REVIEW JURNAL AUDIT OPERASIONAL PEMASARAN TERHADAP

PERSPEKTIF KEPUASAN PELANGGAN ATAS PRODUK NU GREEN TEA PT

ABC PRESIDENT INDONESIA

NAMA : Ayuk Praiwi

NIM : B12.2019.03984

NAMA DOSEN YANG DI REVIEW : Widia Praptiwi, SE., Ak., M.Ak.

The purpose of this research is to find out customer satisfaction of Nu Green Tea
drinks through marketing programs and marketing budgets. As Marketing operational audit
can use not only financial data as a key performance indicator. Data obtained by distributing
questionnaires to several customers, namely traditional shops or agents that have been
determined. The analysis used descriptive analysis method with describe quantitative analysis
approach or describe the object of research to find out how effective and efficient the
marketing program is on the marketing budget. Among of the results show that Marketing
programs and marketing budgets simultaneously have a positive and significant impact on
customer satisfaction. Marketing programs are influenced by the existence of programs that
include the development of human resources on the internal part, including marketing
training. Marketing training, among the others, is to improve quality in order to improve the
best sales performance by selling effectively and productively. Identifying the target market
will help in developing an effective marketing strategy. Introducing products to consumers,
promoting consistently, continuously, and in creative ways. Internet marketing is one of
marketing strategy that is very effective, knowing the tastes of customers and customer needs
by placing on social networking sites.