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Funk_R_2010l
Rainer Funk
A condensed paper of „Living by the Manual. Ego-oriented Social Character – pathogenic Ef-
fects of Globalization“ was presented under the title “The Unconscious Impact of Living
Without Limitations: The Pathogenic Effects of Globalization” at the IFPS Forum XV „Identity
and Globalization. New Challenges for Psychoanalysis“ in Section 3: „Pathologies of the
New Century: What to Analyze?“ at the Marriott Santiago Hotel, Santiago de Chile, on Oc-
tober 17, 2008. „Living by the Manual. Ego-oriented Social Character – pathogenic Effects of
Globalization“ was first published in: International Forum of Psychoanalysis, Vol. 19 (No. 2,
2010), pp. 84-91. - Translation by Anke Schreiber
Copyri1ght © 2010 and 2011 by Dr. Rainer Funk, Ursrainer Ring 24, D-72076 Tuebingen,
Germany; E-Mail: funk[at-symbol]fromm-online.com.
Abstract: According to Erich Fromm and a relational psychoanalytic approach, changing eco-
nomic and social requirements always impact human beings and their psychic structure. Be-
cause globalization leads particularly to a blurring of boundaries and limitations, the forma-
tion of a new character orientation that is driven to construct reality anew without limita-
tions can be observed as a reaction in progress. The pathogenic effects of globalization can
be studied through the analysis of this new character formation and the uncovering of re-
pressed, unconscious feelings that characterize the new personality type, especially in regard
to their sense of identity, their way of relating to others, and their defacto loss of ego
strength – in contrast to the enacted „ego unlimited.“ Finally, some aspects of transference
and countertransference, as well as some particular defense reactions with which we psycho-
analysts are confronted in the treatment of patients suffering from the pathogenic effects of
globalization, will be discussed.
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that are specific to the human being, such as the need for relatedness. Even for Fromm,
however, the person was not an unwritten piece of paper, on which society and culture
could simply write their text. If one asks, though, what makes people think, feel and act
similarly, then it is difficult to get around defining the significance of the requirements of
life in a community and social survival differently than Freud did in his „metapsy-
chology of instinct theory.“
In his relational approach, Fromm used the Freudian dynamic concept of character,
but differentiated between character formations based on individual destiny of life
(which he termed „individual character“) and those based on the needs of economic,
social, and cultural cohabitation. Fromm said (in a posthumously published text from
1937):
Various societies differ from each other not only in differences in manner of production and
social and [85] political organization but also in that their people exhibit a typical character
structure despite all individual differences. We shall call this the ‘socially typical character.’
(Fromm, 1937/1995, p. 222).
He would later talk about „social character“ (Fromm, 1941/1976, p. 277).
Crucial here is what kinds of experience of relatedness a person or many people have. These
are dependent not only on specific contact-people, but also on the requirements and guiding
principles of culture, economy, and companionship that are internalized through such con-
tact-people and through other media that act as „psychological agents of society“ (Fromm,
1941/1976, p. 287).
Social character orientations have a very central function for the cohesion of societies,
societal groupings, and milieus. They bring about the situation „that people want to do
what they have to do in order to secure the proper functioning of society“ (Fromm,
1964, p. 62). This is because:
it is the function of the social character to shape the energies of the members of society in
such a way that their behavior is not a matter of conscious decision as to whether or not to
follow the social pattern ... and at the same time [to find] gratification in acting according to
the requirements of the culture. (Fromm, 1962/2006, p. 78).
After Fromm developed the authoritarian character orientation in the 1930s (Fromm,
1936/1999), which is concerned with diverse personifications with the demonstration of
authority or submissiveness, he defined the marketing orientation as a social character
orientation in the 1940s (Fromm, 1955/1976). In this model, the best marketing strategy
determines thoughts, feelings, and actions, to ultimately sell oneself and one’s products
most successfully. In the 1960s, Fromm followed with the still rarely accepted necro-
philic orientation (Fromm, 1964, 1973), which is fascinated by the lifeless and by every-
thing that can be objectified and assessed. It represents a significant societal characteristic
prerequisite for the present increasing economization of all aspects of life.
