Munawar Drivers of Consumer Purchase Intention for

8 Luxury Brand: A Case of Developing 2017 MKT-84 Available
Khan
Country.
Impact of price-value trade-off on actual
9 Syed Abrar Ahmed repurchases, overall satisfaction, purchase 2017 MKT-85 Available
intention and word-of-mouth advertising.
An empirical analysis on the impact of school

10 Sohail 2017 MKT-86 Available
reputation on parent's satisfaction and layalty.
The impact of self concept and brand attitude

11 Fariha Tariq Ali 2017 MKT-87 Available
on consumer involvement in Pakistan.
Impact of price reduction sales ads and brand

12 Shahzad Younus 2017 MKT-88 Available
personality on loyalty.
Antecedents of WOM from developing
13 Uzma Khalid 2017 MKT-89 Available
country perspective.
Impact of Online experiences and virtual
14 Maryam Aziz 2017 MKT-90 Available
goods on purchase intention.
Assess an Extended Brand Equity Model-
15 Manzar Mushtaq 2017 MKT-91 Available
Appraisement and Validation.
Empirical Study on Customer Response to
16 Sara 2017 MKT-92 Available
Gift Promotions.
Quality Perception and Behavioral Intention
17 Rukhsana 2017 MKT-93 Available
in Restaurant Industry.
Muhammad Rehan An Empirical Study on Skepticism towards
Khan Green Environment.
Empirical Study on Consumer Brand

19 Rimsha Khan 2017 MKT-95 Available
Relationship (Cosmetic Industry of Pakistan).
Influence of Moral Emotions on Moral

20 Rabia Faraz Judgments moderated by Self-Construal: An 2017 MKT-96 Available
Ethical Dilemma of Fashion Counterfeits.
Establishing brand commitment and self-

21 Urooba Mashkur 2017 MKT-97 Available
brand connection among consumers.
Perceived Enjoyment and Social Network
22 Madiha Waheed 2017 MKT-98 Available
Advertising: An Empirical Study.
Study On Moderating Effects Of Need For

23 Shahnawaz Rafiq 2017 MKT-99 Available
Cognition On Drivers Of Customer Loyalty.
The Impact Of Brand Image, Brand Loyalty

Hafiz Zain-Ul- and Market Orientation on Purchase Intention,
Abedin a Pragmatic study on Jeweler Market in
Karachi.
Superstitious beliefs in brand logo: an
25 Sidra Saeed 2017 MKT-101 Available
empirical approach in Karachi, Pakistan.
The Impact Of Brand Authenticity on Brand
26 Yousma Akram 2017 MKT-102 Available
Attachment: study on food Industry.
An empirical study on Brand management
27 Dilawaiz Maqsood 2017 MKT-103 Available
system and business performance.
Segmenting Consumer Reactions To Social
28 Erum Hanif 2017 MKT-104 Available
Network Marketing.
impact of traits and motives of fashion
29 Amna Saleem consumers electronic word of mouth 2017 MKT-105 Available
engagement through social media.
The Determinants of Customer's Online
Muhammad
30 Purchasing Intention: An Empirical Evidence 2017 MKT-106 Available
Farhan Rashid
of Banking Sector of Pakistan.
Website Usability, Consumer Satisfaction and
31 Muhammad Ali the Intention to Use a Website: The 2017 MKT-107 Available
Moderating Effect of Perceived Risk.
Muhammad Asad Impact of Direct to Consumer Advertising on
Farooqui Consumer Decision Making.
The influence of Relationship Marketing
33 Asif Amir Ali 2017 MKT-109 Available
Orientation on Brand Equity in Banks.
Relationship Between Customer Brand
34 Anam Mushtaq 2017 MKT-110 Available
Engagement And Brand Loyalty Intentions.
Brand Logo & Firm Performance: An

35 Muhammad Ahsan 2017 MKT-111 Available
Empirical Approach.
The Impact of Market Orientation & Brand

36 Mufarrah Malik 2017 MKT-112 Available
Orientation on Firm's Financial Performance.
Impact of Religiousness on Perceived

