Arvind Verma

CURRICULUM VITAE

E-Mail: verma_arvind007@yahoo.co.in
Mobile: +91 9910912161

Career Objective

A proactive leader and planner with expertise in strategic planning, an out-of-the-box thinker with a
proven track record of increasing revenues. A skilled communicator with exceptional presentation
skills and abilities in forging business partnerships in domestic markets.

 16 + Years Of Marketing / Active Sales Experience.

Areas of Expertise

Channel Development
 Conceptualizing and implementing sales strategies
 Analyzing latest marketing trends and tracking competitors' activities and providing valuable
inputs for fine tuning sales & marketing strategies.
 Proficient at distribution infrastructure development & franchisee network management.
 Evolving market segmentation & penetration strategies to achieve targets.

Channel Management
 Developing business allies to develop business infrastructure
 Ensuring cost effective logistics operations across the distribution channel and monitoring
availability of requisite goods at the various sales outlets/ channels

Sales & Marketing

 Active Team member in promoting overall business operation with key focus on top-line
profitability and operational results for increased sales growth
 Estimation of the market potential vis-a-vis competition market understanding
 Preparing, presenting, analyzing and dialogue with dealer to understand customer’s
requirements / grievances. Then co-develop the business solution that solved the issues with
discussion within the team.

Career Highlight

Since Jan’11 – 15th Nov 2017 Working with M/s Ace Communication Pvt.Ltd – Official
business partner of B&W, JVC Projectore, Dalite Screens,,
Lcd wall mounts, Mirror TV and Bathroon TV, designated
as National Head - Channel Sales India..

 Currently handling 150 + Dealers and 4 Sub-distributors in Pan India, with team (4 Branch
Managers + 8 Area Sales Executive's) under my ambit
 Developing dealers / distributors network in order to increase the company's growth.
 Monitoring the performance of dealers and distributors with key emphasis on achieving
Revenue and collection targets.
 Handling dealer / distributors grievances for an effective customer relationship
management
 Significantly increasing the revenue by 12% to 15% annually
 Leading, training & monitoring the performance of team members to ensure efficiency in
sales operations and meeting of individual & group targets.
 Incorporating bonded teamwork and managing healthy environment.
Inventory Management
 Involvement in the stock taking process
 Assists in reconciliation of stocks after stock taking
 Checks/ audits/ maintains in warding and out warding data
 Checks / audits/ maintains accounting of promotions
 Accounting of Free of charge products supplied by vendors
 Ensuring revisions of margins for promotions are accounted

June’09 – Dec’10 worked with M/s Bandridge Europe N.V Europe’s most creative
and innovative brand (A.V Cables) in Consumer Electronics for more than
Forty Years of Experience and presence in Seventy Countries around the
world. The Group is driven by two key competences – Retail distribution &
Manufacturing. This Company is into Three Category selling of Products as
AUDIO, VIDEO & IT. At Bandridge we consider every connections need our
‘Entry’ range which offers excellent value for money, all the way through
Bandridge, Valueline , Bandridge Blue , Bandridge Premium , Profigold
range , designated as Zonal Sales Manager – North India.

 Handling 7 Regional Zone (Delhi + NCR's, Punjab, Chandigarh, Haryana, Uttar

Pradesh, Uttaranchal Pradesh, Rajasthan)
 Taking care of 65 retail store of ( Reliance Digital , Croma , Jumbo , The Electronic Store ,
Easy day , Carrefour , Landmark , Staple , E-Zone , Hypercity , P3 , Vijay Sales ).With 40
A.V dealer and 20 Independent Chain.
 Organizing and giving trainings to all Retail formats store.
 Developing dealers /Sub - distributors network in order to increase the company's growth
 Tracking brand related issues and maintaining the highest standards in organizational
representation
 Increased the revenue Business Growth from 0 – 150%.
 Identifying prospective clients, generating business from new accounts and developing them
to achieve consistent profitability.
 Building and maintaining healthy business relations with major clientele, ensuring maximum
customer satisfaction by achieving delivery & quality norms
 Sale of Display and Shelf space to the Brands
 Stock of only Saleable Products
 List of Fast Moving/Slow moving products
Slow moving products
o Plan to clear/ reduce stock of slow moving products.
o Increase sales thereof
o Introduction of new categories
 Planning & scheduling of promotions
 Coordinating with Marketing Depart regarding advertising of offers
 Territory Mapping and market segmentation to identify new customers groups
 Identifying and networking with reliable and cost effective channel partners (retailers and
distributors) for enhancing market reach and penetration

Jan'04 – May’09 Worked with M/s HCL India - Official business partners of HITACHI Consumer
Electronics for selling Audio-Video Products in India like: Plasma's, LCD TV, Projection TV, CRT
TV, Home Theatres, Projector and DVD Camcorders / Recorders, designated as Regional Manager.

 Handling 10 regional branches (Delhi + NCR's, Punjab, Chandigarh, Haryana, Uttar

Pradesh, Uttaranchal Pradesh, Rajasthan, Mumbai, Bangalore & Gujarat)
  Currently handling 300 + Dealers and 4 Sub-distributors in North region, with team (10
Branch Managers + 1 5 Area Sales Executive's) under my ambit
 Developing dealers / distributors network in order to increase the company's growth.
 Monitoring the performance of dealers and distributors with key emphasis on achieving
Revenue and collection targets.
 Handling dealer / distributors grievances for an effective customer relationship
management
 Significantly increasing the revenue by 12% to 15% annually
 Leading, training & monitoring the performance of team members to ensure efficiency in
sales operations and meeting of individual & group targets.
 Incorporating bonded teamwork and managing healthy environment.

Inventory Management
 Involvement in the stock taking process
 Assists in reconciliation of stocks after stock taking
 Checks/ audits/ maintains in warding and out warding data
 Checks / audits/ maintains accounting of promotions
 Accounting of Free of charge products supplied by vendors
 Ensuring revisions of margins for promotions are accounted

Feb' 01 - Dec' 03 Worked with M/S Supreme Electronics Pvt Ltd - Official Business partner of
ALPINE Car Audio Systems., as Area Manager Sales - North
 Handled 60 Business Partners with 8 Distributors.
 Successfully handled a team of 10 Territory Sales Executives
 Handled Northern India (Punjab, Haryana, Rajasthan, Uttar Pradesh)
 Executing strategy and market plans for increased sales growth and business development.
 Developing new channel partners / business allies to develop business infrastructure /
Network.
 Territory mapping and market segmentation to identify new customer groups to market
various products and increase market share.

ACHIVEMENT

 I have been graced by company awarding me the best all rounder / performance oriented
 Best Sales Achiever Awards.

Attended Trainings

 Presentation skills
 Selling skills
 Negotiation skills
 Cross Culturing Environment

Academic Credentials

2003 Graduation in (Arts) Correspondence Delhi University

2001 Diploma in (Marketing & Sales) (Ambedkar Institute) Delhi

2000 Senior Secondary Tagore International

1998 Higher Secondary Tagore International

IT skills
1996 2 yrs - Diploma in Software & Hardware Engg from Aptech Computers Delhi

Personal Details

Father Name : Mr.J.S.Verma

Date of Birth : 4th July, 1981.

Passport No. : J 0030742

Marital Status: Married

Current Address: B3B/93B Green Valley Appartment, Janak Puri, New

Delhi – 110058 .India.

(Arvind Verma)