The development of every social character orientation necessarily leads to the sup-
pression of awareness of certain feelings, emotions, wishes, fantasies, etc. that do not fit
the parameters of the orientation. Consequently, every character formation also leads to
the creation of a cultural or social unconscious.
After these short remarks on the concept and function of the social character, the
question remains of which social character determines people’s thoughts, feelings, and
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actions in today’s world, and what psychodynamic this character formation is based on.
It is impossible to overlook the present economic and social changes. To broach just a
few:
The globalization of production and markets has led to an unprecedented experi-
ence of the blurring and dissolution of borders, augmented especially in the Euro-
pean Union by a noticeable loss of political borders.
Next to the effects of globalization, from a psychological perspective, the transition
from a production and service-based economy to one which creates its own markets
that produce realities in the form of lifestyles, spheres of life, spheres of experience,
and feelings is highly significant. Successful business enterprises do not sell products,
but realities. That the change in the economic processes has been so drastic is of
course the result of a number of other factors as well, for example mass production
enabled by mechanization, which has led to a saturation of markets and to an at
times cut-throat crowding-out competition.
The fact that big sectors of the economy can concentrate on selling reality takes
technological innovation, especially digital technology and electronic media, as a
prerequisite condition. Without these, the present dissolution of borders between
various areas of life would hardly be possible. Without them, there would be no
merging of space and time; no instant knowledge and information transfer; no im-
aging techniques that open completely new recognition and measurement possibili-
ties; no space- and time-independent communication, knowledge acquisition, or
conversation; no mobilization, globalization or transition to flexible production
processes or agents; no decoding of DNA; and no exploration of space.
Another fundamental reason for the changes are modernization thrusts that are not
confined to, but tend to accompany, digital technologies and electronic media. They
lead to a permanent transformation, and even disintegration, of careers, jobs or
other ways to make a living, of products, production processes, distribution avenues
or the provision of services of all kinds. There is no longer anything by which to ori-
entate oneself or to which one can hold fast. The traditional social securities mani-
fested in social organization, job security, tenure, and predictable courses of life
have broken away just as ideas of worth and steadying orientations, not to mention
attempts at individuality in our society. [86]
In order to not fall off track in the face of the pervasive disappearance of borders, many
people turn their distress into a virtue. They identify themselves with the open and
flexible economic and social relationships in such as a way as to find the lack of any
borders and consequently the lack of hold, security, and orientation attractive. They are
expected to leave everything that used to be valid and defined by limits behind with
pleasure, even passion, to determine and build their own life circumstances without limi-
tations.
Against this backdrop of fundamental changes in our life circumstances, a new social
character has been formed: the ego-oriented character (Funk, 2005, 2007). An empirical
study performed by the SIGMA Institute in Mannheim shows that this orientation can be
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1
I gave up my original participation in this study, after the quantitative methodology used was to be used to measure
productive character orientation as well. For such an examination, however, because of the expected rationalization
on the part of the respondents, a dynamic understanding of character and a proportional operationalization using pro-
found interpretational methods is indispensable.
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If one looks closer, this fostering of contact generally replaces what was previously un-
derstood as a relationship and has come to be known more as an attachment. It is not
about a relationship in the sense of emotional ties and corresponding feelings of longing,
consideration, commitment, closeness, faithfulness, and yearning, but rather about occa-
sional contacts, an ends- or time-constrained contact experience that shapes a perception
of freedom, fulfills sexual needs or allows him not to be alone.
Because this is not a question of traditional emotional attachments, but rather the
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ambivalent perceptions only with effort. If feasible, everything should be fun and be
experienced positively. They are the biggest champions of positive thinking, feeling,
and perception. Even if a situation is fear-arousing or aggravating, they tell them-
selves and others what about the situation is positive, to avoid at all costs meeting
reality face to face. To risk conflict, to label it, put it on the agenda and execute it
means for them to be a spoilsport and not be able to see matters in a positive light.
Related to this, ego-oriented cannot perceive or stand negative self-esteem, such as
feelings of emotional pain, helplessness, passivity, power-lessness, and isolation.
