Evidencia 2: Market Projection

Alexander Pinilla

Servicio Nacional De Aprendizaje SENA

Tecnólogo En Negociación Internacional

Modalidad Virtual

Bogota D.C 2020

 Market share projection tips for small business
Evaluate The
Business
n
The objective of
the business
evaluation is to
qualify whether or
not the business is
financiallyfeasible
before deciding to
take it or carry it
out.
Tips to evaluate your
busuness plan:
1 the presentation
2 market study
3 comercial
description
4 technical description
5 shopping plan
6 legal framework
7 economic study
Quantify The Strategic Planning
Business
We refer to the process It is the development,
and implementation of
of collecting data and
different operational
obtaining accurate
information about our plans by companies or
customers or organizations, with the
prospects,itis about intention of achieving
knowing if our products objectives and goals.
and services cover the These plans can be
needs of the company short, medium or long
and its team. term.
1. Budget. It is a fundamental strategic planning steps
criterion, since if someone
does not have the money or 1. Vision statement.
the necessary financing to
2. Mission statement and
acquire a product, the
commercial transaction is not establishment of values.
possible.
3. External analysis of the
2. Authority. It is important
company.
to know what real power of
decision has in the closing of 4. Internal analysis of the
the sale the professional with
company.
which we are dealing.
5. Establishment of the
3. Need. It is about verifying
the real need in relation to
general objectives.
what you offer of the
6. Design, evaluation and
company with which we are
negotiating. selection of strategies.
4. Time frame (period of 7. Design of strategic
time or schedule). It is the
plans.
time interval in which the
prospect intends to specify
the operation, whether it is
the actual purchase or the
decision.
Punto numero 2

SUMMARY

This reading implies that anyone who wants to be successful in business must know and

manage a marketing strategy and plan, implement it.

The real key to success in business is information and marketing strategy, which according

to the author this information is collected, applied in eight steps and that from its proper

combination of these eight steps, we can guarantee success in our business:

The key to success in business is information

1) Explore:to generate new ideas.

2) Analyze the Costumer: to build a relationship to he become a Client.

3) Analyze Competition:this step is very important, since it allows us to know what

strategies are being implemented and thus be able make improvements so that the product

is above them

4) Analyze Yourself:it is important to know what the company is good at and what it

should improve.

5) Prepare Marketing Plan:this is achieved whit the help of a consultant in the area, to

implement possible promotions and impacts, you can also create campaigns to attract the

attention of the public.

6) Implement:but at the same time a plan B, in case the initial strategy does not give the

expected result.

7) Follow Up:always be aware of reaction whit your customers, hear suggestions, to

continue having possibilities for improvement, in addition the voice of the client will allow

you to be more innovate.

8) Explore Other Opportunities:this is very important, since every time the competition

improves and can not be left behind, so you must be open mind and be very innovative. In

order these steps are essential to be able to have an increasingly succesful business.

These are the eight keys to success