Trustworthiness and Advertisement
37 Rafay Babar 2017 MKT-113 Available
avoidance: A finding from a Metropolitan
City Karachi.
Hassan Shabbir E-Commerce perceived benefits and
Hussain perceived limitations: An Empirical study.
The Impact of service quality and customer
Minhas Hussain loyalty with a mediating role of customer
Mufti satisfaction on intention to switch in banking
sector of Karachi Pakistan.
Determinants of Green Product Purchase

Syeda Mariam
40 Behavior: Evidence from a Developing 2017 MKT-116 Available
Jaffri
Country.
Impact of Retail Brand Personality and Self
41 Kamran Jahangir Congruity on Store Loyalty: The Moderating 2017 MKT-117 Available
Role of Gender and Age.
The Role of Perceived Risk on Purchase

42 Abdul Waheed 2017 MKT-118 Available
Intention, Image Perception and Price Image.
Empirical Study on Loyalty Advocacy.

Hafiz Muhammad
43 Checking the role of Satisfaction, Trust & 2017 MKT-119 Available
Talha Khaliq
Alternative Scarcity.
Facets of Mobile Marketing through Uses and
44 Komal Khalid Gratification Paradigm: A perspective from 2017 MKT-120 Available
Developing Country
Fundraiser's Effectiveness and Firm
45 Fatima Khalili Performance: An Empirical Study on Direct 2017 MKT-121 Available
Marketing Skils.
The role of satisfaction, identification and
46 Sidra Aslam commitment, The study on reputation and 2017 MKT-122 Available
intention.
Measuring Customer Satisfaction on

47 Syed Farid Ali Service Quality Dimensions of Islamic 2017 MKT-123 Available
Banks in Pakistan.
Intrinsic factors affecting impulse buying
48 Hafsa Sohail behavior, moderating impact of situational 2017 MKT-124 Available
characteristics.
Shareena Consumers attitude towards sponsored
49 recommendation post on social media 2017 MKT-125 Available
Siddiqui
marketing and purchase intention.
The Effects of Perceived Service Quality
50 Hassaan Shakir on Repurchase intention and subjective 2017 MKT-126 Available
Well-Being of Pakistan tourists.
Online purchase determinants of loyalty:
51 Affaf-ur-Rehman The mediating effect of satisfaction and 2017 MKT-127 Available
moderating effect of product knowledge in
tourism.
A study on the impact of consumer risk
52 Areeb Siddiqui perception and innovativeness on online 2017 MKT-128 Available
shopping intention in Pakistan.
Physician perceived value as a mediating
53 Farooque Zaman variable between marketing mix strategy 2017 MKT-129 Available
and physician satisfaction.
Impact of sales person's product
Noman Iqbal knowledge and Empathy on Sales
Adhami performance: Analysis of Sales person's
behaviours.
Muhammad Shopping center customer service:
Salman Khan creating customer satisfaction.
56 Ishtiaq Ahmed Impact of Social Media Communication 2017 MKT-132 Available
on Customer Loyalty.
The Antecedents of customer loyalty: A
Muhammad moderator mediation model of customer
Rashid Ghayas relationship management quality and
brand image.
Effect of website design quality, perceived
58 Kashif Khan product quality, information task fit and 2017 MKT-134 Available
mediating impact of trust at online
purchase intention.
59 Afshan Jaleel Factors influencing word of mouth 2017 MKT-135 Available
behaviours in the restaurant industry.
Muhammad Impact of emotions trilogy and word of

60 mouth on purchase intention with brand 2017 MKT-136 Available
Yasir
awareness as a mediator.
Improving Brand Loyalty Of Telecom

Farrukh Ahmed Service Users Of Pakistan with
61
Moderating Effect Of Consumer 2017 MKT-137 Available
Khan
Personality and Mediating Effect Of
Customer Satisfaction.
Evaluation of Branded Hotel Chain : The
Role of Brand Awareness, Brand
62 Naveed Ali Khan Marketing and Brand Trust with the 2017 MKT-138 Available
Mediating Effects of Brand Quality and
Brand Perceived Value on Purchase
Intention.
Consumer behavior on facebook towards
63 Ahsan Ansari 2017 MKT-139 Available
brands in Pakistan.
64 Abdullah Khalid Investigating the importance of packaging 2017 MKT-140 Available

attributes in gaining customer loyalty.
Syed Mustafa Brand communication, brand image and