Even though it has not been empirically proven, it is noticeable that ego-oriented
people often report dreams in which they experience themselves as powerless and
defenseless, or in which they are isolated and moving sluggishly in barren landscapes
or deserted rooms.
Ego-oriented people have notable difficulties accepting borders and personal limita-
tions in the form of fateful coincidences and constraints, and in being satisfied with
less. If they are given demarcations or instructions by a partner or supervisor, they
prefer to break off the project, change position or begin a new relationship.
As much as ego-oriented people want to be connected to others, they find it diffi-
cult to create emotional bonds and to feel feelings of longing, faithfulness, closeness,
and affection. At the same time, they have a pronounced difficulty coping with
separation and feeling feelings of separation – grief, loneliness, loss, and disap-
pointment. Thanks to the cell-phone and text messaging, such feelings can be
avoided without a problem. If separations are inevitable, it is preferable to separate
painlessly, if need be with a high indemnity.
Another noticeable attribute is the extensive lack of feelings of anxiety, guilt or
shame. It is not as if they are totally lacking, but they often manifest themselves only
as a reaction formation. Instead of feeling scared, the individual searches for excite-
ment; instead of standing by weaknesses and apologizing, he shows himself to be
self-conscious and above self-doubts; instead of covering his eyes out of shame, he
feasts his eyes on the shameless. This contraphobic behavior, as pertaining to the
psychic development of the basic affects fear, responsibility, and shame has far-
reaching consequences because the inner control mechanisms for self-experience and
social cohabitation remain underdeveloped. Valuation of worth is determined not
by inner notions of auxiliary egos and auxiliary superegos, but by advisors, manuals,
ethical regulations, and political correctness. Etiquette guides are back „in,“ not for
reasons of authoritarian subordination, but because ego-oriented people do not
have an internalized grasp of what is required for respectful cohabitation.
Finally, it is noticeable that important ego-functions are reduced, such as the ability
to control impulses, to check reality, to tolerate frustration, and the aforementioned
perception of ambivalence, so that their intensification leads to an escape toward an
illusionary staged reality – following the motto of changing projects to sink into a
new reality.
The above-named behavioral characteristics alone lead to a conclusion that, in the ego-
oriented character formation, an increasingly unconscious ego-weakness and ego-
regression should continue to be kept at bay from awareness: especially the unconscious
experience of powerlessness, dependence, and isolation should, through a staged and
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therapeutic manuals specific to certain disorders. Here, too, the only question becomes
about the „right technique,“ which means falling back on fabricated potential, with
which the patient is returned to a functional state.
Such expectations and transferences are to be understood as defense constructions in
a psychody-namic approach, to avoid encountering unconscious feelings of powerless-
ness and isolation. This occurs if the psychoanalyst shifts back to a conversation about
everyday problems or tries to help manage everyday conflicts differently, be they in
marriage, in child-raising or at work. Being consistent with such a transferential expecta-
tion, the therapist reinforces, often counterproductively, the defense and fosters in him-
self the establishment of a countertransferential resistance, which serves to protect him
from feeling the patient’s unconscious powerlessness and helplessness. The possibility
should not be ignored that the psychoanalyst too has developed strong ego-oriented as-
pirations, so that his own countertrans-ference blocks access to the patient’s unconscious.
Especially toward ego-oriented patients, a therapy that gives the unconscious ex-
perience of relationship space is mandated, which means that it must take up
and contain those feelings that one feels when one is ready to acknowledge that
which has been warded off – emptiness, passiveness, powerlessness, and isolation – and
permit them in oneself. This usually does not feel very good, because one gets to feel
some of the negative self-esteem under which patients really suffer. With such counter-
transference notions, the psychoanalyst does not feel primarily worthless, as with narcis-
sistic patients, but powerless, helpless, and often perplexed. To be able to stand by such
feelings in oneself and expect them of one’s patients is often the only possibility to en-
courage patients to admit and integrate these unbearable feelings in themselves – with
the result that they can live happily and well with a limited, in human-potential-rooted
ego.
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