Who is the biggest food franchise in

India?
 A common question among
food franchise enthusiasts are
-Indian restaurant industry till early
1990s was a very fragmented and
disorganized sector

- Things began to change with the entry

of international brands

-Few decades later, the international brands

completely rule the roost when it comes
to capturing a large piece of the massive
Indian restaurant opportunity
It should not be surprising to see the list
of the 5 largest restaurant brands in India
are western chains:
1.Domino's
2. McDonald's
3. Pizza Hut
4. KFC
5. Subway
They all rank among the biggest food
franchises not just in India but also
around the globe.
 Some of the biggest food
franchise
 Subway

 Globally Subway has the largest

footprint in terms of the number of
restaurants but the story is slightly
different in India.
Dominos

In India Domino's leads the pack at more than

1200 outlets, its master franchise in India is
owned by Jubiliant Foodworks which went for a
successful public listing in 2010

Its IPO the stock prices of Jubiliant Food works

have grown multifold in a decade, making it one of the
best performers on the stock exchange.

Success of these brands have encouraged many

homegrown entrepreneurs to dream big.
-A number of homegrown brands have been working
furiously to emulate the success of international
counterparts but have met with limited success.
 Why are these western chains thriving
currently?
-It is important to understand that a
franchise can be successful only
when the brand has:

• Rock solid operations

• Product development processes and

does not depend on manual processes
to scale up.
 Indian Cuisine challenge in Franchise
business.
• The complexity of Indian cuisine and lack
of refrigerated infrastructure (cold
chain) in the country makes this one of
the most difficult tasks to achieve
• As a result of which most brands depend
on large teams of highly trained chefs at
the restaurants
• Which in turn makes the process of
scaling an Indian food business extremely
difficult.
 Upcoming franchise which is handling the
challenge with Indian cuisine.
• A new food franchise brand called
Petoo however is bucking this
trend.
• By innovating on food production,
logistics and storage processes.
• Over the last few years Petoo has not
just researched their way out of the
terrible dependence on chefs but also
reduced the dependency on refrigerated
supply chain by 90%.
• If you are a franchise enthusiast
Look out for this brand, Petoo was the
fastest growing food brand of 2019
and might well be on their way to
change the answer to the question
of "who is the biggest food brand".