Kazim Alam brand trust as antecedents of brand loyalty
in Karachi, Pakistan.
Service Quality Dimensions: An emperical
67 Huzaifa Younus study on online service quality, 2017 MKT-143 Available
commitment and Loyalty.
Brand attachment in an industrial context:
68 Arfa Saleem the effects on brand loyalty-an empirical 2017 MKT-144 Available
study of Pakistan.
The impact of consumer interaction
69 Sadia Liaqat behavior on purchase intention in an SNS 2017 MKT-145 Available
environment the mediating role of trust: an
Emperical study of Pakistan.
The impact of market orientation,
70 Warda Wakeel marketing resources and marketing 2017 MKT-146 Available
capabilities on firm performance in
manufacturing industries of Pakistan.
An experimental approach to study the
Syeda Tehniat effect of endorser's credibility & brand
Rizvi credibility on consumer based brand
equity.
Advertising spending as an antecedent of
72 Rahat Amin university image and loyalty: A reflection 2017 MKT-148 Available
from higher education students.
Syed Shariq The Effect of Social Media on Customer
Zahoor relationship and festival engagement.
How short term (sales promotion and

Muhammad word of mouth) and long term ( brand
Ammar Burney personality) marketing efforts create brand
equity? A consumer perspective from
developing country.
How does word of mouth affect customers
75 Nafeesa Zaitoon 2017 MKT-151 Available
satisfaction?
Impact of satisfaction, brand
76 Faryal Jabeen communication and brand image on brand 2017 MKT-152 Available
loyalty, the mediator effect of brand trust.
The impact of electronic word of mouth,
77 Mahwish Saleem attitude and consumer involvement on 2017 MKT-153 Available
purchase intention of consumer.
78 Rashida Shabbir Impact of Atmosphere and Price on 2017 MKT-154 Available
Loyalty of Customers.
An empirical study of perceived social
79 Saquib Bilal media marketing activities on brand 2017 MKT-155 Available
loyalty in context of Karachi.
The Relationship between Brand love and
Muhammad Advertisement on Word Of
Shoaib Mouth(WOM), Insight from Customer in
Pakistan.
Factors influencing Blog Reader's
81 Iqra Saeed 2017 MKT-157 Available
Purchase Intentions in Pakistan.
Muhammad The impact of trust, attitude and eWOM

82 on online purchase intention by 2017 MKT-158 Available
Moazzam
moderating role of internet experience.
An empirical study of Luxury Fashion
83 Sana Waheed Consumption in Karachi, Pakistan: 2017 MKT-159 Available
Factors affecting Attitude and Purchase
Intention.
Komal Sarwar The effects of blogger recommendations

Malik on customers online shopping intentions.
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Dr. Naveed R. Ms. Saba MateenMirza Amin ul huq Ms. Saba 2017 Naveed R.
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Khan Khan
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Khan Khan
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Ms. Saba MateenMirza Amin ul huq Ms. Saba 2017 Naveed R.
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Ms. Saba Mateen Mirza Amin ul huqMs. Saba Mateen2017 Naveed R.
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Mirza Amin ul huq

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Mirza Amin ul huq Ms. Saba Ms. Saba Mateen 2018 2017 2017
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Mirza Amin ul huq Ms. Saba Mateen Ms. Saba Mateen 2018 2017 2017
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Dr.
Naveed R.
Khan
Dr.
Naveed R.
Khan
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Dr.
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Dr.
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Dr.
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Dr. Arsalan
Mirza Amin ul huq Naveed R. Mujahid DR. Syed Ali Raza Saba Mateen
77 Khan Ghouri
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Mirza Amin ul huq Naveed R. Ms. Saba Mateen
Khan
78
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Mirza Amin Naveed R. Ms. Saba Mateen
Khan
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Naveed R. Ms. Saba Mateen
Khan
Mirza Amin 84
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Khan
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Khan
Ms. Saba Mateen

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Dr Md. Ali

MKT Thesis 2014-2019

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MARKETING THESIS (MBA)

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